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LAYUP AIMS TO TACKLE SPORTS BETTING IN THE U.S — BY MAKING EVERY FAN A WINNER

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Backed by the American Savings Promotion Act, Layup encourages real savings while channeling the thrill of winning money on sports

If everyone likes to win money, then why don’t most people gamble? The founders of Layup—a groundbreaking new fintech startup—think it comes down to more than fear of losing money. The incentives that power the gaming industry also push people away. Inspired by Prize Bonds in Ireland, the founders’ native country, Layup flips the incentives on their head, redefining what it means to play—and win.

Layup is a sports game built for every U.S. sports fan, not just gamblers. The app generates daily sports picks for users, similar to a parlay, but instead of betting their deposit, they save it. Every pick earns a chance to win real cash prizes, but their principal always stays safe.

The concept is based on Irish Prize Bonds, which are operationally a lottery funded by the interest earned on the $5 billion worth of deposits in the program. But in Ireland, it’s much more significant: Prize Bonds are a safe, fun, and trusted way to enjoy the thrill of winning without the risk of financial loss.

“We think we’re offering something that no one else in the U.S. is, and we’ve more than doubled our active users over the past month,” said Owen Monagan, co-founder and CEO of Layup. “I think the message behind our product is resonating. It’s a sports game where all of the outcomes are good. You either win money or save money. If we’re doing our job right, you’ll do both.”

Built on Trust, Not Temptation

All funds deposited through Layup go directly into accounts held by nbkc bank, Member FDIC, where they’re held safely and can be withdrawn at any time. The bank pays Layup a monthly fee to attract savers, and Layup uses that to fund its prize payouts. In short: no hidden fees, no middlemen, no “house,” no downside.

The model is backed by the American Savings Promotion Act of 2014, common-sense bipartisan legislation focused on helping average Americans.

“In Ireland, products like Prize Bonds are so trusted that kids use them,” said Oisín Tiernan, co-founder and CTO of Layup. “I’ve had one since I was a 1-year-old. It was a gift from my godmother. We wanted to take that same concept and bring it to the U.S., using the same energy that has made legal sports betting so popular and channel it into a product that is safe and fun.”

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A Real Solution to a Real Problem

Layup isn’t just a clever twist on saving—it’s a timely answer to an urgent issue. In 2024, Americans lost approximately $8 billion on parlay bets, a form of sports gambling especially popular among young men. At the same time, this same group is facing historically low savings rates and increasing financial stress.

“What makes me proudest is what the data is starting to show: After 30 days, 60% of our users say they’re betting less on traditional sportsbook apps,” Monagan said. “That’s not just a behavior shift—it’s a financial pivot. We’re turning a costly habit into a healthy one.”

The academic research backs it up: Studies have indicated or outright stated that prize-linked savings products such as Layup can turn gambling spending into savings—offering an actual, research-backed solution to gambling.

“If you strip away the game mechanics, our business is built on a simple principle: You never lose your principal,” Monagan said. “We’re not doing this out of pure altruism. We believe Layup is founded on a sound business strategy. Sportsbooks are so focused on taking as much money as possible from their customers that they’ve created space for us to create a successful business focused on doing the opposite.” 

Layup: The New Way to Play

Layup’s experience is designed to feel more like a March Madness pool with friends, a 50-50 raffle, or a fantasy football league. It’s exciting and it’s built for people who like to win—but don’t want to lose.

“We’ve built a product that feels fun and familiar, but at its core, it’s changing the relationship people have with money,” said Tiernan. “If sports can make grown men paint themselves blue, they can motivate someone to save 50 bucks.”

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Bragg Gaming Expands U.S. Content Footprint with Fanatics Casino Tri-State Launch

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Bragg Gaming Group has announced the launch of its newest games and Remote Gaming Server (RGS) technology with Fanatics Casino across New Jersey, Michigan and Pennsylvania.

Fanatics Casino is America’s fastest growing online casino and is available in Michigan, New Jersey, Pennsylvania, and West Virginia on iOS, Android, and desktop. Players are invited to dive into a world of thrills as Fanatics Casino brings the casino floor directly to a customer’s fingertips, whether on-the-go or in front of a computer. Players can explore a wide array of classic and modern casino games, including slots, blackjack, roulette, progressive jackpots and video poker. Each game is crafted to deliver authentic casino action, ensuring endless entertainment.

Players in these states will benefit from access to Bragg’s full catalog, including titles from Bragg’s in-house proprietary content development studios, a roster which includes Atomic Slot Lab and Indigo Magic and Wild Streak Gaming, all through Bragg Gaming’s Remote Games Server (RGS) technology, delivered via the Bragg HUB platform.

In addition, titles from Bragg’s multiple studio partners, including Incredible Technologies, Bluberi, King Show Games, and Sega Sammy Creation will also be available to players in all three regulated markets along with top-performing titles like “Cai Fu Emperor Ways” and “Queenie” and a host of other elevated content from Bragg’s Atomic Slot Lab studio.

This roster of studio partners, which is constantly being updated, now also includes Boomerang Studios, Four Leaf Gaming and Reflex Gaming, who will all launch titles on the Bragg RGS later this year.

This expansion is the latest step in Bragg’s drive to deliver engaging and game-changing content to players across the North American market.

The launch supports Bragg Gaming’s strategic goals by accelerating the growth of utilization of Bragg’s exclusive and proprietary content, and the diversification of revenue through expansion into North American markets.

Matevz Mazij, CEO Bragg Gaming Group commented: “With its history of connecting sports fans with merchandise they love and with sports betting and the strong cross sell between sports betting and iGaming, this launch represents a great opportunity to showcase Bragg’s amazing titles across the three biggest iGaming markets in the US.”

“We look forward to developing our relationship as a key partner of Fanatics Betting and Gaming in the North American market as we continue the roll-out with regular new game releases planned.”

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Kieron Shaw, Manager of Fanatics Casino Games Content, said: “We’re thrilled to partner with Bragg Gaming Group to bring their diverse and engaging iGaming content to our players in New Jersey, Michigan, and Pennsylvania.”

“This collaboration is a significant step in our strategy to expand our iGaming offerings and capitalize on the substantial growth projected for these key markets. Bragg’s impressive catalogue, including titles from Wild Streak Gaming and their third-party studio partners, along with their innovative promotional tools, will undoubtedly enhance the gaming experience for our users and help us springboard our presence across these important states.”

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Gambling in the USA

Abbiati Casino Equipment and Hawkins Holdings Form Strategic Alliance to Expand Presence Across the Americas

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Abbiati Casino Equipment, a globally recognised leader in premium casino equipment and technologies, announced a strategic partnership with Hawkins Holdings to strengthen its presence across North and South America. As part of this initiative, seasoned gaming executive Roger Hawkins has been appointed Brand Ambassador and Strategic Consultant for the Americas.

With more than 20 years of executive leadership in the global casino and gaming industry, Hawkins will spearhead the company’s efforts to expand its footprint throughout the Western Hemisphere. His role will include market development, strategic partnerships, regulatory positioning, and the promotion of Abbiati’s legacy of Italian innovation, craftsmanship, and integrity.

“This partnership is about more than market entry – it’s about building deeper awareness, driving product adoption, and reinforcing Abbiati’s commitment to quality across every pit and poker room in the hemisphere,” said Hawkins.

Giorgio Abbiati, CEO of Abbiati Casino Equipment, said: “We have proudly served clients in the Americas for many years, but the time is right to deepen our focus. Roger’s knowledge of our products and his insight into the market make him the ideal partner to lead this next phase.”

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Evolution Enters Rhode Island Through Extended Partnership with Bally’s Corporation

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Evolution Enters Rhode Island Through Extended Partnership with Bally’s Corporation

 

Evolution announced a new partnership agreement with Bally’s Corporation. The agreement strengthens Bally Casino’s offering in Rhode Island, with a wide-ranging portfolio of Evolution’s slot titles, and establishes Evolution’s footprint in Rhode Island, a key milestone in its US growth strategy.

In a historic first, Evolution is now live in Rhode Island with its online slot games from its renowned slot brands NetEnt, Red Tiger and Big Time Gaming. This milestone marks Evolution’s entry into the state and establishes a presence in all seven US states which currently offer online casino gaming.

Also, under the terms of the agreement, Evolution has also introduced exclusive Bally’s branded live dealer Blackjack tables in New Jersey and Pennsylvania. These dedicated tables offer a seamless user interface integration with the Bally Bet Casino app, and will provide a premium, personalised player experience which showcases the distinctive Bally brand. In addition to these live dealer games, Bally players in New Jersey and Pennsylvania will enjoy an expanded collection of the newest and most exciting cutting-edge slot titles.

Jacob Claesson, Chief Executive Officer Evolution North America, commented: “This agreement represents a significant step forward for both Evolution and Bally’s Corporation. We’re thrilled to deepen our collaboration with Bally’s by delivering world-class gaming experiences and extend our reach into Rhode Island, a first for Evolution. This partnership showcases our shared commitment to driving innovation and providing exceptional entertainment for players.”

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