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DiffusionData Offers Free Trial of Diffusion Cloud

Published

4 months ago

February 18, 2025

DiffusionData Offers Free Trial of Diffusion Cloud

DiffusionData, the pioneer and leader in real-time data streaming, today announced that Diffusion Cloud is now available free on a no obligation trial basis for one month, with no deployment costs.
To support new sign-ups, DiffusionData will make service engineers available if a participant requires advice during the set-up process. To sign up for the free trial and to start using Diffusion Cloud today, click here.

Diffusion Cloud for Financial Services
DiffusionData empowers financial institutions via the industry’s most secure data streaming framework. Diffusion Cloud powers personalised real-time streaming at low latency enabling our clients to deliver time-critical information such as live pricing data, trading information and customer notification at Internet scale. During the trial, users will be able to connect to their existing data sources, such as a Kafka instance or Redis database, and stream in minutes. The framework enables efficient, cost-effective cloud deployments, saving egress costs, and is suitable for Mobile and Web applications where performance and scalability are essential.
With the power of no-code data transformation, request response messaging, in-memory data caching and real-time data distribution at scale, Diffusion Cloud helps clients accelerate platform modernisation. A key benefit for financial organisations is more cost-effective development, deployment and maintenance vs an in-house build. Development teams will save weeks of effort and drastically reduce bandwidth consumption.

Diffusion Cloud for iGaming
iGaming is highly event-driven and demands applications that instantly react to fast-changing market prices before a game (Pre Match), and during the game (In Play). Industry leaders and well-known high-street brands use Diffusion Cloud to eradicate missed bets and provide real-time market lines that keeps them ahead of competitors (In Play, Cash Out, Live Scores, Personalised Offers etc.). Diffusion Cloud handles the large increased spike in users that comes with a major sporting event and delivers data to all the users in real-time – providing superior customer experiences across all your iGaming offerings be it Sportsbook, Casino, Bingo, and eSports.
iGaming companies use the Diffusion Cloud framework to seed development and shorten go-to-market time for new offerings; control and secure gaming event-data flowing to and from millions of online customers; reduce development and ongoing operational costs; simplify deployment; assure regulatory compliance for geographic expansion; and deliver personalised and enriched individual experiences. All of this is achieved by our clients through Diffusion Cloud today.

Industry Challenges

Scalability and Reducing CapEx and OpEx Costs

Competition and speed of innovation requires organisations to reduce their development cycles and deploy new technologies, in particular around data transformation. It is critical to keep operational costs under control. To reduce costs there is a need for a proven and performant framework which can reduce operational complexity and cost, manage increased scale of real-time data delivery to meet market demands, and assure data access control and security. The key to success is deploying a framework, i.e. Diffusion Cloud, that can easily and reliably scale up and down as required and deliver data with optimal efficiency using patented data optimisation and compression algorithms to reduce bandwidth costs by up to 90%.

Connecting, Transforming and Delivering Real-Time Data
Technology providers are looking to introduce solutions which reduce bandwidth and infrastructure requirements for customers to enable lower day-to-day operational costs, less system stress during peak events, and reduced support costs. The reality is that legacy technologies are not smart and send too much data to too many people unnecessarily, which is inefficient and expensive. Peak events will frequently cause massive loads on infrastructure, increase bandwidth needs and result in bottlenecks that affect the business’s bottom line.
Streaming technologies need to be aware of how data is being used to minimise bandwidth requirements. In order to manage and transmit only the data that has changed, the framework must have the capability to know what has been sent, when it was sent, and to whom it was sent. Such features allow companies to enhance their applications and expand revenue opportunities. Diffusion Cloud addresses the demanding needs of vendors when handling scale, performance, regulatory requirements, disparate geographies, and infrastructure efficiency, are vital to business success.

Personalisation
One of the key differentiators for many companies is to offer a personalised user experience. There is a business need to anticipate customer desire based on their actions. Responding to customers in a personalised manner can move the goal posts away from churn and towards customer retention and increased engagement and revenue per customer. When a customer engages through online applications, it is critical that they can easily choose options which address their specific requirements. To achieve this goal, one needs to be able to connect to a variety of data sources. In the past, this has meant engaging in an expensive and time-consuming data integration project.
Diffusion Cloud allows our customers to meet these goals without the integration burden. Diffusion is purpose-built to oversee the unique, real-time data ingestion, processing, and delivery challenges among data sources, applications, users, and devices for companies.

Grethe Brown, CEO at DiffusionData, said: “Diffusion Cloud removes many of the obstacles developers face when using open source or in-house built solutions, most notably in terms of scalability and latency. By providing developers and architects with a free month’s trial, we are giving them access to a mature, fully managed service; enabling them to trial and evaluate the benefits that Diffusion Cloud can deliver to their organisation.”

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In summary – Diffusion Cloud
Diffusion Cloud is a pub/sub cache server based on web socket technologies, letting clients keep a connection open and get notified of state changes instead of polling for updates. Diffusion Cloud minimises traffic flow with minimal latency and enables end-to-end data flow, securely, and at scale.

Diffusion Cloud enables:

Efficient, real-time messaging: Optimised to stream a high rate of messages to many connected clients;
Optimised distribution: Understands your data and can automatically remove out-of-date or redundant data; and
Optimised performance: Understands how clients and connections are performing and can gracefully manage clients that need to resume sessions after a loss of connectivity.

About DiffusionData
DiffusionData (formerly Push Technology) is a pioneer in real-time data distribution, providing infrastructure software for fast-moving data streams. The software is delivered as a cloud, on-premise, or hybrid solution to companies worldwide in sectors such as financial services, iGaming, retail, transportation, health, and digital media.
DiffusionData empowers organisations to connect, transform, and deliver real-time data. This supports informed decisions and drives business innovation in an ever-evolving digital landscape. Serving personalised low-latency data to tens of thousands of endpoints presents a difficult scaling challenge that Diffusion solves. The DiffusionData team merges business and technology insights to create world-class solutions. Learn more at www.diffusiondata.com.

Related Topics:Diffusion Cloud DiffusionData Grethe Brown CEO at DiffusionData

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RESORTS WORLD LAS VEGAS NAMES TOM MCMAHON SENIOR VICE PRESIDENT OF SLOT OPERATIONS AND MARKETING

Published

5 hours ago

July 1, 2025

Peter Tolan

Resorts World Las Vegas is continuing the expansion of its executive leadership team with the appointment of Tom McMahon as Senior Vice President of Slot Operations and Marketing.

A respected leader with more than two decades of experience in gaming and hospitality, McMahon steps into his role effective immediately.

“Tom’s deep expertise in luxury casino operations and marketing makes him a powerful addition to our team,” said Carlos Castro, President and Chief Financial Officer of Resorts World Las Vegas. “We look forward to the leadership he will provide in this essential function at Resorts World Las Vegas.”

McMahon has held senior roles at some of the most recognized names in the industry, including Wynn Resorts, Bellagio Resort & Casino, Las Vegas Sands, Venetian | Palazzo and most recently Sycuan Casino Resort. At Resorts World Las Vegas, he will lead initiatives across slot operations, marketing and the Genting Rewards Loyalty Program, with a focus on innovation, guest engagement and operational excellence.

Said McMahon, “Returning to Las Vegas to join a forward-thinking property like Resorts World is an incredible opportunity. I am eager to help shape the next chapter of growth by enhancing the guest experience and building on the strong foundation already in place.”

For more information about Resorts World Las Vegas, please visit rwlasvegas.com.

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Aristocrat Gaming and Aristocrat Interactive to Debut Innovative Firsts at the Oklahoma Indian Gaming Show 2025

Published

15 hours ago

July 1, 2025

Niji Narayan

Aristocrat Gaming and Aristocrat Interactive will showcase four world premieres in land-based gaming, and innovative solutions for tribal customers in booth #242 during the Oklahoma Indian Gaming Show (OIGA), taking place July 14-16 in Oklahoma City, OK.

Making its first public appearance, Polar High Roller Super Lightning Wilds will be a Class II gaming highlight of the show, evolving the player-favorite Lightning Wilds brand, bringing it to new premium hardware on the Marquis three-reel cabinet. Additional features include popular Class III mechanics like Hold & Spin and a digital wheel, combined with classic touches including Red Screen Free Spins. Polar High Roller Super Lightning Wilds will be on the popular $UPER HIT$ JACKPOT$ $250k MSP link.

In an Aristocrat Gaming first, the company will introduce a Class II Bartop. The all-new Bartop will feature VGT by Aristocrat Gaming classics like The Hunt for Neptune’s Gold, with more to follow.

Making its trade show premiere, All-Star Scratchers brings a unique, innovative gaming experience to the Neptune Single and MarsX Portrait hardware. This new bespoke game allows players to form any combination of their favorite VGT characters including Hot Red Ruby, Mr. Money Bags, Lucky Ducky, and Jewel. All-Star Scratchers also features even more Red Screen Free Spin action with four different bingo cards at play at once, resulting in more fun and excitement.

In Class III, Chief Inferno will also make its world premiere. Housed on the MarsX Flex, Chief Inferno is an extension of the popular Buffalo Chief family, featuring classic Chief stack multipliers, now with all-new enhanced Gold Coins that create even larger Chief stacks, as well as a popular bonus meter.

Presented on the Marquis three-reel cabinet, Buffalo Eclipse takes a classic stepper game and elevates the excitement with Hold & Spin and a metamorphic meter. Spin the digital wheel for a chance at the Grand Jackpot, Eclipse Hold & Spin, or other credit prizes.

Aristocrat Gaming will display its latest hardware, The Baron Portrait cabinet. The Baron Portrait takes on the same basic shape as The Baron Upright, with a new and sleek 43” curved ultra hi-def 4K monitor. The curved monitor on The Baron Portrait was carefully designed for proven player comfort and ergonomics with an improved visual display. Its launch portfolio of Coin Trio Buffalo, Spooky Link, and Fa Fa Fa is now available and quickly making its way onto casino floors across the country.

Making its OIGA debut on The Baron Upright is the all-new Galactic Quest for Love and Money. Specifically designed for The Baron Upright, this game features the popular Re-spin mechanic with an innovative twist, set to entertain players with its out-of-this-world graphics and sounds.

Aristocrat Interactive will showcase the power of an omni-channel experience, with innovative solutions that bridge the gap between retail and online gaming.

The company will present a tailored Class II mobile gaming solution for Tribal operators that will extend its brand to players beyond the casino floor. This new offering allows players to enjoy their favorite Aristocrat Gaming Class II games like Mr. Money Bags and Lucky Ducky on their mobile device on approved tribal land, including from the hotel room, restaurants in the resort, pool area, and more.

Gaming Systems will display its version 15 suite of products designed to modernize casino floors with the latest features in OASIS casino management; floor-wide bonusing and media capabilities with ONE LINK; new features in the PlayerMax mobile app, including mobile enrollment and a new progressive jackpot display with player alerts; and a Loyalty solution designed for accurate reinvestment and player engagement.

Aristocrat remains invested in tribal gaming, underscoring its dedication to supporting tribal operators with cutting-edge technology, forward-thinking gaming solutions, as well as supporting tribal communities.

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NASCAR & iRacing Renew Partnership with PlayVS

Published

16 hours ago

July 1, 2025

Niji Narayan

PlayVS, the leading amateur esports platform, announced the renewal of its groundbreaking partnership with NASCAR and iRacing, reaffirming its commitment to supporting the rapidly expanding eNASCAR College iRacing Series. This renewed collaboration will continue to bring high-octane, competitive virtual racing to college students across the country, providing unique career and scholarship opportunities through one of the most innovative programs in collegiate esports. This season will also mark the debut of PlayVS as the official league platform, following its recent acquisition of Playfly College Esports.

Launched in 2022, the eNASCAR College iRacing Series has quickly become one of the most engaging and inclusive collegiate esports competitions in the country. Powered by iRacing’s premier motorsport simulation platform and NASCAR’s deep racing heritage, the series gives full-time college students the opportunity to compete for scholarship prizes, develop real-world career skills, and gain exposure to professional motorsports and esports pathways.

The eNASCAR College iRacing Series has grown to over 300 schools and almost 500 unique racers. In April, the 2024-25 Series season concluded with Cal State Fullerton’s Logan Clampitt celebrating victory at the Homestead-Miami Speedway and earning $10,000 in scholarship prizes.

“Renewing our partnership with NASCAR and iRacing reflects our commitment to delivering competitive and meaningful esports experiences to college students across North America. The eNASCAR College iRacing Series is not just about virtual racing—it’s a launchpad for future talent in motorsports, gaming, and media,” said Charles O’Donnell, Sr. Director of College Esports at PlayVS.

Through iRacing’s hyper-realistic simulation software, students experience the thrill of authentic stock car racing while competing from their dorm rooms, esports arenas, or home setups. The upcoming 2025-26 season promises even more exciting races, new tracks, and increased prize opportunities.

“We’re proud to continue building the future of sim racing through our partnership with iRacing and PlayVS. The eNASCAR College iRacing Series is more than just competition—it’s a foundational bridge between the collegiate esports ecosystem and the world of NASCAR. As we enter the 2025–26 season, this partnership strengthens our commitment to developing young talent, expanding access, and inspiring the next generation of motorsports professionals,” said Ray Smith, Sr. Director of Esports at NASCAR.