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DiffusionData Offers Free Trial of Diffusion Cloud

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DiffusionData Wins “Best Cloud Platform for Trading Applications” at the TradingTech Insight Awards USA

 

DiffusionData, the pioneer and leader in real-time data streaming, today announced that Diffusion Cloud is now available free on a no obligation one month’s trial, with no deployment costs. Diffusion Cloud is used by companies worldwide and simplifies and speeds data-driven, real-time application development, reduces operational costs, and economically delivers hyper-personalised data.

To support new sign ups, DiffusionData will make service engineers available if a trialist requires advice during the set-up process. To sign up for the free trial and to start using Diffusion Cloud today, click here.

Andrey Nikishin, Senior Cloud Product Manager at DiffusionData, said: “Anybody that signs up will gain access to a mature, fully managed service, free of charge for a month. Diffusion Cloud removes many of the obstacles developers face when using open source or in-house built solutions, most notably in terms of scalability and latency. Diffusion Cloud offers a predictability which is reassuring for companies that are streaming high volumes of real time business critical data.”

Scalability and Reducing CapEx and OpEx Costs

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Operational costs are always a focus for companies. To reduce costs there is a need for a framework which can reduce operational complexity and cost, manage increased scale of real-time data delivery to meet market demands, and assure data access control and security. The key to success is deploying a framework, like Diffusion Cloud, that can easily and reliably scale up and down as required and also deliver data with optimal efficiency using data deltas and compression algorithms to reduce bandwidth usage.

Diffusion Cloud securely consumes data from any source then provides a flexible model to organize and hyper-personalise granular data. Its real-time event broker with intelligent queuing and patented delta-streaming protocol can save businesses 90% in bandwidth costs.

Connecting, Transforming and Delivering Real-time Data

Technology providers are looking to introduce solutions which reduce bandwidth and infrastructure requirements for customers to enable lower day-to-day operational costs, less system stress during peak events, and reduced support costs. However, many providers still use systems built on open source technology, which was good to get the framework up and running, but is now restrictive in terms of scalability and functionality. The reality is that legacy technologies are not smart and send too much data to too many people unnecessarily, which is inefficient and expensive. Peak events will frequently cause massive loads on infrastructure and increase bandwidth needs.

Streaming technologies need to be aware of data usage to minimise bandwidth requirements. In order to manage and transmit deltas or changes to data, the framework must have the capability to know what has been sent, when it was sent, and to whom it was sent. These features allow companies to enhance their applications and expand revenue opportunities.

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Diffusion Cloud addresses the demanding needs of vendors where handling scale, performance, regulatory requirements, disparate geographies, and infrastructure efficiency, are vital to business success.

Personalisation

One of the key differentiators for many companies is to offer a personalised experience. There is a business need to anticipate customer desire based on their actions. Responding to customers in a personalised manner can move the goal posts away from churn and towards customer retention and increased engagement. When a customer engages with a site it is critical that they can easily choose options which address their specific requirements. To do this you need to be able to connect to a variety of data sources. In the past, this meant engaging in a drawn out, expensive data integration project. Today, companies can use a data framework to save time.

This is when solutions like Diffusion Cloud become a necessity. It is purpose-built to oversee the unique, real-time data ingestion, processing, and delivery challenges among data sources, applications, users, and devices for companies.

In summary, Diffusion Cloud will:

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  • Seed development and shorten go-to-market time for new offerings
  • Control and secure event-data flowing to and from millions of online customers
  • Reduce development and ongoing operational costs; simplify deployment
  • Assure regulatory compliance for geographic expansion; and
  • Deliver personalised and enriched individual experiences.

Industry Recognition

Last year, Diffusion Cloud won the “Cloud Data Management Solution of the Year” award at the Computing Cloud Excellence Awards. It was also shortlisted for awards at the TradingTech Insight Awards – Europe, Data Management Insight Awards – Europe, CloudX Awards, EGR B2B Awards, Data Management Insight Awards – USA, EGR North America Awards, SBC Awards North America, and the Trading Tech Insight Awards – USA.

 

About DiffusionData
DiffusionData (formerly Push Technology) is a pioneer in the world of real time data distribution. The company provides infrastructure software to customers that use fast-moving data streams. The software is delivered as a cloud, on-premise or hybrid solution to companies worldwide, in sectors such as financial services, eGaming, retail, transportation, health, defence and digital media.

DiffusionData empowers organisations to connect, transform, and deliver data instantaneously, supporting informed decisions and driving business innovation in an ever-evolving digital landscape. Serving personalized low-latency data to millions presents a difficult scaling issue that DiffusionData can solve.

The DiffusionData team has the expertise that matters – merging business and technology insights to create world-class solutions. Learn more at www.diffusiondata.com.

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Compliance Updates

IGSA Welcomes Sharp Vision as Silver Member

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The International Gaming Standards Association (IGSA) has welcomed Sharp Vision as a new Silver member. Sharp Vision is a leading provider of regulatory turnkey solutions for gaming authorities.

“We are delighted to be a part of IGSA and we look forward to contributing to the advancement of best practices among regulators in the fast-growing gaming industry,” Damien Raymond, COO of Sharp Vision, said.

“IGSA is very excited to welcome Sharp Vision to our membership. We believe that IGSA Standards can enhance Sharp Vision’s products supporting regulatory authority oversight. We look forward to their participation in IGSA committees,” Mark Pace, President of IGSA, said.

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BigCash Goes Global with Launch in Brazil

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BigCash, India’s leading online skill-based real money gaming company, has set its sights on global expansion and aims to offer an unparalleled gaming experience to users worldwide. The global skill-based gaming market is estimated to grow annually at a CAGR of 13.50% and will be valued at USD 106.78 billion, by 2032. Building on its success in India, BigCash is poised to introduce its entertaining games to global audiences, uniquely blending local flavors with its hallmark innovative gameplay.

BigCash started its journey in 2017 and has quickly become players’ preferred choice, by strategically focusing on launching new games and features regularly and due to its superfast and user-friendly interface. Being a multi-gaming app, it offers a wide range of games tailored for all age groups. With popular Indian card games, like poker, rummy, and call break with regional variations; casual games like ludo, ice blaster, fruit chop, along with fantasy cricket, the platform resonates deeply with the players of Bharat.

Continuing on the mission to take Indian technology global and to reach a wider global gaming audience, BigCash, after months of an in-depth market study, had set its views on expanding its global presence with in-house developed and tailored gaming technology and experience. BigCash presently operates in Brazil, besides India.

One of the key reasons behind BigCash’s entry into the Latin American market is the region’s immense potential for growth in the gaming sector. Brazil, in particular, has emerged as a hotspot for gaming companies due to its large population, favorable demographics, and a growing middle class with disposable income.

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BigCash’s global expansion plans include multiple launches in Latin America, Asia, and Africa over the next 12 months. BigCash plans to offer local and international flavors, customized specifically for each country, with a focus on Responsible Gaming and other trust measures, to ensure a deeper bonding with the players.

Ankur Singh, CEO of BigCash, said: “Going global has been part of our strategic planning always; with our launch in Brazil, we have just taken the first step. We are aspiring to be present in 8 countries in the next 12 months. The competitive landscape in Latin America’s gaming industry presents both opportunities and challenges. BigCash is a perfect fit for the Latin American gaming landscape due to our stronghold on tech, which allows product customizations, easy-to-play online games, a supersafe and fast experience; we are already gaining a lot of organic traction.”

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Michigan Lottery Transitions to 1-800-GAMBLER for Responsible Gaming Support

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The Michigan Lottery announced that it will transition to the National Problem Gambling Helpline, 1-800-GAMBLER for responsible gaming support. This aligns the agency with the Michigan Gaming Control Board and other online gaming platforms operating in Michigan in promoting 1-800-GAMBLER. The 1-800-GAMBLER helpline will replace the Michigan Problem Gambling Helpline currently in circulation (1-800-270-7117), although the previous number will remain in operation.

“The Lottery is committed to providing Michiganders with easy access to resources that support responsible gaming. By transitioning to 1-800-GAMBLER, we are able to ensure that Michigan residents can reach specially trained staff who can provide confidential professional support, local referrals, and resources to those who may have a gambling problem,” said Lottery Commissioner Suzanna Shkreli.

Operated by the National Council on Problem Gambling (NCPG), 1-800-GAMBLER is the world’s largest problem gambling helpline network by call volume, population served, and geographic area covered. The helpline connects people and families impacted by problem gambling with professional support, local referrals, and resources.

Calls made to 1-800-GAMBLER from Michigan will be routed to the Michigan Department of Health and Human Services. The helpline can also be reached by texting 800GAM or chatting online at 1800gamblerchat.org. Trained contact center staff are available 24/7, 365 days a year to provide support, guidance, and relevant information to anyone seeking help related to problem gambling. Additionally, players or their family members may connect to support resources such as live chat, text, and the helpline number by selecting the links in the footer of the Lottery’s website.

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The Michigan Lottery was the first lottery in the US to achieve the Internet Responsible Gambling Compliance Assessment Program certification through NCPG in October 2015. The NCPG evaluated the Lottery’s compliance with Internet Responsible Gaming (IRG) standards developed based on best practices from jurisdictions around the world. IRG standards are the highest standards for online responsible gaming in the nation.

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