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GiG Expands Global Reach, Bringing Successful Partnership with LuckDays into Mexico for the First Time

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GiG Expands Global Reach, Bringing Successful Partnership with LuckDays into Mexico for the First Time

 

GiG Software Plc, a leading B2B iGaming technology company, has announced its entry into the Mexican regulated market with the launch of long-standing partner LuckyDays in the region, as the successful partnership powers into its fourth regulated market and its first in Latin America.

The deal carries extra significance as GiG’s first launch in Mexico, adding another regulated market to its vast list of live jurisdictions and further increasing its capacity to offer opportunity for growth to its partners.

GiG is one of the few global regulated market experts that can offer enhanced, next generation platform capabilities. iGaming platform CoreX, is a powerful, secure, and highly scalable iGaming platform, built for rapid integration with the potential for an unlimited inventory of preferred third parties. In prioritising powerful functionality that greatly elevates localisation and gamification features that offers partners a competitive advantage in their local markets.

As part of the deal, LuckyDays will again benefit from the full power of dynamic AI tools DataX and LogicX. With a growing emphasis on cutting-edge artificial intelligence and automation, the incorporation of the advanced machine learning models into LuckyDays’ toolkit, with enhancing decision-making processes and rule building will help deliver significant increases in player acquisition and customer retention.

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Online gaming in Mexico continues to provide a steady growth trajectory with Gross gaming revenue (GGR) projected to reach $3.7 billion by 2028, according to data supplied by H2, with regulation enforced by Mexico’s General Directorate of Games and Raffles..

Richard Carter, Chief Executive Officer at GiG, said: “We are actively expanding our addressable market by strategically entering regulated regions, with this being our first venture into Mexico. This agreement represents a combination of a high-growth market and our established, successful partnership with LuckyDays. Together, we have the ideal elements to enhance our partner’s operations through cutting-edge, next-generation technology and our extensive experience in navigating evolving regulatory landscapes. This demonstrates our ongoing commitment to fostering growth opportunities for our partners and powering their continued success.”

A spokesperson at LuckyDays added: “We are extremely pleased to enter the Mexican market with the robust support and expertise of GiG, confident that their platform will deliver the same high standards of performance and reliability that we have experienced in Ontario, Sweden, and other key regions. GiG’s proven solutions empower us to launch and scale effectively in this new market, aligning with our vision for sustained growth and exceptional player experiences. We look forward to a successful expansion in Mexico and beyond, bringing our high-quality offerings to a broader audience with GiG as a trusted partner.”

Compliance Updates

New Jersey State Athletic Control Board Adopts Sports Betting Policy

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The New Jersey State Athletic Control Board (SACB) announced that it has recently adopted an updated sports betting policy for all licensees, officials, and employees.

Effective immediately, the policy prohibits unethical betting practices and reinforces the commitment to maintaining fairness and public trust in combative sports, including boxing, wrestling, extreme wrestling, kick boxing, and combative sports exhibitions, events, performances, and contests.

“With this action, we are safeguarding the integrity of combative sports events. By implementing these standards, we are sending a clear message that unethical behavior will not be tolerated in New Jersey’s combative sports industry,” said SACB Commissioner Larry Hazzard Sr.

The policy applies to board officials, such as inspectors, timekeepers, judges, referees, and physicians; board members, including the chairman; and board employees, such as the commissioner and deputy commissioner. Promoters, participants, and their agents are also encouraged to adopt integrity policies in line with these standards.

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Key policy provisions include those related to betting restrictions, prohibited conduct, training, and enforcement, among others:

• Officials, members, and employees are prohibited from betting on any combative sports event, both within New Jersey and globally. Legal betting on non-combative sports is allowed, provided it complies with local laws. Board employees must register with the Division of Gaming Enforcement (DGE) before placing such bets in New Jersey.

• All forms of illegal betting, including through unauthorized platforms, are strictly prohibited.

• Prohibited conduct includes match fixing and acting on or spreading insider information.

• Board personnel are prohibited from working for sportsbooks or their affiliates.

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• Promoters and participants, along with their agents and managers, must refrain from betting on combative sports events held in New Jersey or engaging in any actions that compromise the integrity of performances.

• All stakeholders, including board officials, members, employees, promotors, participants, agents, managers and seconds, are obligated to report any violations of this policy to the SACB Commissioner immediately.

• Board personnel are required to undergo training and acknowledge this policy.

• Violations may result in disciplinary actions, including fines, license suspensions, or revocation.

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Delaware North Chooses Nuvei to Power Payments for Online Gaming and Sports Betting

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Nuvei Corporation announced that it has been selected by Delaware North’s interactive gaming division to power deposits and payouts for Betly, its online real-money casino and sports betting brand. Delaware North operates Betly in West Virginia, Arkansas, Tennessee and Ohio in the US.

This partnership enhances the player experience at the checkout, streamlining both the deposit and payout processes for Betly customers across their online casino and sports betting profile. Delaware North is leveraging Nuvei’s local acquiring capabilities in the US to accept card payment deposits and enable all the relevant payout methods players demand, including real-time account-to-account transactions via Nuvei’s industry-leading Instant Bank Transfer product.

Todd San Jule, general manager for Delaware North’s interactive gaming division and Betly, said: “Providing a seamless and secure iGaming cashier experience is crucial for our customers’ satisfaction and our business growth. By partnering with Nuvei, we’re able to offer our players a wide range of deposit options and swift payouts across all our online casino and sports betting brands. This collaboration aligns with our commitment to delivering top-tier gaming experiences and positions us to better serve our customers in the competitive U.S. iGaming market.”

Philip Fayer, Nuvei Chair and CEO, added: “We’re thrilled to partner with Delaware North, one of the premier brands in the hospitality and gaming industry in the US. This collaboration showcases our commitment to providing the most relevant and modern payment solutions that drive growth for our customers by enhancing the end user experience in the rapidly evolving iGaming market, further solidifying our position as a global leader in this arena.”

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SkillOnNet’s Spanish language brand launches in newly regulated Peruvian market

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PlayUZU, the flagship Spanish-language brand from global entertainment powerhouse SkillOnNet, is now live in the newly regulated Peruvian market.

Peruvian players can now enjoy top quality, localized content at PlayUZU.pe, along with the brand’s famous guarantee of no wagering requirements – ever. PlayUZU is marketed as a “fair” online casino that offers players a better deal by refusing to add playthrough requirements to its bonuses.

The launch will be backed by a multimedia marketing campaign to highlight the core values of the PlayUZU brand: fun, transparency, simplicity and responsible gaming.

This will include a significant television advertising push, supported by an extensive digital marketing campaign via search-engine positioning, social networks and influencers. The campaign aims to enforce the brand’s positioning, which is all about providing an innovative and entertaining space where players can have fun whether they win or lose.

After first launching in Spain in 2020 where it has since become a household name, PlayUZU has been extending its footprint in the fast-growing Latin American market, having recently launched in Mexico and Buenos Aires City.

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Peru’s new licensing regime came into effect in February 2024, and PlayUZU was among the first operators to receive the go-ahead from the country’s regulator. The platform boasts an unparalleled games portfolio with top titles from the biggest and best game studios in the world.

Helena Rico Head of Marketing Spain and LatAm at PlayUZU.pe said: “In an industry dominated by bonuses with complicated terms and conditions and deceptive small print, we think Peruvian players will enjoy PlayUZU’s unique proposition of a fair deal with no wagering requirements. We also believe that by providing players with a fun and localized gaming experience we can make PlayUZU a top brand in this exciting new market.”

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