Latest News
NOVOMATIC Americas Delivers a Bold, Street-Smart Experience at G2E Las Vegas!

Visitors at this year’s G2E in Las Vegas can expect a bold, street-smart approach from NOVOMATIC at booth #1259, showcasing its successful expansion into the VGT market and solidifying its position as a premier provider of high-performing, highly entertaining Casino and VGT products.
Alexander Merwald emphasizes, “As the new C.E.O. of NOVOMATIC Americas Sales, we are excited to bring a bold, street-market focus to this year’s G2E in Las Vegas. We’re introducing fresh, edgy entertainment experiences that redefine what gaming can be. Every detail, from our innovative products to the street art booth design, reflects our commitment to delivering something unexpected and inspiring. The products we showcase this year testify to NOVOMATICâs relentless drive for performance and innovation in the street market, centered around Class III and VGT.”
At the heart of this showcase is the DIAMOND Xâą, our top-performing cabinet set to steal the spotlight for the U.S. markets. Featuring two striking versions – DIAMOND Xâą 1.55J and DIAMOND Xâą 2.32 – and loaded with a lineup of dynamic new content, this cabinet is all about pushing the boundaries.
Also, at booth #1259, prepare to be impressed by the latest addition to our product range: the V.I.P. XâąÂ cabinet series. Tailored for players and operators who demand top-notch gaming experiences, this series includes the striking V.I.P. X Royalâą 1.85, the immersive V.I.P. X Dreamâą 3.43, and the sleek V.I.P. X Loungeâą 2.32. Each cabinet offers luxury, advanced technology, and a built-in sound system integrated into a comfortable armchair for an unparalleled gaming experience.
Get ready for the debut of the electrifying Piggy Prizes – Wand of Riches, a new intriguing title that’s turning heads with a “thick” series of thrilling bonus features – both bursting with wins and surprises to grant some great prizes with its Magic Rewind events and free games. Throw in Globe Linkâą, Space Boosterâą, the robust portfolio of Thunder Cash GoldâąÂ games like Charming Lady Explosionâą, Charming Ladyâs Boom Coinsâą, Fiesta of the Deadâą, Butterfly Questâą Coins, and the Red Amazon Explosionâą, and you’ve got a lineup that’s packed with edge, excitement, and unbeatable winning potential.
The popular MONEY PARTYâą Fresh! Link introduces fresh and new games, Solid Sevens and Fruit Boost Magic Coins, on a new Linked Progressive fruit game entertainment that combines jackpot thrills with an exciting winning combination feature.
The new APEX Pro Gaming Progressive product lines for the casino market, which will debut at G2E, are a final addition to the progressive portfolio of proven products for the U.S. market.
NOVOMATIC is turning up the heat in the VGT and route segment with a lineup about pushing limits and setting the pace. At G2E 2024, get ready to experience game mixes that rule the roost in Illinois, Pennsylvania, Puerto Rico, West Virginia, and Georgia skills markets. We’re bringing the fire with NOVO LINEâą and Magic H.D. for Puerto Rico, Magic H.D. for West Virginia and Pennsylvania, and Magic H.D. for Georgia skill. And for Illinois, we’re unleashing both NOVO LINEâą Concurve and Magic H.D. – a combo set to blow minds and deliver unbeatable thrills. This isn’t just gaming; it’s a full-throttle experience redefining the street game!
Again, it is the NOVOMATIC ActionBookâą Edge 1.43J, the best sports betting kiosk already proven to deliver exceptional performance. With more action, betting options, and a sleek design that fits effortlessly into any environment, this powerhouse continues to set the standard and elevate the sports betting experience.
NOVOMATIC is set to dazzle with the versatile NOVO UNITYâą PRO electronic table games platform, featuring the sleek new slant-top cabinets: EXECUTIVE SLâą 1.27 and LOTUS SLâą 1.27. This dynamic setup will highlight the cutting-edge Novo Multi-Rouletteâą wheel alongside an impressive array of ETG games.
Finally, experience the game-changing NOVOVISIONâą casino management solution, crowned ‘Best C.M.S./Software Product’ at the 2023 European Casino Awards in London. This powerhouse system elevates every facet of casino operations, offering a comprehensive suite of features beyond traditional accounting, jackpots, player tracking, Cashless and TITO functionalities. What sets NOVOVISIONâą apart is its cutting-edge biometric technology, revolutionizing the entire player journey through fast and secure player recognition and access management, as well as sophisticated loyalty features and a single wallet functionality that encompasses the whole venue. Also on display in Las Vegas will be the NOVOVISIONâą pay portfolio of biometrically supported cash terminals that perfectly complement the modern cashless casino.
In a spectacular dedicated area of the booth, Greentube – the digital gaming and entertainment division of NOVOMATIC – will showcase its iGaming offerings, perfectly complementing our land-based portfolio. Dive into an ever-expanding range of online content that includes classic NOVOMATIC hits and exclusive proprietary brands and developments. This is where innovation meets tradition in a truly thrilling way!
Thomas Schmalzer, VP of Global Sales and Product Management at NOVOMATIC AG, is ready to share what NOVOMATIC development teams have been working on: “The G2E Gaming Show is the perfect stage for industry leaders to dive into NOVOMATIC’s diverse product lineup. Whether you’re focused on international markets, U.S. gaming sectors, or Latin America, our range offers something for everyone. We invite all attendees to visit the NOVOMATIC booth and discover how our all-encompassing solutions can meet their needs from a single, comprehensive source.”
Stop by the NOVOMATIC booth #1259 at the G2E â October 8th – 10th in Las Vegas â to see what’s new and trending for U.S. and international gaming.
Canada
NetGaming Goes Live in Ontario with Rush Street Interactive via BetRivers Platform

NetGaming, a fast-growing online casino content supplier, is proud to announce its launch in Ontario with Rush Street Interactive, Inc., a leading online casino and sports betting company in the United States, Canada and Latin America. This strategic collaboration marks a significant milestone for NetGaming as it continues to expand its footprint across regulated North American markets.
As part of the launch, Ontario players on BetRivers can now enjoy a diverse portfolio of NetGaming titles, known for their high-quality graphics, immersive gameplay, and unique themes. Standout games such as Zeus’s Thunderbolt, Bison Gold, and Fireball Inferno are among the first to go live, with additional titles set to follow soon.
This partnership is just the beginning. NetGaming plans to extend its collaboration with Rush Street Interactive into Michigan, New Jersey, Pennsylvania, Delaware, and Mexico over the coming months.
Pallavi Deshmukh, CEO of NetGaming, commented: âWe are thrilled to go live with Rush Street Interactive, a powerhouse operator with a strong presence and loyal player base. This launch marks a significant milestone in our
North American expansion strategy and underscores our commitment to delivering exceptional gaming experiences tailored to local player preferences across the region.â
Richard Schwartz, CEO of Rush Street Interactive, commented: âWe are pleased to partner with NetGaming to bring innovative, premium games to our players in Ontario. This collaboration aligns with our strategy to offer world-class
entertainment through engaging, action-packed online casino games. We look forward to expanding this partnership into additional regulated markets in the months ahead.â
This strategic partnership highlights both companies’ dedication to providing high- quality, innovative, and responsible entertainment to players in regulated markets.
Compliance Updates
The Saskatchewan Indian Gaming Authority (SIGA) Selects New Board Chair

The Saskatchewan Indian Gaming Authority (SIGA) has announced Chief Tammy Cook-Searson, of the Lac La Ronge Indian Band, as its new Board Chair for SIGAâs Board of Directors.
SIGA is a non-profit First Nation gaming operator for seven land-based casinos and the online gaming platform PlayNow.com in Saskatchewan.
Chief Cook-Searson first joined SIGAâs Board of Directors in 2018 and has been a regular SIGA Board member as well as a member of SIGAâs Audit & Finance Committee.
She is serving in her 20th year as Chief of Lac La Ronge Indian Band and has a Master of Business Administration (MBA) degree and a graduate diploma in management from Athabasca University. She also holds honorary degrees from the University of Regina, the Saskatchewan Indian Institute of Technologies (SIIT) and Saskatchewan Polytechnic.
Chief Cook-Searson replaces outgoing Board Chair former Chief of Muskowekwan First Nation Reginald Bellerose, who has held the Board Chair position since February 4, 2015.
Latest News
SCCG Announces Strategic Partnership with Applift

SCCG Management has announced a strategic partnership with Applift, the worldâs top performance App Store Optimization (ASO) agency. This partnership will introduce Appliftâs proprietary ASO technology and advanced growth strategies to gaming companies worldwide, leveraging SCCGâs unmatched distribution capabilities and expansive gaming ecosystem of 120+ client partners.
Applift has earned a reputation as the gold standard in app growth by delivering data-driven ASO strategies powered by proprietary AI tools and the most comprehensive keyword intelligence system in the industry. Their work drives top keyword rankings, scalable user acquisition, and real business impact â increasing FTDs, improving retention, and maximizing LTV for some of the worldâs most successful gaming, finance, utility, and AI apps.
Through this partnership, SCCG will activate its global network â with offices in every major gaming market across North America, LATAM, Europe, Africa, and Asia â to bring Appliftâs breakthrough ASO technology to gambling companies seeking to scale user acquisition, boost visibility, and outperform the competition in app stores.
âAt SCCG, we identify and scale the technologies that shape the future of gambling,â said Stephen Crystal, Founder and CEO of SCCG Management.
âAppliftâs ASO platform is a game-changer. Our partnership gives gaming companies a proven solution to turn mobile visibility into performance at scale â and our global presence ensures the right operators and platforms benefit from this innovation.â
âAt Applift, weâve helped top gaming apps dominate the app stores, turning visibility into performance and installs into high-value users â all through our unmatched ASO technology and data-driven approach. Partnering with SCCG is a natural step forward. Their strategic footprint in the gaming world perfectly complements our ability to scale app growth at the highest level. Together, weâre not just optimizing â weâre redefining how gaming brands win in the app stores. I couldnât be more confident in what weâll achieve,â said Bar Nakash, CEO of Applift.
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