SCCG Management, a global leader in gaming and sports betting advisory, has announced its sponsorship of Mr. Olympia 2024, taking place from October 18-20, 2024, in São Paulo’s Anhembi District. This year, SCCG will be supporting its client partner, Pillow Fight Championship (PFC), bringing the action-packed sport to one of the largest bodybuilding events in the world.

The Pillow Fight Championship has captivated audiences worldwide, combining high-energy competition with entertainment, and it will take center stage during Mr. Olympia. Over the course of the three-day event, attendees will be able to witness live PFC battles and even participate in the sport. Situated near the main bodybuilding competition, the PFC arena will offer an exciting addition to the event experience, drawing in fans from across Latin America.

Leading up to the event, SCCG will spearhead a 30-day content campaign throughout São Paulo, generating buzz and promoting PFC. Exclusive content, including interviews and behind-the-scenes challenges, will be shared across social media, giving sponsoring brands and fans a chance to connect with the sport in exciting new ways.

“SCCG is honored to sponsor Mr. Olympia 2024 and support our client partner, Pillow Fight Championship. PFC’s rise as a thrilling and unique combat sport aligns perfectly with SCCG’s mission to drive innovation and excitement in sports entertainment. We’re excited to contribute to the growth of this sport and look forward to engaging with the passionate bodybuilding and fitness community at Mr. Olympia,” said Stephen A. Crystal, Founder and CEO of SCCG Management.

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Caesars Entertainment Inc. celebrated the first in-person sports wagering location in the state of Maine at the newly opened sports entertainment venue, Oddfellahs, powered by Caesars Sportsbook. Made possible through Caesars Sportsbook’s partnership with First Tracks Investments LLC, the new state-of-the-art sports bar brings in-person sports betting to the Pine Tree State for the first time.

Oddfellahs commemorated its grand opening in the heart of downtown Portland at 55 Market St. with a ceremonial first bet placed by Portland Mayor Mark Dion alongside representatives from Caesars Sportsbook, First Tracks, the Portland City Council, and the Maine Gambling Control Unit.

“We’d like to thank Governor Janet Mills, the Maine Gambling Control Unit, the Portland City Council and the entire state legislature for making today possible. It’s great to see the momentum following our launch of mobile sports wagering in the state through our historic partnership with three of the Wabanaki Nations. With the first in-person sportsbook now operational, we look forward to collaborating with First Tracks on additional in-person opportunities in Maine,” said Eric Hession, President of Caesars Digital.

“Building something new is always a challenge, but great teams make great things possible. This is an exciting venture for Maine’s harness racing industry, Wabanaki tribes, and sports fans across the state to access a new entertainment venue. We’re excited for whatever comes next and look forward to providing sustainable, responsible opportunitiesopportunities,” said Michael Cianchette, CEO of First Tracks Investments LLC, operator of Oddfellahs.

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Oddfellahs offers sports fans 21 and older full food and beverage service combined with an elevated sports viewing and wagering experience. Full-service sports wagering is available through self-service betting kiosks and a ticket window on-site in addition to convenient cash deposits and withdrawals for Caesars Sportsbook mobile accounts.

Sports fans should expect the ultimate viewing experience modeled after a Vegas-style sportsbook with 36 screens to catch sporting events at any time of the year, including every game of the NFL season. The sports entertainment destination is open for lunch and dinner seven days a week, opening at noon on Monday through Thursday and at 11:00 a.m. Friday through Sunday, staying open for each day’s advertised games.

Caesars Sportsbook brings its industry-leading reputation in Responsible Gaming to in-person wagering in Maine with a focus on promoting Responsible Gaming. In March and June 2024, Caesars Sportsbook received the prestigious RG Check accreditation from the Responsible Gambling Council in Ontario, Canada, which recognizes companies that achieve the highest standards for their Responsible Gaming practices.

Caesars enforces an enhanced 21+ gaming policy that ensures Caesars Rewards membership and accounts are only available to individuals 21 and older, where permitted by law. This policy applies to all Caesars Sportsbook in-person and mobile operations in Maine, including at Oddfellahs, where entry is limited to those 21 and older.

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GambleID, a leading provider of compliance services, customer identity, location, anti-fraud, and payment management solutions to the gaming industry, is excited to announce the appointment of Dr. Laila Mintas to its Advisory Board. Dr. Mintas, a globally recognized expert in sports betting, sports integrity and gaming, will provide strategic guidance and insights to support GambleID’s mission of advancing integrity and compliance within the gaming industry.

With extensive experience in leadership roles at prominent sports betting and technology companies, Dr. Mintas brings a wealth of knowledge in sports integrity, data privacy, and regulatory compliance. Her expertise will be instrumental in helping GambleID continue to innovate and deliver solutions that meet the evolving needs of the industry.

“We are thrilled to welcome Dr. Laila Mintas to our Advisory Board,” said JD Garner, Founder & CEO of GambleID. “Her deep understanding of the gaming industry and her commitment to maintaining the highest standards of integrity will be invaluable as we continue to grow and deepen our hold in the gaming industry. Dr. Mintas’s insights will help us set new benchmarks in the industry, ensuring that our clients can operate securely and efficiently.”

Dr. Mintas expressed her enthusiasm about joining the Advisory Board, stating, “I am very excited to collaborate with GambleID and contribute to their efforts in enhancing gaming integrity. This is a critical time for the industry, and I look forward to working together to advance solutions that protect stakeholders and uphold the reputation of the gaming sector. I am very excited to not only be able to use my almost 20+ years of experiences in the sports betting and gambling industry but also to contribute through my experiences in the sports world, having held leadership roles both at FIFA and CONCACAF related to Safeguarding Sports Integrity”.

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Alone this year, Dr. Mintas was announced to serve as Judge for the most prestigious Awards, including the SBC Awards, Global Gaming Awards Americas, Global OTT Sports Awards and the GGB Gaming & Technology Awards. For her personal achievements, she has received numerous awards including Leaders in Sports U 40 Award, the SBJ Game Changers Award, the International Award for Women in the Gaming Industry – Inspiration of the Year, the SBJ´s Power Player Sports Betting Award, the Business Insider´s Leaders of the Sports Betting Industry Award and the GGB Emerging Leaders of Gaming 40 Under 40 Award.

GambleID remains committed to empowering businesses with innovative technology and a steadfast focus on integrity, ensuring a secure and transparent environment for all participants in the gaming and sports betting industry.

About GambleID

GambleID is a leading provider of compliance services, customer identity, location, anti-fraud, and payment management solutions tailored to the needs of the gaming and sports betting industry. With cutting-edge technology and a commitment to integrity, GambleID empowers businesses to operate securely and efficiently in a rapidly evolving landscape.

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