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Industry Leaders Voice Strong Backing for SBC Summit Americas in Fort Lauderdale

The announcement of the SBC Summit Americas has garnered widespread support from industry leaders. The reimagined event aims to increase connectivity across North, Central, and South America, forming a single, cohesive platform for the gaming industry throughout the region.
Set to take place in Fort Lauderdale on May 13-15, 2025, the summit is poised to offer broader networking opportunities and drive forward collaboration within the industry.
Peruvian operator Apuesta Total shared their excitement about the location. “I always enjoy a change of scenery, and Fort Lauderdale is a fantastic choice. Many people like to turn conferences into extended weekends, so I’m certain attendees will appreciate the city’s beautiful beaches and vibrant atmosphere,” said company CEO Gonzalo Perez.
Relationship marketing hub Optimove’s VP of Revenue, Motti Colman, shared his thoughts on the potential of the new-look event. “With 8,000 attendees expected, this event is off to an excellent start. I am also keen on exploring new market insights through market-by-market conference sessions, so I am confident this is a great platform for expanded opportunities.”
Better Collective, a leading affiliate powerhouse and a frequent presence at SBC events, not only attending but also contributing as exhibitors, sponsors, and speakers, expressed their confidence in SBC’s potential with this revamped event.
“At Better Collective, we look very much forward to the SBC Summit America 2025 in Fort Lauderdale. With years of proven expertise in event organization, SBC enables unparalleled networking opportunities under one roof, reinforcing our connections and partnerships within the industry,” said Marc Frank Pedersen, company CEO for North America.
He added: “Having worked with SBC for many years, we trust in SBC’s commitment to deliver events that not only meet but exceed our expectations.”
Joseph Martin, CEO of Kinectify, a company specializing in anti-money laundering and compliance software, who has previously exhibited at SBC Summit North America, backed the decision, expressing confidence in SBC’s industry-centric ethos.
“SBC always puts on great events. They have deep connections within our industry and prioritize the right elements to optimize our experience. I’m excited about this new show covering both North and South America. Gaming companies operating in multiple markets across the two continents now have a single event focused on the entire Americas region. I look forward to another outstanding SBC event experience in Fort Lauderdale.”
FanDuel CEO, Amy Howe, commented on the growth that SBC Summit North America had previously achieved under SBC’s leadership. “The SBC North American Summit has become a mark the calendar industry event each spring. The conference seems to grow each year and brings together an impressive array regulators, legislators, operators and technologists that help power the industry’s growth.”
The CEO also confirmed that the “company is delighted to participate in the conference each year and looks forward to 2025 in Florida.”
Marina Bogard, Managing Director for North America at Betsson, also emphasized that the event caters to companies with diverse geographic interests. “SBC’s decision to launch SBC Summit Americas and host the event in Fort Lauderdale, Florida, provides a convenient opportunity for businesses with diverse market strategies to connect with both North American and Latin American leads under one roof.”
Bogard underscored the significance of this unified approach, which allows Betsson to efficiently engage with partners across diverse regions. “As you know, Betsson is a global company, and both regions remain highly significant for our expansion strategies. It is great to be able to align our efforts and meet all our partners across the Americas without having to attend multiple conferences,” she said.
Colman remarked: “SBC clearly has foresight in creating SBC Summit Americas for 2025.” Just like Bogard, he also recognized the event’s appeal to companies serving multiple geos. “At Optimove, we have experienced incredible growth in North and South America that parallels the incredible growth of SBC in each region. This new, reimagined show underscores that iGaming has come of age in the Americas. Plus, it will greatly benefit iGaming operators and service providers with diverse market interests.”
Perez echoed this sentiment. “We can all agree that the industry juggles numerous commitments, especially concerning conference participation. While attending expos around the world is rewarding, it also presents logistical and financial hurdles for companies. Therefore, I really embrace the idea of combining the strengths of the SBC Summit North America and LatinoamĂ©rica events to create a larger, more networking-rich experience,” he said.
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Inspired Partners with Jogo de Ouro in Brazil

Inspired Entertainment, Inc., a leading provider of B2B gaming content, systems, and solutions, is excited to announce a new partnership with Jogo de Ouro, a Brazilian-based sportsbook and casino operator, to bring Inspired’s acclaimed slot titles to its players.
This partnership signals a major step forward in Inspired’s growth strategy, as the market expands during its new era of regulation. With this launch, Jogo de Ouro’s players in Brazil will now have access to Inspired’s rapidly expanding catalogue of online slot content, including hit titles such as Golden Winner™ (CampeĂŁo de Ouro), Big Piggy Bank™ (Super Confrinho da Sorte), Big Fishing Fortune™ (Super Pescaria da Fortuna), alongside global fan favourites like Gold Cash Free Spins™ (Grana de Ouro Giros Gratis), Cops â€n’ Robbers Big Money™ (Policia e Ladrao Muita Grana), and more.
Jogo de Ouro will feature regular content releases from Inspired, giving its players access to a variety of new experiences, including proven, high-performing global hits. The portfolio blends iconic classics, innovative features, and seasonal favourites, all designed with high-impact mechanics that drive both engagement and retention. The partnership with Jogo de Ouro broadens Inspired’s global footprint and brings proven content to one of the most promising iGaming markets, in the world.
Claire Osborne, Vice President of Interactive at Inspired Entertainment, said: “We’re thrilled to be partnering with Jogo de Ouro to bring our diverse games portfolio to Brazilian audiences. From player-favourite classics to fun seasonal titles, our games are crafted for engagement and have proven performance. This collaboration will deliver exceptional entertainment experiences to Jogo de Ouro’s players.”
Flavio Sukar, CEO at Jogo de Ouro, added: “This partnership positions Jogo de Ouro at the forefront of Brazilian iGaming, delivering top-tier casino content to our players. We’re proud to partner with Inspired, and we look forward to bringing their high-quality games and regular new releases to audiences across the country.”
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Brightstar Lottery Modernizes Retail and Digital Solutions for Missouri Lottery with OMNIA Deployment

Brightstar Lottery PLC announced that it will deploy its fully-integrated lottery solution, OMNIA, to modernize retail and digital solutions for the Missouri Lottery via an eight-year contract. OMNIA seamlessly connects retail and digital lottery channels and was designed to simplify operations and elevate player experiences. Brightstar will also enhance the Missouri Lottery’s digital program to include Connected Play, second-chance promotions and loyalty program.
“For more than 30 years, the Missouri Lottery has relied on Brightstar’s world-class technology and insight to help contribute more than $8.5 billion to public education throughout our state. We are excited to build upon this long-term partnership over the course of the next eight years and deliver new, premier experiences for our players,” said Lester Elder, Missouri Lottery Executive Director.
“Brightstar is honored to support the Missouri Lottery as it embraces the evolving lottery landscape and implements innovative solutions that will increase flexibility to manage its operations and engage players in new ways. We look forward to delivering these high-performing solutions, while helping the Lottery achieve its goals of maximizing funds to education,” said Scott Gunn, Brightstar Chief Operating Officer North America Lottery.
Brightstar will also deliver new retailer equipment including 5250 Retailer Pro S2s, 2220 GameTouch 28s, 75 GameTouch 20s, 250 GameTouch Draws, 1250 Digital Menu Boards, and an enhanced communications network. These solutions drive player engagement and offer versatility, reliability, and convenience, backed by the high performance and integrity of Brightstar’s market-leading central system.
Brightstar serves nearly 90 lottery customers and their players on six continents. It is the primary technology provider to 26 of the 46 lottery jurisdictions in the US and seven of the world’s 10 largest lotteries.
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Scientific Games Launches SG Content Hub in Columbia

Scientific Games has launched the SG Content Hub in the District of Columbia, offering a curated selection of exciting games to DC Lottery players who play online. The lottery industry’s premier content aggregator brings digital games from Scientific Games and game studios worldwide to players, including the company’s own portfolio of more than 250 eInstant games from SG Studios and a suite of licensed brands. DC players are enjoying the new Mayhem Madness game from SG Studios, with Candy Coated Cash and Witchy Wins coming this fall.
The SG Content Hub launch expands Scientific Games’ longtime relationship with the DC Lottery for DC Scratchers games that began with the Lottery’s start-up in 1982.
The world’s largest lottery games company developed the SG Content Hub to serve the rapidly expanding digital lottery channel with a broad variety of engaging, unique iLottery game experiences. The SG Content Hub operates seamlessly with lottery gaming systems technology and iLottery platforms.
Randy Burnside, DC Lottery Executive Director, said: “The DC Lottery is thrilled to offer our players a wide selection of new and exciting games through the SG Content Hub. We are building on our success with DC Scratchers from Scientific Games and the company’s deep understanding of lottery players and the entertainment experience.”
Since its inception in 1982, the DC Lottery has awarded more than $4.8 billion in prizes, transferred more than $2.4 billion to the District’s General Fund, which supports essential services in the District, generated more than $501.4 million in commissions for its retail business partners, and helped local nonprofits raise more than $139.5 million in support of social causes.
Matt Lynch, President, Digital for Scientific Games, said: “We are excited to bring our global expertise, content and technology to the DC Lottery with an evolutionary content aggregator developed to offer players an exciting portfolio of iLottery games, with the agility to adapt to play preferences and market trends. The engaging variety of digital lottery games offered through the SG Content Hub ensures long-term sustainable growth for the DC Lottery and its beneficiary programs in the District of Columbia.”
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