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Industry Leaders Voice Strong Backing for SBC Summit Americas in Fort Lauderdale

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The announcement of the SBC Summit Americas has garnered widespread support from industry leaders. The reimagined event aims to increase connectivity across North, Central, and South America, forming a single, cohesive platform for the gaming industry throughout the region.

Set to take place in Fort Lauderdale on May 13-15, 2025, the summit is poised to offer broader networking opportunities and drive forward collaboration within the industry.

Peruvian operator Apuesta Total shared their excitement about the location. “I always enjoy a change of scenery, and Fort Lauderdale is a fantastic choice. Many people like to turn conferences into extended weekends, so I’m certain attendees will appreciate the city’s beautiful beaches and vibrant atmosphere,” said company CEO Gonzalo Perez.

Relationship marketing hub Optimove’s VP of Revenue, Motti Colman, shared his thoughts on the potential of the new-look event. “With 8,000 attendees expected, this event is off to an excellent start. I am also keen on exploring new market insights through market-by-market conference sessions, so I am confident this is a great platform for expanded opportunities.”

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Better Collective, a leading affiliate powerhouse and a frequent presence at SBC events, not only attending but also contributing as exhibitors, sponsors, and speakers, expressed their confidence in SBC’s potential with this revamped event.

“At Better Collective, we look very much forward to the SBC Summit America 2025 in Fort Lauderdale. With years of proven expertise in event organization, SBC enables unparalleled networking opportunities under one roof, reinforcing our connections and partnerships within the industry,” said Marc Frank Pedersen, company CEO for North America.

He added: “Having worked with SBC for many years, we trust in SBC’s commitment to deliver events that not only meet but exceed our expectations.”

Joseph Martin, CEO of Kinectify, a company specializing in anti-money laundering and compliance software, who has previously exhibited at SBC Summit North America, backed the decision, expressing confidence in SBC’s industry-centric ethos.

“SBC always puts on great events. They have deep connections within our industry and prioritize the right elements to optimize our experience. I’m excited about this new show covering both North and South America. Gaming companies operating in multiple markets across the two continents now have a single event focused on the entire Americas region. I look forward to another outstanding SBC event experience in Fort Lauderdale.”

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FanDuel CEO, Amy Howe, commented on the growth that SBC Summit North America had previously achieved under SBC’s leadership. “The SBC North American Summit has become a mark the calendar industry event each spring. The conference seems to grow each year and brings together an impressive array regulators, legislators, operators and technologists that help power the industry’s growth.”

The CEO also confirmed that the “company is delighted to participate in the conference each year and looks forward to 2025 in Florida.”

Marina Bogard, Managing Director for North America at Betsson, also emphasized that the event caters to companies with diverse geographic interests. “SBC’s decision to launch SBC Summit Americas and host the event in Fort Lauderdale, Florida, provides a convenient opportunity for businesses with diverse market strategies to connect with both North American and Latin American leads under one roof.”

Bogard underscored the significance of this unified approach, which allows Betsson to efficiently engage with partners across diverse regions. “As you know, Betsson is a global company, and both regions remain highly significant for our expansion strategies. It is great to be able to align our efforts and meet all our partners across the Americas without having to attend multiple conferences,” she said.

Colman remarked: “SBC clearly has foresight in creating SBC Summit Americas for 2025.” Just like Bogard, he also recognized the event’s appeal to companies serving multiple geos. “At Optimove, we have experienced incredible growth in North and South America that parallels the incredible growth of SBC in each region. This new, reimagined show underscores that iGaming has come of age in the Americas. Plus, it will greatly benefit iGaming operators and service providers with diverse market interests.”

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Perez echoed this sentiment. “We can all agree that the industry juggles numerous commitments, especially concerning conference participation. While attending expos around the world is rewarding, it also presents logistical and financial hurdles for companies. Therefore, I really embrace the idea of combining the strengths of the SBC Summit North America and Latinoamérica events to create a larger, more networking-rich experience,” he said.

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Compliance Updates

Betsson Obtains Local Gaming Licenses in Peru

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A subsidiary of Betsson AB has obtained its first local licenses for the newly regulated market in Peru. The licenses cover online casino and sports betting for the Betsson and Betsafe brands. Further, licenses for the Inkabet brand are expected to be obtained soon.

Betsson began its Latin American venture already in 2008 and has since then positioned itself as the most recognized sports betting brand in Peru. In 2019, the Group further strengthened its position toward the country with the launch of its Betsafe brand. Two years later Inkabet, a Peruvian-facing sports betting and online casino business, was acquired.

Besides the new licenses, the Group holds licenses in two other key markets in the region, Colombia, and Argentina. In Argentina, Betsson holds licenses in Buenos Aires City, Buenos Aires province, and Córdoba.

Pontus Lindwall, President and CEO of Betsson AB, said: “We have really looked forward to Peru introducing a local regulation and are very pleased with the issuing of these licenses. With this announcement, we affirm our commitment to the local economy and the new regulatory framework in the country.”

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Conferences

QCI’s Andrew Cardno to Speak at the Casino Marketing & Technology Conference

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Andrew Cardno, the Chief Technology Officer of Quick Custom Intelligence, will be a featured speaker at the Casino Marketing & Technology Conference, taking place at the Grand Sierra Resort & Casino in Reno, Nevada. On July 17, 2024, Cardno will present an engaging session focused on strategies for casino marketing during these unpredictable times.

In his session titled “Effective Marketing Strategies for Casino Operators in a Volatile Economic Landscape,” Cardno will delve into innovative marketing tactics that can help casino operators navigate and thrive amid economic uncertainty. Drawing inspiration from Nassim Taleb’s groundbreaking work “The Black Swan,” Cardno will explore how leveraging unpredictability can become a powerful tool for casino marketers.

Attendees will gain insights into long algorithmic gaming tactics and how to adapt to the evolving convergence of entertainment and gambling. Cardno’s approach emphasizes agility and responsiveness, enabling marketers to stay ahead of sudden market changes and maintain sustained engagement and profitability.

“In these unpredictable times, it’s crucial for casino operators to embrace volatility and turn it into an advantage. By leveraging advanced marketing strategies and long algorithmic gaming tactics, we can create a more resilient and adaptive approach to casino marketing. This session will provide actionable insights to help marketers navigate the challenges and opportunities that lie ahead,” Andrew Cardno, CTO of Quick Custom Intelligence, said.

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“We are thrilled to have Andrew Cardno speak at this year’s conference. His expertise in data-driven marketing strategies and his ability to draw on concepts from thought leaders like Nassim Taleb will provide invaluable perspectives for our attendees. This session promises to equip casino operators with the tools they need to thrive in today’s dynamic economic landscape,” Deana Scott, CEO of Raving, said.

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Latest News

The Future of Gaming: Virtual Coin Exclusive Slots

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Within the last few years, there has been a significant change in the gaming industry towards digital assets. One of the most noticeable changes in this trend is the rise of virtual coin-based casinos. Among the numerous games at one’s disposal, slots are a preference for plenty of individuals. With the recent technology advancements, there is high hope for exclusive slot games that use virtual coins. We’ll discuss what lies ahead in terms of virtual coin-exclusive slots.

Immersive Technologies Reshaping the Slot Experience

The integration of augmented reality (AR) and virtual reality (VR) is set to transform slot gaming. These technologies will create more engaging and interactive environments for players. Imagine spinning reels projected onto your living room wall or stepping into a fully realized virtual casino. AR slots could overlay digital elements onto the real world, seamlessly blending the physical and digital realms. VR, on the other hand, might transport players to fantastical settings for their slot adventures. Picture yourself spinning the reels in an underwater city or on a distant planet. These immersive experiences will add new layers of excitement to traditional slot gameplay.

The social aspect of gaming will also evolve with these technologies. Players could interact with each other in virtual spaces, sharing the thrill of big wins. Friends could meet in virtual coin casinos, regardless of their location. This social dimension could make slot gaming a more collaborative and communal experience. As the technology becomes more accessible, we expect to see a surge in the popularity of these immersive slot games.

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Enhanced Transparency and Fairness Mechanisms

Trust is paramount in online gaming, even when you play Yay Casino slots. Future virtual coin slots will likely incorporate advanced fairness proofs and transparency measures. Blockchain technology could play a crucial role in ensuring the integrity of game outcomes. Each spin could be recorded on a public ledger, allowing players to verify results independently. This level of transparency would build confidence and trust among players.

Smart contracts could automate payouts, ensuring instant and accurate disbursement of winnings. These self-executing contracts would eliminate the need for manual processing, reducing errors and delays. Players could receive their gifts and bonuses immediately after a winning spin. Using decentralized systems could also enhance security, protecting players’ assets and personal information. As these technologies mature, we can expect virtual coin slots to become even more secure and trustworthy.

Artificial Intelligence Driving Personalization

Artificial Intelligence (AI) is set to revolutionize the slot gaming experience in numerous ways. AI algorithms could analyze player preferences and behaviors to offer tailored game recommendations. This personalization could extend to the games, with AI adjusting difficulty levels and bonus features. The result would be a more engaging and satisfying gaming experience for each player.

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AI could also enhance the storytelling aspects of slot games. Imagine slots with adaptive narratives that change based on your choices and playstyle. These intelligent systems could create unique storylines for each player, making every session feel fresh and exciting. Additionally, AI could help identify potentially problematic behaviors, promoting responsible gaming practices. By analyzing patterns, AI could offer proactive support and resources to players who may need assistance.

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