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Industry Leaders Voice Strong Backing for SBC Summit Americas in Fort Lauderdale
The announcement of the SBC Summit Americas has garnered widespread support from industry leaders. The reimagined event aims to increase connectivity across North, Central, and South America, forming a single, cohesive platform for the gaming industry throughout the region.
Set to take place in Fort Lauderdale on May 13-15, 2025, the summit is poised to offer broader networking opportunities and drive forward collaboration within the industry.
Peruvian operator Apuesta Total shared their excitement about the location. “I always enjoy a change of scenery, and Fort Lauderdale is a fantastic choice. Many people like to turn conferences into extended weekends, so Iâm certain attendees will appreciate the cityâs beautiful beaches and vibrant atmosphere,â said company CEO Gonzalo Perez.
Relationship marketing hub Optimove’s VP of Revenue, Motti Colman, shared his thoughts on the potential of the new-look event. “With 8,000 attendees expected, this event is off to an excellent start. I am also keen on exploring new market insights through market-by-market conference sessions, so I am confident this is a great platform for expanded opportunities.”
Better Collective, a leading affiliate powerhouse and a frequent presence at SBC events, not only attending but also contributing as exhibitors, sponsors, and speakers, expressed their confidence in SBC’s potential with this revamped event.
“At Better Collective, we look very much forward to the SBC Summit America 2025 in Fort Lauderdale. With years of proven expertise in event organization, SBC enables unparalleled networking opportunities under one roof, reinforcing our connections and partnerships within the industry,” said Marc Frank Pedersen, company CEO for North America.
He added: “Having worked with SBC for many years, we trust in SBC’s commitment to deliver events that not only meet but exceed our expectations.”
Joseph Martin, CEO of Kinectify, a company specializing in anti-money laundering and compliance software, who has previously exhibited at SBC Summit North America, backed the decision, expressing confidence in SBC’s industry-centric ethos.
“SBC always puts on great events. They have deep connections within our industry and prioritize the right elements to optimize our experience. I’m excited about this new show covering both North and South America. Gaming companies operating in multiple markets across the two continents now have a single event focused on the entire Americas region. I look forward to another outstanding SBC event experience in Fort Lauderdale.”
FanDuel CEO, Amy Howe, commented on the growth that SBC Summit North America had previously achieved under SBCâs leadership. “The SBC North American Summit has become a mark the calendar industry event each spring. The conference seems to grow each year and brings together an impressive array regulators, legislators, operators and technologists that help power the industryâs growth.”
The CEO also confirmed that the “company is delighted to participate in the conference each year and looks forward to 2025 in Florida.”
Marina Bogard, Managing Director for North America at Betsson, also emphasized that the event caters to companies with diverse geographic interests. “SBCâs decision to launch SBC Summit Americas and host the event in Fort Lauderdale, Florida, provides a convenient opportunity for businesses with diverse market strategies to connect with both North American and Latin American leads under one roof.”
Bogard underscored the significance of this unified approach, which allows Betsson to efficiently engage with partners across diverse regions. “As you know, Betsson is a global company, and both regions remain highly significant for our expansion strategies. It is great to be able to align our efforts and meet all our partners across the Americas without having to attend multiple conferences,” she said.
Colman remarked: âSBC clearly has foresight in creating SBC Summit Americas for 2025.â Just like Bogard, he also recognized the eventâs appeal to companies serving multiple geos. “At Optimove, we have experienced incredible growth in North and South America that parallels the incredible growth of SBC in each region. This new, reimagined show underscores that iGaming has come of age in the Americas. Plus, it will greatly benefit iGaming operators and service providers with diverse market interests.”
Perez echoed this sentiment. “We can all agree that the industry juggles numerous commitments, especially concerning conference participation. While attending expos around the world is rewarding, it also presents logistical and financial hurdles for companies. Therefore, I really embrace the idea of combining the strengths of the SBC Summit North America and LatinoamĂŠrica events to create a larger, more networking-rich experience,” he said.
Approval from the Nevada Gaming Commission paves the way for Kambi to provide its premium sports betting solutions in Las Vegas and across the Silver State
Kambi Group plc (âKambiâ), the home of premium sports betting solutions, has received approval for its Nevada gaming licence applications, marking a significant step towards launching in one of the world’s most iconic betting markets. The Nevada Gaming Commission approved Kambiâs application for Manufacturer & Distributor Licenses and an Information Services License, following a unanimous recommendation by the Nevada Gaming Control Board (âNGCBâ) earlier this month.
The licences will enable Kambi to provide its industry-leading sportsbook technology and services to nonrestricted gaming establishments in Las Vegas and across the state of Nevada for the first time. With limited B2B competition in the state due to the high regulatory requirements, Nevada presents Kambi with future growth opportunities in line with its strategy to expand its footprint across the Americas.
Kambi has been at the forefront of the regulated US sports betting industry since 2018, processing the first legal online wager outside of Nevada following the repeal of PASPA. This latest achievement underscores the companyâs dedication to delivering world-class sportsbook solutions while adhering to the highest standards of regulatory compliance and corporate probity.
Werner Becher, CEO of Kambi, said: “Securing approval for our licences in Nevada is an important milestone for Kambi and a testament to our market-leading technology, regulatory expertise and corporate integrity. Nevada is widely known as the gold standard for betting and gaming regulation, insisting on a standard that few companies can meet, and is therefore recognition of Kambiâs unwavering commitment to excellence. We would like to thank both the Commission and NGCB for their thorough review and approval of our applications.”
Red Desert Games content developed by leading industry veterans set to further add to Light & Wonderâs innovative offering.
Red Desert Games launches its new and innovative slot content via the Light & Wonder content marketplace, through the Light & Wonder⢠Spark studio partner program.
Red Desert Games is an emerging slot studio founded by land-based and iGaming industry veterans. The young studio team members have over 100 years combined experience in the global slot industry and are now applying their substantial knowledge, experience, and deep passion for slots to create innovative and engaging content to delight and excite.
As part of this new agreement, iGaming content developed by Red Desert Games will be distributed exclusively across Canada and the USA to Light & Wonderâs extensive operator network and elsewhere around in other key regulated markets via Light & Wonder’s Infinity aggregation platform.
The addition of Red Desert Games to the Light & Wonder⢠Spark studio partner programâs roster of premium game studios further cements Light & Wonder as one of the worldâs leading content marketplaces. It demonstrates once again Light & Wonderâs ongoing commitment to diversifying its content offering, as well as providing an opportunity for independent studios to significantly boost their international reach.
Edgar Pau, Co-Founder of Red Desert Games said:Â âWe are extremely excited to be selected by Light & Wonder to join their partnership program. Light & Wonder has an unrivalled footprint and is the perfect fit to distribute our range of innovative and engaging games to its global network.â
âWe have been extremely impressed by the whole Light & Wonder team and our interactions to-date. Their product feedback, enthusiasm to work with us and recognition of the uniqueness of our content has given us encouragement that they are the right partner to launch us into the global market.â
Steve Mayes, Senior Director of Partners at Light & Wonder, added: We are delighted to welcome Red Desert to the Light & Wonder⢠Spark studio partner program. Our program is committed to collaborating with the most forward-thinking and innovative new studios, and Red Desertâs distinctive game concepts, inventive mechanics, and meticulously crafted, visually captivating titles truly embody these values. We are excited to support their global expansion and look forward to a promising and successful journey together.
Compliance Updates
Michigan Lottery Achieves iCAP Re-certification for Responsible Online Gaming Practices
The Michigan Lottery has received re-certification for its commitment to responsible gaming after completing the Internet Responsible Gambling Compliance Assessment Program (iCAP) through the National Council on Problem Gambling (NCPG).
The Lottery first earned iCAP certification in October 2015 and was the first lottery in the United States to achieve this certification.
âWe are incredibly proud to have once again received certification for our commitment to responsible gaming through the iCAP program, underscoring the Lotteryâs dedication to player safety and well-being. We will continue to prioritize responsible gaming practices and provide Michiganders with the resources and support they need to play responsibly,â said Lottery Commissioner Suzanna Shkreli.
Developed by the NCPG, iCAP is the first and only online responsible gaming assessment program in the US. The NCPG evaluated the Lotteryâs compliance with Internet Responsible Gaming (IRG) standards developed based on best practices from jurisdictions around the world. IRG standards are the highest standards for online responsible gaming in the nation. The nine areas of focus for the NCPG iCAP certification are:
⢠Corporate policy and commitment to responsible gaming
⢠Staff training
⢠Information available to players through com, and player account features to assist players in informed decision making
⢠Assisting players who indicate they are in distress or experiencing problems
⢠Self-exclusion and player-initiated restrictions on online play
⢠Advertising and promotion
⢠Game and website features that assist with gambling responsibly
⢠Research based on the transparency of play data
⢠Payment controls and limits
⢠iCAP re-certification provides Lottery players assurance that MichiganLottery.com is trustworthy and has adopted the best standards of player protection.
The NCPG, a non-profit organization founded in 1972, leads state and national stakeholders in the development of comprehensive policy and programs for all those affected by problem gambling.
Michigan Lottery players have a chance to win up to $500,000 instantly playing online. Players also may win prizes ranging from $1 up to multi-million dollar jackpots playing Powerball, Mega Millions, Lucky for Life, Lotto 47, and Fantasy 5 online. Through its online platform, the Lottery offers players more than 200 different games with plays ranging in price from .05 cents to $20.
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