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Xtremepush set to boost engagement and retention for Brazilian iGaming platform NGX

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Xtremepush set to boost engagement and retention for Brazilian iGaming platform NGX

 

Xtremepush, the leading provider of CRM and loyalty marketing powered by AI, has gained further momentum in LatAm following an agreement with integrated iGaming and sports betting platform NGX.

NGX is an all-in-one platform that delivers secure casino and sports betting management, with full quality control to ensure excellence. It offers complete autonomy and drives innovation for operators, supporting their growth in Brazil.

As a result of the partnership, users of NGX’s platform will benefit from Xtremepush’s engagement, AI and gamification tools, delivered through its real-time Customer Data Platform (CDP). NGX’s operator partners will be able to deliver personalized messaging, promotional campaigns and targeted promotions to their players, boosting engagement and retention.

The strategic partnership represents a strong period of growth in LatAm for Xtremepush, following recent agreements with leading operators Senna Sport and Betsul, along with platform providers including Vibra Gaming and WeeBet.

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Robbie Sexton, Director of Partnerships & Sports Betting & Gaming at Xtremepush, said: “We are delighted to partner with NGX following a successful growth period for Brazil in Q1 2024. Their vision for success, innovation and integrity is perfectly aligned with our aspirations in the thriving market.

“NGX’s platform is respected in the Brazilian iGaming scene and will help us deliver our solution to more operators in LatAm.”

Alexandre Tauszig, Sales Director at NGX, said: “We consistently strive to help operators meet the changing demands of the industry, which is why Xtremepush is our partner of choice.

“The provider’s leading engagement and retention tools, which are constantly upgraded, will help operators leveraging our platform to reach customers more easily and effectively, increasing their life span.”

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7777 gaming secures supplier license in Peru

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7777 gaming has been granted a supplier license in Peru, marking a significant step in the company’s expansion across Latin America. Granted by the Peruvian Ministry of Foreign Trade and Tourism (MINCETUR), this new B2B license allows 7777 gaming to provide its online game content to locally licensed operators in the country. New legislation, which introduced a licensing system for online betting and gaming, came into force in Peru at the end of 2023, with the regulated market soon to go live.
7777 gaming is fully compliant with Peruvian regulations and will enable local operator partners to manage their entire product suite. The Peru B2B license for 7777 gaming is under its Gaming Innovation OOD company entity, registered by MINCETUR under license number PSV0208.
Elena Shaterova, Chief Commercial Officer at 7777 gaming, stated: “7777 gaming has a proven start of successful offerings in Latin American markets, and we are thrilled to be fully prepared and ready to provide our services immediately in the regulated Peruvian online market.”
“Peru holds great potential as a market, and we are eager to support our partners in launching competitive online game content. Our portfolio of premium games will provide an enjoyable experience for Peruvian players.” added Shaterova.
7777 gaming has already received positive feedback from several of the biggest operators and platform providers in the Peruvian market and is currently working to integrate its games with Kaizen Gaming, Betsson, bet365, Apuesta Total, VirtualSoft, UniversalSoft, and others.
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MGM Resorts International Announces Agreement to Acquire Tipico’s U.S. Sportsbook

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This acquisition is the second major investment by LeoVegas, following the acquisition of game developer Push Gaming in 2023.

MGM Resorts International (NYSE: MGM) (“MGM Resorts” or the “Company”) today announced that its subsidiary, LeoVegas Group (“LeoVegas”), has entered into an agreement to acquire the product and technology platform constituting the U.S sportsbook and online casino from Tipico Group Ltd (“Tipico”).

This acquisition is the second major investment by LeoVegas, following the acquisition of game developer Push Gaming in 2023. The acquisition will allow LeoVegas to operate a purpose-built proprietary sportsbook across all international markets and brands, with the exception of those exclusive to the BetMGM JV, with a focus on a clean, fast consumer experience with top-class product, pricing and functionality.

Tipico will wind down its U.S. operations prior to the closing of the acquisition. As part of the transaction, LeoVegas will acquire certain of Tipico’s U.S. facing management, technology and trading teams across the U.S., Colombia and Europe.

“The acquisition of Tipico’s award winning U.S. platform marks a significant milestone in the strategic development of MGM Resorts’ global digital gaming business, allowing us to operate a proprietary sports betting platform,” said Gary Fritz, President, MGM Resorts International Interactive, “This acquisition gives us control of our entire technology ecosystem, and we are delighted to bring Tipico’s U.S. team, with their track record of developing high quality product and pricing capabilities, into our business.”

LeoVegas CEO Gustaf Hagman added: “By controlling our own sportsbook technology, we ensure that we will deliver the world’s greatest iGaming experience to customers across all our markets and brands. Powering our strong brands with a competitive and innovative sports product will enable us to grow and strengthen our sportsbook offering in both new and existing markets. I look forward to welcoming the talented teams from Tipico’s U.S. business into the LeoVegas Group very soon.”

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The transaction is subject to customary closing conditions and is expected to be completed in the third quarter of 2024.

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MGM Resorts International and Playtech Announce Strategic Partnership

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Playtech and MGM Resorts International announced a strategic partnership that will offer new and unique live casino content to operators in the iGaming industry.

Streamed directly from the gaming floors of two of MGM Resorts’ most iconic Las Vegas Strip properties, the live casino content, branded as “MGM Live,” will be available for licensing in regulated markets worldwide, outside of the US.

The live casino offering will include single and double-zero roulette and baccarat games. These games will be broadcast live from the casino floors at both MGM Grand and Bellagio Resort & Casino in Las Vegas.

As the partnership evolves, the plan is to broaden the portfolio with exclusive access to a variety of Playtech games, branded TV game shows, celebrity-hosted trivia shows, and the one-of-a-kind entertainment experiences for which Las Vegas and MGM Resorts are known.

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“The launch of this new and exciting live casino offering, in partnership with Playtech and directly from Bellagio and MGM Grand in Las Vegas, furthers our strategic vision to be the world’s premier gaming entertainment company. This collaboration amplifies our commitment to providing unparalleled experiences and expands our global reach to our customers. We believe the content, celebrity talent and sophisticated gaming experience that we will offer – all from the trusted and highly reputable brands of MGM Resorts – will be unmatched in the industry,” Bill Hornbuckle, CEO and President of MGM Resorts, said.

“We are thrilled to partner with MGM Resorts, a world-renowned gaming and entertainment brand. This alliance combines the strength of MGM Resorts’ global prestige with Playtech’s extensive international market knowledge and innovative games. As a leading technology provider in regulated markets, we are delighted that this partnership is pioneering a new live entertainment category and product offering for players in these regulated territories. Our alliance is built on a shared vision to create an innovative and unique customer experience alongside our commitment to safer gambling. Both Playtech and MGM Resorts are dedicated to maintaining the highest standards of player protection and ensuring our offerings are enjoyed responsibly,” Mor Weizer, Chief Executive Officer at Playtech, said.

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