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Vasco and Betfair Close the Biggest Master Sponsorship in the Club’s History

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Brazilian football club Vasco da Gama and Betfair, one of the largest online sports betting companies in the world, announced the biggest sponsorship agreement in the club’s history. The contract is valid until December 31, 2025, with the possibility of renewal for two more seasons. The company’s brand will be displayed in the men’s team’s master property, and includes the inclusion of Betfair on the shoulder blade of the women’s team’s shirts, in addition to exclusive official digital content from Legítimo Clube do Povo.

The agreement marks the beginning of a partnership journey between two major institutions: Betfair, a pioneering company in the field of online sports betting, founded in England in 2000, joins Vasco da Gama, a Rio club with a Cruzmaltina mass of more than 20 million fans spread across Brazil, the world’s first continental champion, winner of a Libertadores da América, four Brazilian Championships and a Copa do Brasil, a club that inspires generations with great names in national football such as Barbosa, Ademir, Bellini, Roberto as idols Dinamite, Romário, Carlos Germano, Edmundo, Juninho Pernambucano, Pedrinho, Philippe Coutinho, among others.

“It is an honor and an achievement to close this partnership, the largest in Vasco’s history, with Betfair. There were weeks of intense work to get the best for our club with a huge and consolidated company. We still have challenges ahead, but our commitment to working seriously and hard for Vasco continues,” Lúcio Barbosa, CEO of Vasco, said.

“The partnership between Vasco and Betfair is not just a master sponsorship on the team’s shirt, it is also a strategic collaboration based on shared values, excellence and passion for football, respecting the greatness of its history, but also strengthening investment in project within the Rio team to help develop the club’s present and future. For us at Betfair, we are delighted to work together with a team that has growth objectives to strengthen the ties between the two brands. We are very excited to bring Vasco fans exclusive experiences that only Betfair can offer to bring fans even closer to their club, their heart and all the action of each match,” Kimberly Daly, General Director of Betfair International, said.

The contract model is innovative, and is based on a culture of cooperation between companies, providing for deliveries that go beyond the properties on the shirts. A series of activities will be aimed directly at the millions of fans who make up the Team da Virada, such as raffles and prizes for VIP tickets and official products, exclusive promotions and unique experiences with the Rio team.

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Bragg Gaming Expands U.S. Content Footprint with Fanatics Casino Tri-State Launch

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Bragg Gaming Group has announced the launch of its newest games and Remote Gaming Server (RGS) technology with Fanatics Casino across New Jersey, Michigan and Pennsylvania.

Fanatics Casino is America’s fastest growing online casino and is available in Michigan, New Jersey, Pennsylvania, and West Virginia on iOS, Android, and desktop. Players are invited to dive into a world of thrills as Fanatics Casino brings the casino floor directly to a customer’s fingertips, whether on-the-go or in front of a computer. Players can explore a wide array of classic and modern casino games, including slots, blackjack, roulette, progressive jackpots and video poker. Each game is crafted to deliver authentic casino action, ensuring endless entertainment.

Players in these states will benefit from access to Bragg’s full catalog, including titles from Bragg’s in-house proprietary content development studios, a roster which includes Atomic Slot Lab and Indigo Magic and Wild Streak Gaming, all through Bragg Gaming’s Remote Games Server (RGS) technology, delivered via the Bragg HUB platform.

In addition, titles from Bragg’s multiple studio partners, including Incredible Technologies, Bluberi, King Show Games, and Sega Sammy Creation will also be available to players in all three regulated markets along with top-performing titles like “Cai Fu Emperor Ways” and “Queenie” and a host of other elevated content from Bragg’s Atomic Slot Lab studio.

This roster of studio partners, which is constantly being updated, now also includes Boomerang Studios, Four Leaf Gaming and Reflex Gaming, who will all launch titles on the Bragg RGS later this year.

This expansion is the latest step in Bragg’s drive to deliver engaging and game-changing content to players across the North American market.

The launch supports Bragg Gaming’s strategic goals by accelerating the growth of utilization of Bragg’s exclusive and proprietary content, and the diversification of revenue through expansion into North American markets.

Matevz Mazij, CEO Bragg Gaming Group commented: “With its history of connecting sports fans with merchandise they love and with sports betting and the strong cross sell between sports betting and iGaming, this launch represents a great opportunity to showcase Bragg’s amazing titles across the three biggest iGaming markets in the US.”

“We look forward to developing our relationship as a key partner of Fanatics Betting and Gaming in the North American market as we continue the roll-out with regular new game releases planned.”

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Kieron Shaw, Manager of Fanatics Casino Games Content, said: “We’re thrilled to partner with Bragg Gaming Group to bring their diverse and engaging iGaming content to our players in New Jersey, Michigan, and Pennsylvania.”

“This collaboration is a significant step in our strategy to expand our iGaming offerings and capitalize on the substantial growth projected for these key markets. Bragg’s impressive catalogue, including titles from Wild Streak Gaming and their third-party studio partners, along with their innovative promotional tools, will undoubtedly enhance the gaming experience for our users and help us springboard our presence across these important states.”

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Abbiati Casino Equipment and Hawkins Holdings Form Strategic Alliance to Expand Presence Across the Americas

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Abbiati Casino Equipment, a globally recognised leader in premium casino equipment and technologies, announced a strategic partnership with Hawkins Holdings to strengthen its presence across North and South America. As part of this initiative, seasoned gaming executive Roger Hawkins has been appointed Brand Ambassador and Strategic Consultant for the Americas.

With more than 20 years of executive leadership in the global casino and gaming industry, Hawkins will spearhead the company’s efforts to expand its footprint throughout the Western Hemisphere. His role will include market development, strategic partnerships, regulatory positioning, and the promotion of Abbiati’s legacy of Italian innovation, craftsmanship, and integrity.

“This partnership is about more than market entry – it’s about building deeper awareness, driving product adoption, and reinforcing Abbiati’s commitment to quality across every pit and poker room in the hemisphere,” said Hawkins.

Giorgio Abbiati, CEO of Abbiati Casino Equipment, said: “We have proudly served clients in the Americas for many years, but the time is right to deepen our focus. Roger’s knowledge of our products and his insight into the market make him the ideal partner to lead this next phase.”

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Evolution Enters Rhode Island Through Extended Partnership with Bally’s Corporation

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Evolution Enters Rhode Island Through Extended Partnership with Bally’s Corporation

 

Evolution announced a new partnership agreement with Bally’s Corporation. The agreement strengthens Bally Casino’s offering in Rhode Island, with a wide-ranging portfolio of Evolution’s slot titles, and establishes Evolution’s footprint in Rhode Island, a key milestone in its US growth strategy.

In a historic first, Evolution is now live in Rhode Island with its online slot games from its renowned slot brands NetEnt, Red Tiger and Big Time Gaming. This milestone marks Evolution’s entry into the state and establishes a presence in all seven US states which currently offer online casino gaming.

Also, under the terms of the agreement, Evolution has also introduced exclusive Bally’s branded live dealer Blackjack tables in New Jersey and Pennsylvania. These dedicated tables offer a seamless user interface integration with the Bally Bet Casino app, and will provide a premium, personalised player experience which showcases the distinctive Bally brand. In addition to these live dealer games, Bally players in New Jersey and Pennsylvania will enjoy an expanded collection of the newest and most exciting cutting-edge slot titles.

Jacob Claesson, Chief Executive Officer Evolution North America, commented: “This agreement represents a significant step forward for both Evolution and Bally’s Corporation. We’re thrilled to deepen our collaboration with Bally’s by delivering world-class gaming experiences and extend our reach into Rhode Island, a first for Evolution. This partnership showcases our shared commitment to driving innovation and providing exceptional entertainment for players.”

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