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Vasco and Betfair Close the Biggest Master Sponsorship in the Club’s History

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Brazilian football club Vasco da Gama and Betfair, one of the largest online sports betting companies in the world, announced the biggest sponsorship agreement in the club’s history. The contract is valid until December 31, 2025, with the possibility of renewal for two more seasons. The company’s brand will be displayed in the men’s team’s master property, and includes the inclusion of Betfair on the shoulder blade of the women’s team’s shirts, in addition to exclusive official digital content from Legítimo Clube do Povo.

The agreement marks the beginning of a partnership journey between two major institutions: Betfair, a pioneering company in the field of online sports betting, founded in England in 2000, joins Vasco da Gama, a Rio club with a Cruzmaltina mass of more than 20 million fans spread across Brazil, the world’s first continental champion, winner of a Libertadores da América, four Brazilian Championships and a Copa do Brasil, a club that inspires generations with great names in national football such as Barbosa, Ademir, Bellini, Roberto as idols Dinamite, Romário, Carlos Germano, Edmundo, Juninho Pernambucano, Pedrinho, Philippe Coutinho, among others.

“It is an honor and an achievement to close this partnership, the largest in Vasco’s history, with Betfair. There were weeks of intense work to get the best for our club with a huge and consolidated company. We still have challenges ahead, but our commitment to working seriously and hard for Vasco continues,” Lúcio Barbosa, CEO of Vasco, said.

“The partnership between Vasco and Betfair is not just a master sponsorship on the team’s shirt, it is also a strategic collaboration based on shared values, excellence and passion for football, respecting the greatness of its history, but also strengthening investment in project within the Rio team to help develop the club’s present and future. For us at Betfair, we are delighted to work together with a team that has growth objectives to strengthen the ties between the two brands. We are very excited to bring Vasco fans exclusive experiences that only Betfair can offer to bring fans even closer to their club, their heart and all the action of each match,” Kimberly Daly, General Director of Betfair International, said.

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The contract model is innovative, and is based on a culture of cooperation between companies, providing for deliveries that go beyond the properties on the shirts. A series of activities will be aimed directly at the millions of fans who make up the Team da Virada, such as raffles and prizes for VIP tickets and official products, exclusive promotions and unique experiences with the Rio team.

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Live88 debuts in Buenos Aires with BetWarrior

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Live88 debuts in Buenos Aires with BetWarrior

 

Live88 has introduced its product offering with BetWarrior in Buenos Aires, following earlier regulatory approval that established it as the sole live casino studio to be licensed in the region.

The content launch sees Live88 Group provide its luxury and authentic casino experiences to players in the Argentinian province, offering effortless and flawless live versions of casino table classics.

All content is streamed locally from Live88’s dedicated studio, which currently has more than 450 dealers and 20 tables, with plans to expand further.

Live88 was the first supplier to be issued a licence to offer live casino by the Provincial Institute of Lottery and Casinos (IPLyC) earlier this year, making it the only legal provider to currently supply the product in Buenos Aires.

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BetWarrior is a leading and established operator in Buenos Aires as well as the wider LatAm region, making it a great partner for Live88 as it sets out to strengthen its foothold in the continent.

Maximiliano Majo, Head of LatAm at Live88 Group, said: “Debuting our content in Buenos Aires is a fantastic achievement for the Group and as the only licensed live casino studio in the market we are extremely proud of our committed team for

accomplishing this milestone.

“BetWarrior is a prominent brand with a wide customer base and this partnership is a great opportunity for us to reach new audiences within Latin America and enhance our commercial growth trajectory. We will continue to further grow our presence in Buenos Aires and Latin America and will look to localise our portfolio to tailor to the specific preferences of players in the region.”

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SCCG Management Announced as Title Sponsor for the 1st FightPFC Rio Challenge

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SCCG Management announced its role as the title sponsor for the highly anticipated 1st FightPFC Rio Challenge, set to take place on July 20, 2024, at Legustarecreio.

Pillow Fight Championship is the world’s first professional pillow fighting league, featuring professional fighters engaging in intense, fast-paced, and family-friendly combat. This unique sport, renowned for being a safe alternative to traditional combat sports, offers cardiovascular benefits and an exhilarating experience for participants and spectators alike.

Event Details:

Date: July 20, 2024

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Location: @legustarecreio, Rio de Janeiro, Brazil

Participation Classes:

Kids: 14 to 17 years old

Adults: 18 years and older

“SCCG Management is dedicated to helping client-partners like PFC expand their operations globally. The 1st FightPFC Rio Challenge marks a significant milestone in bringing this innovative and entertaining sport to Brazil. PFC’s growth in Brazil is part of our broader strategy to introduce unique and engaging sports entertainment experiences worldwide,” the company said.

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IGT to Optimize Player Convenience and Retail Solutions for Mississippi Lottery via Three-Year Contract Extension

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International Game Technology PLC announced that its subsidiary, IGT Global Solutions Corporation, has extended its contracts with the Mississippi Lottery Corporation for an additional three years to continue providing online gaming systems and instant ticket services through Dec. 1, 2029. As part of the agreements, IGT will deploy a mobile convenience app, new GameTouch 28 self-service terminals and its Sales Wizard retail automation tool.

“When launching the Mississippi Lottery in 2019, we relied on IGT’s expertise to guide us in driving player engagement across draw-based and instant ticket games, and in realizing our growth targets. After almost five very successful years, we continue working with IGT to enhance our operations and deliver quality entertainment to our players. The Mississippi Lottery is excited to introduce IGT’s new products for added player convenience and install the Sales Wizard tool so that we can leverage actionable insights to identify incremental lottery retail opportunities,” Jeff Hewitt, President of Mississippi Lottery Corporation, said.

“Since the Mississippi Lottery’s inception, IGT has applied our deeply rooted proficiency of industry best practices to help the Lottery continuously exceed its sales objectives, year after year. The new solutions that IGT is delivering in Mississippi will provide ultimate convenience for both the Lottery and its players, while also supporting the needs of the evolving lottery landscape,” said Jay Gendron, IGT Chief Operating Officer, Global Lottery.

Once available, the Mississippi Lottery’s mobile app will provide players a multitude of convenience features, including the ability to view winning numbers, check for winning tickets, create digital playslips, find retailers, access game information, and review responsible gaming materials. In addition to the 300 GameTouch 28 self-service terminals already installed throughout the State, IGT will deploy new GameTouch 28 machines, enabling dynamic user experiences that will further engage Mississippi Lottery players and provide increased flexibility. IGT’s Sales Wizard is the industry-leading sales force automation tool that will offer the Lottery’s sales teams with timely, comprehensive reports providing insights on sales, instant ticket inventory, instant ticket facings, and point-of-sale equipment and signage.

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Further to IGT’s role as a lottery products and services provider, the Company is aligned with the Mississippi Lottery’s goals of funding educational opportunities throughout the state. As part of its After School Advantage program, IGT plans to open more digital technology labs in Mississippi, in addition to the six labs that IGT has already funded in the State since 2019. IGT will also continue its annual scholarship contribution that benefits students at Historically Black Colleges and Universities in Mississippi.

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