partnerships
Play’n GO announces expansion of PokerStars partnership with Pennsylvania launch
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Play’n GO, the world’s leading casino entertainment provider, has today announced its partnership with world-famous gaming brand PokerStars has expanded into a third US state, as the studio’s games are now live with the operator in Pennsylvania.
Play’n GO and PokerStars have already established a successful partnership in the US, following agreements in the states of Michigan and New Jersey, as well as teaming up for a Michigan-exclusive game built around the state’s National Hockey League team, the Detroit Red Wings. This latest announcement sees PokerStars players in the Keystone State gain access to classic Play’n GO titles such as Book of Dead and Reactoonz.
Play’n GO is now licensed in six US states and is aiming to be active in every regulated market, in the US and around the world.
Magnus Natt och Dag, Commercial Director North America at Play’n GO, said: “Following our recent licensing approval in Pennsylvania, we eagerly anticipate the launch of our games with PokerStars, our third operator to go live in Pennsylvania. PokerStars share our vision for a safe, regulated iGaming industry, and we’re confident of further success together in the coming months and years.”
Brent Rovner, North American Casino Director at PokerStars said: “We are thrilled to launch Play’n GO in Pennsylvania, making their games available in all our active US states. We’re confident that our customers will enjoy these games for years to come.”
Latest News
scoreconnect boosts Brazilian presence with Aposta 1 deal
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scoreconnect, an innovative communication platform tailored for sports betting and gaming, has expanded its presence in Brazil with a new partnership with operator Aposta 1.
With a focus on growth and compliance, Aposta 1 is expanding in Brazil’s regulated market, ensuring top-tier services for its users. scoreconnect will collaborate with Aposta 1’s three strongest brands to deliver a suite of engagement solutions to enhance platform performance and player engagement.
scoreconnect’s WhatsApp Channel will support and drive retention, VIP One-on-One Management for personalised gaming experiences, and direct betting will be available via Telegram Play. Aposta 1 will gain from the advanced Telegram CRM that enhances customer relationships, while the Tipster Module delivers expert insights that nurtures community-driven engagement.
Further advantages for Aposta 1 will come from scoreconnect’s AI-powered Game Suggestion Module, and the Real-time Market Optimisation tool ensures dynamic odds adjustments for an optimised betting experience.
The scoreconnect team is exhibiting at SBC Summit Rio (Stand B580), where it is showcasing its latest innovations designed to support operators like Aposta 1 in navigating the new regulatory landscape and driving business growth.
scoreconnect CEO Antonio Ruggeri said: “Aposta 1 is a major player in the Latin American region, with Brazil a core focus since it regulated. Our cutting-edge recommendation engines and real-time messaging capabilities will help Aposta 1 achieve its expansive goals in 2025 and beyond”.
Aposta 1 spokesperson added: “scoreconnect’s solutions will enable us to consolidate our position in Brazil’s regulated sports betting market, ensuring compliance while leveraging best-in-class technology. Introducing this technology means we can engage with our audiences on a deeper level through personalised, real-time interactions.”
Canada
Wyzia Renews Canadian Partnership With Betty
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Wyzia, the pioneering Canadian online payment solutions provider for regulated markets, is celebrating the renewal of its highly successful ongoing partnership with Betty, Ontario’s premier online slots casino.
This partnership, which began in 2023, is key to Wyzia’s expansion across North America. It supports players of Betty, an online casino catering to female players whose business is supported by Wyzia’s innovative, secure, and robust payment management solutions.
Wyzia is at the forefront of Canada’s fintech landscape, pioneering seamless online payment solutions for regulated markets. Its innovative platform connects merchants directly to all Canadian financial institutions, simplifying transactions and empowering businesses with reliable, efficient financial tools.
“We’re thrilled to celebrate a year of working with Betty with the renewal of our agreement,” said Guy Fietz, Group CEO at Wyzia. “Our collaboration has not only expanded our reach but enhanced the payment experience for Betty’s growing community of players.
“We look forward to continuing this successful collaboration and driving further innovation in the online gaming industry.”
Betty is the only platform created specifically for Ontario slot players. In 2024, Betty has enjoyed unprecedented growth, with a tenfold increase in net revenue since January and over 1000% growth in active players across Ontario.
By fostering a fun, safe, and supportive environment, Betty has harnessed the power of the female gaming audience to create a unique online casino experience. Betty focuses on transparency, community-based play, and gamification of the traditional slot experience.
This player-focused model has allowed Betty to stand out from other services, resulting in phenomenal growth and the ability to retain female players at a rate three times higher than their male counterparts.
Additionally, Betty automatically processes 99% of withdrawals, so players quickly receive their funds, a crucial benefit for online slot players.
“Our partnership with Wyzia has been instrumental in providing our players with a seamless, fast, and secure payment experience,” said Chavdar Dimitrov, Founder and CEO at Betty. “We are excited about the growth we’ve achieved together and are committed to delivering even better services to our community in the future.”
Latest News
GingaBet Becomes New Master Sponsor of Ponte Preta
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GingaBet, a bookmaker licensed to operate in Brazil, has become the new master sponsor of Ponte Preta. The agreement guarantees the brand’s exposure on the most prominent part of the Campinas club’s uniform for one year.
“Contributing to the development of such a traditional club as Ponte Preta is a source of pride for us. We are extremely happy to have reached this agreement and are certain that it will be very positive for everyone involved. We thank the club for their trust and are confident that we will follow a path of achievements together,” André Baldavira, head of marketing at GingaBet, said.
“With this new partnership, we have increased our revenue from sponsorships, which puts our club in a position to always seek new heights. For us at Ponte Preta, it is a great honor to have GingaBet as a partner,” Marco Antonio Eberlin, President of Ponte Preta, said.
The company will also have the right to display the company logo on backdrops, signs at the training center, signs at the Moisés Lucarelli Stadium, posts on the club’s official social networks, activations during game breaks, actions with the team’s fans, among other spaces.
The contract was signed by Wolff Sports, a sports marketing agency that has already moved more than R$800 million in commercial agreements and signed sponsorships with 108 national and international football clubs.
“We have a long history of sponsorship with Ponte Preta, with over 30 agreements, including a master sponsorship in 2007. After 18 years, it is a great pleasure to sign a new master sponsorship agreement. We thank GingaBet for trusting in our work, we are going all out,” Fábio Wolff, managing partner of Wolff Sports and columnist for MKTEsportivo, said.
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