partnerships
bet365 SELECTS 1/ST BET PLATFORM TO LAUNCH US HORSE RACING PRODUCT
1/ST TECHNOLOGY, the worldwide leader in gambling-platform solutions, today announced that it has partnered with Tier-1 operator bet365 to deliver horse racing to bet365’s US customers via its signature product, 1/ST BET.
This strategic partnership will power the stateside launch of bet365’s Advance Deposit Wagering (ADW) on horse racing, across web and mobile app channels, in US jurisdictions where ADW is accepted.
The deal aligns two global leaders, and will serve to optimize the bet365 offering, as the world’s largest bookmaker opens a best-in-class service on domestic racing for its US sports betting audience, alongside introducing them to a 24/7 international horse racing program.
1/ST BET is the innovative, industry-leading ADW platform which includes fully integrated AI-assisted tools – delivering an intuitive, winning experience for new enthusiasts while giving horseplayers access to the entire 1/ST horse racing ecosystem.
This agreement leverages 1/ST TECHNOLOGY’s broad suite of products and services, including the 1/ST BET, Xpressbet, Monarch Content Management and AmTote International brands – the market leaders in pari-mutuel tote and ADW technologies.
Keith Johnson, Chief Revenue Officer, 1/ST TECHNOLOGY, said: “This is a tremendous opportunity to partner with one of the premier brands in sports betting and for 1/ST BET to showcase its best-in-class pari-mutuel horse racing wagering experience to bet365’s customers.”
A bet365 spokesperson added: “We’re delighted to partner with 1/ST TECHNOLOGY in a milestone announcement for bet365. The partnership marks a significant advancement in our US expansion, showcasing our commitment to innovation and customer experience.”
1/ST BET is the official betting app of Santa Anita Park, Gulfstream Park, Golden Gate Fields, the Maryland Jockey Club, the legendary Preakness Stakes, the Pegasus World Cup Championship Invitational Series, and the upcoming California Crown.
1/ST TECHNOLOGY is committed to creating new opportunities for innovation, generating new revenues that return the value to racing’s key stakeholders and Horsemen’s Groups, and facilitating diversification across 1/ST’s broader racing and gaming verticals, and for its diverse portfolio of partners to deploy.
1/ST TECHNOLOGY’s world-class brands and products – AmTote, Xpressbet, 1/ST BET, XB SELECT, PariMAX and BETMIX – are among the most trusted names in wagering and gaming technology, and horse racing. AmTote technology and services host the majority of racetrack operators in North America and are currently in operation at Santa Anita Park, Gulfstream Park, Saratoga Race Course, Belmont Park, Aqueduct and Woodbine, among many others, as well as a growing group of major overseas clients.
The International Gaming Standards Association (IGSA) has welcomed Sharp Vision as a new Silver member. Sharp Vision is a leading provider of regulatory turnkey solutions for gaming authorities.
“We are delighted to be a part of IGSA and we look forward to contributing to the advancement of best practices among regulators in the fast-growing gaming industry,” Damien Raymond, COO of Sharp Vision, said.
“IGSA is very excited to welcome Sharp Vision to our membership. We believe that IGSA Standards can enhance Sharp Vision’s products supporting regulatory authority oversight. We look forward to their participation in IGSA committees,” Mark Pace, President of IGSA, said.
BETBY strengthens its Latin American position with agreement to power leading Brazilian brand Pixbet
BETBY, the premium sports betting supplier, has signed a long-term sports betting agreement with Pixbet. The partnership will see Pixbet leverage Betby’s award-winning sports betting solution and services to upgrade its current sportsbook, offering Brazilians a best-in-class online betting experience.
Pixbet a leading Brazilian bookmaker present throughout the national territory, is well known for its bold marketing strategy, having earlier this year been announced as the new shirt sponsor for Brazilian soccer club Flamengo under a lucrative two-year deal.
Chris Nikolopoulos, Chief Commercial Officer at Betby, said: “It is a pleasure to have put pen to paper on this agreement with Pixbet, an operator whose management team boasts clear expertise and a passion for sports betting that mirrors our own.
“This agreement further bolsters Betby’s impressive range of partners throughout Brazil and Latin America, and we are excited to capitalise on the rich promise this partnership holds.”
Ernildo Junior, owner of Pixbet, said: “We are very pleased to have signed with Betby as we look to further deliver on our sports betting ambitions to become the leading betting brand in Brazil.
“Betby has a proven track record in Latin America and its suite of high-performance sportsbook technology will provide our players with a superior sports betting experience whilst providing us with cutting-edge risk management tools.”
iGaming in Alberta continues to soar to new heights on PlayAlberta.ca. Alberta’s only regulated gambling website has now added select titles from Aristocrat Interactive, Aristocrat Leisure Limited’s regulated online Real Money Gaming (RMG) and Gaming Systems division.
The integration of Aristocrat Interactive’s games will provide a familiarity for players, as Aristocrat Leisure Limited’s land-based gaming division, Aristocrat Gaming, is the number one supplier of slot terminals within Alberta land-based casinos.
“Adding another world-renowned games provider to PlayAlberta.ca only helps bolster entertainment offerings for our players. Aristocrat Gaming has an established presence globally and bringing their features to Alberta will continue to enhance the province’s only regulated gambling website while encouraging Albertans to use a safe-and-secure iGaming destination ” Steve Lautischer, Executive Vice President, Business Development.
“Expanding our reach across North America remains a key priority and this launch with Play Alberta represents another milestone in our commitment to delivering the very best content to players in the region. Play Alberta has resonated with players across the province and we are thrilled to establish what we are sure will be a very positive relationship,” Shivan Patel, VP of North America at Aristocrat Interactive.
Titles being added to Play Alberta include: Buffalo, Wicked Winnings II, 7 Hot 7 and Gold Stacks 88 Lunar Festival with more set to be available in the coming weeks.
Being Alberta’s only regulated gambling website and a leader in online gambling means offering players responsible gambling tools that engage all players. AGLC’s GameSense and Self-Exclusion programs are best-in-class resources that offer bet, deposit and loss limits, to make sure players are in control of their gambling.
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