partnerships
bet365 SELECTS 1/ST BET PLATFORM TO LAUNCH US HORSE RACING PRODUCT

1/ST TECHNOLOGY, the worldwide leader in gambling-platform solutions, today announced that it has partnered with Tier-1 operator bet365 to deliver horse racing to bet365’s US customers via its signature product, 1/ST BET.
This strategic partnership will power the stateside launch of bet365’s Advance Deposit Wagering (ADW) on horse racing, across web and mobile app channels, in US jurisdictions where ADW is accepted.
The deal aligns two global leaders, and will serve to optimize the bet365 offering, as the world’s largest bookmaker opens a best-in-class service on domestic racing for its US sports betting audience, alongside introducing them to a 24/7 international horse racing program.
1/ST BET is the innovative, industry-leading ADW platform which includes fully integrated AI-assisted tools – delivering an intuitive, winning experience for new enthusiasts while giving horseplayers access to the entire 1/ST horse racing ecosystem.
This agreement leverages 1/ST TECHNOLOGY’s broad suite of products and services, including the 1/ST BET, Xpressbet, Monarch Content Management and AmTote International brands – the market leaders in pari-mutuel tote and ADW technologies.
Keith Johnson, Chief Revenue Officer, 1/ST TECHNOLOGY, said: “This is a tremendous opportunity to partner with one of the premier brands in sports betting and for 1/ST BET to showcase its best-in-class pari-mutuel horse racing wagering experience to bet365’s customers.”
A bet365 spokesperson added: “We’re delighted to partner with 1/ST TECHNOLOGY in a milestone announcement for bet365. The partnership marks a significant advancement in our US expansion, showcasing our commitment to innovation and customer experience.”
1/ST BET is the official betting app of Santa Anita Park, Gulfstream Park, Golden Gate Fields, the Maryland Jockey Club, the legendary Preakness Stakes, the Pegasus World Cup Championship Invitational Series, and the upcoming California Crown.
1/ST TECHNOLOGY is committed to creating new opportunities for innovation, generating new revenues that return the value to racing’s key stakeholders and Horsemen’s Groups, and facilitating diversification across 1/ST’s broader racing and gaming verticals, and for its diverse portfolio of partners to deploy.
1/ST TECHNOLOGY’s world-class brands and products – AmTote, Xpressbet, 1/ST BET, XB SELECT, PariMAX and BETMIX – are among the most trusted names in wagering and gaming technology, and horse racing. AmTote technology and services host the majority of racetrack operators in North America and are currently in operation at Santa Anita Park, Gulfstream Park, Saratoga Race Course, Belmont Park, Aqueduct and Woodbine, among many others, as well as a growing group of major overseas clients.
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Dania Beach Casino Excited to Leverage QCI Nimble Edition with AGI56 to Elevate Player Engagement

Quick Custom Intelligence (QCI), a leading provider of data-driven casino intelligence and player engagement platforms, announced that Dania Beach Casino is continuing to benefit from its deployment of the QCI Nimble platform. While the property currently focuses on the QCI Host and QCI Marketing modules, it has expressed enthusiasm about the capabilities of the new AGI56 release and its impact on future customer engagement strategies.
Josh Crowder, Director of Marketing at Dania Beach Casino, said: “QCI is the tool that we use to connect to our players, enabled with deep data that has guided us in critical business initiatives. AGI56 shows QCI’s commitment to their core product. They have completely refreshed the technology stack, added deeper tooling for precise marketing initiatives, and Chatalytics.com in AGI56 provides tooling that enables us to build AI-managed data interactions.”
AGI56 represents the most ambitious release in QCI’s history, with the platform undergoing a full refresh of its technology stack, improved integration of advanced analytics, and the introduction of generative AI-driven tooling through Chatalytics.com. This evolution ensures that casinos can not only continue to run data-driven marketing campaigns and player development initiatives but also begin to take advantage of next-generation artificial intelligence to manage complex customer data interactions.
Andrew Cardno, Chief Technology Officer of QCI, said: “We have invested eight figures of R&D into AGI56, transforming it into a platform that not only supports today’s casino marketing and host teams but can also grow across the entire spectrum of customer engagement. Our commitment has been to deliver a technology stack that empowers operators like Dania Beach to achieve precise, data-driven outcomes while building a scalable foundation for the future of AI-enabled player interaction.”
QCI Nimble, the solution deployed by Dania Beach Casino, is designed specifically for properties with under 1000 slot machines. It provides the full capabilities of QCI’s enterprise platform in a form factor that is right-sized for smaller operations. With the release of AGI56, Nimble customers gain access to many of the same advanced tools as larger properties, including refined marketing segmentation, deeper player development capabilities, and AI-powered analytics that bring enterprise-grade insight to local and regional markets.
QCI’s platform is currently deployed in more than 350 casinos worldwide, supporting properties that collectively manage over 42 billion dollars in annual gross gaming revenue. The company’s ongoing investment in product development ensures that every property, regardless of size, can benefit from the same commitment to innovation, operational efficiency, and enhanced guest engagement.
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Aviatrix partners with TQJ and joins the Bet do Milhão portfolio

The popular crash game Aviatrix has entered a strategic partnership with Brazilian operator Todos Querem Jogar (TQJ) to bring the hit title to the recently launched brand Bet do Milhão.
TQJ is a Brazil-licensed operator and an investee company of the Silvio Santos Group, one of the country’s largest media conglomerates. Its first brand, Bet do Milhão, is inspired by Show do Milhão, the iconic Brazilian TV game show, and debuts with a full portfolio of sports betting and online gaming, with a strong focus on innovation, security, and responsible play.
Through the partnership, Bet do Milhão players will now enjoy the full Aviatrix experience, including one of the most dynamic and engaging crash game mechanics in the world.
Anastasia Rimskaya, Chief Account Officer at Aviatrix, said: “This partnership with TQJ and Bet do Milhão is a perfect fit. Aviatrix is about delivering exciting and intuitive gameplay, which aligns perfectly with the Bet do Milhão concept. This is another key milestone in establishing Aviatrix as one of the most popular online casino games in Brazil.”
Leonardo Sampaio, Chief Operating Officer at Todos Querem Jogar, added: “We want to combine the Brazilian way of having fun with the very best in technology and content available in the market. That’s why bringing Aviatrix to our new brand was a priority. We are excited to build a long-term relationship with the team and are confident the game will be hugely successful with our players.”
Aviatrix has been rapidly expanding in Brazil in recent months. In April 2025, the game received full federal certification to operate via licensed operators nationwide, as well as a dedicated certification for the state of Paraná.
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Bede Gaming awarded NASPL Associate Membership

Pioneering iGaming technology company becomes the latest member of North American Association of State and Provincial Lotteries trade group, reinforcing its commitment to advancing the lottery sector through innovative digital solutions
Bede Gaming, the data-driven iGaming technology provider known for its market leading software and full-service platform solutions, announced this month that it has officially joined the prestigious North American Association of State and Provincial Lotteries trade group as an Associate Member.
NASPL is the largest trade association in the lottery space, representing 53 state and provincial lottery members throughout North America. The group plays a pivotal role in advocating for lottery organisations on matters of general policy and best practice, while also leveraging collaboration, communication, education, and information for the betterment of the industry.
“NASPL is pleased to have Bede Gaming as our newest Associate Member Partner; we look forward to collaborating this year and beyond with the goal of strengthening our industry.” Jake Coy, Director of Partner Relations, NASPL.
Reflecting on the company’s new NASPL membership, Colin Cole-Johnson, Chief Executive Officer at Bede Gaming, said: “We’re absolutely thrilled to be joining NASPL as an Associate Member. As a company that’s passionate about supporting lottery customers in achieving their digital transformation goals, this membership provides an opportunity for us to further demonstrate our capabilities and do so in alignment with the highest industry standards.
“Bede is looking forward to working closely with NASPL members and partners to learn about the challenges that they face. Our goal is to explore how our pioneering platform technology can best support their needs, while also contributing to the broader advancement of the lottery industry.”
The NASPL ’25 Annual Conference and Tradeshow this month presents the first opportunity for Bede to do precisely that, with many NASPL members attending, including event host and current Bede partner, the Ontario Lottery and Gaming Corporation (OLG).
As existing members of both the World Lottery Association and European Lotteries, Bede holds a strong commitment to supporting the future of the industry through innovative digital solutions. In the North American market, this is exemplified by the company’s ongoing successful partnership with OLG, which was a key factor in the decision to pursue NASPL membership and a move that was wholeheartedly supported by the provincial lottery.
“Bede has been a trusted partner to OLG for five years, providing us with innovative products and technical solutions that continue to enhance the digital lottery experience for our players in Ontario,” confirmed Andrew Darley, VP of iCasino and iLottery at OLG. “We were happy to recommend them for this esteemed membership and believe that by joining NASPL, they’ll now have the perfect platform to showcase how their expertise can assist the industry going forward.”
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