partnerships
bet365 SELECTS 1/ST BET PLATFORM TO LAUNCH US HORSE RACING PRODUCT

1/ST TECHNOLOGY, the worldwide leader in gambling-platform solutions, today announced that it has partnered with Tier-1 operator bet365 to deliver horse racing to bet365’s US customers via its signature product, 1/ST BET.
This strategic partnership will power the stateside launch of bet365’s Advance Deposit Wagering (ADW) on horse racing, across web and mobile app channels, in US jurisdictions where ADW is accepted.
The deal aligns two global leaders, and will serve to optimize the bet365 offering, as the world’s largest bookmaker opens a best-in-class service on domestic racing for its US sports betting audience, alongside introducing them to a 24/7 international horse racing program.
1/ST BET is the innovative, industry-leading ADW platform which includes fully integrated AI-assisted tools – delivering an intuitive, winning experience for new enthusiasts while giving horseplayers access to the entire 1/ST horse racing ecosystem.
This agreement leverages 1/ST TECHNOLOGY’s broad suite of products and services, including the 1/ST BET, Xpressbet, Monarch Content Management and AmTote International brands – the market leaders in pari-mutuel tote and ADW technologies.
Keith Johnson, Chief Revenue Officer, 1/ST TECHNOLOGY, said: “This is a tremendous opportunity to partner with one of the premier brands in sports betting and for 1/ST BET to showcase its best-in-class pari-mutuel horse racing wagering experience to bet365’s customers.”
A bet365 spokesperson added: “We’re delighted to partner with 1/ST TECHNOLOGY in a milestone announcement for bet365. The partnership marks a significant advancement in our US expansion, showcasing our commitment to innovation and customer experience.”
1/ST BET is the official betting app of Santa Anita Park, Gulfstream Park, Golden Gate Fields, the Maryland Jockey Club, the legendary Preakness Stakes, the Pegasus World Cup Championship Invitational Series, and the upcoming California Crown.
1/ST TECHNOLOGY is committed to creating new opportunities for innovation, generating new revenues that return the value to racing’s key stakeholders and Horsemen’s Groups, and facilitating diversification across 1/ST’s broader racing and gaming verticals, and for its diverse portfolio of partners to deploy.
1/ST TECHNOLOGY’s world-class brands and products – AmTote, Xpressbet, 1/ST BET, XB SELECT, PariMAX and BETMIX – are among the most trusted names in wagering and gaming technology, and horse racing. AmTote technology and services host the majority of racetrack operators in North America and are currently in operation at Santa Anita Park, Gulfstream Park, Saratoga Race Course, Belmont Park, Aqueduct and Woodbine, among many others, as well as a growing group of major overseas clients.
Canada
Thunderkick’s portfolio makes Ontario debut through SkillOnNet brands

Global entertainment brand SkillOnNet is deepening its existing partnership with Stockholm-based game studio Thunderkick to launch the developer’s unique, engaging slot titles in Ontario.
The Canadian province is one of the most exciting regulated markets in North America, and the Ontario players will now gain access to Thunderkick’s full portfolio of highly acclaimed games via SkillOnNet-powered online casino brands such as PlayOJO, SlotsMagic, and SpinGenie.
Thunderkick is known for its independent, boundary-pushing slot games like Pink Elephants, Esqueleto Explosivo, and Beat the Beast and has established a strong reputation for creativity and originality in the iGaming space. The deal allows the studio to further expand its global footprint while giving Ontario players the chance to enjoy a fresh wave of premium content.
Ontario’s regulated online gaming market, which officially opened in 2022, has quickly become a key market for the iGaming industry, and SkillOnNet was among the first brands to secure licensing in the province. The expansion reinforces SkillOnNet’s commitment to delivering top-tier entertainment in regulated markets globally.
Jani Kontturi at SkillOnNet said: “Thunderkick has been a key partner of ours in other markets, and we’re delighted to bring their outstanding content to Ontario. This region is fast becoming a vital part of our operations, and we’re confident players here will respond just as positively to Thunderkick’s games as they have elsewhere.”
Mariam Dodosh, Account Manager at Thunderkick said: “We’re thrilled to expand our relationship with SkillOnNet and enter the Ontario market together. Our games have a track record of strong performance, and we’re excited to see them go live in one of the most dynamic new regions in iGaming.”
Latest News
IGT PlaySports Continues Partnership with Boyd Gaming in Nevada via New Three-year Technology Agreement

International Game Technology PLC announced that it recently signed a new, three-year sports betting technology agreement with Boyd Gaming Corporation. Under the terms of the agreement, IGT’s award-winning PlaySports platform will continue powering Boyd Gaming’s retail and mobile sports betting offering in Nevada through August 2028. The new agreement builds on IGT and Boyd Gaming’s long-standing sports betting technology partnership that started in 2018.
“Boyd Gaming is pleased to announce our decision to continue powering our retail and mobile sportsbooks in Nevada with IGT PlaySports technology. As the core technology of our sports betting offering in Nevada, IGT PlaySports’ platform enables us to evolve Boyd Sports in ways that deliver incremental value to our players and seamlessly scale our offering to address new business opportunities,” said Bob Scucci, Vice President of Race & Sports Operations for Boyd Gaming.
“IGT PlaySports looks forward to continuing our close partnership with Boyd Gaming in Nevada for three additional years and helping them engage players across channels in the most mature, competitive sports betting market in the US. IGT PlaySports continues to invest in and grow our footprint in Nevada. The performance, reliability and scalability of our technology stack and self-service betting technologies ensure our customers benefit from the most comprehensive B2B solution in North America,” said Joe Bertolone, IGT SVP of Sports Betting.
In addition to using the IGT PlaySports platform, Boyd Gaming will continue to offer IGT’s PlaySports Kiosks at its 10 retail betting locations across Nevada.
Latest News
EveryMatrix enters US content aggregation deal with Delaware North

SlotMatrix, EveryMatrix’s casino aggregation platform, is live in West Virginia with Delaware North’s Betly iGaming platform.
Thanks to this partnership, Delaware North can provide exclusive EveryMatrix gaming content to its Betly customers. The brand also benefits from EveryMatrix integration with Evolution’s One Stop Shop portfolio of games in the U.S., giving access to content from NetEnt, Red Tiger, NoLimit City, and Big Time Gaming.
Delaware North will be boosted further with EveryMatrix’s gamification and player engagement features such as free spins, leaderboards, and tournaments.
This is EveryMatrix’s second aggregation partnership in the U.S., following its deal with betPARX earlier this year.
SlotMatrix is the provider’s proprietary aggregation platform and the industry’s largest content library, with more than 34,000 games from 350+ studios, enhanced by EveryMatrix’s gamification and player engagement features, including free spins, leaderboards, and tournaments.
EveryMatrix has more than 300 global customers and holds North American licences in Ontario, New Jersey, Michigan, West Virginia, Connecticut and Pennsylvania.
Erik Nyman, President, EveryMatrix Americas, said: “This marks our second U.S. content aggregation deal in a short timeframe and follows our strategy to provide U.S. brands with the best aggregation platform. Through SlotMatrix, players can access thousands of market-ready games and gamification tools not seen in the market until recently.
“We’re very excited to support Delaware North’s expansion across the country, and we’re certain their players gaming experiences will be enhanced as a result.”
Davide Colosimo, Director of Interactive Casino at Delaware North, added: “Delaware North is thrilled to enhance the Betly experience for our West Virginia customers by introducing EveryMatrix’s cutting-edge casino content and gamification tools to boost player engagement.
“As a trusted partner, EveryMatrix plays a key role in our expansion. Additionally, we’re excited to reintroduce Evolution’s industry-leading portfolio—spanning Live Dealer, slots, and RNG table games—through EveryMatrix’s aggregation solution, bringing top-tier gaming to Betly West Virginia.”
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