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BetMGM to Make Basketball History This March

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Destination sportsbook at State Farm Stadium and record-breaking wagers set the stage for biggest tournament in company history.

BetMGM, a leading sports betting and iGaming operator, is set to make history this March forecasting a record-setting handle and featuring a destination sportsbook at State Farm Stadium. To celebrate the greatest tournament of the year, BetMGM is giving customers a stake in an underdog with a free-to-play $100,000 Sleeper Sixteen Contest available through the mobile app.

“March is here and we’re preparing for the landmark tournament,” said BetMGM CEO Adam Greenblatt. “BetMGM will be front-and-center of the action elevating the experience for our fans with unique contests and world-class destinations across the country to catch the games.”

  • Making History: This year’s tournament will have its place in the record books. Arizona is home to the BetMGM Sportsbook at State Farm Stadium is a 17,000-square-foot entertainment destination with state-of-the-art sportsbook amenities including giant video walls, dozens of wagering kiosks and a world-class bar and grill. Additionally, BetMGM projects 2024 to be the most bet on tournament in company history having recently expanded to North Carolina marking its 29th market in North America.
  • BetMGM’s $100,000 Sleeper Sixteen Contest: Now that the bracket is set, all BetMGM players can play a free Sleeper Sixteen game on the mobile app. Players will spin a wheel to be assigned a team in the tournament that is a 10 through a 16 seed. If their team is one of the final 16 teams left in the tournament, the player will split $100,000 in bonus bets, divvied up among other users with that team. Contest not available in New York, Nevada or Puerto Rico.
  • March Matchups 64% Boost Pack: Starting Wednesday, March 20, all BetMGM customers will receive a Boost Pack, containing three unique tokens to boost their favorite bets in the Round of 64. IThe boost pack will include an odds boost token, a parlay boost token, and a “live” token that can be used on any in-play wager. Promotion not available in Nevada or Puerto Rico.
  • Inside the Lines: The following intel from the BetMGM trading team highlights the most notable early action across the country.
    • Fan Favorite to Win: Kentucky, North Carolina and UConn are the most bet teams in the tournament to win it all. Michael Ranftle, Senior Trader at BetMGM, said, “Kentucky is our biggest liability to win the NCAA Tournament. However, with the recent launch of legal sports betting in North Carolina, the Tar Heels are becoming a big loser for the sportsbook with their hometown fans believing in them. Both blue bloods getting knocked out of the bracket early would be great for BetMGM.”
    • Most Popular Underdogs to Win Opening Round:
      • Samford +260
      • NC State +180
      • McNeese State +230
      • Duquesne +400

As BetMGM continues to expand into new markets, responsible gaming remains a key focus. Additionally, BetMGM is proud to provide resources to help customers play responsibly including GameSense, an industry leading program, developed and licensed to MGM Resorts by the British Columbia Lottery Corporation. Through the integration within BetMGM’s mobile and desktop platforms, customers can receive the same GameSense experience they have grown to count on at MGM Resorts properties nationwide. This complements BetMGM’s already existing responsible gambling tools which serve to provide customers with an entertaining and safe digital experience.

The BetMGM app is available for download on both iOS and Android and is accessible via desktop at betmgm.com.

For more information, follow BetMGM on X.

 

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First EveryMatrix US content aggregation deal live with betPARX

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First EveryMatrix US content aggregation deal live with betPARX

 

SlotMatrix, the industry’s largest content platform, is live in New Jersey with its first US games aggregation deal with the betPARX brand.

BetPARX is now able to offer its customers exclusive EveryMatrix games plus a host of best-performing, third-party live and slots content including Evolution Gaming’s ‘One Stop Shop’ portfolio from studios such as NetEnt, Red Tiger, NoLimit City and Big Time Gaming.

EveryMatrix is the first supplier to integrate and launch Evolution’s One Stop Shop range of games in the US – another significant milestone for the industry’s fastest growing technology and games provider.

BetPARX’s aggregated content is further enhanced with EveryMatrix’s gamification and player engagement features including free spins, leaderboards and tournaments.

SlotMatrix will become the US operator’s leading iGaming content aggregator and expand its reach to a further two states, Pennsylvania and Michigan, in the first quarter of this year.

SlotMatrix is the iGaming industry’s largest casino aggregator with more than 300 studio partners and 33,000 games.

EveryMatrix has more than 300 global customers and holds North American licences in Ontario, New Jersey, Michigan, West Virginia, Connecticut and Pennsylvania.

Erik Nyman, President, EveryMatrix Americas, said: “Going live with our first ever aggregation agreement with such a great partner as betPARX is a real milestone for the EveryMatrix business in North America.

“Not only does our SlotMatrix platform open the door to a vast variety of content from leading iGaming suppliers such as EveryMatrix Games and Evolution, but it crucially also means betPARX customers can now significantly enhance their gaming experiences by playing the best and most exciting slots and live games the US market has to offer.”

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John Dixon, COO, betPARX, said: “Our integration with EveryMatrix means our players will benefit from superior gaming experiences by accessing the most in-demand titles, amplified by numerous gamification features that will further level up their enjoyment and engagement. We’re excited to see the results across all three states.”

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Peter & Sons to Enter Brazilian Market

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Peter & Sons to Enter Brazilian Market

 

Maverick game studio to make Brazil debut via PlayUZU.br and BacanaPlay.br

Award-winning game studio Peter & Sons is about to make waves in the freshly regulated Brazilian market. The innovative iGaming content creator’s unique portfolio went live in Brazil from 1st January 2025 via PlayUZU.br and BacanaPlay.br.

Global entertainment giant SkillOnNet recently announced it had been awarded a license to operate in the Brazilian market, which is quickly expected to become one of the biggest in the world.

Barcelona-based Peter & Sons has already made significant inroads into Latin America, having recently debuted in Mexico, Peru, and Buenos Aires City in Argentina.

But Brazil will allow the studio to showcase its groundbreaking content to a truly massive new audience. Peter & Sons games are known for their rich storytelling, humour and unique artistic vision. Packed with fascinating themes, surprising mechanics, and glorious weirdness, they are designed to embody the ‘anti-boring’, according to the company.

Brazilian players will soon be able to sink their teeth into hit games like Barbarossa, Xibalba, Wild 1 and Voodoo Hex, as well as brand new titles like Barbarossa Revenge, Muddy Waters, and Greedy Alice.

All content will be specially localized to the new market through two Portuguese-language, Brazil-focused platforms.

Yann Bautista, Commercial Director and Founder at Peter & Sons said: “While 2024 was a huge year for our global expansion, 2025 could prove to be the biggest yet, as we become an early entrant into this huge new market. Since our 2019 foundation, we have poured all our energy, hard work and inspiration into our games, and it’s truly exciting that our content reaches the massive audience that it does today.”    

Pedro Garcia, Country Manager at BacanaPlay said: “We’re super-bullish about the Brazilian market, which has been projected by analysts to be worth almost $6.3bn by 2028. And we project that the addition of Peter & Sons’ cutting-edge portfolio will go down a storm with Brazilian players at PlayUZU.br and BacanaPlay.br.”

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Are You Watching This?! partners with FanDuel Sports Network

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Are You Watching This?! partners with FanDuel Sports Network

 

Are You Watching This?!, the leading provider of real-time Sports Excitement Analytics data for global sports, has announced a partnership with FanDuel Sports Network to drive engagement and viewership. FanDuel Sports Network (recently rebranded from Bally Sports) is owned by Main Street Sports Group.

Are You Watching This?! (RUWT) will boost engagement and viewership of the network through automated, data-driven push notifications that highlight key sports moments in the making. RUWT’s patented Excitement Analytics will be integrated directly into the network’s Customer Relationship Management System and trigger an alert to FanDuel Sports Network app users.

Identifying ‘must-watch’ games in real-time empowers FanDuel Sports Network to leverage its  portfolio of 30 NBA, NHL, and MLB teams, increasing stickiness for existing customers while simultaneously converting new ones.

In addition, RUWT’s automatically generated storyline summaries help capture users by explaining why the game is compelling, creating an extra pull for fans wanting to catch the best live action.

Are You Watching This?! Founder, Mark Phillip, said: “Working with FanDuel Sports Network lets us flex our Curation and Discovery muscles, two core elements of our ecosystem. Our proprietary tech drives subscriptions and reduces user churn for the network , and ensures viewers will never miss the most exciting action, whether it’s a dramatic overtime finish or a record-breaking comeback.”

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