GO CRAPS strategy view showing real-time roll history and flexible betting options.
Connect with us
GO CRAPS strategy view showing real-time roll history and flexible betting options.

partnerships

Sportradar Elevates NBA League Pass Experience with emBET Integration

Published

on

 

Exclusive partnership between Sportradar and the NBA introduces cutting-edge betting features directly into NBA League Pass streaming service, enhancing fan experience

Sportradar (NASDAQ:SRAD) and the National Basketball Association (NBA) today announces the launch of enhanced betting-related functionality within NBA League Pass, powered by emBET, Sportradar’s over-the-top (OTT) solution. Sports betting content such as point spreads, over-unders and money lines will be seamlessly integrated into the NBA’s live streaming platform, elevating the in-play betting experience.

Where sports betting is legal, users can opt-in to have the convenience of viewing and selecting bets directly on NBA League Pass. When ready to place a bet, they are directed to FanDuel or DraftKings, the NBA’s official betting partners, through a seamlessly embedded link.

“emBET is an exciting innovation for NBA fans, making in-play betting more engaging and immersive,” the Audiovisual Senior Vice-President for Sportradar, Patrick Mostboeck, said. “Through our exclusive partnership with the NBA, we’re committed to develop next-generation, value-added products and services, like emBET, to drive fan and bettor engagement.”

“Integrating emBET is consistent with the NBA’s vision to create hyper-personalized and customized viewing experiences within NBA games,” the Executive Vice-President of Media and Gaming for the NBA, Scott Kaufman-Ross, said. “For NBA fans who want to wager on our games during live action, they can now elect to receive contextualized betting information directly on NBA League Pass.”

emBET will continue to enhance user engagement and retention by delivering more innovative and interactive content such as advanced team and player insights, polls, voting and trivia widgets. Sportradar’s exclusive access to NBA optical-tracking data is integral to the development of these dynamic new features to be integrated in the future.

Sportradar has been an official partner of the NBA since 2016 and is the exclusive worldwide distributor of NBA data.

eSports

BETBY EXPANDS LATAM FOOTPRINT WITH MOBADOO ESPORTS PARTNERSHIP

Published

on

BETBY EXPANDS LATAM FOOTPRINT WITH MOBADOO ESPORTS PARTNERSHIP

 

BETBY, a leading sportsbook supplier, has announced a new partnership with prominent LATAM-focused esports provider Mobadoo, in a move that will see its Betby.Games portfolio fully integrated into Mobadoo’s product lineup.

This collaboration enables Mobadoo — which has an established presence and deep market understanding across Latin America — to incorporate BETBY’s proprietary and award-winning esports offering, delivering dynamic and fast-paced betting content to its growing user base. Among Betby.Games’ titles are eSoccer, eBasketball, eFighting, eCricket, eShooter, eHorse Racing, eTennis, and the Brazil-relevant eVaquejada.

As one of the most comprehensive and high-frequency esports betting solutions in the industry, Betby.Games offers access to more than 70 tournaments, over 350 betting markets, and more than 300,000 live matches each month. This collaboration will not only enhance Mobadoo’s offering but also reinforce BETBY’s position as a leading esports supplier in the LATAM region, a key pillar in the supplier’s global expansion strategy.

“Mobadoo has an excellent reputation and strong regional expertise, making them an ideal partner for us. Their commitment to innovation in esports and the rapid growth of this vertical in the region made our partnership only a matter of time,” commented Kirill Nekrasov, BETBY’s Head of Sportsbook Product. “This agreement not only expands the reach of our unique Betby.Games content, but also aligns perfectly with our global strategy of delivering flexible, high-performance esports solutions to next-generation operators. Together, we’re set to further strengthen our leading position in the LATAM region.”

José Aníbal Aguirre, Chief Marketing Officer at Mobadoo, added: “We’re thrilled to integrate Betby.Games into our offering. The depth and quality of their esports content is unmatched, and this partnership gives us a powerful new edge in catering to LATAM’s passionate esports fanbase. With BETBY’s support, we’re confident we can elevate the player experience and unlock new growth opportunities across the region.”

Continue Reading

partnerships

International Gaming Standards Association Welcomes New Payments Committee Member: Sightline Payments

Published

on

International Gaming Standards Association Welcomes New Payments Committee Member: Sightline Payments

 

The International Gaming Standards Association (IGSA) is pleased to welcome a new committee member, Sightline Payments.

IGSA President Mark Pace said, “IGSA would like to welcome Sightline, who has joined as a Payments committee member. Sightline is one of the most innovative payments companies and a leader in payments within the gaming industry. Their input into the work that the Payments committee is undertaking, especially in the Know Your Customer 2.0 field, will have significant impact. Sightline is the latest company to join the IGSA Payments committee, which is dedicated to setting Payments Standards and Best Practices for the industry. We look forward to welcoming more companies from the Payments, Identify Verification, and Operations sectors in the future.”

Senior Vice President, Business Development Rose Zwirn said, “We are pleased to join IGSA’s Payments committee and add our voice to this important work. Sightline has been leading the industry forward in the payments space for years, and we are very pleased to bring our knowledge and insights to IGSA and this significant committee.”

Continue Reading

Latest News

Arizona Lottery Awards Pollard Banknote Three-year Contract Extension for Warehousing and Distribution

Published

on

 

Pollard Banknote Limited announced a three-year extension of its Warehousing and Distribution contract with the Arizona Lottery, including option to extend for an additional two years. Under this agreement, Pollard Banknote will continue to provide technology and operational support for the Lottery’s warehousing and distribution operations for Scratchers and Instant Tab (pull-tab) games, as well as organizational support through a strong contingent of dedicated staff across several key functions until August 31, 2029.

The contract extends the successful and collaborative partnership Pollard Banknote and the Lottery have established over the past 27 years. In February 2019, this partnership expanded when Pollard Banknote became the Lottery’s trusted partner for instant ticket warehousing and distribution operations. Pollard Banknote delivers its sureTRACK Lottery Management Solution—a secure, scalable platform that has served as the backbone for supporting significant sales growth, improving order accuracy, reducing out-of-stocks, and enhancing both retailer and staff satisfaction, as well as overall operational efficiency.

The contract also extends organizational support to the Lottery, with more than 80 Pollard Banknote staff embedded across its operations—from warehouse and Tel-Sell to analytics and sales—forming a comprehensive staffing model that supports day-to-day service and long-term success. This organizational approach enhances the value of the partnership, generating insights that inform strategic planning and fostering a close, collaborative relationship built on transparency and trust.

“We are thrilled to build on our strong partnership with Pollard Banknote in support of our work to build a resilient Arizona Lottery that delivers positive impact for Arizona communities now and for future generations. Their expertise and experience align with our mission and core values, supporting a data-driven approach and collaborative working style that empowers our team to deliver strategic input and execution—engaging new and longtime players like never before and driving growth for our valued retail network of over 3,600 Arizona businesses. Together with the Arizona Lottery, Pollard Banknote supports vital funding for programs and services that make life better for all Arizonans—providing a strong, prosperous future for our great state,” said Alec Thomson, Executive Director of the Arizona Lottery.

“Pollard Banknote is thrilled to have the opportunity to extend our partnership with the Arizona Lottery. We are excited to continue delivering impactful and innovative warehousing and distribution services, along with a strong team dedicated to driving retailer growth and player engagement—ultimately supporting the Arizona Lottery in maximizing revenue and the good causes it supports,” said Rob Young, Executive Vice President, Global Lottery, Pollard Banknote.

Continue Reading

Trending

GamingAmericas.com (part of HIPTHER) is your one-stop portal for the latest news, insights, and analyses in the gaming industry across the Americas. From legislative updates and market trends to interviews with industry leaders, we provide a comprehensive look at the dynamic landscape of both online and land-based gaming. Whether you're a stakeholder looking to stay ahead of the curve or a gaming enthusiast eager for reliable updates, GamingAmericas.com has got you covered. Follow us on social media and subscribe to our newsletter for real-time updates and exclusive content. Make informed decisions and stay ahead in the game with GamingAmericas.com.

Disclaimer: All the information provided is for educational and entertainment purposes only. Always check your local laws before participating in any gaming activities.

Copyright © 2018 – 2025, HIPTHER. All Rights Reserved.