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Sportradar Elevates NBA League Pass Experience with emBET Integration

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Exclusive partnership between Sportradar and the NBA introduces cutting-edge betting features directly into NBA League Pass streaming service, enhancing fan experience

Sportradar (NASDAQ:SRAD) and the National Basketball Association (NBA) today announces the launch of enhanced betting-related functionality within NBA League Pass, powered by emBET, Sportradar’s over-the-top (OTT) solution. Sports betting content such as point spreads, over-unders and money lines will be seamlessly integrated into the NBA’s live streaming platform, elevating the in-play betting experience.

Where sports betting is legal, users can opt-in to have the convenience of viewing and selecting bets directly on NBA League Pass. When ready to place a bet, they are directed to FanDuel or DraftKings, the NBA’s official betting partners, through a seamlessly embedded link.

“emBET is an exciting innovation for NBA fans, making in-play betting more engaging and immersive,” the Audiovisual Senior Vice-President for Sportradar, Patrick Mostboeck, said. “Through our exclusive partnership with the NBA, we’re committed to develop next-generation, value-added products and services, like emBET, to drive fan and bettor engagement.”

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“Integrating emBET is consistent with the NBA’s vision to create hyper-personalized and customized viewing experiences within NBA games,” the Executive Vice-President of Media and Gaming for the NBA, Scott Kaufman-Ross, said. “For NBA fans who want to wager on our games during live action, they can now elect to receive contextualized betting information directly on NBA League Pass.”

emBET will continue to enhance user engagement and retention by delivering more innovative and interactive content such as advanced team and player insights, polls, voting and trivia widgets. Sportradar’s exclusive access to NBA optical-tracking data is integral to the development of these dynamic new features to be integrated in the future.

Sportradar has been an official partner of the NBA since 2016 and is the exclusive worldwide distributor of NBA data.

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Livespins now available at Chile’s Betsala

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Livespins now available at Chile’s Betsala

 

Players can dive into the award-winning Bet with Streamers game, offering a socially charged experience where they bet alongside streamers for dynamic, real-time gameplay.

Players at Betsala can enjoy a socially charged experience like no other after the leading online sportsbook and casino in Chile put pen to paper on a deal to bring Livespins to its lobby for the very first time.

Livespins has revolutionised the way players engage with online casino and slots with its “Bet with Streamers” game which sits in the casino lobby and allows players to join a selection of streams at any given time.

Not only do players get to watch the streamer as they spin the reels on top-tier slot games, but they can bet with the streamer, too. If the streamer wins, they win – it’s that simple.

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This creates a group bet and shared experience while still choosing your own bet and number of spins, offering a high level of personalization.

Livespins is all about social interaction with players able to chat with each other and the streamer throughout – they can also drop emojis, reactions and gifs based on the action taking place across the reels.

Betsala has become one of the most popular online sportsbook and casino brands in Chile, with the addition of Livespins allowing it to further differentiate from its competition and deliver a new, exciting online casino experience to its players.

Michael Pedersen, Chief Commercial Officer at Livespins, said: “Players at Betsala can look forward to a thrilling online casino experience, with Livespins combining the excitement of slot gameplay and streaming in a unique way.

“We’re excited to bring the Livespins experience to Chile for the first time at Betsala, and can’t wait for players to try it out.”

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Albert Bellavista, CEO at Betsala, added: “We have become the go-to destination for online casino players in Chile because we have always embraced innovative content and experiences, and this deal with Livespins is a testament to that.

“Bet with Streamers offers a socially charged online casino experience like no other and we are confident that our players will be drawn to the thrilling gameplay, led by the streamer, and the option to bet on the action taking place across the reels.

“It’s a truly unique combination that promises to put players on the edge of their seats game round after game round.”

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SYNOT Games Launches Progressive Bonus with BetPlay

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SYNOT Games has announced its further expansion into the Colombian market through a partnership with BetPlay. This alliance highlights SYNOT Games’ commitment to increasing its presence in Latin America and providing its engaging and innovative games to a wider audience.

Through this partnership, BetPlay’s online platform will feature a curated selection of SYNOTGames’ top-performing titles, including fan favorites like Aztec Jaguar, Diamond Fever, Realm of Lions, Respin Joker 243. This integration is designed to diversify BetPlay’s gaming offerings and deliver a richer, more varied gaming experience to its customers.

In addition, the company announced that BetPlay will be the first operator in Colombia to launch the SYNOT Progressive Bonus. This innovative, four-level progressive bonus game offers a flexible and premium gaming experience available to all players across all SYNOT slots games.

Kristína Ďaďová, Sales Manager at SYNOT Games said: “We are excited to team up with Casino Betplay as we expand our presence in the Colombian market. This partnership is pivotal for SYNOT Games as we look to establish a strong foothold in Latin America. We are confident that our innovative gaming solutions, including the new SYNOT Progressive system, will resonate well with local players and contribute significantly to Betplay’s offering.”

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“Adding SYNOT Games to our casino offerings aligns perfectly with our commitment to provide our customers with the most entertaining and secure gaming experience. SYNOT’s games are known for their quality and innovation, which we believe will greatly appeal to our players and enhance their gaming enjoyment,” Geovanni Florez, Sr Director Product and Operations at BetPlay, said.

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Los Angeles Rams launch Next Gen Stats-powered, in-stadium highlights through new collaboration with Genius Sports

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Los Angeles Rams launch Next Gen Stats-powered, in-stadium highlights through new collaboration with Genius Sports

 

The Los Angeles Rams (“Rams”) have collaborated with Genius Sports Limited to provide their fans with augmented, data-driven in-game highlights within SoFi Stadium.

During every Rams home game, immersive highlights leveraging the NFL’s proprietary Next Gen Stats (“NGS”) data will be displayed on SoFi Stadium’s iconic Infinity Screen. These highlights, powered by GeniusIQ, Genius Sports’ next generation data and artificial intelligence platform will include crucial NGS insights such as player locators and speeds, time for the quarterback to throw and a complete minimap.

As a long-term partner of the Rams, Verizon will be integrated at crucial times within the highlights, unlocking premium new augmented advertising inventory in front of a highly engaged audience. Verizon’s logo and messaging will take center stage creating a dynamic new platform for them to strengthen their brand affinity with Rams fans.

GeniusIQ applies powerful machine learning and AI to translate huge volumes of NGS data into a semantic understanding of football. It then powers real-time insights and brand activations, creating meaningful connections with fans when the on-field action is at its most compelling.

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“Since opening SoFi Stadium in 2020, we continuously look to team up with best-in-class companies to set the gameday standard at the Rams House,” said Kathryn Kai-ling Frederick, Chief Marketing Officer, Los Angeles Rams. “We are thrilled to work with Genius Sports to deliver this unprecedented experience to our fans and grateful to our partner Verizon for elevating this content.”

“Connecting our partners and sports fans with the excitement of live sports through memorable experiences is intrinsic to our GeniusIQ offering,” said Steve Bornstein, President, North America of Genius Sports. “Our partnership with the Los Angeles Rams breaks new ground in sports fan engagement, combining immersive highlights and rich tracking insights for brands like Verizon. We’re delighted to showcase the enhanced value of Genius Sports with the NFL and the Rams.”

Genius Sports is the exclusive distributor of NFL Official League Data.

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