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FanDuel Introduces New Mental Health Collaboration and Support Efforts During Problem Gambling Awareness Month

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New relationship with Kindbridge Behavioral Health is part of a series of initiatives that aim to support problem gambling prevention, treatment and recovery efforts.

FanDuel, North America’s premier online gaming company, announced a series of initiatives and financial support focused on raising awareness of the importance of responsible play during Problem Gambling Awareness Month.

FanDuel is joining forces with Kindbridge Behavioral Health (Kindbridge), a pioneering mental health service provider dedicated to supporting individuals facing challenges related to problem gambling. The first phase of the relationship will focus on a pilot program in New Jersey and Ohio that supports self-excluded players with direct access to comprehensive mental health assessments and group support services.

The pilot program will provide resources for individuals in need to schedule appointments immediately with specialized problem gambling outpatient treatment providers via telehealth services. As part of the initiative, individuals who self-exclude from the FanDuel platform in New Jersey and Ohio will now be able to receive a complimentary mental health assessment and gain access to a range of peer support and educational groups designed to underpin their recovery journey.

“Our team works year-round at FanDuel to equip and support our customers to play responsibly,” said Alison Kutler, Vice President, Sustainability and Responsible Gaming for FanDuel. “As we mark Problem Gambling Awareness Month, I’m excited to work with a growing roster of partners to expand access to problem gambling support resources.”

“We are thrilled to be working with FanDuel to offer vital mental health support for players in need,” added Daniel Umfleet, CEO of Kindbridge Behavioral Health. “This collaboration is deeply resonant, extending a compassionate hand to those navigating the complex terrain of problem gambling. At the heart of our ethos lies a fervent belief in the power of accessible mental health resources to illuminate paths toward healing and recovery.”

Reinforcing Support of Non-Profit Partnerships

As part of the company’s continued commitment to support problem gambling prevention, FanDuel will donate $150,000 to the National Council on Problem Gambling (NCPG) that will further support the NCPG’s Agility Grants program, which is funded by the NFL via the NFL Foundation. This program provides funding to non-profit organizations across the country for problem gambling prevention in areas that currently have no services or to expand existing programming.

FanDuel will also donate an additional $150,000 to the International Center for Responsible Gaming (ICRG), an organization dedicated to helping individuals and families affected by gambling disorder and preventing the onset of gambling problems through high-quality scientific research and evidence-based educational programming. The donation will help fund research to understand gambling behavior in the U.S. and enhance the industry’s tools to identify potential harm, mitigate risk, and improve responsible gambling programs.

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“Investing in prevention is key to mitigating gambling-related harm,” said Keith Whyte, NCPG Executive Director. “We appreciate FanDuel’s support of NCPG and their proactive and collaborative approach to providing problem gambling prevention, research and treatment resources.”

“FanDuel’s support continues to play a huge role in ICRG’s research and development,” stated Arthur Paikowsky, President of ICRG. “We are honored to work with FanDuel as we commit to advocating for the importance of responsible gaming.”

Rewarding Customer Tool Usage at Retail Locations

Throughout March, FanDuel is rewarding the use of responsible gaming tools including deposit, wager and time limits in select retail locations across the country. Customers who show a staff member that they are using a tool to manage their play will be offered a FanDuel ‘Play Well’ branded gift for playing responsibly. This promotion will be available beginning in mid-March in PhoenixChicago and Washington, D.C.

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UNLV International Gaming Institute Launches AI Research Hub

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The UNLV International Gaming Institute (IGI) has launched its AI Research Hub (AiR Hub), a significant step toward advancing research and understanding on the impacts, risks, and opportunities of artificial intelligence (AI) within the gambling industry.

Co-founded by Kasra Ghaharian, IGI Director of Research, and Simo Dragicevic, an industry and research veteran who now serves as an Adjunct Fellow at the Hub, the initiative will develop an ecosystem for collaborative AI research and accelerate the adoption of trusted and responsible AI.

Key initiatives underway focus on critical areas, including the forthcoming State of AI in Gaming report. This annual deep dive will be a first of its kind for the sector, surveying current and future use cases and indexing companies on their AI maturity. Other initiatives include thought leadership and practical tools for operators and regulators to promote responsible AI oversight and governance, and developing benchmarking solutions for critical AI systems within the sector.

“UNLV’s International Gaming Institute has a long history of pioneering research in the gaming sector, and we are excited to launch AiR Hub as the next step in that journey. Our vision is to create tangible progress through collaborative, actionable research with engagement across a range of stakeholders, including regulators, academics, non-profit organizations, and industry,” Ghaharian said.

AiR Hub is supported by a prestigious group of founding industry members. Representatives from Action Gaming, Axes.ai, Evoke Plc, Gaming Analytics, Kindbridge Behavioral Health, Playtech Plc, ROGA (Responsible Online Gaming Association), and Walker Digital Table Systems will serve on AiR Hub’s industry advisory panel.

“We are grateful for not only the financial support offered by our founding members, but also the expert knowledge they bring in regard to technology, data, and wider gambling business and player support practices. We operate in a highly complex and integrated industry that is evolving quickly, and this knowledge and experience will be essential to fully understanding the risks and capitalizing on the potential of AI within the industry,” Dragicevic said.

The founding member round will remain open to organizations for an additional six months.

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Evolution Debuts US Launch of Red Door Roulette

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Evolution announced the US launch of Red Door Roulette, the ultimate online live game show mash-up that combines the award-winning Lightning Roulette and the exhilarating bonus game from the world’s most popular live game show, Crazy Time.

Red Door Roulette was previously launched globally in 2023 and is set to hit the market first in New Jersey and Delaware, with other states soon to follow.

The fusion of these two popular live game shows elevates the gameplay to new heights with multiple diverse game rounds. In the introductory slot round, players can acquire up to 15 bonus numbers with keys with the hopes of entering the iconic Crazy Time bonus game, where the gigantic virtual wheel awaits with guaranteed multiplier rewards.

The anticipated US launch is a welcome addition to Evolution’s game show portfolio in North America and is another step in supporting the company’s growth strategy for live online casino gaming.

Jacob Claesson, Chief Executive Officer Evolution North America, said: “We are incredibly excited to officially launch Red Door Roulette in the US. Our game shows are an excellent introduction for new players to live dealer gaming, and following the game’s success internationally, we look forward to seeing how players in New Jersey and Delaware embrace this unique game. This is just the first phase of our tremendous live game roadmap for 2025, with a wide variety of new games coming soon to all regulated states.”

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Fanatics Sportsbook Partners with New York Racing Team

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New York Racing Team announced a partnership with Fanatics Sportsbook to become the primary sponsor of the team’s No. 44 Chevrolet, driven by star driver J.J. Yeley for two of the NASCAR Cup Series’ most prestigious races – the Cracker Barrel 400 at Nashville Superspeedway and the NASCAR Cup Series Championship Race at Phoenix Raceway.

The Fanatics Sportsbook No. 44 Chevrolet will take to the track – first in Music City on Sunday, June 1 and next in The Valley on Sunday, November 2 – decked in the company’s signature Lava Red and Black paint scheme and adorned with the Fanatics Sportsbook logo on the hood and sides of the car. It’s only fitting that Fanatics Sportsbook will grace the car for the first time in Tennessee, as the state was the first to experience the sportsbook upon its launch in 2023.

In celebration of this partnership, Fanatics Sportsbook will have exclusive new customer offers for the Nashville and Phoenix races, along with expanded NASCAR betting capabilities, such as race parlays, to finish on the podium, exacta and trifecta betting. Fanatics Sportsbook will also offer unique JJ Yeley specials and live betting markets on Raceday.

According to Fanatics Sportsbook, Yeley is +800 to have a Top 10 Finish at Nashville Superspeedway and customers will also be able to place wagers on J.J. Yeley’s Starting Grid Position, Chevrolet-specific placement, first lap results, and much more. NASCAR fans can download the Fanatics Sportsbook app on iOS and Android and begin their Fanatics betting experience.

“We are proud to partner with John Cohen and the New York Racing Team. The partnership with New York Racing Team is an incredible branding opportunity and an inflection point for us as we continue to build the fastest growing sportsbook in America. We are going to develop exclusive content for NASCAR fans and curate an elevated experience for our customers at each race that only a brand like Fanatics can offer. Our employees and customers can’t wait to cheer on the No. 44 Fanatics Sportsbook Chevrolet toward the checkered flag at Nashville Superspeedway and Phoenix Raceway,” said Selena Kalvaria, CMO of Fanatics Betting and Gaming.

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