partnerships
Sporttrade and Birches Health Partner to Launch Responsible Gaming Education and Problem Gambling Resources

Birches Health and Sporttrade are pleased to kick off Problem Gambling Awareness Month (March) by announcing a partnership. This initiative focuses on increasing public awareness of problem gambling and promoting awareness, prevention, treatment and recovery services. The partnership will center on ensuring that users of the Sporttrade platform have access to a robust catalog of customized responsible gaming resources and services.
Birches Health is a behavioral health services provider that focuses on the prevention and treatment of problem gambling and gambling disorder, gaming disorder and related mental and behavioral health problems in the United States. Birches Health provides modernized solutions for responsible gaming including online educational resources, learning modules and convenient treatment options designed and led by licensed, specialized behavioral health clinicians. Birches Healthâs mission is to provide convenient, comprehensive care and resources to individuals facing challenges related to problem gambling and other behavioral addictions. For more information, visit Birches Health at https :// BirchesHealth. com/.
âIn the initial conversation with Birches Health, it was a no-brainer that this industry needs this and I want to make sure Sporttrade patrons have access to this valuable resource,â the Chief Compliance Officer for Sporttrade, Arpita McGrath, said. âMy biggest question at the end of the initial conversation with Birches Health was âhow quickly can we implement this?â.â
Sporttrade places a unique emphasis on customer care with support that extends beyond regular service to helping players become smarter and more responsible players.
âThrough a collective focus on the promotion of responsible gaming and sustainable play, we are ensuring that individuals are able to access these resources,â the founder of Birches Health, Elliott Rapaport, said. âWe are pleased to partner with Sporttrade to ensure that individuals looking for these resources are able to swiftly and securely access high quality care.â
Latest News
Fanatics Sportsbook Partners with New York Racing Team

New York Racing Team announced a partnership with Fanatics Sportsbook to become the primary sponsor of the teamâs No. 44 Chevrolet, driven by star driver J.J. Yeley for two of the NASCAR Cup Seriesâ most prestigious races – the Cracker Barrel 400 at Nashville Superspeedway and the NASCAR Cup Series Championship Race at Phoenix Raceway.
The Fanatics Sportsbook No. 44 Chevrolet will take to the track – first in Music City on Sunday, June 1 and next in The Valley on Sunday, November 2 – decked in the companyâs signature Lava Red and Black paint scheme and adorned with the Fanatics Sportsbook logo on the hood and sides of the car. Itâs only fitting that Fanatics Sportsbook will grace the car for the first time in Tennessee, as the state was the first to experience the sportsbook upon its launch in 2023.
In celebration of this partnership, Fanatics Sportsbook will have exclusive new customer offers for the Nashville and Phoenix races, along with expanded NASCAR betting capabilities, such as race parlays, to finish on the podium, exacta and trifecta betting. Fanatics Sportsbook will also offer unique JJ Yeley specials and live betting markets on Raceday.
According to Fanatics Sportsbook, Yeley is +800 to have a Top 10 Finish at Nashville Superspeedway and customers will also be able to place wagers on J.J. Yeleyâs Starting Grid Position, Chevrolet-specific placement, first lap results, and much more. NASCAR fans can download the Fanatics Sportsbook app on iOS and Android and begin their Fanatics betting experience.
âWe are proud to partner with John Cohen and the New York Racing Team. The partnership with New York Racing Team is an incredible branding opportunity and an inflection point for us as we continue to build the fastest growing sportsbook in America. We are going to develop exclusive content for NASCAR fans and curate an elevated experience for our customers at each race that only a brand like Fanatics can offer. Our employees and customers canât wait to cheer on the No. 44 Fanatics Sportsbook Chevrolet toward the checkered flag at Nashville Superspeedway and Phoenix Raceway,â said Selena Kalvaria, CMO of Fanatics Betting and Gaming.
Daily Fantasy Sports
PrizePicks Named Official Daily Fantasy Partner of The Houston Astros

PrizePicks, the largest daily fantasy sports operator in North America, announced that it has been named the Official Daily Fantasy Sports Partner of the Houston Astros. The multi-year partnership features digital and in-stadium activations at Daikin Park, building on the DFS leaderâs growing presence around Major League Baseball.
As part of the partnership, PrizePicks branding will be showcased prominently throughout Daikin Park with featured static and rotational signage throughout the ballpark. PrizePicks will also be featured on the Astros Radio Network with sponsored âMore or Lessâ segments prior to each game.
âThis partnership is all about bringing more fun and bigger rewards to PrizePicks players in Houston,â said Mike Quigley, Chief Marketing Officer at PrizePicks. âWeâre rolling out new promotions and experiences that make following the Astros even more exciting for fans â both at the ballpark and at home.â
PrizePicks will also collaborate with the Astros on a special City Connect Monday promotion supporting the teamâs Monday home games. As the Astros wear their Nike City Connect uniforms, the team will provide fans a chance to win a $10,000 free PrizePicks lineup and tickets to a future Astros game to watch their picks live at Daikin Park.
âWe are thrilled to add PrizePicks as an official Astros partner,â says Matt Richardson, Vice President Corporate Partnerships. âPrizePicks continues to invest in Major League Baseball and is committed to engaging fantasy sports fans in both a responsible and fun way.â
As PrizePicks continues to expand to new markets, investment into responsible gaming remains a key focus. In 2025, PrizePicks was awarded iCAP accreditation by the NCPG for its responsible gaming practices and efforts, becoming the first and only fantasy sports operator to earn the certification. For more information visit, www.prizepicks.com/responsible-gaming.
Latest News
Prairie Band Casino & Resort Transitions from Viz Explorer to QCIâs Enterprise Platform

Quick Custom Intelligence (QCI), a leader in advanced casino management solutions, has announced that Prairie Band Casino has chosen the QCI Enterprise Platform to enhance its data-driven operations. This significant move from Viz Explorer to QCI demonstrates Prairie Band Casino & Resortâs commitment to improving the guest experience by leveraging superior analytics and real-time operational insights.
As a prominent gaming destination, Prairie Band Casino & Resort is known for offering exceptional service to its patrons. With the adoption of the QCI Enterprise Platform, the casino will now utilize cutting-edge analytics, player development tools and streamlined processes to drive performance optimisation and guest satisfaction.
John Tuckwin, Marketing Director for Prairie Band Casino & Resort, said: âOur switch to the QCI Enterprise Platform reflects our ongoing mission to provide an exceptional gaming experience. The platformâs ability to deliver real-time data and comprehensive analytics will allow us to make informed decisions that will enhance both our operational efficiency and the overall satisfaction of our guests. This partnership signifies a step forward in Prairie Band Casino & Resortâs goal to stay at the forefront of gaming technology, further solidifying its position as a premier destination in the region.â
Andrew Cardno, CTO of QCI, said: âWe are thrilled to welcome Prairie Band Casino & Resort to our growing network of gaming properties. Their decision to implement the QCI Enterprise Platform underscores their commitment to innovation, and we look forward to helping them streamline their operations and maximize revenue opportunities.â
Melissa Chiaurro, President of Viz Explorer, said: âWe are thrilled to announce our extended partnership with Prairie Band Casino & Resort and their dedicated team. By integrating the QCI Enterprise Platform, they are poised to gain deeper insights into their operations, enabling more informed decision-making and enhanced customer experiences. This collaboration underscores our commitment to supporting Prairie Band Casino & Resort in achieving their business objectives and delivering exceptional service to their guests. We look forward to the continued success of this partnership.â
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