partnerships
SIS and Bet365 Launch Fixed-Odds Horse Racing in Colorado
Launch provides sports bettors with exciting new content and raises horse racing awareness
SIS Content Services, part of Sports Information Services (SIS) Group, the leading content supplier of 24/7 live betting services, has agreed a landmark deal with long-time operator partner Bet365 to deliver its global horse racing content to bettors in Colorado, bringing fixed-odds horse racing wagering to a licensed sports betting platform for the first time in the United States.
The approval of horse racing fixed-odds wagering on Colorado sportsbooks will aid the sport attracting a wider range of casual bettors, who will be offered the same type of betting as all other sports. It represents positive news for a range of Colorado stakeholders including Bally’s Arapahoe Park and the Colorado Horsemen’s Association as a portion of turnover is directed to Colorado horse racing.
Boasting round-the-clock betting opportunities, SIS Group provides a comprehensive horse racing portfolio of nearly 140 international and domestic racetracks. The upcoming highlights include the Saudi Cup Day on February 24 where top American horses will compete for US$33.5 million in purses and then travel to the Dubai World Cup meeting on March 30th to vie for US$30.5 million in purses. Along with coverage of the world’s richest horse races, year-round racing is available from 14 countries including Ireland, Australia, Chile, Argentina, Uruguay and the United States.
SIS Group delivers sportsbooks an end-to-end horse racing solution including live-streamed video with betting triggers, race day data and an extensive range of markets and odds prices to provide seamless betting experiences.
“The launch of fixed-odds horse racing betting on Colorado sportsbooks puts horse racing on equal footing with other sports and hopefully attracts a new fan base and revenue for our racetrack partners,” the Vice-President for SIS Content Services, Michele Fischer, said. “This is a great first step in expanding the horse racing audience and I commend the Colorado horse racing stakeholders, Colorado Division of Gaming and Bet365 for their vision and support. Horse racing provides sportsbooks with exciting year-round 24/7 content throughout the world. It will take time in the United States but I expect that more sports wagering operators and states will include horse racing on their sports catalogs.”
“We are thrilled to be able to put horse racing on Colorado sportsbooks for fixed-odds wagering,” the Operations and Racing Executive Director for Bally’s Arapahoe Park, Shannon Ruston, said. “Working with SIS Group, we crafted a commercial framework that benefits local racing while giving sportsbooks access to thousands of races. Our belief is that this development will secure a better future not only for Bally’s Arapahoe Park but also for the racing ecosystem as a whole in Colorado.”
“We are committed to ensuring that horse racing in Colorado is economically viable for the participating owners and trainers, who are the backbone of the sport,” the President of the Colorado Horsemen’s Association, Kim Oliver, said. “Fixed-odds betting will produce a new revenue stream and exposure for horse racing. This launch represents a pivotal moment for our group.”
“The introduction of fixed-odds horse racing betting is sure to have a positive impact in Colorado,” read a statement from Bet365. “We have seen the popularity of fixed-odds betting in horse racing in other markets and, as sports betting becomes more ingrained across the United States, it will certainly provide a boost to engagement.”
scoreconnect, an innovative communication platform tailored for sports betting and gaming, has signed its first operator partnership with South American leader Triunfobet.
scoreconnect’s comprehensive engagement solutions will help drive the growth of Triunfobet’s digital presence and strengthen engagement with a growing community of passionate sports fans and gamers. Through its AI-powered platform, scoreconnect will apply its localised expertise to enhance the operator’s customer engagement strategy and operational efficiency with advanced technology and instant communication channels like Telegram, with WhatsApp launching soon.
Triunfobet will leverage custom CRM journeys with automated messaging, AI-driven sports and casino recommendations, and the innovative Tipster Mode for personalised, automated content. Additionally, the seamless integration with Telegram Play ensures a smooth player experience. Players can now enjoy real-time sports stats, odds, and livescore updates that keep users engaged and informed throughout their journey.
From tomorrow, scoreconnect will be in Miami for the SBC Latinoamérica event at the iconic Seminole Hard Rock Hotel & Casino.
scoreconnect CEO Antonio Ruggeri said: “Signing our first official operator client with an operator as strong as Triunfobet is a huge moment for us. Our state-of-the-art recommendation engines and real-time messaging capabilities will support Triunfobet’s expansion goals across the Latin American market.”
TriunfoBet.com CEO Luis Lizarazo added: “Our partnership with scoreconnect marks a major milestone for Triunfobet as we continue our digital evolution. Working together will solidify our leadership in the iGaming industry and we’re proud to be part of scoreconnect’s journey.”
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Leading Brazilian Lottery Operator Grupo da Sorte Selects Optimove as CRM Marketing Solution to Accelerate Growth through Personalized Journey Orchestration
Grupo da Sorte, a leading Brazilian lottery operator, has chosen Optimove, the #1 CRM Marketing solution for iGaming, to enhance player engagement and retention, helping accelerate the operator’s rapid growth. With Optimove’s advanced CRM Marketing capabilities, Grupo da Sorte is empowered to deliver optimized player journeys with personalized experiences across a broad range of digital touchpoints, enhancing player satisfaction, engagement, retention, and lifetime value.
Optimove, the only CRM Marketing Solution approved as an official European Lotteries Association Associate Member, is the #1 CRM Marketing solution used by digital lottery operators across the globe. The company empowers digital lottery operators – such as Sisal, Scientific Games, Connecticut Lottery, Kentucky Lottery, Pennsylvania Lottery, Maryland Lottery, La Tinka, and more – to achieve growth through their existing players. Optimove is used by 56% of iGaming operators in EGR’s Power 50 Ranking 2024, including bet365, Kindred Group, Lottomatica, and Entain.
The strategic integration bolsters Grupo da Sorte’s mobile marketing engagement strategies through OptiMobile, Optimove’s native mobile marketing solution. OptiMobile empowers the brand to send personalized rich media mobile push messages directly to players’ devices at optimal engagement times. The lottery operator will also leverage OptiGenie to optimize marketing workflows from insight to creation and through orchestration empowering its marketing team to deliver personalized, relevant player messages at the speed of a player’s interaction with the brand.
Grupo da Sorte will gain key capabilities via Optimove:
- Advanced marketing AI capabilities: Providing AI-driven insights to improve player understanding, streamline content creation, and optimize campaign orchestration for delivering enhanced personalized experiences across channels and player touchpoints.
- Enriched customer profiles: Unifying all historical, predictive, and real-time player data from sources such as CRM, service clouds, and data warehouses via Optimove to create a comprehensive single-player view.
- Multichannel personalization and orchestration: Orchestrating hundreds of campaigns seamlessly by leveraging Optimove’s AI-mapped CRM Journeys to deliver personalized player communications across any channel.
- A continuous optimization loop: Leverage Optimove’s productized experimentation tools to measure the incremental uplift of each campaign, journey, and strategy to continuously optimize CRM Marketing performance.
Said Tom Santos, group commercial director, “With Optimove’s industry-leading CRM Marketing capabilities, we can now provide personalized, timely player interactions that match the fast-paced nature of lottery gaming. Their AI-driven solutions empower us to anticipate each player’s needs and deliver the most relevant experiences across every touchpoint. Optimove reinforces our dedication to exceeding our players’ expectations and driving long-term engagement and loyalty.”
“At Optimove, we thrive when working with forward-thinking clients, and we’re thrilled to partner with Grupo da Sorte on their exciting growth journey,” said Felipe Costa Nadalini, Account Executive at Optimove. “The team at Grupo da Sorte recognizes the impact that exceptional player experiences can have on driving business growth. As they focus on attracting and converting more players, we’re dedicated to helping them enhance player engagement and build lasting retention.”
Optimove will attend and exhibit at SBC Latinoamerica Summit Miami, October 29-31.
Latin America’s favorite crash game, Aviatrix, is now live with one of the major operators in Brazil, following a successful integration with Aposta Ganha. From now on, players on the Brazilian platform can enjoy the full Aviatrix experience, including intuitive gameplay, huge network tournaments, and free bets.
The partnership is part of Aviatrix’s strategic growth in Brazil, where it has rapidly expanded over the past few months.
José Jeferson, casino and product analyst at Aposta Ganha, said: “We’ve been really impressed with how Aviatrix has built a crash game that’s truly captured the imagination of players here in Brazil. We appreciate all the additional features, like in-game free bets via promo codes and plane customization, that have proved so popular.”
Gabriela Novello, Head of Business Development LATAM at Aviatrix, said: “Our strategy in Brazil is based on leveraging Aviatrix’s innovative approach, which allows us to tailor the gaming experience to local markets. With this new partnership with Aposta Ganha, we are going to expand our strategy even further as we are increasing our game’s audience through a trusted brand and one of the largest in the country.”
While Aviatrix has grown impressively in markets around the world, Brazilian casino fans have particularly embraced the game.
Aviatrix works with many brands and platform providers across Brazil and is always looking to implement special features to improve the user experience and engagement of players. With this focus in mind, the game has been launched in Brazil with a massive promotion, where all players could win a free bet to try the Aviatrix experience in Aposta Ganha.
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