partnerships
SIS and Bet365 Launch Fixed-Odds Horse Racing in Colorado

Launch provides sports bettors with exciting new content and raises horse racing awareness
SIS Content Services, part of Sports Information Services (SIS) Group, the leading content supplier of 24/7 live betting services, has agreed a landmark deal with long-time operator partner Bet365 to deliver its global horse racing content to bettors in Colorado, bringing fixed-odds horse racing wagering to a licensed sports betting platform for the first time in the United States.
The approval of horse racing fixed-odds wagering on Colorado sportsbooks will aid the sport attracting a wider range of casual bettors, who will be offered the same type of betting as all other sports. It represents positive news for a range of Colorado stakeholders including Bally’s Arapahoe Park and the Colorado Horsemen’s Association as a portion of turnover is directed to Colorado horse racing.
Boasting round-the-clock betting opportunities, SIS Group provides a comprehensive horse racing portfolio of nearly 140 international and domestic racetracks. The upcoming highlights include the Saudi Cup Day on February 24 where top American horses will compete for US$33.5 million in purses and then travel to the Dubai World Cup meeting on March 30th to vie for US$30.5 million in purses. Along with coverage of the world’s richest horse races, year-round racing is available from 14 countries including Ireland, Australia, Chile, Argentina, Uruguay and the United States.
SIS Group delivers sportsbooks an end-to-end horse racing solution including live-streamed video with betting triggers, race day data and an extensive range of markets and odds prices to provide seamless betting experiences.
“The launch of fixed-odds horse racing betting on Colorado sportsbooks puts horse racing on equal footing with other sports and hopefully attracts a new fan base and revenue for our racetrack partners,” the Vice-President for SIS Content Services, Michele Fischer, said. “This is a great first step in expanding the horse racing audience and I commend the Colorado horse racing stakeholders, Colorado Division of Gaming and Bet365 for their vision and support. Horse racing provides sportsbooks with exciting year-round 24/7 content throughout the world. It will take time in the United States but I expect that more sports wagering operators and states will include horse racing on their sports catalogs.”
“We are thrilled to be able to put horse racing on Colorado sportsbooks for fixed-odds wagering,” the Operations and Racing Executive Director for Bally’s Arapahoe Park, Shannon Ruston, said. “Working with SIS Group, we crafted a commercial framework that benefits local racing while giving sportsbooks access to thousands of races. Our belief is that this development will secure a better future not only for Bally’s Arapahoe Park but also for the racing ecosystem as a whole in Colorado.”
“We are committed to ensuring that horse racing in Colorado is economically viable for the participating owners and trainers, who are the backbone of the sport,” the President of the Colorado Horsemen’s Association, Kim Oliver, said. “Fixed-odds betting will produce a new revenue stream and exposure for horse racing. This launch represents a pivotal moment for our group.”
“The introduction of fixed-odds horse racing betting is sure to have a positive impact in Colorado,” read a statement from Bet365. “We have seen the popularity of fixed-odds betting in horse racing in other markets and, as sports betting becomes more ingrained across the United States, it will certainly provide a boost to engagement.”
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Belatra partners with bplay to strengthen LatAm presence

Belatra Games, the specialist online slots developer, has partnered with LatAm-focused operator bplay to strengthen its presence in the region.bplay is renowned as a pioneer in Argentina’s iGaming industry thanks to an omnichannel strategy that delivers safe, engaging, and seamless entertainment.
Belatra’s games will be integrated into the operator’s casino lobby and will grant bplay’s players instant access to an extensive suite of content. Games within Belatra’s collection include Blast the Bass, Cyber Gypsies, Bears Tricks and recently released Voodoo Coins.
Lucila M. Barletta, Belatra Games’ Head of Accounts LatAm commented: “Partnering with bplay exemplifies our commitment to delivering exceptional player experiences in key Latin American markets. bplay is a force in the region, and we’re looking forward to a long and successful collaboration.”
Leopoldo Saravi, Gerente Producto, bplay: “Belatra is brilliant at producing engaging content that instantly connects with LatAm players. Bringing its extensive portfolio of games onto our platform ensures we continue to meet the evolving needs of our knowledgeable audience.”
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Octoplay partners with Rush Street Interactive to bring its popular casino games to BetRivers players in New Jersey

Octoplay continues its rapid expansion in North America by going live in New Jersey with Rush Street Interactive, Inc. (NYSE: RSI) (“RSI”), a leading online casino and sportsbook operator.
Already live with RSI in Ontario, Canada and Mexico, this strategic collaboration now brings Octoplay’s innovative game portfolio to RSI’s extensive player base in New Jersey, strengthening the company’s US position in the world’s largest iGaming market.
Through BetRivers, Rush Street Interactive’s licensed online gaming platform, players in New Jersey will gain access to eight of Octoplay’s most popular titles, including fan favorites 777 Hot Reels: Supercharged and Juicy Rolls: Feature Frenzy. This entry into New Jersey expands the company’s footprint, with Octoplay now holding 12 active licenses in the UK, Italy, Sweden, the Netherlands, Denmark, Romania, Belgium, Greece, Malta, Ontario, Slovakia, and provisional licenses in Michigan and New Jersey.
“Partnering with Rush Street Interactive represents a significant milestone in our North American growth trajectory,” says Ralitsa Georgieva, Director of Business Development at Octoplay.
“We’re excited to partner with Rush Street Interactive and to build a meaningful and long-term partnership together.”
Richard Schwartz, CEO of Rush Street Interactive, adds, “Octoplay has an innovative approach to content development that made this partnership a great fit for our BetRivers platform. Their strong performance and focus on quality complement our commitment to delivering the best gaming experiences to our players.”
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Inspired Launches V-Play Football Brazil with EstrelaBet via the Altenar Sportsbook

Inspired Entertainment, Inc., a leading B2B provider of gaming content, technology, hardware, and services, is pleased to announce the launch of V-Play Football Brazil with EstrelaBet, a leading Brazilian gamingtech company. The integration is powered by Altenar, a leading sportsbook platform provider for licensed operators around the world.
This launch marks an exciting new chapter in Inspired’s expansion across Brazil delivering its market-leading Virtual Sports content to a local, LATAM focused operator. V-Play Football Brazil, designed specifically to capture the flair, passion, and energy of Brazilian football, provides fast-paced betting action with high-frequency, ultra-realistic match simulations.
“We’re thrilled to bring V-Play Football Brazil to EstrelaBet’s customers,” said Brooks Pierce, President and Chief Executive Officer of Inspired. “Brazil has a deep-rooted passion for football, and our latest Virtual Football product is tailor-made for that audience. This launch with EstrelaBet, through Altenar’s dynamic platform, represents a powerful combination of cutting-edge technology, local insight, and premium virtual content. It’s a major milestone in our commitment to growth in Brazil.”
EstrelaBet, known for its strong brand presence in Brazil and innovative approach to player engagement, continues to invest in new ways to enhance its sportsbook offering. V-Play Football Brazil is now available at estrela.bet.br, optimized for desktop and mobile platforms, as well as the Android app.
“Inspired’s V-Play Football Brazil delivers the quality, authenticity, and excitement that our players expect,” said Fellipe Fraga, CBO (Chief Business Officer) at EstrelaBet. “The launch of this product aligns perfectly with our mission to offer customers a dynamic and differentiated sports betting experience. We’re excited to bring Brazilian fans a product that feels made just for them.”
The launch was made possible through Altenar, whose scalable and flexible sportsbook platform supports operators across more than 30 countries.
“We are proud to power this exciting launch between Inspired and EstrelaBet,” said Antonis Karakousis, Director of Operations at Altenar. “Inspired’s V-Play Football Brazil is a perfect match for the Brazilian market, and this rollout exemplifies Altenar’s ability to support rapid integration and localization of best-in-class content. We look forward to seeing strong engagement and performance from this partnership.”
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