partnerships
SIS and Bet365 Launch Fixed-Odds Horse Racing in Colorado

Launch provides sports bettors with exciting new content and raises horse racing awareness
SIS Content Services, part of Sports Information Services (SIS) Group, the leading content supplier of 24/7 live betting services, has agreed a landmark deal with long-time operator partner Bet365 to deliver its global horse racing content to bettors in Colorado, bringing fixed-odds horse racing wagering to a licensed sports betting platform for the first time in the United States.
The approval of horse racing fixed-odds wagering on Colorado sportsbooks will aid the sport attracting a wider range of casual bettors, who will be offered the same type of betting as all other sports. It represents positive news for a range of Colorado stakeholders including Bally’s Arapahoe Park and the Colorado Horsemen’s Association as a portion of turnover is directed to Colorado horse racing.
Boasting round-the-clock betting opportunities, SIS Group provides a comprehensive horse racing portfolio of nearly 140 international and domestic racetracks. The upcoming highlights include the Saudi Cup Day on February 24 where top American horses will compete for US$33.5 million in purses and then travel to the Dubai World Cup meeting on March 30th to vie for US$30.5 million in purses. Along with coverage of the world’s richest horse races, year-round racing is available from 14 countries including Ireland, Australia, Chile, Argentina, Uruguay and the United States.
SIS Group delivers sportsbooks an end-to-end horse racing solution including live-streamed video with betting triggers, race day data and an extensive range of markets and odds prices to provide seamless betting experiences.
“The launch of fixed-odds horse racing betting on Colorado sportsbooks puts horse racing on equal footing with other sports and hopefully attracts a new fan base and revenue for our racetrack partners,” the Vice-President for SIS Content Services, Michele Fischer, said. “This is a great first step in expanding the horse racing audience and I commend the Colorado horse racing stakeholders, Colorado Division of Gaming and Bet365 for their vision and support. Horse racing provides sportsbooks with exciting year-round 24/7 content throughout the world. It will take time in the United States but I expect that more sports wagering operators and states will include horse racing on their sports catalogs.”
“We are thrilled to be able to put horse racing on Colorado sportsbooks for fixed-odds wagering,” the Operations and Racing Executive Director for Bally’s Arapahoe Park, Shannon Ruston, said. “Working with SIS Group, we crafted a commercial framework that benefits local racing while giving sportsbooks access to thousands of races. Our belief is that this development will secure a better future not only for Bally’s Arapahoe Park but also for the racing ecosystem as a whole in Colorado.”
“We are committed to ensuring that horse racing in Colorado is economically viable for the participating owners and trainers, who are the backbone of the sport,” the President of the Colorado Horsemen’s Association, Kim Oliver, said. “Fixed-odds betting will produce a new revenue stream and exposure for horse racing. This launch represents a pivotal moment for our group.”
“The introduction of fixed-odds horse racing betting is sure to have a positive impact in Colorado,” read a statement from Bet365. “We have seen the popularity of fixed-odds betting in horse racing in other markets and, as sports betting becomes more ingrained across the United States, it will certainly provide a boost to engagement.”
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Stake joins Trinbago Knight Riders as official title partner

The Trinbago Knight Riders (TKR) today announced that Stake, the world’s leading online casino and sportsbook, has joined as their official Title Partner, marking a significant milestone for the most successful franchise in the Caribbean Premier League.
The partnership unites two powerhouse brands – with Stake aligning with a franchise that has claimed four championship titles (2015, 2017, 2018, and 2020), and continues to set the standard for excellence in T20 cricket.
This partnership adds to Stake’s impressive global sports portfolio, which includes the UFC, Everton FC, and the Stake F1 Team. The announcement builds on Stake’s growing cricket presence, following successful partnerships with the European Cricket Championships, Paarl Royals, and Major League Cricket.
“We are proud to welcome Stake as the Official Title Partner of the Trinbago Knight Riders in a multi- year agreement,” said Binda Dey, Group CMO, Knight Riders Sports.
“This partnership marks a significant milestone for us, bringing together two globally recognised brands with a shared commitment to innovation and elevating fan engagement through technology. Stake’s impressive presence across global sports demonstrates their dedication to supporting world-class sporting entertainment, and we look forward to a successful and impactful partnership.”
Akhil Sarin, Chief Marketing Officer at Stake, said: “TKR represents the kind of excellence Stake looks for in partnerships. Their track record and passionate fanbase make them the perfect addition to our cricket portfolio. We’re excited to support TKR and bring our platform to cricket fans worldwide.”
“Our partnership with TKR is not just about brand alignment – it’s a step toward building meaningful connections with cricket fans. We are excited to create immersive, tech-driven fan experiences that reflect the energy and passion of T20 cricket,” added Sarin.
To celebrate this partnership, Trinbago Knight Riders and Stake launched an innovative teaser campaign, combining the star power of the Knights – Andre Russell, Sunil Narine, and Dwayne Bravo alongside athletes from Stake’s global sponsorship portfolio. The campaign was designed to build intrigue by tapping into the passionate fanbases of these diverse sports, generating organic buzz across social media and culminating in the official partnership reveal.
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Evolution and PokerStars Extend Partnership in North America

Evolution announced a renewed agreement with PokerStars for North America. Under the new agreement, Evolution becomes the exclusive provider of Live Casino for PokerStars in the United States.
PokerStars operates one of the world’s most popular online poker and casino brands and is part of Flutter Entertainment.
As part of the partnership, PokerStars players in New Jersey, Michigan, Pennsylvania, and Ontario will have access to Evolution’s full portfolio of industry-leading live dealer casino games and game shows. This includes player favourites such as Crazy Time, Lightning Roulette, and Craps, as well as a wide variety of Blackjack, Roulette, and Baccarat games. More exciting live casino content will be made available to PokerStars players in the near future.
Marcus Huber, Chief Commercial Officer North America at Evolution, said: “We are delighted to be continuing our long-standing partnership with PokerStars. This agreement is a testament to the strength of our relationship and our shared commitment to delivering the very best Live Casino experience to players across the U.S.”
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WONDR NATION Announces Strategic Partnership with Sparket

WONDR NATION, the online gaming and entertainment company owned by the Mashantucket Pequot Tribal Nation, announced a strategic partnership with Sparket, an innovative startup in social gaming technology. Through this initiative, WONDR NATION will launch several products under the iWondr brand, beginning with an immersive free-to-play pop culture-themed prediction contest.
Fusing technology, entertainment, and gaming, the inaugural pop culture prediction contest invites users to forecast and weigh in on trending moments, ranging from the top-grossing box office movies to music and television. Unlike traditional betting platforms, iWondr contests are built on Sparket’s proprietary Social Betwork technology, which combines prediction contests and community.
“This partnership allows us to bring a completely new, culturally relevant experience to audiences who may not typically participate in traditional gaming. At WONDR NATION, we’re committed to innovation that blends culture, technology, and community, and iWondr is a great example of that vision coming to life,” said Anika Howard, CEO of WONDR NATION.
Through WONDR NATION’s continued partnership with Sparket, additional product rollouts and themed contests are planned for the iWondr engagement tool for select events and activations, allowing for real-time interaction among attendees and spectators. From entertainment news to viral trends, iWondr is designed to evolve with cultural moments, engaging with users through the topics they care about.
“We created Sparket to make social gaming a more interactive experience. WONDR NATION’s vision and commitment to audience-first innovation make them the perfect partner to roll out a new form of play that’s engaging and culturally in tune,” said Aaron Basch, CEO and Co-Founder of Sparket.
The pop culture prediction contest is open to participants ages 18 and older nationwide, except where prohibited. Designed for social engagement, the contest is free to play with no purchase required. Users move up the leaderboard by accurately forecasting real-world outcomes in entertainment, with top scorers winning digital gift cards.
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