Press Releases
Entain reveals global surge in NFL wagers, as “Big Game” fever hits Las Vegas

- Entain’s UK and European data highlights a 12% increase in the number of bets for the 11 February fixture compared to 2023.(Digital sportsbooks only)
- Entain’s UK data shows a 217% increase in the quantity of females betting on the Big Game compared to 2020.
- Data from Entain and its joint venture, BetMGM, shows a record number of bets placed on this year’s Big Game, over 30% higher than last year’s event, with a 72% year over year increase in new customers. (Digital and retail sportsbook)
Kansas City and San Francisco’s NFL teams faced each other in another hotly anticipated season finale at Allegiant Stadium in Las Vegas on Sunday 11th February. Today, Entain, one of the leading global sports betting and gaming companies, can reveal that the NFL’s Big Game has become a truly global spectacle, with a surge in the number of bets placed on this year’s game.
Entain also highlights the NFL’s growing international fanbase, as well as the league’s increasing growth and popularity as a global sport:
Data from Entain’s Coral, Ladbrokes and bwin brands show there was a 12% increase in UK and European bets placed when compared to last year;
In 2024, Ladbrokes and Coral saw a 74% increase in the quantity of UK bets placed on the Big Game compared to 2020;
UK data also saw steep rise of 217% in the quantity of female bettors, with an 86% increase in share of female betters since the 2020 game, highlighting the sport’s success in diversifying its fanbase in recent years.
As the US’s flagship sporting event took over Las Vegas, the latest data from Entain and BetMGM reveals increased excitement from fans around the Big Game, showing 30% year over year uplift in total number of bets across the US, and a 51% increase in female bettors from last year.
Sameer Deen, Chief Commercial Officer at Entain, comments: “Las Vegas is the epicentre of entertainment and last Sunday’s Big Game was evidence that the city is drawing in global crowds for these types of sporting events. It was an opportunity for us to innovate our sportsbook offer, enabling us to provide our UK & European customers with an even greater variety of sporting events, as well as being part of a global fanbase.”
BetMGM launched its new Nevada app ahead of the iconic event taking place in Las Vegas this year, giving NFL fans in Nevada the best possible BetMGM experience. The company also aired their first Big Game television commercial (complete with a memorable three-part teaser campaign) featuring sports legends Tom Brady and Wayne Gretzky, along with actor Vince Vaughn. BetMGM also signed a strategic partnership with X, becoming the social media platform’s exclusive Live Odds Sports Betting partner in time for the Big Game.
Latest News
IC360 Brings ProhiBet Technology to Caesars Sportsbook

Integrity Compliance 360 (IC360) is bringing its cutting-edge prohibited bettor monitoring solution to Caesars Entertainment’s flagship sports betting platform, Caesars Sportsbook. This integration will provide Caesars with enhanced real-time alerts ensuring that the platform maintains the highest level of compliance and integrity in the industry.
As sports betting regulations continue to evolve across the country, certain stakeholders are prohibited from wagering on specific sports and events. IC360’s encrypted and decentralized platform, ProhiBet, will assist Caesars Sportsbook in staying fully compliant with these standards, protecting the integrity of competitions while ensuring a safe and fair marketplace for all users. To date, ProhiBet has conducted nearly 50 million checks across the country.
“Our partnership with Caesars Sportsbook represents a significant milestone in enhancing the integrity and transparency of the regulated sports betting industry,” said Matt Heap, Managing Director of ProhiBet. “With our advanced technology, we’re ensuring that Caesars stays ahead of regulatory requirements and provides a seamless, compliant experience for their customers.”
The ProhiBet platform offers encrypted data cross-referencing, allowing sportsbooks and sports properties to monitor for prohibited bettors in real-time. The strengthened partnership with Caesars Sportsbook emphasizes their commitment to providing a safe and trustworthy betting environment while setting the standard for fraud detection with the intricate web of state-specific regulations. ProhiBet will continue to solidify its reputation as one of the most reliable sportsbooks in North America.
Compliance Updates
Attention: Important Information from the Arizona Department of Gaming Regarding Reporting Gambling Winnings on Taxes

The Arizona Department of Gaming (“ADG”) has received inquiries from patrons seeking to verify the legitimacy of companies that are issuing tax forms for gambling winnings. As a result, the ADG wants to take this opportunity to remind Arizonans to be cautious this tax season and to thoroughly review and investigate any requests from anyone purporting to be the Internal Revenue Service (“IRS”).
The ADG would like to remind Arizonans that if they participate in casino gambling, parimutuel/simulcast wagering, event wagering, and/or fantasy sports, they may receive a W-2G or 1099-MISC form for their winnings. It is important to be aware that the gambling institution that you choose to participate in gaming activities with will be the payor, and the payor is responsible for issuing the tax form. The ADG
advises that Arizonans keep accurate records of any winnings from all gambling activities throughout the year to avoid any confusion during tax season. It is further recommended that Arizonans consult a tax professional if they have any questions about income reporting requirements to ensure they file an accurate tax return.
To help ensure Arizonans are aware of common tax scams, the ADG advises Arizonans to review the
following links and articles on the IRS website discussing common tax scams for 2025:
- As stated on the IRS website, the IRS will make initial contact with a taxpayer through a letter
sent via the United States Postal Service. Be wary of anyone purporting to be the IRS or ADG
contacting you by phone, email, or social media requesting personal or financial information. - If you receive a letter from someone purporting to be the IRS, you can verify that the letter is
legitimate through the IRS website. - Dirty Dozen tax scams for 2025: IRS warns taxpayers to watch out for dangerous threats.
- Misleading social media advice leads to false claims for Fuel Tax Credit, Sick and Family Leave
Credit, household employment taxes; FAQs help address common questions, next steps for those
receiving IRS letters.
What to Do If You Encounter Fraud or Identity Theft:
If you believe you or someone you know has been targeted by fraudulent payors or individuals
purporting to be the IRS, file a consumer complaint by visiting azag.gov/consumer. You can also find the
contact information for the Arizona Attorney General’s Office below:
- Phoenix: (602) 542-5763
- Tucson: (520) 628-6648
- Statewide: (800) 352-8431
For more information, check out the Department’s related news releases from this past year:
- ADG PSA: Tips for Safe and Responsible Online Gaming
- Please Remain Vigilant: Department PSA on Gaming Scam Calls
Compliance Updates
GoldenRace secures Brazil’s potential with new certification

After years of anticipation, all eyes are on Brazil, and GoldenRace, leading provider of award-winning Virtual Sports and betting solutions, is proud to lead this new era with an official certification to operate in this long-awaited, newly regulated market.
Since legislation was first approved in 2018, operators have been waiting for clear rules to unlock Brazil’s potential. Finally, on 1 January 2025, online betting regulation became a reality, opening one of the world’s most dynamic and lucrative markets.
GoldenRace’s certification ensures compliance with Brazil’s rigorous regulations, covering our RNG, RGS (Remote Gaming Server) and 20 top-performing online games available in schedule and instant modes.
For operators, a winning strategy lies in aligning with Brazil’s cultural heartbeat: football. In a nation where this sport is nothing short of a religion, those who tap into this passion will capture players’ attention and loyalty.
GoldenRace brings to the market the industry’s most played Virtual Football, generating the highest ticket volumes worldwide. Now enhanced with their next-generation Virtual Football, which offers advanced features, hyper-realistic graphics and a responsive design.
Brazilian players will enjoy iconic LatAm favourites like La Libertadores and the universally loved Football Single. With so many young Brazilian talent feeding the future of European football, their certified Football League, Euro Champions, Euro League and World Cup titles are perfectly tailored to captivate this football-obsessed market.
Their offering extends far beyond football. Among the 20 certified games is Greyhound Racing, a proven hit across Latin America that consistently drives engagement and revenue.
Other highlights include thrilling combats with MMA, high-speed action in Horse Racing and Motorbike Racing and immersive number games like Keno, Keno Deluxe, Spin2Win and Penalt2Win.
And we can’t forget their Crash Games: Fire Crash, Boom Ball Juggle, Meteoroid, Bank Run and Jet Escape are primed to make waves in Brazil, offering players fast-paced excitement and operators steady revenue growth.
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