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Entain reveals global surge in NFL wagers, as “Big Game” fever hits Las Vegas

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  • Entain’s UK and European data highlights a 12% increase in the number of bets for the 11 February fixture compared to 2023.(Digital sportsbooks only)
  • Entain’s UK data shows a 217% increase in the quantity of females betting on the Big Game compared to 2020.
  • Data from Entain and its joint venture, BetMGM, shows a record number of bets placed on this year’s Big Game, over 30% higher than last year’s event, with a 72% year over year increase in new customers. (Digital and retail sportsbook)

 

Kansas City and San Francisco’s NFL teams faced each other in another hotly anticipated season finale at Allegiant Stadium in Las Vegas on Sunday 11th February. Today, Entain, one of the leading global sports betting and gaming companies, can reveal that the NFL’s Big Game has become a truly global spectacle, with a surge in the number of bets placed on this year’s game.

Entain also highlights the NFL’s growing international fanbase, as well as the league’s increasing growth and popularity as a global sport:

Data from Entain’s Coral, Ladbrokes and bwin brands show there was a 12% increase in UK and European bets placed when compared to last year;

In 2024, Ladbrokes and Coral saw a 74% increase in the quantity of UK bets placed on the Big Game compared to 2020;

UK data also saw steep rise of 217% in the quantity of female bettors, with an 86% increase in share of female betters since the 2020 game, highlighting the sport’s success in diversifying its fanbase in recent years.

As the US’s flagship sporting event took over Las Vegas, the latest data from Entain and BetMGM reveals increased excitement from fans around the Big Game, showing 30% year over year uplift in total number of bets across the US, and a 51% increase in female bettors from last year.

Sameer Deen, Chief Commercial Officer at Entain, comments: “Las Vegas is the epicentre of entertainment and last Sunday’s Big Game was evidence that the city is drawing in global crowds for these types of sporting events. It was an opportunity for us to innovate our sportsbook offer, enabling us to provide our UK & European customers with an even greater variety of sporting events, as well as being part of a global fanbase.”

BetMGM launched its new Nevada app ahead of the iconic event taking place in Las Vegas this year, giving NFL fans in Nevada the best possible BetMGM experience. The company also aired their first Big Game television commercial (complete with a memorable three-part teaser campaign) featuring sports legends Tom Brady and Wayne Gretzky, along with actor Vince Vaughn. BetMGM also signed a strategic partnership with X, becoming the social media platform’s exclusive Live Odds Sports Betting partner in time for the Big Game.

 

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The International Gaming Standards Association (IGSA) and CGS Events sign Cooperation Agreement to enrich future conferences

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The International Gaming Standards Association (IGSA) and CGS Events sign Cooperation Agreement to enrich future conferences

 

The International Gaming Standards Association (IGSA), one of the leading global authorities on gaming standards, announces a strategic collaboration with CGS Events, a leader in organizing gaming industry events in Latin America.

This cooperation agreement involves IGSA’s active participation in all conferences organized by CGS Events in the future. The collaboration aims to continue offering highly valuable knowledge and the best selection of speakers for C-Level participants. IGSA’s contribution will enrich CGS Events’ agendas by disseminating knowledge about international standards and norms in the global gaming industry, adding value to CGS’s Gaming Insights.

“I am very pleased that IGSA is collaborating with CGS Events and excited to speak at their high-quality conferences in Latin America,” said Mark Pace, President of IGSA. “This cooperation with CGS Events, and IGSA’s participation in these conferences, will allow us to share information about the standards and best practices that IGSA has already developed, and identify areas that could benefit from future standards.” Mr. Pace continued, saying: “I look forward to meeting and conversing with conference attendees from CGS, regulators, operators, and providers in the exciting and dynamic Latin American gambling market. I am convinced that IGSA’s existing standards can add tremendous value to this market, and that there will be many areas where collaboration can truly benefit the Latin American gambling industry, which is at the heart of IGSA’s mission.”

CGS Events is proud to partner with IGSA and looks forward to working together to provide the gaming community in Latin America with top-notch educational and enriching experiences.

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PRAGMATIC PLAY AND BPLAY SEAL DEAL TO FURTHER EXPAND BRAZILIAN FOOTHOLD

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PRAGMATIC PLAY AND BPLAY SEAL DEAL TO FURTHER EXPAND BRAZILIAN FOOTHOLD

 

Pragmatic Play, a leading content supplier to the iGaming industry, has signed its latest Latin American agreement, this time with leading operator bplay to solidify its position in the rapidly expanding Brazilian market.

The integration of Pragmatic Play’s award-winning products into the operator’s portfolio will allow bplay customers to enjoy a range of Slots, Live Casino and Virtual Sports content, including popular titles such as Gates of Olympus and Blackjack X.

In total, bplay will gain access to more than 300 Slot titles, market leading Virtual Sports titles, and award-winning Live Casino games as it looks to establish itself in the vibrant Brazilian market.

It is the latest deal signed by Pragmatic Play in Latin America, where it continues to grow its commercial presence, aligning with the company’s impressive growth strategy in the region.

Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Partnering with bplay reinforces Pragmatic Play’s dedication to delivering unparalleled gaming experiences to players in key Latin American markets and highlights the success in growing its commercial footprint in Brazil.”

Leopoldo Saravi, Product Manager at bplay, added: “Partnering with Pragmatic Play marks an important step forward for us as we continue to provide leading entertainment to our players across the Brazilian iGaming landscape.

“Pragmatic Play’s ever-expanding portfolio already resonates highly amongst players on the continent, so adding its titles to our platform will increase our overall offering and helps us meet the evolving needs of our customer base.”

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QCI Enhances Partnership with Delaware North with Exciting New QCI Host Agreement

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QCI Enhances Partnership with Delaware North with Exciting New QCI Host Agreement

 

Quick Custom Intelligence (QCI), a pioneer in innovative data solutions, is thrilled to announce a strategic agreement that deepens our partnership with global hospitality and entertainment company Delaware North.

QCI Host – Elevating Data Intelligence for Delaware North and Beyond

The latest addition to the QCI platform, QCI Host, promises to usher in a new era of data-driven excellence for Delaware North’s gaming division. This state-of-the-art module will empower us to harness the full potential of Delaware North’s data, facilitating smarter decision-making, optimizing customer experiences, and driving innovation across their operations.

Tarese Brown, Vice President of Player Development for Delaware North’s gaming division, expressed her enthusiasm for this partnership: “We are truly excited about the expanded capabilities that QCI Host brings to our operations. QCI has been an invaluable partner in helping us unlock the power of data, and this latest addition takes our data intelligence to a whole new level. With QCI Host, we are better equipped to enhance the guest experience and drive strategic decisions that will shape the future of Delaware North’s gaming division.”

QCI Data Lake and Data Warehouse – The Foundation of Success

Central to QCI’s unparalleled offerings is our robust data lake and data warehouse, which provide the secure and data-curated environment on which the QCI platform is built. This solid foundation ensures the reliability, scalability, and security of the data-driven solutions we provide. Delaware North can confidently build upon this foundation for years to come.

Dr. Ralph Thomas, Chief Executive Officer of QCI, commented on the significance of this foundation: “At QCI, we believe that the strength of our solutions lies in the strength of our foundation. Our data lake and data warehouse are the bedrock upon which we create data-driven excellence. We’re thrilled to see Delaware North leverage this foundation to drive innovation and success in their gaming operations. This partnership exemplifies our commitment to delivering cutting-edge technology that empowers our clients. QCI remains dedicated to our mission of transforming data into actionable intelligence. We look forward to the continued success of our partnership with Delaware North and the limitless possibilities that lie ahead.”

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