Latest News
SBC Summit Rio to Host an Exclusive Meet-up for Sports Teams
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SBC is set to host an exclusive gathering tailored for commercially driven sports team representatives attending SBC Summit Rio, taking place at the Windsor Convention & Expo Center from March 5 to 7.
Dubbed SBC Resenha FC, this meet-up is scheduled for Wednesday, March 6, kicking off at 13:00 at the Pragmatic Play Networking Bar and Lounge.
The meet-up presents delegates with an opportunity to expand their network by connecting with key decision-makers from other sports teams and gaining insights on the best sponsorship strategies for acquisition, fan engagement, and revenue generation.
It also serves as a visibility platform for profiles such as Sponsorship Directors, marketing leads, and sales managers from sports teams, enabling them to stay ahead of the curve by being exposed to emerging trends and innovations in the industry, thus being able to identify potential opportunities for their organization.
George Harborne, Director, SBC Sponsorship, said: âOn the event organizer level, we’re trying to venture more into the world of sponsorship, and this is, for obvious reasons, more than relevant to the Brazilian market. We recognize the positive impact of synergies between sports teams and operators, and we want to create a platform for interested parties to convene and network, discuss the potential out there, and directly find sponsors on the exhibition floor.
âThis meet-up is a great opportunity for sports teams to learn from each other by sharing the challenges they have faced but also advance their knowledge of the gambling industry and how they can capitalize on its strength to build stronger financial support for their teams.”
Brazilâs senior executive betting & gaming Event will also play host to multiple conference panel sessions related to the subject, featuring a distinguished lineup of professionals contributing their expertise and leadership to the sports industry. Prominent names include Pedro Melo (Chief Commercial Officer, Clube AtlĂŠtico Mineiro); Ricardo Padoveze (Head of Sponsorship, Clube de Regatas do Flamengo); Arnaldo Garcia (CRO – Diretor de Marketing e NegĂłcios, Coritiba Foot Ball Club SAF); Rafael Ganem (Commercial Director, SAF Botafogo); Paula Young (Head of Commercial Activations & International Relations, SAF Botafogo); Liana Bazanela (Diretora Executiva de Marketing e NegĂłcios, Sport Club Internacional); and Roberto Armelin (Diretor JurĂdico e de Compliance, SĂŁo Paulo F.C.).
Within the discussions at SBC Summit Rio, the agenda will feature the integrity trilogy sessions. The initial session will zoom in on the approach embraced by SAF Botafogo and its adherence to regulations, ensuring enhanced protection for both players and operators. The second session will explore the integration of diversity, equity, and inclusivity frameworks into the core principles of football teams. The third session of this trilogy will address how technological advancements can aid teams in combating betting-related corruption and Collaboration initiatives to tackle match-fixing, a significant concern in the Brazilian market.
The âCrafting the Perfect Partnership: Success Stories in Sportsâ session will provide a deep dive into why high-profile partnerships are an essential tool for operators in newly-launched markets and how such deals can be leveraged to boost brand awareness in Brazil. The panel will be enriched by insights from operators, with Bruno Guilherme (CEO, Viradabet) and Renan Cavalcanti (CMO/CXO, EstrelaBet), joining the ranks of speakers alongside Ricardo Padoveze (Head of Sponsorship, Clube de Regatas do Flamengo), Guilherme GuimarĂŁes (Founding Partner, Ativa Esporte), Murilo Limo (LATAM Partnerships Director, OneFootball) and panel moderator Fellipe Drommond (CEO, TFW Marketing e Comunicação).
Finally, the event will host the live recording of Behind the Badge, an SBC podcast focusing on the world of sports away from the live action hosted by SBC Sponsorship Director George Harborne and SBC Media LATAM Business Journalist Fernando Mollins. Arnaldo Garcia (CRO – Director of Marketing and Negotiation, Coritiba Foot Ball Club SAF) will be in the guest seat as the trio explores the commercial side of the sports industry.
Purchase your SBC Summit Rio tickets.
Operators and affiliates can benefit from complimentary passes to the event by filling out the relevant forms.
Compliance Updates
IGSA Welcomes Sharp Vision as Silver Member
![](https://gamingamericas.com/wp-content/uploads/2024/07/7-6.jpg)
The International Gaming Standards Association (IGSA) has welcomed Sharp Vision as a new Silver member. Sharp Vision is a leading provider of regulatory turnkey solutions for gaming authorities.
âWe are delighted to be a part of IGSA and we look forward to contributing to the advancement of best practices among regulators in the fast-growing gaming industry,â Damien Raymond, COO of Sharp Vision, said.
âIGSA is very excited to welcome Sharp Vision to our membership. We believe that IGSA Standards can enhance Sharp Visionâs products supporting regulatory authority oversight. We look forward to their participation in IGSA committees,â Mark Pace, President of IGSA, said.
Latest News
BigCash Goes Global with Launch in Brazil
![](https://gamingamericas.com/wp-content/uploads/2024/07/6-4.jpg)
BigCash, Indiaâs leading online skill-based real money gaming company, has set its sights on global expansion and aims to offer an unparalleled gaming experience to users worldwide. The global skill-based gaming market is estimated to grow annually at a CAGR of 13.50% and will be valued at USD 106.78 billion, by 2032. Building on its success in India, BigCash is poised to introduce its entertaining games to global audiences, uniquely blending local flavors with its hallmark innovative gameplay.
BigCash started its journey in 2017 and has quickly become playersâ preferred choice, by strategically focusing on launching new games and features regularly and due to its superfast and user-friendly interface. Being a multi-gaming app, it offers a wide range of games tailored for all age groups. With popular Indian card games, like poker, rummy, and call break with regional variations; casual games like ludo, ice blaster, fruit chop, along with fantasy cricket, the platform resonates deeply with the players of Bharat.
Continuing on the mission to take Indian technology global and to reach a wider global gaming audience, BigCash, after months of an in-depth market study, had set its views on expanding its global presence with in-house developed and tailored gaming technology and experience. BigCash presently operates in Brazil, besides India.
One of the key reasons behind BigCashâs entry into the Latin American market is the regionâs immense potential for growth in the gaming sector. Brazil, in particular, has emerged as a hotspot for gaming companies due to its large population, favorable demographics, and a growing middle class with disposable income.
BigCashâs global expansion plans include multiple launches in Latin America, Asia, and Africa over the next 12 months. BigCash plans to offer local and international flavors, customized specifically for each country, with a focus on Responsible Gaming and other trust measures, to ensure a deeper bonding with the players.
Ankur Singh, CEO of BigCash, said: âGoing global has been part of our strategic planning always; with our launch in Brazil, we have just taken the first step. We are aspiring to be present in 8 countries in the next 12 months. The competitive landscape in Latin Americaâs gaming industry presents both opportunities and challenges. BigCash is a perfect fit for the Latin American gaming landscape due to our stronghold on tech, which allows product customizations, easy-to-play online games, a supersafe and fast experience; we are already gaining a lot of organic traction.â
Latest News
Michigan Lottery Transitions to 1-800-GAMBLER for Responsible Gaming Support
![](https://gamingamericas.com/wp-content/uploads/2024/07/5-7.jpg)
The Michigan Lottery announced that it will transition to the National Problem Gambling Helpline, 1-800-GAMBLER for responsible gaming support. This aligns the agency with the Michigan Gaming Control Board and other online gaming platforms operating in Michigan in promoting 1-800-GAMBLER. The 1-800-GAMBLER helpline will replace the Michigan Problem Gambling Helpline currently in circulation (1-800-270-7117), although the previous number will remain in operation.
âThe Lottery is committed to providing Michiganders with easy access to resources that support responsible gaming. By transitioning to 1-800-GAMBLER, we are able to ensure that Michigan residents can reach specially trained staff who can provide confidential professional support, local referrals, and resources to those who may have a gambling problem,â said Lottery Commissioner Suzanna Shkreli.
Operated by the National Council on Problem Gambling (NCPG), 1-800-GAMBLER is the worldâs largest problem gambling helpline network by call volume, population served, and geographic area covered. The helpline connects people and families impacted by problem gambling with professional support, local referrals, and resources.
Calls made to 1-800-GAMBLER from Michigan will be routed to the Michigan Department of Health and Human Services. The helpline can also be reached by texting 800GAM or chatting online at 1800gamblerchat.org. Trained contact center staff are available 24/7, 365 days a year to provide support, guidance, and relevant information to anyone seeking help related to problem gambling. Additionally, players or their family members may connect to support resources such as live chat, text, and the helpline number by selecting the links in the footer of the Lotteryâs website.
The Michigan Lottery was the first lottery in the US to achieve the Internet Responsible Gambling Compliance Assessment Program certification through NCPG in October 2015. The NCPG evaluated the Lotteryâs compliance with Internet Responsible Gaming (IRG) standards developed based on best practices from jurisdictions around the world. IRG standards are the highest standards for online responsible gaming in the nation.
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