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Kambi’s same game parlays shine as Super Bowl LVIII goes down to the wire

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SGPs account for more than a quarter of total Super Bowl handle for the first time

Super Bowl LVIII saw engagement with same game parlays (SGPs) reach new heights, as the product grew to account for 26% of handle on the NFL’s blue-ribbon event – a five percentage point increase on last year’s total.

Following Kambi’s first to market launch of in-game and cash out for SGPs ahead of last year’s Super Bowl, the growth in live SGPs across the Kambi network was particularly noteworthy, with share of in-game handle more than tripling in 2024. The overall in-game total was boosted by the ‘result of drive’ market which Kambi pioneered, the most popular in-game market after moneyline, spread and total points.

A night which saw a Patrick Mahomes-inspired Kansas City Chiefs win their third Super Bowl in five years delivered the biggest single event on the Kambi network over the last 12 months. Total handle was more than 150% higher than the 2023 UEFA Champions League final between Manchester City and Internazionale – the second biggest event on the Kambi network.

Although he put on an MVP performance, neither Mahomes nor his fellow quarterback Brock Purdy of the San Francisco 49ers featured in the top three most popular players to bet on, with that accolade going the way of 49ers’ running back Christian McCaffrey, followed by Travis Kelce and Isiah Pacheco of the Chiefs.

The importance of offering a comprehensive range of player props before and during the event was underlined by their rise to 26% of total handle on Super Bowl LVIII, up from 20% on Super Bowl LVII.

Kambi’s Head of US Sports, Hans Neskvern, said: “The Super Bowl is always one of the biggest nights of the year across the Kambi partner network, and continual enhancements made to our NFL product have seen us deliver an offering which leads the market in depth and combinability.

“A dramatic conclusion in which the Chiefs further cemented a dynasty not seen since the days of Tom Brady and the New England Patriots rounded off a thrilling season for the NFL and Kambi, which we look forward to building on with our partners throughout 2024.”

To find out more about Same Game Parlays tune in to the KambiCast Spotlight, with the inaugural episode featuring the insights of Simon Noy, alongside Director of Product Analysis and Eilers and Krejcik Jimmy Neilly and Earnings+More Editor Scott Longley.

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Industry News

SharpLink Gaming Announces Board and Audit Committee Changes

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Company Welcomes Sports, Entertainment and Media Icon,
Robert Gutkowski, to Board of Directors

SharpLink Gaming, Inc. (Nasdaq: SBET) (“SharpLink” or the “Company”) today announced recent changes to its Board of Directors (the “Board”) and Audit Committee.

On February 16, 2024, the Board accepted the resignation of Adrienne Anderson as a director, Chair of the Audit Committee and member of the Compensation Committee, effective February 16, 2024. The resignation of Anderson was not the result of any disagreement with the Company, its management, the Board or any committee of the Board. The Board subsequently elected Leslie Bernhard, a current member of the Board, to serve as the new Chairperson of the Audit Committee, effective February 16, 2024.

In addition, the Board elected Robert Gutkowski as a new director and appointed him to serve as a member of the Audit and Compensation Committees, effective immediately.

Over a career spanning more than five decades, Gutkowski has proven to be a significant asset builder in the sports, entertainment and media industries. Among his key achievements was the landmark New York Yankees-Madison Square Garden Network $486 million cable distribution deal. This transaction forever changed the sports economic landscape, increased the value of the MSG Network by nearly 2,000%, and enabled the Yankees to dominate Major League Baseball media during the past two decades. In addition, he was the original architect behind radio entrepreneur Bob Sillerman’s roll-up of regional, independent concert promoters, which created SFX Entertainment – the first nationwide, vertically-integrated, concert promotion company widely recognized for transforming the multi-billion dollar live music concert industry.

From October 2014 through the present, Gutkowski has led RMG Sports Ventures LLC, a company he founded to originate and advise private equity and other institutional capital on investments in sports, entertainment and media. He recently co-originated the acquisition of True Temper Sports (the largest producer of golf shafts in the world) for Lincolnshire Management and made a substantial investment alongside Lincolnshire in True Temper.

In December 1991, Gutkowski was named President of Madison Square Garden, where he was responsible for the operations of the New York Knicks basketball team; the New York Rangers hockey team – which won the 1994 Stanley Cup Championship; MSG Communications – including the MSG Network, the nation’s largest regional cable network; MSG Entertainment and the MSG Facilities Group, which operated The Garden Arena and The Paramount Theater. He originally joined Madison Square Garden in 1985 and over the next six years held various senior executive positions, including President of the MSG Network. Under his leadership, the subscriber base of the MSG Network – the oldest and largest regional sports network in the country – more than doubled to 5.1 million subscribers. The Yankees, together with the New York Knicks and the New York Rangers, became the foundations of MSG Network’s year-round operation. In 1993 and 1994, the Garden was the most active building in the country in bookings and revenues and was named “Arena of the Year” by Pollstar Magazine.

In 1996, Gutkowski founded The Marquee Group, a worldwide sports and entertainment firm that managed, produced and marketed sports and entertainment events, as well as provided representation for athletes, entertainers and broadcasters. The Marquee Group, which became a public company in 1996, acquired many related companies, including Athletes and Artists, Sports Marketing and Television International, QBQ Entertainment, Tollin-Robbins Productions, Park Associates, Alphabet City Records, Cambridge Golf and ProServ, before being acquired by SFX Entertainment in 1999 for over $100 million.

Gutkowski is a graduate of Hofstra University, where he earned a Bachelor of Business Administration degree.

Commenting on the Board changes, Rob Phythian, Chairman and CEO of SharpLink, stated, “There are no words to adequately express our appreciation to Adrienne for the sound and thoughtful guidance and support she has provided our leadership while serving as a director on the board of SharpLink Gaming, Ltd. since July 2021. I’m also very pleased to welcome new director Bob Gutkowski to our team. A true industry visionary renowned for his strategic brilliance, love of sports and big league deal-making success, Bob is an incredible addition to our Board and is a director whose experience will undoubtedly prove invaluable to SharpLink as we move our Company forward.”

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partnerships

SIS and Bet365 Launch Fixed-Odds Horse Racing in Colorado

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Launch provides sports bettors with exciting new content and raises horse racing awareness

SIS Content Services, part of Sports Information Services (SIS) Group, the leading content supplier of 24/7 live betting services, has agreed a landmark deal with long-time operator partner Bet365 to deliver its global horse racing content to bettors in Colorado, bringing fixed-odds horse racing wagering to a licensed sports betting platform for the first time in the United States.

The approval of horse racing fixed-odds wagering on Colorado sportsbooks will aid the sport attracting a wider range of casual bettors, who will be offered the same type of betting as all other sports. It represents positive news for a range of Colorado stakeholders including Bally’s Arapahoe Park and the Colorado Horsemen’s Association as a portion of turnover is directed to Colorado horse racing.

Boasting round-the-clock betting opportunities, SIS Group provides a comprehensive horse racing portfolio of nearly 140 international and domestic racetracks. The upcoming highlights include the Saudi Cup Day on February 24 where top American horses will compete for US$33.5 million in purses and then travel to the Dubai World Cup meeting on March 30th to vie for US$30.5 million in purses. Along with coverage of the world’s richest horse races, year-round racing is available from 14 countries including Ireland, Australia, Chile, Argentina, Uruguay and the United States.

SIS Group delivers sportsbooks an end-to-end horse racing solution including live-streamed video with betting triggers, race day data and an extensive range of markets and odds prices to provide seamless betting experiences.

“The launch of fixed-odds horse racing betting on Colorado sportsbooks puts horse racing on equal footing with other sports and hopefully attracts a new fan base and revenue for our racetrack partners,” the Vice-President for SIS Content Services, Michele Fischer, said. “This is a great first step in expanding the horse racing audience and I commend the Colorado horse racing stakeholders, Colorado Division of Gaming and Bet365 for their vision and support. Horse racing provides sportsbooks with exciting year-round 24/7 content throughout the world. It will take time in the United States but I expect that more sports wagering operators and states will include horse racing on their sports catalogs.”

“We are thrilled to be able to put horse racing on Colorado sportsbooks for fixed-odds wagering,” the Operations and Racing Executive Director for Bally’s Arapahoe Park, Shannon Ruston, said. “Working with SIS Group, we crafted a commercial framework that benefits local racing while giving sportsbooks access to thousands of races. Our belief is that this development will secure a better future not only for Bally’s Arapahoe Park but also for the racing ecosystem as a whole in Colorado.”

“We are committed to ensuring that horse racing in Colorado is economically viable for the participating owners and trainers, who are the backbone of the sport,” the President of the Colorado Horsemen’s Association, Kim Oliver, said. “Fixed-odds betting will produce a new revenue stream and exposure for horse racing. This launch represents a pivotal moment for our group.”

“The introduction of fixed-odds horse racing betting is sure to have a positive impact in Colorado,” read a statement from Bet365. “We have seen the popularity of fixed-odds betting in horse racing in other markets and, as sports betting becomes more ingrained across the United States, it will certainly provide a boost to engagement.”

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Latin America

WA.Technology Sets Sights on SBC Summit Rio 2024

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WA.Technology is excited to confirm its attendance at the upcoming SBC Summit Rio, from March 5-7, at the distinguished Windsor Convention & Expo Center, Rio de Janeiro, Brazil.

WA.Technology will be at stand A320 on the lower floor to present its full spectrum of iGaming solutions, products, and services. Building on the momentum of success at ICE London 2024, where WA.Technology captivated attendees with upgraded and feature-rich solutions, ethical local farming collaboration with Brazilian superfood company Authentic Fruits, and exciting free prize giveaways WA.Technology is poised to continue its Latam growth and impact in the global iGaming industry.

The WA.Technology team is keen to engage with the vibrant Brazilian and broader Latam market at one of the region’s most anticipated events. SBC Summit Rio will draw industry leaders from across the globe, and visitors will enjoy insights into Latam’s growing iGaming market, spotlighting the continent’s potential and importance in the sector.

In the spirit of friendship, so integral to SBC Summit Rio, WA.Technology will host an exclusive, free-to-enter poker tournament offering a welcoming atmosphere for 60 invited players to compete in a friendly yet competitive setting. The event is scheduled for Tuesday, March 5, at the Windsor Barra Hotel and promises to be a summit highlight with the chance to take home a great prize. Professionals, clients, friends, and enthusiasts can take advantage of the relaxed atmosphere and get to know one another in a fun and friendly way before the main event kicks off. The tournament is also part of WA.Technology’s commitment to promoting responsible gaming and adhering to the highest industry compliance standards.

The tournament will also be an opportunity for WA.Technology to let friends discover more about its forthcoming online poker platform, WA.Poker, that is soon to be fully upgraded and reimagined. The new and improved WA.Poker is

designed to enhance the poker experience, offering simple integration, exceptional user engagement, and an exemplary suite of features tailored to operators and players alike. The re envisioned WA.Poker will be fully optimised to increase players’ acquisition, engagement and retention for increased client satisfaction.

Through strategic collaborations and key appointments, WA.Technology continues to solidify its presence in Latin America. The recent partnership with Latam Entertainment further enhances WA.Technology’s prominence, especially its entry into Mexico. The alliance not only broadens WA.Technology’s influence in Latam but also facilitates significant projects and showcases its commitment to pursuing a legitimate and authentic presence in its biggest market to date.

Additionally, the appointment of Waldir Marques as Director of Regulatory Affairs strengthens the WA.Technology’s regulatory compliance positioning, particularly in Brazil. Marques brings a wealth of experience and insight into iGaming regulation, further enabling WA.Technology to expand its operations in a legally compliant manner. These developments highlight WA.Technology’s dedication to providing market-driven, localised solutions that enhance revenue for operators and improve player engagement and experience across Latin America.

Central to WA.Technology’s showcase at SBC Summit Rio is the upgraded WA.Platform. The company’s new and improved flagship product introduces several advancements designed to elevate user engagement and streamline operator service. Key features include sophisticated AI-driven casino adaptations and personalisation, a localised content management system, enhanced security protocols, and a suite of tools designed for comprehensive customisation and management to create smooth client experiences and unique and satisfying player journeys with increased acquisition, engagement, and retention.

WA.Technology will also spotlight its latest game offerings from various verticals, including WA.Sports, WA.Casino, WA.Lottery, and WA.Fantasy. Visitors can discover the new and exciting games and services unveiled for WA.Lottery and WA.Fantasy, demonstrating the company’s dedication to enriching content and emphasising its integration capabilities, innovative features, and the value they add.

Visitors to stand A320 can also learn about WA.Technology’s venture into Africa with the WA.Africa platform, a localised omnichannel platform that integrates mobile, retail, and online provision that offers unique Afrocentric solutions, user experiences, and tailored services.

WA.Technology’s involvement in the summit highlights its role as a key player in Latam, committed to delivering solutions that meet the specific needs of markets such as Brazil. Tim Scoffham, CEO of WA.Technology spoke about the event: “SBC Summit Rio provides an excellent venue for us to demonstrate our commitment to the Latin American market and our ability to offer tailored, cutting-edge solutions designed to support our clients’ success.”

WA.Technology’s attendance at SBC Summit Rio marks an essential step in the company’s strategy to deepen its engagement with the Latin American market. Meet the team and explore the future of iGaming with WA.Technology at SBC Summit Rio, stand A320 on the lower floor, to discover how your iGaming vision can become a reality. Contact the team to book a meeting.

About WA.Technology

WA.Technology is a B2B iGaming solutions provider offeri

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