Press Releases
Kambi’s same game parlays shine as Super Bowl LVIII goes down to the wire
SGPs account for more than a quarter of total Super Bowl handle for the first time
Super Bowl LVIII saw engagement with same game parlays (SGPs) reach new heights, as the product grew to account for 26% of handle on the NFL’s blue-ribbon event – a five percentage point increase on last year’s total.
Following Kambi’s first to market launch of in-game and cash out for SGPs ahead of last year’s Super Bowl, the growth in live SGPs across the Kambi network was particularly noteworthy, with share of in-game handle more than tripling in 2024. The overall in-game total was boosted by the ‘result of drive’ market which Kambi pioneered, the most popular in-game market after moneyline, spread and total points.
A night which saw a Patrick Mahomes-inspired Kansas City Chiefs win their third Super Bowl in five years delivered the biggest single event on the Kambi network over the last 12 months. Total handle was more than 150% higher than the 2023 UEFA Champions League final between Manchester City and Internazionale – the second biggest event on the Kambi network.
Although he put on an MVP performance, neither Mahomes nor his fellow quarterback Brock Purdy of the San Francisco 49ers featured in the top three most popular players to bet on, with that accolade going the way of 49ers’ running back Christian McCaffrey, followed by Travis Kelce and Isiah Pacheco of the Chiefs.
The importance of offering a comprehensive range of player props before and during the event was underlined by their rise to 26% of total handle on Super Bowl LVIII, up from 20% on Super Bowl LVII.
Kambi’s Head of US Sports, Hans Neskvern, said: “The Super Bowl is always one of the biggest nights of the year across the Kambi partner network, and continual enhancements made to our NFL product have seen us deliver an offering which leads the market in depth and combinability.
“A dramatic conclusion in which the Chiefs further cemented a dynasty not seen since the days of Tom Brady and the New England Patriots rounded off a thrilling season for the NFL and Kambi, which we look forward to building on with our partners throughout 2024.”
To find out more about Same Game Parlays tune in to the KambiCast Spotlight, with the inaugural episode featuring the insights of Simon Noy, alongside Director of Product Analysis and Eilers and Krejcik Jimmy Neilly and Earnings+More Editor Scott Longley.
partnerships
NetGaming Signs iGaming Partnership with Caesars Entertainment
NetGaming, a rapidly growing online casino content provider, today announced an iGaming partnership with Caesars Entertainment that will bring NetGaming’s portfolio of unique game content to Caesars’ online casino platforms, enhancing the entertainment experience for its players. Through this partnership, Caesars will integrate a wide range of NetGaming’s high-performing titles onto its iGaming platforms, including popular games such as Wicked Wins – Fortune Pick, Zeus’s Thunderbolt 5000, and American Wonder Reels.
The partnership underscores both companies’ commitment to delivering premium, engaging content to players in North America.
“We are thrilled to partner with Caesars, one of the most respected and prestigious brands in the gaming industry,” said Pallavi Deshmukh, CEO of NetGaming. “This agreement represents a significant milestone for NetGaming, as it allows us to reach a broader audience and showcase our great games that stand out for their innovation, quality, and player engagement.”
“NetGaming offers an impressive variety of titles that we believe will resonate well with our players,” said Matt Sunderland, Senior Vice President, and Chief iGaming Officer at Caesars Digital. “We’re committed to putting our players first and integrations like these add to our ambitions of offering them an elevated online casino experience they can’t find anywhere else.”
Caesars’ integration of NetGaming’s distinctive gaming titles, will provide its players with an even more diverse and immersive gaming experience across its iGaming platforms. The collaboration between NetGaming and Caesars is expected to go live in H2 2025, with additional game releases planned for the future.
Latest News
United States Online Gambling Industry Research 2023-2029: Cryptocurrency Gains Momentum, Rising Popularity of Esports, Operators Capitalize on Mobile-First Platforms
The “United States Online Gambling Market, By Region, Competition, Forecast and Opportunities 2019-2029F” report has been added to ResearchAndMarkets.com’s offering.
The United States Online Gambling Market was valued at USD 9.5 billion in 2023, and is expected to reach USD 15.99 billion by 2029, rising at a CAGR of 8.90%
The United States online gambling market has experienced significant growth in recent years, driven by a combination of factors. One key driver is the increasing legalization of online gambling across various states. As more states recognize the potential economic benefits and tax revenues associated with online gambling, they are passing legislation to allow for its operation. This has created a favorable regulatory environment, enabling online gambling operators to enter the market and offer their services to a wider audience.
Technological advancements have also played a crucial role in the market’s growth. The widespread availability of high-speed internet and the proliferation of smartphones have made online gambling more accessible than ever before. Consumers can now conveniently access a wide range of gambling options from the comfort of their own homes or on the go, leading to increased participation and engagement.
Furthermore, the growing consumer demand for online gambling has fueled market expansion. The convenience, variety of games, and potential for significant winnings have attracted a large and diverse customer base. Additionally, the COVID-19 pandemic has further accelerated the shift towards online gambling as traditional brick-and-mortar casinos faced temporary closures and restrictions. Overall, the United States online gambling market is poised for continued growth as more states legalize and regulate the industry, technology continues to advance, and consumer demand remains strong.
Expansion of Mobile Gambling
One of the prominent trends in the United States online gambling market is the expansion of mobile gambling. With the widespread adoption of smartphones and the increasing availability of high-speed internet, more consumers are turning to mobile devices for their gambling activities. Mobile gambling offers convenience and flexibility, allowing players to access their favorite games anytime and anywhere.
Operators are capitalizing on this trend by developing mobile-responsive websites and dedicated mobile applications. These platforms provide a seamless and optimized gambling experience, with user-friendly interfaces and a wide range of games tailored for mobile play. The convenience of mobile gambling has attracted a new segment of players who prefer the flexibility of betting on the go.
Emergence of Live Dealer Games
Another significant trend in the United States online gambling market is the emergence of live dealer games. Live dealer games bridge the gap between online gambling and the traditional casino experience by offering real-time interaction with professional dealers through high-definition video streaming.
Players can participate in games such as blackjack, roulette, and baccarat, enjoying the social aspect and immersive atmosphere of a land-based casino from the comfort of their homes. The popularity of live dealer games can be attributed to the desire for a more authentic and interactive gambling experience. Players can chat with the dealers and other participants, creating a sense of community and enhancing the overall entertainment value. The advancements in technology, such as improved video streaming capabilities and enhanced user interfaces, have contributed to the growth of this trend.
Integration of Cryptocurrency
The integration of cryptocurrency as a payment method in the United States online gambling market is gaining traction. Cryptocurrencies such as Bitcoin and Ethereum offer advantages such as enhanced security, faster transactions, and reduced fees compared to traditional payment methods. This has led to an increasing number of online gambling operators accepting cryptocurrencies as a form of payment. The use of cryptocurrency in online gambling appeals to a tech-savvy audience that values privacy and decentralization.
It also enables players from jurisdictions with strict gambling regulations to bypass restrictions and participate in online gambling activities. As the adoption of cryptocurrencies continues to grow, it is expected to have a significant impact on the online gambling market, providing players with more options and operators with increased flexibility in payment processing.
Integration of Esports Betting
Esports betting is gaining momentum in the United States online gambling market, driven by the growing popularity of competitive video gaming. Esports refers to organized multiplayer video game competitions, where professional players compete for prizes. The integration of esports betting allows players to wager on the outcomes of these competitions, adding an additional layer of excitement and engagement.
Esports betting appeals to a younger demographic that is passionate about gaming and follows esports events closely. The availability of live streaming platforms and dedicated esports betting websites has made it easier for players to participate in this form of gambling. Operators are expanding their offerings to include a wide range of esports titles, tournaments, and betting options to cater to the growing demand.
Gaming Awards
Andrew Cardno, CTO of Quick Custom Intelligence, Receives Prestigious Lifetime Achievement Award from Gaming & Leisure
Quick Custom Intelligence (QCI) is proud to announce that its Chief Technology Officer, Andrew Cardno, has been honored with the prestigious Lifetime Achievement Award by Gaming & Leisure, in recognition of his exceptional contributions to the gaming and hospitality industries over the course of his career.
Andrew Cardno, a seasoned technology leader with over 25 years of experience, has been at the forefront of driving technological advancements in gaming analytics, artificial intelligence, and business intelligence systems. His innovative work has transformed the way gaming operators leverage data to improve decision-making, optimize operations, and enhance the customer experience.
“It is an incredible honor to receive this recognition from Gaming & Leisure. I have dedicated much of my career to pushing the boundaries of what’s possible with data and technology in the gaming industry, and this award reflects the collective effort of my team at QCI and our partners across the sector,” said Andrew Cardno, CTO of Quick Custom Intelligence.
Jeannie Caruso, CEO of Gaming & Leisure, praised Cardno’s impact across industries, stating, “Andrew is a rare and amazing human. The terms innovative and disruptive have been incredibly over-used, however, Andrew is the type of genius that actually brings innovative, disruptive and broad solutions to not only our industry, but many industries. He’s often sought after by vendors and properties alike for counsel on complex challenges they face. His passion extends beyond the walls of business to a role he’s devoted many years to as a Science Olympiad Coach to pass his incredible gift on to middle and high schoolers who compete in a broad range of science-related challenges. The world needs more Andrews, and it was my great honor to present him with the Lifetime Achievement Award this year, while still knowing he’ll bring boundless innovation to us far past this award.”
The Lifetime Achievement Award is awarded annually by Gaming & Leisure to individuals who have made substantial and lasting contributions to the gaming, hospitality, and entertainment industries. Cardno’s career is highlighted by a series of innovations, including the development of cutting-edge solutions that have enabled gaming operators to better understand their customers and optimize business strategies.
With this award, Andrew Cardno joins an elite group of industry pioneers whose work has had a profound and enduring impact on the gaming industry.
-
Compliance Updates4 days ago
Stake approved by Brazil’s Ministry of Finance, included in list of authorised operators
-
Canada4 days ago
BetConstruct to Help Partners Acquire Tobique Gaming Licence
-
Latest News4 days ago
Optimove Launches OptiPromo: The First Solution for B2C Marketers to Deliver Dynamic, CRM-Powered Promotions and Rewards Tailored to Each Customer
-
Latest News3 days ago
United States Online Gambling Industry Research 2023-2029: Cryptocurrency Gains Momentum, Rising Popularity of Esports, Operators Capitalize on Mobile-First Platforms
-
Latest News5 days ago
Movers and Shakers: Creating noise in the shark tank: what it takes to build a successful slot studio
-
Latest News4 days ago
QCI and Context Networks Partner to Explore a New Revenue Stream in the Digital Marketplace
-
Latest News5 days ago
EveryMatrix gains AIEJA Mexico gaming Association membership
-
Gaming Awards3 days ago
Andrew Cardno, CTO of Quick Custom Intelligence, Receives Prestigious Lifetime Achievement Award from Gaming & Leisure