Canada
Majority of Ontarians wagering on Super Bowl LVIII to bet online
A new survey from the Responsible Gambling Council (RGC) shows that four in ten Ontario sports bettors (41 per cent) will place a wager on Super Bowl LVIII. Of all who plan to bet on the big game, the vast majority (80 per cent) will do so online.
The survey found most online bettors use multiple sportsbook platforms when placing bets; 85 per cent use up to three, and 15 per cent use four or more. Over half (58 per cent) will check to see if a sportsbook website is regulated.
Over half (54 per cent) of those who bet on the Super Bowl say their main reason to bet is to add to the excitement of the game. Over a quarter (28 per cent) bet because family or friends are betting and more than half (56 per cent) of respondents say they tend to bet more than usual when watching with these relations. This jumps to two thirds of younger bettors (69 per cent of those aged 18-34) and is highest amongst those who bet on sports regularly (81 per cent).
Three-quarters (74 per cent) of Ontario adults who bet believe their sports knowledge gives them an edge in predicting outcomes. This jumps to almost 9 in 10 (85 per cent) of those who bet on sports regularly. The misconception that one can accurately predict an outcome can lead to over confidence and the illusion of control. This false belief can increase risk, influencing some to bet more than they can afford to lose.
Additional risk is associated with the consumption of substances that can impair judgement and decision-making. Almost three-quarters of those who bet (72 per cent) plan to consume alcohol, cannabis, or other substances during the Super Bowl. Two fifths (42 per cent) tend to bet more when they partake.
Staying Onside
While many Ontarians will be placing bets, the majority (78 per cent) of Super Bowl bettors have at least one strategy to manage their gambling risk. The most common strategies include determining a pre-set betting limit (36 per cent), betting to have fun and not to make money (25 per cent), and not betting more to recoup losses (18 per cent). Paying attention to mood and state of mind, two fifths (22 per cent) commit to never betting while intoxicated and a fifth wonât bet if theyâre feeling depressed or anxious (17 per cent).
The good news is all regulated sports book websites have responsible gambling features, but they vary from site to site. Of those surveyed, two fifths (38 per cent) read online information about the odds of winning and how certain games work. Those watching the Super Bowl are most likely to use money limit-setting tools (38 per cent) or take a cooling off period (27 per cent).
âWith most of Ontarioâs Super Bowl betting happening online, itâs encouraging to see the majority of bettors using responsible gambling features on regulated sports book websites,â says Shelley White, CEO, Responsible Gambling Council. âWhether betting on or offline, perceived knowledge of the game, being with friends and family, and substance use can all influence how we play. Staying within a pre-set limit and not risking more than you can afford to lose is always a good game plan.â
How Ontarians plan to bet on the Super Bowl
While most betting on the Super Bowl will place a single bet on the outcome of the game (64 per cent), a third (36 per cent) will bet multiple times throughout the game, and a quarter (25 per cent) will bet multiple times by using several sportsbook websites.
44 per cent will bet online with a sportsbook website
44 per cent will bet with friends
27 per cent will buy sport-based lottery tickets
23 per cent will bet in a pool
How much Ontario Super Bowl bettors plan to wager
50 per cent say they will bet less than $50
42 per cent say they will bet between $51 and $250
6 per cent say they will bet more than $250
RGC tips for safer sports betting
Be mindful of the illusion of control and remember that even with expertise or knowledge of a sport or online game, you canât predict the unexpected.
Be aware that time spent, and knowledge gained wonât help you âbeat the oddsâ.
Plan before you play â pre-set betting limits and stay within your budget.
Only gamble with money you can afford to lose â never borrow money or use money intended for necessities, like rent/mortgage or food.
Never chase losses by trying to win back what youâve lost.
Limit your alcohol and/or cannabis intake.
Donât bet if you are upset or stressed.
View sports betting as entertainment, not a way to make money.
To learn how to keep your play safer visit Gambling is Random.
Methodology
An online survey of 1,002 Ontario residents aged 18+ was completed between January 12-14, 2024, using Legerâs online panel. A probability sample of the same size would yield a margin of error of +/-3.1%, 19 times out of 20.
Canada
BetConstruct Becomes the First iGaming Company to Offer Both B2B and B2C Licenses in Canada through Affiliate Entity
BetConstruct, a global pioneer in iGaming and sports betting solutions, has announced a significant milestone in the gaming industry. Through its affiliate entity, BetConstruct has become the first iGaming company authorized to facilitate the issuance of both Business-to-Business (B2B) and Business-to-Consumer (B2C) licenses. This remarkable achievement was made possible by obtaining a direct license authorization from the Tobique First Nation in Canada.
The Tobique First Nation, renowned for its innovative and forward-thinking regulatory approach, has entrusted BetConstructâs affiliate entity with the authority to oversee applications and facilitate the issuance of licenses from its jurisdiction. This partnership underscores shared values of innovation, transparency, and a commitment to responsible gaming practices.
This historic development places BetConstruct at the forefront of the Canadian iGaming market, redefining the opportunities available to gaming operators. By leveraging its affiliate entityâs licensing capabilities, BetConstruct empowers businesses to navigate a streamlined and transparent regulatory environment, unlocking new opportunities for growth and innovation.
âAt BetConstruct, weâve always strived to push the boundaries of whatâs possible in iGaming. This landmark achievement with the Tobique First Nation reflects our unwavering dedication to creating opportunities for our partners while upholding the highest standards of responsibility and integrity in gaming,â said Vigen Badalyan, Co-Founder of BetConstruct.
The issuance of dual licenses under the watchful eye of BetConstructâs affiliate not only highlights BetConstructâs commitment to supporting its partners but also reinforces the companyâs role as a trusted leader in the global iGaming landscape.
This milestone signals a new era for regulated iGaming, as BetConstruct takes bold steps to establish a robust ecosystem for operators and consumers alike. With its direct license authorization from the Tobique First Nation, BetConstruct is setting a new standard for innovation, consumer protection, and sustainable growth in Canada and beyond.
Canada
Great Canadian Entertainment and Petroglyph Development Group Announce Closing of the Acquisition of Casino Nanaimo and Elements Casino Victoria
Great Canadian Entertainment and Petroglyph Development Group Ltd. announced that PDG has closed the previously announced acquisitions of Casino Nanaimo and Elements Casino Victoria from Great Canadian, in historic transactions for both parties. PDG is a wholly owned corporation of Snuneymuxw First Nation (the âNationâ) and is dedicated to realizing the economic potential of the Nation.
The transactions, originally announced on June 24, 2024, for Casino Nanaimo and September 10, 2024, for Elements Casino Victoria, have received all required approvals from the regulatory authorities.
âWe are thrilled to have completed these transactions. An incredible amount of work has been undertaken by our corporate team, our on-site teams at both properties, and PDG to achieve this successful closing. I am grateful for their efforts, as well as everyone at the B.C. Lottery Corporation and the Gaming Policy Enforcement Branch, who were thoughtful, diligent, and thorough in facilitating these closings,â said Matt Anfinson, Chief Executive Officer of Great Canadian.
âWe look forward to working closely with PDG during the transition period to support the continued successful operation of Casino Nanaimo and Elements Casino Victoria,â Anfinson added.
âWe celebrate the closing of our two casino acquisitions and our continued progress toward building a strong Snuneymuxw economy. For decades, Snuneymuxw leadership has worked tirelessly toward this moment, recognizing the connection between a strong economy, self-determination, and the foundation of nationhood. Today, we honour the achievements of those who came before us by securing businesses that will strengthen our Nation for generations to come. Thank you to the PDG and Great Canadian teams for your exceptional work. We look forward to a rewarding partnership with the B.C. Lottery Corporation, driving economic growth for the Nation and Province,â said Chief Mike Wyse.
Erralyn Joseph, President of PDG, said: âThis measured acquisition marks an important milestone for PDG as we continue growing a corporate enterprise that reinvests directly into the prosperity of our Nation. With a strong operating plan focused on risk mitigation and yielding sizable returns, PDG continues to generate sustainable wealth for Snuneymuxw. With every step we are realizing our socio-economic potential and influence at a local, national, and global level. On behalf of the Board of Directors, we are pleased to share this news and remain committed to advancing economic growth in support of all residents connected to Snuneymuxw territory.â
âAcquiring these assets marks a pivotal shift for Snuneymuxw and Vancouver Island. This transition will fuel the Island’s economy, strengthening the Snuneymuxw Nation and ensuring the benefits stay local,â said Ian Simpson, Chief Executive Officer of PDG.
Canada
Ottawa Black Bears Announce Partnership Deal with PowerPlay
The Ottawa Black Bears announced an extensive partnership agreement with PowerPlay Online Sportsbook and Casino that will see the companyâs logo featured on the clubâs home and away jerseys.
In addition to the jersey partnership, PowerPlay will also have branding elements inside the goal crease, behind the bench, on the LED display ring, and along the rinkboards for Black Bears home games at Canadian Tire Centre. As part of the deal, PowerPlay also becomes the exclusive sportsbook and online casino partner for the Ottawa Black Bears.
âWe are thrilled to have PowerPlay on board for our inaugural season with such a comprehensive partnership agreement. Their investment with the Black Bears represents a foundational agreement for our lacrosse club. And weâre proud to wear their logo alongside ours as we launch our franchise,â said Chelsea McDermott, Vice President of Business Operations for the Ottawa Black Bears.
âWe are excited to bring PowerPlayâs bold, community-driven spirit to Ottawa-Gatineau, partnering with the Black Bears as they establish themselves as a force in lacrosse. This partnership celebrates a sport deeply tied to Canadaâs heritage and competitive energy. Together, weâll ignite passion, energize fans, and deliver excitement all season long,â said Thomas Vermeulen, Marketing Director for PowerPlay.
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