Canada
Majority of Ontarians wagering on Super Bowl LVIII to bet online
![](https://gamingamericas.com/wp-content/uploads/2024/02/Majority-of-Ontarians-wagering-on-Super-Bowl-LVIII-to-bet-online.png)
A new survey from the Responsible Gambling Council (RGC) shows that four in ten Ontario sports bettors (41 per cent) will place a wager on Super Bowl LVIII. Of all who plan to bet on the big game, the vast majority (80 per cent) will do so online.
The survey found most online bettors use multiple sportsbook platforms when placing bets; 85 per cent use up to three, and 15 per cent use four or more. Over half (58 per cent) will check to see if a sportsbook website is regulated.
Over half (54 per cent) of those who bet on the Super Bowl say their main reason to bet is to add to the excitement of the game. Over a quarter (28 per cent) bet because family or friends are betting and more than half (56 per cent) of respondents say they tend to bet more than usual when watching with these relations. This jumps to two thirds of younger bettors (69 per cent of those aged 18-34) and is highest amongst those who bet on sports regularly (81 per cent).
Three-quarters (74 per cent) of Ontario adults who bet believe their sports knowledge gives them an edge in predicting outcomes. This jumps to almost 9 in 10 (85 per cent) of those who bet on sports regularly. The misconception that one can accurately predict an outcome can lead to over confidence and the illusion of control. This false belief can increase risk, influencing some to bet more than they can afford to lose.
Additional risk is associated with the consumption of substances that can impair judgement and decision-making. Almost three-quarters of those who bet (72 per cent) plan to consume alcohol, cannabis, or other substances during the Super Bowl. Two fifths (42 per cent) tend to bet more when they partake.
Staying Onside
While many Ontarians will be placing bets, the majority (78 per cent) of Super Bowl bettors have at least one strategy to manage their gambling risk. The most common strategies include determining a pre-set betting limit (36 per cent), betting to have fun and not to make money (25 per cent), and not betting more to recoup losses (18 per cent). Paying attention to mood and state of mind, two fifths (22 per cent) commit to never betting while intoxicated and a fifth wonât bet if theyâre feeling depressed or anxious (17 per cent).
The good news is all regulated sports book websites have responsible gambling features, but they vary from site to site. Of those surveyed, two fifths (38 per cent) read online information about the odds of winning and how certain games work. Those watching the Super Bowl are most likely to use money limit-setting tools (38 per cent) or take a cooling off period (27 per cent).
âWith most of Ontarioâs Super Bowl betting happening online, itâs encouraging to see the majority of bettors using responsible gambling features on regulated sports book websites,â says Shelley White, CEO, Responsible Gambling Council. âWhether betting on or offline, perceived knowledge of the game, being with friends and family, and substance use can all influence how we play. Staying within a pre-set limit and not risking more than you can afford to lose is always a good game plan.â
How Ontarians plan to bet on the Super Bowl
While most betting on the Super Bowl will place a single bet on the outcome of the game (64 per cent), a third (36 per cent) will bet multiple times throughout the game, and a quarter (25 per cent) will bet multiple times by using several sportsbook websites.
44 per cent will bet online with a sportsbook website
44 per cent will bet with friends
27 per cent will buy sport-based lottery tickets
23 per cent will bet in a pool
How much Ontario Super Bowl bettors plan to wager
50 per cent say they will bet less than $50
42 per cent say they will bet between $51 and $250
6 per cent say they will bet more than $250
RGC tips for safer sports betting
Be mindful of the illusion of control and remember that even with expertise or knowledge of a sport or online game, you canât predict the unexpected.
Be aware that time spent, and knowledge gained wonât help you âbeat the oddsâ.
Plan before you play â pre-set betting limits and stay within your budget.
Only gamble with money you can afford to lose â never borrow money or use money intended for necessities, like rent/mortgage or food.
Never chase losses by trying to win back what youâve lost.
Limit your alcohol and/or cannabis intake.
Donât bet if you are upset or stressed.
View sports betting as entertainment, not a way to make money.
To learn how to keep your play safer visit Gambling is Random.
Methodology
An online survey of 1,002 Ontario residents aged 18+ was completed between January 12-14, 2024, using Legerâs online panel. A probability sample of the same size would yield a margin of error of +/-3.1%, 19 times out of 20.
Canada
Aristocrat Interactive Expands to Play Alberta with New Games
![](https://gamingamericas.com/wp-content/uploads/2024/07/3-6.jpg)
iGaming in Alberta continues to soar to new heights on PlayAlberta.ca. Albertaâs only regulated gambling website has now added select titles from Aristocrat Interactive, Aristocrat Leisure Limitedâs regulated online Real Money Gaming (RMG) and Gaming Systems division.
The integration of Aristocrat Interactiveâs games will provide a familiarity for players, as Aristocrat Leisure Limitedâs land-based gaming division, Aristocrat Gaming, is the number one supplier of slot terminals within Alberta land-based casinos.
âAdding another world-renowned games provider to PlayAlberta.ca only helps bolster entertainment offerings for our players. Aristocrat Gaming has an established presence globally and bringing their features to Alberta will continue to enhance the provinceâs only regulated gambling website while encouraging Albertans to use a safe-and-secure iGaming destination â Steve Lautischer, Executive Vice President, Business Development.
âExpanding our reach across North America remains a key priority and this launch with Play Alberta represents another milestone in our commitment to delivering the very best content to players in the region. Play Alberta has resonated with players across the province and we are thrilled to establish what we are sure will be a very positive relationship,â Shivan Patel, VP of North America at Aristocrat Interactive.
Titles being added to Play Alberta include: Buffalo, Wicked Winnings II, 7 Hot 7 and Gold Stacks 88 Lunar Festival with more set to be available in the coming weeks.
Being Albertaâs only regulated gambling website and a leader in online gambling means offering players responsible gambling tools that engage all players. AGLCâs GameSense and Self-Exclusion programs are best-in-class resources that offer bet, deposit and loss limits, to make sure players are in control of their gambling.
Canada
OLG and Team Canada Launch Official Partnership Ahead of Paris 2024
![](https://gamingamericas.com/wp-content/uploads/2024/07/2-5.jpg)
Ontario Lottery and Gaming Corporation (OLG) has entered into a partnership with the Canadian Olympic Committee and Canadian Paralympic Committee and has become the Official Ontario Lottery Partner of Team Canada for the upcoming Paris 2024 Olympic and Paralympic Games.
âOntario is ready to cheer on Team Canada athletes as they compete in Paris this summer. This new partnership is showcasing one of the many ways OLGâs support makes a difference to people and communities across the province,â said Stan Cho, Minister of Tourism, Culture and Gaming.
âWe are thrilled to welcome OLG to Team Canada. Ontario has such a rich sporting history and OLG has long been a supporter of sport and amateur athletes. We know this support has made a profound impact on athletes across the province, whether theyâre engaged in sport at the grassroots level or pursuing their Olympic dreams,â said Jacqueline Ryan, Chief Brand and Commercial Officer of the Canadian Olympic Committee and CEO of the Canadian Olympic Foundation.
âWe are so pleased to be entering a new partnership with OLG and welcoming them into the Canadian Paralympic community. We know support for sport and athletes has been important to OLG for many years, and we are excited to work with them to continue to champion Ontarioâs Para athletes and inclusive sport across Ontario,â said Karen OâNeill, CEO, Canadian Paralympic Committee.
As momentum builds toward the Paris 2024 Olympic and Paralympic Games, OLG is also shining a spotlight on its players, who have helped support amateur athletes in Ontario by playing with OLG. The new âSponsored by Youâ campaign reinforces that when you play with OLG, you support Ontario athletes.
Since 2006, OLG and the Ontario government have supported high-performance amateur athletes through the Quest for Gold athlete assistance program. The program has provided direct financial support to thousands of amateur athletes, enhancing their ability to train by offsetting the costs of training and living expenses.
âMany people donât realize 100 per cent of OLGâs profits are reinvested into Ontario, and that we have a longstanding history of supporting amateur athletes. OLGâs ability to give back to communities is only possible thanks to our players, so we wanted to use this opportunity to recognize and celebrate them,â said Maxine Chapman, VP Brand & Marketing Officer at OLG.
OLGâs campaign features Team Canada athletes Andre De Grasse, Penny Oleksiak, Maggie Mac Neil, Jillian Weir and other Ontario athletes and Para athletes who have received funding from Ontarioâs Quest for Gold program.
âTraining for the Olympics takes a lot of preparation â physically, mentally and financially â and itâs not something you can succeed at alone. Having programs like Quest for Gold to help and knowing your community is supporting you makes all the difference, especially when youâre competing on the world stage,â said six-time Olympic medallist Andre De Grasse.
The success of the Quest for Gold program shows in the numbers â in the last four Olympic cycles, over 90% of Ontario medal winners had received Quest for Gold funding during their career.
âThe Quest for Gold program showcases our governmentâs continued efforts to enable Ontario athletes to achieve their full potential at the highest levels of competition. We are proud to join with the OLG, our partners across the sport sector and all Ontarians in wishing our Olympic and Paralympic athletes the best of luck in Paris,â said Neil Lumsden, Minister of Sport.
Canada
Greo and CCSA Release New Report Named âGambling Availability and Advertising in Canada: A Call to Actionâ
![](https://gamingamericas.com/wp-content/uploads/2024/07/3-1.jpg)
Recent gambling policy changes in Canada have led to increased opportunities to legally bet on sports and gamble online, 24 hours a day, seven days a week. The report âGambling Availability and Advertising in Canada: A Call to Actionâ looks at the impacts of legal gambling in Canada since the approval of the Safe and Regulated Sports Betting Act in 2021. The report recommends developing a pan-Canadian strategy to address gambling-related harms. This is a new report by Greo Evidence Insights (Greo) and the Canadian Centre on Substance Use and Addiction (CCSA).
This call to action is in response to the significant increase in gambling advertising on billboards, social media, at commercial breaks during sports broadcasts and during sporting events. Increased gambling availability and advertising are expected to contribute to increased gambling in Canada, thereby posing a significant risk of harms among the general population, particularly for youth, young adults and other vulnerable populations.
The report also describes how the increased availability of gambling and in gambling advertising are of great concern because:
- The types of gambling being made available and promoted (single-event sports betting and live or in-play betting) are associated with a greater risk of harm. For example, single-event sports betting increases gambling intensity and gives an illusion of control over the outcome as people believe their knowledge of the game gives them a competitive edge.
- The volume of gambling advertisements repeatedly pairing sports with betting normalizes gambling, leading people to think of betting as an integral part of being a sports fan.
- Increased availability of gambling and in gambling advertising are happening at a time when many people in Canada are more vulnerable to problematic gambling and gambling-related harms because of the lingering health impacts of COVID-19 and a rise in the cost of living.
âOver the last few years, we have witnessed some of the most significant changes in gambling policy since the 1970s. We have seen a massive increase in gambling advertising and opportunities to gamble. We can no longer watch sports with our kids or go online without being subjected to an overwhelming amount of gambling advertising. Canada is at a critical moment in how it manages gambling. A national strategy or framework â similar to what we have for alcohol, tobacco and cannabis â is critical to manage the expected increase in gambling harm, especially among youth and other vulnerable people,â explained Dr. Matthew Young, Chief Research Officer at Greo, Senior Research Associate at the CCSA and Adjunct Professor at Carleton University.
The report recommends developing a national strategy that will:
- Develop national standards governing the promotion and availability of gambling;
- Manage conflicts of interest among gambling stakeholders;
- Address inadequate funding for gambling harm prevention and reduction initiatives and research;
- Monitor systematic changes in gambling-related harm, including any assessments of the social and economic costs of gambling; and
- Increase awareness of gambling-related harms among health and social service professionals and the public.
âIncreased gambling among people living in Canada will undoubtebly result in increased harms and therefore increased societal costs. These include healthcare costs, criminal-justice costs, child welfare costs, increased unemployment and lost productivity costs because of gambling-related suicide. We need to think about our approach and ensure that it considers not only short-term government revenue and economic activity but also the longer-term societal costs. Thatâs why we need a national strategy,â Dr. Pam Kent, Director of Research and Emerging Trends at CCSA, said.
-
Latest News3 days ago
Fast Track Secures Landmark Deal with Suprema Group – Setting a New Standard in the Brazilian iGaming Market
-
Gambling in the USA5 days ago
BetBlocker Recognised for Outstanding Contribution to the Prevention of Gambling Harm at NCPG Awards 2024
-
Latest News3 days ago
Light & Wonder Expands Presence in Oregon with Additional Placements of KASCADA Dual Screen Multi-Games
-
Industry News4 days ago
Penn Entertainment to Lay Off About 100 Employees
-
Latest News3 days ago
Rakinâ Bacon SaharaÂź Launches Exclusively in New Jersey at Hard Rock Hotel & Casino Atlantic City and online at Hard Rock Bet
-
partnerships3 days ago
GGPoker & Triton Poker Offer High-Roller And Super-High-Roller Events At 2024 WSOP Paradise
-
Latest News3 days ago
bet365 Announces Official Launch in Pennsylvania
-
Daily Fantasy Sports5 days ago
DraftKings Becomes Official Partner of the WNBA