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Risking more than bets: data privacy concerns in leading betting apps for Super Bowl LVIII




With Super Bowl LVIII fever gripping the US, millions of sports fans are flocking to mobile betting apps for a piece of the action. But beneath the thrill of the game lies a troubling reality: many users are unwittingly gambling with not just their money, but also their personal data. The latest Incogni research uncovers some concerning practices of the most popular betting services. DraftKings emerges as the frontrunner when it comes to extensive data collection, while Caesars stands out as the most generous when sharing users’ data with third parties.

For years, sports betting was heavily restricted due to multiple scandals. However, legislation enacted in the past decade has opened the possibility of making new bets across multiple states. Given the buzz around the 2024 Super Bowl, concerns over data privacy loom larger than ever.

Incogni, a personal data protection company, conducted research that sheds light on the data collection and sharing practices of the 7 most popular betting apps. Researchers analyzed 15 data-point categories to understand the scope of their data collection and sharing practices to better understand the risks involved for users. The findings are concerning: user data is extensively collected and shared, often without clear disclosure or transparency in privacy policies.

DraftKings emerged as the frontrunner when it comes to data collection by gathering 22 data points from users, including precise location, photos, videos, contacts, files, and messages. Close behind it are Caesars, Sky Bet, and William Hill, gathering 17 data points each, including sensitive information such as precise location, in-app search history, health information, purchase histories, and credit scores, which may extend to bank account, debt, and mortgage information. FanDuel follows with 14 data points, including precise and approximate location, as well as information on installed apps.

Caesars stands out for its extensive data-sharing practices. It shares 14 data points with third parties, including precise location and search history. Meanwhile, FanDuel shares “other info,” which, according to Google’s support pages, can include “ any other personal information such as date of birth, gender identity, veteran status, etc.” Some data collection and sharing with third parties is understandable, as they are necessary to provide the service or proceed with payments. Nevertheless, these numbers of data points seem excessive. Unfortunately, the privacy policies of many betting apps can be unclear, raising questions about what data is actually collected and shared.

Among all investigated betting apps, BetMGM claims not to collect or share any data. This is rare among betting apps, and might be attributed to the fact that Google can only partially monitor whether data collection or sharing disclosures are correct.

Given that data breaches and hacking attacks have affected more than half of the investigated apps, including BetMGM, FanDuel, DraftKings, and Caesars, the risks of giving up any data can be severe. These findings underscore the need for users to be cautious when engaging with betting apps, especially during events like the Super Bowl, where heightened activity may attract malicious actors seeking to exploit vulnerabilities in these platforms.

“As consumers increasingly rely on mobile applications for entertainment and engagement, it should be a priority for developers and regulatory bodies to protect user privacy and data security. Clear and transparent privacy policies, stricter data protection measures, and proactive steps to reduce the risks of data breaches are essential in building trust and confidence among users” – underlines Darius Belejevas, Head of Incogni.

Having identified the top sports betting platforms in the US and UK, Incogni researchers collected information about their apps from the Google Play Store. In cases where several apps were published by the same company or with similar names, apps used for sports betting were prioritized.






The High Five Tournament Series, running March 10th31st, isn’t just the best way for players to ‘take their bankroll higher’. It’s also a great way to earn a seat to ACR Poker’s record-breaking $12.5 Million Venom tourney this April.

“We typically run the High Five in April as part of the humorous 420 theme, but this time it’s a lead in to the $12.5 Million Venom,” stated ACR Pro, Chris Moneymaker. “So, make sure you light up the tables and win one of 20 Venom seats in our Leaderboard Competition.”

The High Five features $12.2 Million in guarantees over 220 tourneys. It’s broken down to exactly 10 events a day, with five being lower stakes ($33 or less). Overall buy-ins range from $1.10 to $1,050, so players of all bankroll sizes can participate and get a great payout.

Moneymaker added that while all High Five tourneys are buzzworthy, players will definitely want to inhale the two Main Events on Sunday, March 31st. One is a $1 Million GTD ($630 buyin) and the other $500,000 GTD ($215 buy-in).

The Leaderboard Competition will award 20 seats to the $12.5 Million Venom. That’s a $53,000 value, paid directly out of ACR Poker’s pocket. It’s actually two separate leaderboards based on Low ($1.10 to $33) and High ($44 to $1,050) buy-ins.

Finally, in keeping with the 420 theme, the High Five features a daily 10-minute “courtesy break” at 4:20pm ET. This gives players the chance to grab some munchies, have a bathroom break or relax in any way they see fit.

For more info on the High Five, visit the promo page at ACRPoker.


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Leading Peruvian iGaming Operator La Tinka, Selects Optimove as CRM Marketing Solution to Accelerate Growth through Personalized Journey Orchestration




La Tinka to leverage Optimove’s #1 CRM Marketing solution for iGaming to increase player loyalty and retention through personalized and relevant marketing campaigns.

La Tinka, the leading Peruvian iGaming operator, has chosen Optimove, the #1 CRM Marketing solution for iGaming, to enhance player engagement and retention, helping accelerate the operator’s rapid growth. With Optimove’s advanced CRM Marketing capabilities, La Tinka and their online Sportsbook and Casino brand, Te Apuesto, is set to deliver optimized player journeys with personalized experiences across a broad range of digital touchpoints, enhancing player satisfaction, engagement, retention, and lifetime value.

The strategic integration of Optimove’s Customer-Led Marketing Platform and solution bolsters La Tinka’s refined player engagement strategies, further solidifying the operator’s position as a leading player in the Latin America iGaming industry. La Tinka will leverage Optimove’s OptiMail, a native platform for email personalization and delivery, OptiText, for real-time and scheduled promotional and transactional text messages, and OptiMobile, enabling La Tinka to send personalized rich media mobile push messages directly to players’ devices at optimal engagement times.

The scientific approach embedded in Optimove’s CRM Marketing Platform will empower La Tinka to measure the incremental value of each player interaction. La Tinka will gain key capabilities via Optimove:

Advanced marketing AI capabilities: providing AI-driven insights, Creation, and Orchestration for better player understanding, streamlining or content creation, and optimizing campaign orchestration for enhanced personalized experiences across channels and player touchpoints.

Enriched customer profiles: Unifying all historical, predictive, and real-time customer data from sources such as CRM, service clouds, and data warehouses via Optimove to create a comprehensive single customer view.

Multichannel personalization and orchestration: Orchestrating hundreds of campaigns seamlessly by leveraging Optimove’s AI-mapped CRM Journeys to deliver personalized customer communications across any channel.

A continuous optimization loop: Leverage Optimove’s productized experimentation tools to measure the incremental uplift of each campaign, journey, and strategy to optimize CRM Marketing performance continuously.

“At La Tinka, our dedication to providing an outstanding player experience is unwavering,” said Maria Jose Alfaro, Digital Business Manager at La Tinka. “Optimove, as the industry leader in CRM Marketing, enables us to deliver better, more personalized, and timely player experiences that seamlessly align with the dynamic pace of player engagement with our sports content and casino gaming. Their AI-driven solutions help us determine the next best action for each player to map to every player’s journey. This collaboration reflects our commitment to exceeding our players’ expectations for meaningful experiences at every touchpoint.”

“Smart clients push us to excel, and we’re excited to join La Tinka on their rapid growth journey,” said Tomer Imber, Senior Director of Sales at Optimove. “The La Tinka team truly understands the power of experiences that delight and excite players as a growth engine for the business. As La Tinka focuses on attracting players and converting them at higher rates, we are committed to helping deepen their player engagement and cement long-term retention.”

Optimove will attend and exhibit at SBC Summit Rio, March 5-7, booth D46.


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Gambling in the USA

High 5 Games Honored with Two Prestigious Awards at the EKG Slot Awards




High 5 Games, a renowned leader in the casino gaming industry, is proud to announce the receipt of two highly respected awards at the EKG Slot Awards, presented by Eilers & Krejcik Gaming. The awards, “Top Sweepstakes Casino” for High 5 Casino and “Most Innovative Online Game” for Shadow of the Panther Infinity, spotlight High 5 Games’ commitment to excellence and innovation within the digital gaming sphere.

The “Top Sweepstakes Casino” award recognizes High 5 Casino’s exceptional performance and consumer engagement, particularly noting the platform’s expansive game library that exceeds over 1000 titles, cutting-edge technology, and dedication to responsible gaming.

The title of “Most Innovative Online Game” was captured by Shadow of the Panther Infinity, a game that has seamlessly transitioned from land-based popularity to online acclaim. This title features the innovative Racking Up Riches mechanic and the Infinity respins feature, bringing novel excitement to well-established game formats.

“Receiving ‘Top Sweepstakes Casino’ and ‘Most Innovative Online Game – Shadow of the Panther Infinity’ awards is a remarkable win for us. It is the recognition of our products and the impact they have on the industry. These awards inspire us to push the boundaries even further, innovating and elevating the online gaming experience for players around the world and contributing to the development of the iGaming sector as a whole,” said Tony Singer, CEO of High 5 Games.

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