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Press Release

Five-year ITF contract signed as Infront progress data offering, underlined through Rush Street Interactive agreement and bet365 extension

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Infront Bettor, the betting-focused division of Infront, has taken major steps to advance its tennis data solutions as its landmark five-year global partnership with the International Tennis Federation (ITF) approaches its 2025 start.

The progress is underscored by significant new agreements for both the ITF and France’s Ligue 1 Uber Eats, notably a strategic partnership with Rush Street Interactive, Inc. (NYSE:RSI), the online operator of BetRivers in fifteen U.S. states, as well as RushBet in the regulated international markets of Ontario, Canada, Colombia and Mexico, and an extended agreement with bet365. Several more deals are also on the horizon.

Chris Catling, Head of Infront Bettor, said: “Our data platform has made significant strides 11 months out from our ITF rights starting, with integration documents already in the hands of clients. We’re on track to boost the streaming production of ITF tournament matches by over 25% and achieve 100% streaming coverage at the highest levels of World Tennis Tour competitions. Our computer vision system is also starting to take shape and will look to enhance the levels of data collection previously provided for the World Tennis Tour.”

The partnership between Infront and the ITF encompasses the ITF Men’s and Women’s World Tennis Tour, Billie Jean King Cup by Gainbridge and Davis Cup

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It includes extensive data coverage for over 58,000 tennis matches annually, underpinned by an umpire scoring solution in which Infront will deploy over 700 handheld devices in alignment with the ITF’s competition calendar. The scoring solution is being developed in close collaboration with the ITF and Tennis Data Innovations ), putting Infront Bettor at the heart of future tennis data unification. The solution will also be augmented by the development of a computer vision solution to enhance the level of data available to fans and bookmakers.

“We are in a very good place to provide a service that delivers a high-quality tennis product 24/7/365,” Catling added. “Furthermore, we have secured a broader portfolio of rights, created a robust video platform which has delivered over 1.5 billion streaming views for clients in the past 18 months, offering added commercial value to the business. These are notable milestones that put us a long way ahead of where we had planned to be at this stage.”

The ITF partnership was one of several significant business wins for Infront Bettor in 2023. It also agreed a five-year partnership with France’s Ligue de Football Professionnel (LFP), including Ligue 1 Uber Eats, starting from the 2024/25 season. The deal enhanced Infront’s presence in French football, building upon existing relationships, including betting rights for the Coupe de France and a production-focused partnership with LFP. The collaboration also includes a commitment to deliver advanced computer vision data solutions.

Infront Bettor is part of the Group’s Media, Betting and Technology unit led by Amikam Kranz as Senior Vice President. This combination of Infront’s media rights business with betting and technology provides more holistic commercial opportunities to rights holders and innovative technology solutions to the betting industry.

 

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Compliance Updates

4ThePlayer Approved for License by Pennsylvania Gaming Control Board!

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4ThePlayer Approved for License by Pennsylvania Gaming Control Board!

 

4ThePlayer.com is delighted to announce the latest development in its expansion across the United States; in a recent meeting, the Pennsylvania Gaming Control Board (PGCB) approved the Company’s participation in the Commonwealth’s iGaming market.

This achievement marks a key step in their strategic US market expansion and underscores their commitment to growing their presence in the regulated US market.

Pennsylvania is the fourth market, following New Jersey, Michigan, and Connecticut, to license and embrace their player-centric and entertainment-focused games.

An exciting portfolio, featuring top-performing titles such as 4 Fantastic Lobsters and 9k Yeti will soon be launched in Pennsylvania and live across the company’s impressive customer list.

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Chris Ash, the Business Development Director and co-founder of 4ThePlayer.com said: “I am thrilled we can bring our unique gaming experience to the players of Pennsylvania. After the success we have seen with these titles in other states, we are excited for players in Pennsylvania to play them!”

Pennsylvania’s online casino market has been showing a steady growth trajectory with iGaming revenue 40.5% higher at $184.9m, compared to $131.6m in 2023 with online slots revenue alone jumping 35.6% to $125.9m.

4ThePlayer games will be available in Pennsylvania via Gaming Realms, 4ThePlayer’s trusted platform partner.

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Central America

NOVOMATIC will lead innovation at the 25th GAT Expo in Cartagena

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NOVOMATIC will lead innovation at the 25th GAT Expo in Cartagena

 

Hotel Las Americas is preparing to witness one of the most important events in the industry from April 9-11, when the GAT Expo opens its doors in one of the world’s paradisiacal destinations. As a platinum sponsor of the event, NOVOMATIC Gaming Colombia and executives of Group subsidiaries in Ecuador and Peru promise a first-class product portfolio where style, functionality, and design blend seamlessly.

Strategically located at the main entrance of the exhibition center, NOVOMATIC will be the epicenter of innovation and entertainment with its exclusive BLACK EDITION II series of cabinets combined with the new state-of-the-art Linked Progressive Jackpots: BLACK EDITION II 3.32 with NOVO LINE™ GOLDEN LINK™ Edition 1, the MASTER SL™ 3.32 with Superia GOLDEN LINK™ Volume 1 and the BLACK EDITION II 3.27 with IMPERA LINK™ Series 2.

NOVOMATIC will also be presenting the renowned DIAMOND X™ 2.32 in an elegant Black Metro finish with the Linked Progressive CASH CONNECTION™ Edition 4. Also on display will be the FUNMASTER 2.27 cabinet, known in the region for its exceptional price-performance ratio, showcased in combination with the Linked Progressive Superia GOLDEN LINK™ Volume 1 and the new NOVO LINE™ Interactive Edition X4 multi-game library.

Biometric technology improves the management of gaming arcades

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Another highlight will be the innovative NOVOVISION™ management system. Launched with great success at the last event, this solution will once again impress visitors with its state-of-the-art gaming floor management and administration features, as well as its revolutionary biometric access and payment solutions. One more product showcase will be the 5-seat Optimum Roulette, designed with a compact approach to maximize entertainment on any floor without compromising the gaming experience.

“GAT Expo is celebrating its 25th anniversary and the event is a milestone in the Colombian market. We are very proud of the journey we have traveled so far, and we could not miss the opportunity to accompany the GAT team in this special edition,” says Manuel Del Sol, CEO of NOVOMATIC Gaming Colombia. “At NOVOMATIC we believe in building and improving the industry as a whole and that is why we actively participate in the trade shows. I take this opportunity to invite all operators and business partners to visit us at booth #A25!”

Don’t miss this unique experience at GAT Expo at Hotel Las Americas in Cartagena de Indias, where innovation and excitement come together to shape the future of gaming entertainment – book your appointments and join us from April 9-11, 2024!

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Latest News

BETR ADDS $15 MILLION IN STRATEGIC EQUITY FINANCING TO FURTHER ACCELERATE ITS SPORTS GAMING AND MEDIA BUSINESSES

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BETR ADDS $15 MILLION IN STRATEGIC EQUITY FINANCING TO FURTHER ACCELERATE ITS SPORTS GAMING AND MEDIA BUSINESSES

 

Betr Holdings, Inc. (“Betr”) announced it has closed $15 million in strategic equity financing from a premier group of investors at a $375 million valuation, bringing its total funding to date to $100 million. The round was co-led by Harmony Partners and 10x Capital, with participation from the company’s three largest existing investors: Fuel Venture Capital, Aliya Capital Partners, and Roger Ehrenberg/Eberg Capital, alongside others. This round of financing comes off a highly successful 2023 for Betr, where the company reached a significant level of scale – both with respect to paying users and revenue – while doing so efficiently and profitably.

Betr recently announced market access expansion plans for its Online Sportsbook product, having secured market access in PennsylvaniaOhio, Virginia, Indiana, Colorado, and Kentucky, as well as the upcoming launch of its Casino product (pending regulatory approval), with the company also securing iGaming market access in Pennsylvania. Betr has also officially received its temporary Indiana sports wagering license from the Indiana Gaming Commission in recent weeks.

Betr also recently announced that it has fortified its senior leadership team, hiring Dan Maas as Head of Media Revenue, Partnerships, and Strategy and hiring Andrew Winchell as Head of Government Affairs. Dan joins Betr from Wave Sports & Entertainment, where he worked his way up from VP of Partnerships to EVP of Commercial and oversaw the development and monetization of highly successful premium franchises, including New Heights with Travis and Jason Kelce and Podcast P with Paul George, in addition to leading the monetization of their successful original short form video focused social media content strategy, which are both highly synergistic to the core pillars of Betr Media. Dan will lead monetization efforts for Betr Media, positioning Betr’s media arm to become a large bona fide revenue-generating business – in addition to the primary benefit Betr Media serves, which is to create unfair customer acquisition economics for Betr Gaming. Andrew joins Betr from FanDuel, where he served as their Directory of Regulatory Affairs. Andrew brings a breadth of experience working closely with state regulators and political leaders on key issues pertaining to sports gaming and will meaningfully strengthen Betr’s internal government and regulatory affairs capabilities as the company scales in size and launches in new jurisdictions.

“We are thrilled to announce our strategic equity financing, new members of our senior leadership team, and the approval of our temporary Indiana sports wagering license,” said Joey Levy, Founder and CEO of Betr. “Jake (Paul) and I co-founded Betr just over two years ago, so raising capital from leading growth stage investors at a $375 million valuation in the very early days of our business is a testament to the performance of the team and business to date, and the potential we have to build a category defining business with Betr. Finally, I want to thank the Indiana Gaming Commission for the honor and privilege of a sports wagering license in the Hoosier state. We are excited to launch our new V1 Sportsbook product in Indiana over the coming months, while bringing our best-in-class responsible gaming standards to the state.”

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Harmony Partners is a leading growth investor funding breakout emerging companies led by Mark Lotke, who led the software group at FTV Capital, led the pre-IPO group at Internet Capital Group, and prior to that was at General Atlantic. 10X Capital is a prolific venture capital firm led by co-founders Hans Thomas and David Weisburd having invested in companies including 23andMe, Palantir, Robinhood, and Udemy. 10X Capital was a significant investor in DraftKings going back to July 2018.

“We believe that Betr has the product, management and market opportunity that we saw in DraftKings in its early days with a significantly larger TAM and room for growth today,” said David Weisburd, Co-Founder and Head of Venture Capital at 10x Capital.

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