Infront Bettor, the betting-focused division of Infront, has taken major steps to advance its tennis data solutions as its landmark five-year global partnership with the International Tennis Federation (ITF) approaches its 2025 start.
The progress is underscored by significant new agreements for both the ITF and France’s Ligue 1 Uber Eats, notably a strategic partnership with Rush Street Interactive, Inc. (NYSE:RSI), the online operator of BetRivers in fifteen U.S. states, as well as RushBet in the regulated international markets of Ontario, Canada, Colombia and Mexico, and an extended agreement with bet365. Several more deals are also on the horizon.
Chris Catling, Head of Infront Bettor, said: “Our data platform has made significant strides 11 months out from our ITF rights starting, with integration documents already in the hands of clients. We’re on track to boost the streaming production of ITF tournament matches by over 25% and achieve 100% streaming coverage at the highest levels of World Tennis Tour competitions. Our computer vision system is also starting to take shape and will look to enhance the levels of data collection previously provided for the World Tennis Tour.”
The partnership between Infront and the ITF encompasses the ITF Men’s and Women’s World Tennis Tour, Billie Jean King Cup by Gainbridge and Davis Cup
It includes extensive data coverage for over 58,000 tennis matches annually, underpinned by an umpire scoring solution in which Infront will deploy over 700 handheld devices in alignment with the ITF’s competition calendar. The scoring solution is being developed in close collaboration with the ITF and Tennis Data Innovations ), putting Infront Bettor at the heart of future tennis data unification. The solution will also be augmented by the development of a computer vision solution to enhance the level of data available to fans and bookmakers.
“We are in a very good place to provide a service that delivers a high-quality tennis product 24/7/365,” Catling added. “Furthermore, we have secured a broader portfolio of rights, created a robust video platform which has delivered over 1.5 billion streaming views for clients in the past 18 months, offering added commercial value to the business. These are notable milestones that put us a long way ahead of where we had planned to be at this stage.”
The ITF partnership was one of several significant business wins for Infront Bettor in 2023. It also agreed a five-year partnership with France’s Ligue de Football Professionnel (LFP), including Ligue 1 Uber Eats, starting from the 2024/25 season. The deal enhanced Infront’s presence in French football, building upon existing relationships, including betting rights for the Coupe de France and a production-focused partnership with LFP. The collaboration also includes a commitment to deliver advanced computer vision data solutions.
Infront Bettor is part of the Group’s Media, Betting and Technology unit led by Amikam Kranz as Senior Vice President. This combination of Infront’s media rights business with betting and technology provides more holistic commercial opportunities to rights holders and innovative technology solutions to the betting industry.
PlayStar partners with Enteractive for reactivation campaigns
Enteractive, the leader in player conversion and reactivation services, has been engaged by PlayStar, the community-focused online casino that’s currently making waves across the U.S, to support their existing CRM services with bespoke reactivation campaigns aimed at winning back players from lapsed accounts for the sports betting brand.
At the core of the partnership, Enteractive will run activation projects for PlayStar’s brand, focusing on both activation of registered non-funded player accounts and reactivation campaigns to bring back lapsed players.
Jon Bowden, PlayStar CMO, commented, “We are thrilled to partner with Enteractive and their innovative approach to player engagement. The team’s expertise in both conversion and reactivation campaigns will help us maximise our NGR and enhance the player experience for audiences.”
Enteractive is the industry leader in player conversion and reactivation with 15 years experience talking one-on-one with millions of players around the world, having formed in 2008, and is recognised as one of the top revenue generators globally for the iGaming sector.
Enteractive’s proprietary (Re)Activation Cloud technology platform allows a fast and seamless integration of selected player databases, with native-speaking sales agents able to engage with players in each market with real-human one-to-one outreach by phone.
Andrew Foster, Enteractive CBO, added, “Our primary goal is to facilitate direct communication between iGaming companies and their players using genuine one-on-one interactions. With the aid of our highly skilled team of local U.S. call agents, we are certain that PlayStar can increase their results in player conversions and reactivations.”
Enteractive’s native-speaking call agents support iGaming brands across every time zone. In the last year, Enteractive engaged with over 8.1million players, generating over €59 million for global operators, from almost €263million in deposits.
Foster concluded, “Brands that wish to improve their players’ experience and boost financial gains at the same time will find Enteractive’s sustainable, personalized approach the secret sauce they’ve been looking for!”
With native speaking call agents supporting iGaming brands across the globe, Enteractive converts more than 18,000 players per month for a variety of leading operators.
Tolima Lottery Transferred More Than $6.4B to the Health System in 2023
In 2023, the Tolima Lottery transferred a total of $6439 million to the health sector. These resources, for the most part, were generated as monopoly income and come from the total sales of the traditional lottery game achieved by the company in the same period.
Marco Emilio Hincapié Ramírez, president of Coljuegos, indicated that, by 2023, the Tolima Lottery recorded sales for a total of $24,762 million, which represented an increase of 23% compared to 2022.
“During the previous period, we were able to see how lottery game operators in the country considerably increased their sales. This is significant if we take into account that the more lottery tickets that are acquired by players, the greater the amount of resources that can be transferred to the health sector,” said the president.
Likewise, the official mentioned that, in 2022, transfers from the Tolima Lottery were $6331 million: “This indicates that, in the last two years, transfers to health from this lottery amounted to $12,770 million,” Hincapié said.
Thus, it is worth noting that, in total, the 15 authorized operating companies transferred $417,131 million during the periods 2022 and 2023 for all concepts (monopoly income, tax on winners, tax on foreign lotteries, and expired prizes), with sales that reached $1.6 billion in the last two years.
“We want to highlight the contribution that the Tolima Lottery has made to the health of the department. Likewise, we invite all players to buy only from authorized distributors and their trusted lotteries,” concluded the president of the entity.
California Gambling Control Commission Announces Comprehensive Agenda for Upcoming Meeting
The California Gambling Control Commission (CGCC) has officially released the notice and agenda for its forthcoming commission meeting, set to take place on Thursday, March 7, 2024. In a move to accommodate participants from various locations and enhance accessibility, the CGCC has announced that the meeting will be held both in person and via tele/video conference.
The primary location for the in-person meeting will be at the CGCC’s headquarters in Sacramento, located at 2399 Gateway Oaks Drive, Hearing Room 100 on the first floor. Additionally, satellite locations have been established to cater to attendees in Northern and Southern California, including the Judicial Council of California’s Milton Marks Conference Center in San Francisco and the Carolyn Owens Community Center in Chino, respectively.
For those unable to attend in person, the commission is providing a Zoom link (https://zoom.us/j/2857578614) and a toll-free call-in option (1-888-475-4499, Meeting ID: 285 757 8614), ensuring widespread participation. The CGCC emphasizes that public participation is strongly encouraged, recommending virtual attendance through Zoom for convenience, although in-person attendance is welcomed, particularly at the Sacramento primary location.
The agenda for the meeting is packed with critical discussions and deliberations, starting promptly at 10:00 a.m. Key items include the approval of meeting minutes, consideration of initial and temporary licenses for third-party proposition player services employees, and key employee findings of suitability in line with tribal-state gaming compacts. The meeting will also address renewal applications for key employee licenses and commission work permits among other consent calendar items.
This comprehensive meeting underscores the CGCC’s dedication to transparency and public involvement in its regulatory duties. It offers an opportunity for professionals in the gambling sector, stakeholders, and the general public to engage directly with the commission’s activities and decisions affecting the gambling landscape in California.
For more details on the agenda and how to participate in the meeting, please visit the CGCC’s official website at www.cgcc.ca.gov.
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