Press Release
Five-year ITF contract signed as Infront progress data offering, underlined through Rush Street Interactive agreement and bet365 extension
Infront Bettor, the betting-focused division of Infront, has taken major steps to advance its tennis data solutions as its landmark five-year global partnership with the International Tennis Federation (ITF) approaches its 2025 start.
The progress is underscored by significant new agreements for both the ITF and France’s Ligue 1 Uber Eats, notably a strategic partnership with Rush Street Interactive, Inc. (NYSE:RSI), the online operator of BetRivers in fifteen U.S. states, as well as RushBet in the regulated international markets of Ontario, Canada, Colombia and Mexico, and an extended agreement with bet365. Several more deals are also on the horizon.
Chris Catling, Head of Infront Bettor, said: “Our data platform has made significant strides 11 months out from our ITF rights starting, with integration documents already in the hands of clients. We’re on track to boost the streaming production of ITF tournament matches by over 25% and achieve 100% streaming coverage at the highest levels of World Tennis Tour competitions. Our computer vision system is also starting to take shape and will look to enhance the levels of data collection previously provided for the World Tennis Tour.”
The partnership between Infront and the ITF encompasses the ITF Men’s and Women’s World Tennis Tour, Billie Jean King Cup by Gainbridge and Davis Cup
It includes extensive data coverage for over 58,000 tennis matches annually, underpinned by an umpire scoring solution in which Infront will deploy over 700 handheld devices in alignment with the ITF’s competition calendar. The scoring solution is being developed in close collaboration with the ITF and Tennis Data Innovations ), putting Infront Bettor at the heart of future tennis data unification. The solution will also be augmented by the development of a computer vision solution to enhance the level of data available to fans and bookmakers.
“We are in a very good place to provide a service that delivers a high-quality tennis product 24/7/365,” Catling added. “Furthermore, we have secured a broader portfolio of rights, created a robust video platform which has delivered over 1.5 billion streaming views for clients in the past 18 months, offering added commercial value to the business. These are notable milestones that put us a long way ahead of where we had planned to be at this stage.”
The ITF partnership was one of several significant business wins for Infront Bettor in 2023. It also agreed a five-year partnership with France’s Ligue de Football Professionnel (LFP), including Ligue 1 Uber Eats, starting from the 2024/25 season. The deal enhanced Infront’s presence in French football, building upon existing relationships, including betting rights for the Coupe de France and a production-focused partnership with LFP. The collaboration also includes a commitment to deliver advanced computer vision data solutions.
Infront Bettor is part of the Group’s Media, Betting and Technology unit led by Amikam Kranz as Senior Vice President. This combination of Infront’s media rights business with betting and technology provides more holistic commercial opportunities to rights holders and innovative technology solutions to the betting industry.
BetMGM, a leading iGaming and sports betting operator, launched mobile sports betting operations across Washington, D.C. Previously accessible within only a two-block radius of the sportsbook’s location at Nationals Park, sports fans district-wide now have access to the BetMGM sports wagering experience along with rewards tied to both MGM Resorts and Marriott Bonvoy destinations.
The launch follows the D.C. Council’s approval of its FY2025 budget that included a provision to open the digital sports betting market. BetMGM will retain exclusivity for the two-block radius surrounding Nationals Park where it operates the BetMGM Sportsbook as part of a multi-year partnership with the Washington Nationals.
“After three years of bringing unparalleled, omnichannel experiences to sports fans and supporting the D.C. metropolitan community through our partnership with the Washington Nationals, fans can now bet on their favorite teams with BetMGM across the District with our award-winning mobile app,” said Adam Greenblatt, Chief Executive Officer, BetMGM.
As mobile sports betting operations are now live in Washington D.C., Maryland and Virginia, BetMGM continues to generate significant economic impact for the region by creating local jobs and contributing tax dollars. BetMGM has invested in the growth and development of the District with its contributions to community-centric programming such as the National Cherry Blossom Festival, the Capitol Riverfront Friday Night Concert Series, Turkeypalooza presented by BetMGM, and the MGM Resorts Supplier Diversity Mentorship Program.
BetMGM’s integration with MGM Rewards and Marriott Bonvoy provides users the opportunity to redeem gameplay for experiences at MGM Resorts and Marriott Bonvoy properties nationwide. These destinations include MGM National Harbor in Maryland, Borgata in New Jersey, and Bellagio and MGM Grand in Las Vegas.
Melonie Johnson, MGM National Harbor President & COO, said, “This is a full-circle moment as our resort continues to strengthen its reputation as the DMV’s premier entertainment destination. With BetMGM’s launch of mobile sports betting in D.C., customers across the entire region can now enjoy the full MGM Rewards experience. This includes our world-class hotel rooms, restaurants, and our state-of-the art BetMGM Sportsbook & Lounge.”
Affiliate Industry
MightyTips and Marathonbet collaborate on a new partnership deal to conquer the Brazilian market
Affiliate website MightyTips and betting platform Marathonbet are entering into a new partnership that covers the Brazilian market to dominate the booming iGaming scene.
This strategic partnership will help Marathonbet to skyrocket its presence in the giant South American country with a population of over 215 million, boosting acquisition numbers in an increasingly competitive market.
A recent report by SOFTSWISS estimated that Brazilians participating in sports betting-related activity and online casinos in 2022 exceeded 46%.
The report also suggested the sports betting market in Brazil is significantly larger than that of online casinos. It is with these figures in mind that Marathonbet will seek to capitalise on.
Launched in 1997, Marathonbet has a rock-solid reputation and primarily operates under a licence issued by the Government of Curaçao. It was one of the first sportsbooks to launch an online betting service back in 2002.
Its brand is associated with some of the biggest names in football thanks to a deep-rooted commitment to the sport. In the past ten years, it has sponsored the likes of Real Madrid, Manchester United, Sevilla, and Lazio.
Eugene Ravdin, MightyTips Communications and Marketing Manager said: “Marathonbet is one of the biggest names in betting. Its long and storied evolution from the beginning of iGaming is incredible and we can’t wait to work alongside them.”
A Marathonbet spokesperson said: “We are pleased to announce the beginning of a long and fruitful cooperation with MightyTips. We are sure this will bring us and the players only positive emotions, and we wish all the players good luck and many victories.”
Gambling in the USA
High 5 Casino Wins Social Gaming Operator of the Year for Second Consecutive Year
High 5 Casino is thrilled to announce its consecutive win as Social Gaming Operator of the Year at the EGR North America Awards 2024. This prestigious award reaffirms High 5 Casino’s exceptional performance and innovation in the social gaming sector.
“We’re honored that High 5 Casino has once again received the Social Gaming Operator award,” said Tony Singer, CEO of High 5 Games. “Beyond our growth in users, it’s the happiness our players find in the H5C community that motivates us to continually improve. Our commitment is to provide players with top-notch casino content, and we’re determined to solidify H5C as the leading social casino brand worldwide.”
An independent panel of judges selected High 5 Casino for its outstanding performance and innovation over the past year. The award recognizes High 5 Casino’s notable commercial success and community-building efforts in the social gaming market.
“The recognition from EGR North America Awards is a testament to our team’s dedication and the support of our players,” added Tony Singer. “We are excited to continue pushing boundaries in social gaming and delivering unforgettable experiences to our community.”
The winners were announced on June 27 at an awards ceremony held at Midtown Loft & Terrace in New York City. High 5 Casino secured the Social Gaming Operator of the Year award due to its outstanding product quality, revenue growth, and leadership in innovation across product differentiation, marketing, and technology.
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