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Soft2Bet appoints Nicolás Campano as Sales Director Latam

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Soft2Bet appoints Nicolás Campano as Sales Director Latam

 

Soft2Bet continues to strengthen its Latam team and is delighted to announce that Nicolas Campano has joined the company as Sales Director for the Latam region.

Latin America is a key region of growth and Soft2Bet is delighted to underline its commitment to the continent by announcing the appointment of Nicolás Campano as Sales Director Latam.

Nicolás brings a wealth of experience to Soft2Bet, having worked in senior roles in leading gaming companies such as Play’n Go and Yggdrasil Gaming, and will focus on developing our South American client base for our flagship products: Motivational Engineering Gaming Application (MEGA), turnkey platform solutions, white label offerings as well as our slots studio ELA Games.

His recruitment is part of a concerted drive to expand Soft2Bet’s B2B reach and grow its business and market share in Latin America, possibly the fastest-growing iGaming region in the world currently.

With this in mind, Soft2Bet will be taking part in the EGR Power Latam in Buenos Aires, Argentina, on 27-28 February, the SBC Summit Rio, Brazil, on 5-7 March and SiGMA Americas 2024 in São Paulo, Brazil, on 23-25 April. In addition, Soft2Bet has initiated a process to enter the Mexican market and plans to expand its regulatory footprint in the region.

“I am thrilled to be joining Soft2Bet as Sales Director Latam,” commented Nicolás. “I am particularly excited about the opportunity to introduce our gamification products to the region, which have been proven to be incredibly effective in driving player engagement and retention. I am confident that I can help Soft2Bet achieve its ambitious growth targets in Latam.”

Martin Collins, Chief Business Development Officer at Soft2Bet, added: “Nicolas joining Soft2Bet is a fantastic addition to our team. Latin America is one of the fastest growing regions in the world for iGaming and he will bring energy, drive and contacts to develop our growth in the region. I’m looking forward to seeing him get involved and develop our Latam footprint.”

With Brazil’s and Peru’s regulation of online gaming set to go live in the near future and major markets such as Mexico, Argentina, and Colombia already highly active, South America is a vibrant and growing region for the industry.

It is also a region where localisation and personalisation are key in attracting and retaining players and Soft2Bet’s gamification features are the perfect fit for operators wanting to growth their activities in South America.

London calling! Nicolás will join the Soft2Bet team at ICE London at Stand S6-210. Contact us for meetings and to see how we can help you grow your business in Latam!

Cryptocurrency

Elray Resources Inc. Officially Launches Kings of Sport – a Pioneering Crypto Casino

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Elray Resources Inc., an emerging leader in the Crypto iGaming industry, has launched Kings of Sport (KOS), a state-of-the art online crypto casino that brings together the world of cryptocurrencies with the excitement of traditional casino games.

Kings of Sport is expanding player options in the online gambling industry by providing users with a diverse selection of classic and modern casino games that can be played using popular cryptocurrencies like Bitcoin, Ethereum, and others.

“Our partnership with KOS is a major step toward deploying Elray’s Crypto IP and expanding our presence in the growing Crypto iGaming market. We are pleased with the immediate response by players to KOS’ unique Crypto Casino offering, as evidenced by the registration of over 3,500 users during the first week,” Vincent Cai, chief technology officer at Elray, said.

Key Features of Kings of Sport:

  • Wide Selection of Games: Users will have access to a wide range of classic and modern casino games, including live, slots, poker, blackjack, and roulette, among others.
  • Cryptocurrency Integration: Kings of Sport supports multiple cryptocurrencies for deposits and withdrawals, providing users with a seamless gaming experience.
  • Provably Fair Gaming: The platform offers tested and proven games offering high payout percentages.
  • 24/7 Customer Support: Dedicated customer support team available round the clock to assist users with any queries or concerns.
  • Fast Payouts once players have been verified.
  • State of the Art User-Friendly Interface: The platform is designed to be intuitive and easy to use, ensuring a smooth gaming experience for all players.

“The registration numbers have been much higher than our expectations and, with this new KOS platform, we are bringing together the world of cryptocurrencies and online gaming to create that unique experience. We believe the rollout of the KOS platform will achieve the highest standards required to provide crypto players with a secure, fair and enjoyable gaming experience,” said Mr. Cai.

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Leading Peruvian iGaming Operator La Tinka, Selects Optimove as CRM Marketing Solution to Accelerate Growth through Personalized Journey Orchestration

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La Tinka to leverage Optimove’s #1 CRM Marketing solution for iGaming to increase player loyalty and retention through personalized and relevant marketing campaigns.

La Tinka, the leading Peruvian iGaming operator, has chosen Optimove, the #1 CRM Marketing solution for iGaming, to enhance player engagement and retention, helping accelerate the operator’s rapid growth. With Optimove’s advanced CRM Marketing capabilities, La Tinka and their online Sportsbook and Casino brand, Te Apuesto, is set to deliver optimized player journeys with personalized experiences across a broad range of digital touchpoints, enhancing player satisfaction, engagement, retention, and lifetime value.

The strategic integration of Optimove’s Customer-Led Marketing Platform and solution bolsters La Tinka’s refined player engagement strategies, further solidifying the operator’s position as a leading player in the Latin America iGaming industry. La Tinka will leverage Optimove’s OptiMail, a native platform for email personalization and delivery, OptiText, for real-time and scheduled promotional and transactional text messages, and OptiMobile, enabling La Tinka to send personalized rich media mobile push messages directly to players’ devices at optimal engagement times.

The scientific approach embedded in Optimove’s CRM Marketing Platform will empower La Tinka to measure the incremental value of each player interaction. La Tinka will gain key capabilities via Optimove:

Advanced marketing AI capabilities: providing AI-driven insights, Creation, and Orchestration for better player understanding, streamlining or content creation, and optimizing campaign orchestration for enhanced personalized experiences across channels and player touchpoints.

Enriched customer profiles: Unifying all historical, predictive, and real-time customer data from sources such as CRM, service clouds, and data warehouses via Optimove to create a comprehensive single customer view.

Multichannel personalization and orchestration: Orchestrating hundreds of campaigns seamlessly by leveraging Optimove’s AI-mapped CRM Journeys to deliver personalized customer communications across any channel.

A continuous optimization loop: Leverage Optimove’s productized experimentation tools to measure the incremental uplift of each campaign, journey, and strategy to optimize CRM Marketing performance continuously.

“At La Tinka, our dedication to providing an outstanding player experience is unwavering,” said Maria Jose Alfaro, Digital Business Manager at La Tinka. “Optimove, as the industry leader in CRM Marketing, enables us to deliver better, more personalized, and timely player experiences that seamlessly align with the dynamic pace of player engagement with our sports content and casino gaming. Their AI-driven solutions help us determine the next best action for each player to map to every player’s journey. This collaboration reflects our commitment to exceeding our players’ expectations for meaningful experiences at every touchpoint.”

“Smart clients push us to excel, and we’re excited to join La Tinka on their rapid growth journey,” said Tomer Imber, Senior Director of Sales at Optimove. “The La Tinka team truly understands the power of experiences that delight and excite players as a growth engine for the business. As La Tinka focuses on attracting players and converting them at higher rates, we are committed to helping deepen their player engagement and cement long-term retention.”

Optimove will attend and exhibit at SBC Summit Rio, March 5-7, booth D46.

 

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Gambling in the USA

High 5 Games Honored with Two Prestigious Awards at the EKG Slot Awards

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High 5 Games, a renowned leader in the casino gaming industry, is proud to announce the receipt of two highly respected awards at the EKG Slot Awards, presented by Eilers & Krejcik Gaming. The awards, “Top Sweepstakes Casino” for High 5 Casino and “Most Innovative Online Game” for Shadow of the Panther Infinity, spotlight High 5 Games’ commitment to excellence and innovation within the digital gaming sphere.

The “Top Sweepstakes Casino” award recognizes High 5 Casino’s exceptional performance and consumer engagement, particularly noting the platform’s expansive game library that exceeds over 1000 titles, cutting-edge technology, and dedication to responsible gaming.

The title of “Most Innovative Online Game” was captured by Shadow of the Panther Infinity, a game that has seamlessly transitioned from land-based popularity to online acclaim. This title features the innovative Racking Up Riches mechanic and the Infinity respins feature, bringing novel excitement to well-established game formats.

“Receiving ‘Top Sweepstakes Casino’ and ‘Most Innovative Online Game – Shadow of the Panther Infinity’ awards is a remarkable win for us. It is the recognition of our products and the impact they have on the industry. These awards inspire us to push the boundaries even further, innovating and elevating the online gaming experience for players around the world and contributing to the development of the iGaming sector as a whole,” said Tony Singer, CEO of High 5 Games.

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