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Michigan iGaming, Sports Betting Operators Report $242.5 Million in December Revenue, $2.3 Billion Total for 2023

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Michigan commercial and tribal operators reported a combined $242.5 million total Internet gaming (iGaming) gross receipts and gross sports betting receipts in December. Gross receipts increased 15.9% compared to November.

Monthly Gross Receipts

December iGaming gross receipts totaled $181.4 million, the highest to date. The previous high was $175.3 million recorded in November of 2023. Gross sports betting receipts for December totaled $61.1 million, also the highest to date. The previous high was $54.1 million achieved in November of 2021. Last month, iGaming gross receipts were $175.3 million and gross sports betting receipts were $33.9 million.

Monthly Adjusted Gross Receipts

Combined total iGaming and Internet sports betting adjusted gross receipts (AGR) for December were $198.4 million including $163.3 million from iGaming and $35.1 million from Internet sports betting; representing an iGaming increase of 3.5% and a $34.9 million increase for sports betting when compared to November of 2023. Compared to December of 2022 reported revenues, iGaming AGR was up by 18.8% and sports betting was up by 14.3%.

Monthly Handle

Total Internet sports betting handle at $583.0 million was up by 2.5% from the $568.8 million handle recorded in November of 2023. This is the highest Internet sports betting handle to date.

Monthly State Taxes/Payments

The operators reported submitting $36.7 million in taxes and payments to the state of Michigan during December, of which:

  • iGaming taxes and fees = $34.1 million
  • Internet sports betting taxes and fees = $2.6 million
    Monthly City of Detroit Taxes/Payments

The three Detroit casinos reported paying the city of Detroit $9.4 million in wagering taxes and municipal services fees during December, of which:

  • iGaming taxes and fees = $8.4 million
  • Internet sports betting taxes and fees = $1.0 million

Monthly Tribal Operators’ Payments

Tribal operators reported making $4.3 million in payments to governing bodies in December.

Annual Gross Receipts

In 2023, Michigan commercial and tribal operators reported a combined $2.3 billion total iGaming gross receipts and gross sports betting receipts; $1.9 billion from iGaming and $420.4 million from Internet sports betting, an 18.3% increase over 2022.

Annual Adjusted Gross Receipts

In 2023, Michigan commercial and tribal operators reported a combined $1.956 billion total iGaming adjusted gross receipts and adjusted gross sports betting receipts; $1.733 billion from iGaming and $223.451 million from Internet sports betting, an 18.8% increase over 2022.

Annual Handle

Total handle for 2023 was $4.6 billion.

Annual State Taxes/Payments

The operators paid $369.8 million in taxes and payments to the state of Michigan in 2023, of which:

  • iGaming taxes and fees = $354.0 million
  • Internet sports betting taxes and fees = $15.8 million

Annual City of Detroit Taxes/Payments

The three Detroit casinos reported paying the city of Detroit $95.8 million in wagering taxes and municipal services fees in 2023, of which:

  • iGaming taxes and fees = $89.4 million
  • Internet sports betting taxes and fees = $6.4 million

Annual Tribal Operators’ Payments

Tribal operators reported making $43.1 million in payments to governing bodies in 2023.

An online gaming and sports betting revenue distribution table is available on the agency’s website.

As of December, a total of 15 commercial and tribal operators have been authorized to launch iGaming and/or Internet sports betting. Currently, 14 commercial and tribal operators offer Internet sports betting and 15 operators offer iGaming. Details for each operator’s Internet gaming and Internet sports betting results are available on the MGCB website.

Gambling in any form is for entertainment purposes only. If someone has a gambling problem, please call the state’s 24-hour, toll-free helpline at 1-800-270-7117 or the MGCB’s responsible gaming section at 1-888-223-3044. Visit the Responsible Gaming page of the MGCB website for information on self-exclusion programs including the Disassociated Persons List and the Internet Gaming and Sports Betting Responsible Gaming Database and DontRegretTheBet .org for additional tools to game responsibly.

The Michigan Gaming Control Board (MGCB) shall ensure the conduct of fair and honest gaming to protect the interests of the citizens of the state of Michigan. Learn more at Michigan.gov/MGCB.

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Leading Peruvian iGaming Operator La Tinka, Selects Optimove as CRM Marketing Solution to Accelerate Growth through Personalized Journey Orchestration

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La Tinka to leverage Optimove’s #1 CRM Marketing solution for iGaming to increase player loyalty and retention through personalized and relevant marketing campaigns.

La Tinka, the leading Peruvian iGaming operator, has chosen Optimove, the #1 CRM Marketing solution for iGaming, to enhance player engagement and retention, helping accelerate the operator’s rapid growth. With Optimove’s advanced CRM Marketing capabilities, La Tinka and their online Sportsbook and Casino brand, Te Apuesto, is set to deliver optimized player journeys with personalized experiences across a broad range of digital touchpoints, enhancing player satisfaction, engagement, retention, and lifetime value.

The strategic integration of Optimove’s Customer-Led Marketing Platform and solution bolsters La Tinka’s refined player engagement strategies, further solidifying the operator’s position as a leading player in the Latin America iGaming industry. La Tinka will leverage Optimove’s OptiMail, a native platform for email personalization and delivery, OptiText, for real-time and scheduled promotional and transactional text messages, and OptiMobile, enabling La Tinka to send personalized rich media mobile push messages directly to players’ devices at optimal engagement times.

The scientific approach embedded in Optimove’s CRM Marketing Platform will empower La Tinka to measure the incremental value of each player interaction. La Tinka will gain key capabilities via Optimove:

Advanced marketing AI capabilities: providing AI-driven insights, Creation, and Orchestration for better player understanding, streamlining or content creation, and optimizing campaign orchestration for enhanced personalized experiences across channels and player touchpoints.

Enriched customer profiles: Unifying all historical, predictive, and real-time customer data from sources such as CRM, service clouds, and data warehouses via Optimove to create a comprehensive single customer view.

Multichannel personalization and orchestration: Orchestrating hundreds of campaigns seamlessly by leveraging Optimove’s AI-mapped CRM Journeys to deliver personalized customer communications across any channel.

A continuous optimization loop: Leverage Optimove’s productized experimentation tools to measure the incremental uplift of each campaign, journey, and strategy to optimize CRM Marketing performance continuously.

“At La Tinka, our dedication to providing an outstanding player experience is unwavering,” said Maria Jose Alfaro, Digital Business Manager at La Tinka. “Optimove, as the industry leader in CRM Marketing, enables us to deliver better, more personalized, and timely player experiences that seamlessly align with the dynamic pace of player engagement with our sports content and casino gaming. Their AI-driven solutions help us determine the next best action for each player to map to every player’s journey. This collaboration reflects our commitment to exceeding our players’ expectations for meaningful experiences at every touchpoint.”

“Smart clients push us to excel, and we’re excited to join La Tinka on their rapid growth journey,” said Tomer Imber, Senior Director of Sales at Optimove. “The La Tinka team truly understands the power of experiences that delight and excite players as a growth engine for the business. As La Tinka focuses on attracting players and converting them at higher rates, we are committed to helping deepen their player engagement and cement long-term retention.”

Optimove will attend and exhibit at SBC Summit Rio, March 5-7, booth D46.

 

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Gambling in the USA

High 5 Games Honored with Two Prestigious Awards at the EKG Slot Awards

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High 5 Games, a renowned leader in the casino gaming industry, is proud to announce the receipt of two highly respected awards at the EKG Slot Awards, presented by Eilers & Krejcik Gaming. The awards, “Top Sweepstakes Casino” for High 5 Casino and “Most Innovative Online Game” for Shadow of the Panther Infinity, spotlight High 5 Games’ commitment to excellence and innovation within the digital gaming sphere.

The “Top Sweepstakes Casino” award recognizes High 5 Casino’s exceptional performance and consumer engagement, particularly noting the platform’s expansive game library that exceeds over 1000 titles, cutting-edge technology, and dedication to responsible gaming.

The title of “Most Innovative Online Game” was captured by Shadow of the Panther Infinity, a game that has seamlessly transitioned from land-based popularity to online acclaim. This title features the innovative Racking Up Riches mechanic and the Infinity respins feature, bringing novel excitement to well-established game formats.

“Receiving ‘Top Sweepstakes Casino’ and ‘Most Innovative Online Game – Shadow of the Panther Infinity’ awards is a remarkable win for us. It is the recognition of our products and the impact they have on the industry. These awards inspire us to push the boundaries even further, innovating and elevating the online gaming experience for players around the world and contributing to the development of the iGaming sector as a whole,” said Tony Singer, CEO of High 5 Games.

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Compliance Updates

Asensi Technologies Appointed as Approved Agent by Kahnawake Gaming Commission

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Asensi Technologies, a leading provider of Technical Compliance and Certification Services for online Gaming and Gambling companies, proudly announces its appointment as an Approved Agent by the Kahnawake Gaming Commission. This partnership further solidifies Asensi Technologies’ commitment to ensuring regulatory compliance and integrity throughout the gaming industry.

With a track record dating back to 2017, Asensi Technologies has been at the forefront of providing Technical Compliance and Certification Services to gaming operators and suppliers alike. Accredited as a gaming laboratory in Spain since 2017 and most recently in Peru on February 13, 2024, Asensi Technologies has continually demonstrated its expertise in facilitating compliance with regulatory requirements.

The Kahnawake Gaming Commission’s decision to designate Asensi Technologies as an Approved Agent reflects the company’s commitment to upholding the highest standards of regulatory compliance and integrity. Asensi Technologies is poised to assist the Kahnawake Gaming Commission in fulfilling its regulatory objectives effectively and efficiently, ensuring the integrity of gaming operations at every level of the industry and supporting all stakeholders in meeting regulatory standards.

“We are honored to be appointed as an Approved Agent by the Kahnawake Gaming Commission,” said Aurora Merino Salas, CEO at Asensi Technologies. “This appointment further validates our dedication to providing comprehensive technical compliance and certification services and also underscores our steadfast commitment to promoting transparency and integrity throughout the gaming industry.”

Asensi Technologies remains fully committed to leveraging its expertise and experience to assist the Kahnawake Gaming Commission in achieving its regulatory objectives. The company’s comprehensive range of services aims to facilitate seamless compliance for gaming operators and suppliers, thereby enhancing trust and confidence in the gaming sector.

“We extend our gratitude to the Kahnawake Gaming Commission for trusting in our capabilities,” added Aurora Merino Salas. “At Asensi Technologies, we are committed to continuing our efforts to uphold the highest standards of regulatory compliance and integrity within the gaming industry. Without a dedicated, committed, and specialized team like that of Asensi Technologies, all these steps forward would be impossible.”

For more information about Asensi Technologies and its suite of Technical Compliance and Certification Services, please visit Asensi website.

 

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