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Betty, the female-focused online casino, raises $5M to fuel growth

Betty, the female-focused online casino, announced today that it has raised $5 million in pre-Series A funding led by CEAS Investments as the company approaches its upcoming Series A round.
Also participating in the round are Powerhouse Capital, HappyHour, and Courtside Ventures. Betty has previously raised $7M.
Betty has harnessed the power of the female gaming audience to create a unique online casino experience. Bettyâs offering focuses on transparency, community-based play, and gamification of the traditional slot experience, all catered to female players. This focus has allowed Betty to stand out from other services, resulting in phenomenal growth and the ability to retain female players at a rate three times higher than their male counterparts.
âBetty has successfully implemented best practices from the most successful mobile gaming franchises into the real money iCasino market. We have seen firsthand how these strategies can supercharge user growth and revenues,â said Salim Mitha, Managing Partner at Powerhouse Capital and former EVP at Playtika.
Licensed by the Alcohol and Gaming Commission of Ontario (AGCO), Betty has gained significant traction in Ontario, the largest Canadian province, since launching in February 2023. Betty boasts an eight-figure net revenue run rate that has grown 30% MoM since launch.
The latest infusion of capital will be deployed to further expand user acquisition, improve live operations capabilities, and upgrade Betty’s exclusive proprietary platform from Midnight 1 to Midnight 2.
Robin Reed, Managing Partner at HappyHour stated, âBetty has a clear vision and plan to differentiate themselves in the market by prioritizing female online slot players and by building an in-house platform. Itâs a privilege to support their growth, both in terms of capital and product expertise, and we look forward to continuing on this exciting path together.
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Masters Betting: Drive for Show, Putt for Dough

The phrase âdrive for show, putt for doughâ is a long-standing mantra in golf that emphasises the importance of putting over driving – specifically driving distance – in winning golf tournaments. But is it true?
While the saying has a clear implication, modern data from professional golf paints a more complex picture.  Using the Shots Gained (SG) metric we can compare different parts of a playerâs game to see if there really is a formula for winning.
Driving test
Using shot data gained from datagolf.com we can compare the top players in the world (according to the Official World Golf Ranking) over the last 12 months.
Comparing âshots gained off the teeâ with âshots gained puttingâ seems to turn the myth on its head â the top players gain a higher proportion of their shots off the tee than from putting. For players ranked in the Top 10, nearly 0.8 shots are gained from driving as opposed to around 0.3 for putting. Whilst the differential narrows as the playersâ ranking decreases, for players ranked 90 â 100, driving still gains more than 0.2 shots more putting.
This ability to reliably gain strokes through driving gives top pros an edge, setting them up for better scoring opportunities throughout a tournament. Over a whole season, this advantage compounds and allows them to stay at the top of the leaderboards.
The long and the short
However, since âshots gained off the teeâ includes par 4 and 5s, the metric is not necessarily just a measure of the importance of driving distance, but also a measure of accuracy. So, whilst driving matters, is it the distance or the trajectory that is most advantageous for winning tournaments?
Again, using the top ranked players, it appears that distance stands out as a key factor for success, with Top 10 players on average gaining nearly 10 yards per drive compared with those outside the Top 100 throughout the year. This extra yardage translates into shorter approaches and better chances to attack pins throughout the season.
These findings are corroborated by Mark Broadie in his 2014 book Every Shot Counts, where he shows that for professionals, an extra 20 yards of driving distance is worth about three-quarters of a stroke per round.  Relatively speaking, for the rest of us amateur golfers, driving distance becomes even more important for scoring than driving accuracy.
Putt to the test
While driving distance provides the groundwork for long term success â and is a characteristic that all the Top 10 players seemingly must possess â it doesnât necessarily âbust the mythâ that putting is more important for winning tournaments. Indeed, looking more deeply into the metrics for the outcome of individual tournaments uncovers the fact that putting becomes more instrumental for who comes out on top.
If we look instead at the finish positions in PGA events over the last 12 months, rather than the World Ranking, putting comes to the fore. For players finishing first, putting gained an average of 1.2 shots versus a gain of 0.7 for driving. Even for players finishing 30th â 35th, putting is worth more than 0.4 of a shot on average compared to driving. The fact that top finishers in a given event typically post higher gains from putting rather than from driving underscores the vital role of putting during tournament play where players have to capitalize on scoring opportunities and avoid mistakes on the green to win.
The outcome
Fundamentally the relationship between driving and putting reveals a balanced formula for success. Driving creates opportunities and contributes to consistency while putting often decides who makes the best of those opportunities and ultimately wins on a given weekend. In a game of ever-increasing competition and precision, power and finesse must work together to elevate players to the pinnacle of the sport.
With all the attention on these extremes of golf, other aspects are often overlooked. Completing the same analyses and including shots gained for âapproachâ and âaround the greenâ makes it clear that there is one area that consistently contributes to wins and ranking, making it arguably the most important aspect of a players golf game.
awards
Digitain Wins Sportsbook Excellence Award at SiGMA Americas Awards

Digitain has been awarded the âBest Interactive Sportsbook Experience 2025â title at the SiGMA Americas Awards in SĂŁo Paulo, Brazil, for its outstanding innovation and commitment to delivering advanced sports betting solutions.
Digitain, a leading provider of Sportsbook and iGaming solutions, has won in the âBest Interactive Sportsbook Experience 2025â category at the SiGMA Americas Awards. This prestigious recognition highlights Digitainâs relentless drive for innovation, excellence, and its ability to deliver state-of-the-art Sportsbook solutions to its partners.
The SiGMA Americas Awards took place on April 7 during the BiS SiGMA Americas event in SĂŁo Paulo, Brazil. The awards celebrate the best and brightest companies, recognizing exceptional achievements, groundbreaking innovations, and significant contributions to the industry.
Iain Hutchison, Digitain’s Chief Revenue Officer, stated: âWe are honored to receive this award, which marks our fifth major recognition this year. Itâs a powerful validation of our commitment to innovation and the strength of the partnerships weâve built.
At Digitain, we continuously strive to develop forward-thinking Sportsbook solutions that meet the evolving needs of our partners in a highly competitive global market. We remain focused on continuous improvement, ensuring that our partners have access to the best tools and solutions to drive their business forward.â
As Digitain continues its expansion across regulated markets, this award further strengthens its position as a trusted partner for operators seeking a competitive edge in the dynamic field of sports betting.
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EveryMatrix completes iGaming content launch with Caesars Entertainment

EveryMatrix online casino games content has gone live across five regulated jurisdictions with Caesars Entertainment, extending the technology providerâs reach in the regulated North American market.
EveryMatrix is now providing Caesarsâ online casino players in New Jersey, West Virginia, Michigan, Pennsylvania and the Canadian province of Ontario with access to online casino games from its in-house studios, including Armadillo Studios and newly acquired Fantasma Games via integration with SlotMatrix. New game titles are now live across Caesars Palace Online Casino, Caesars Sportsbook & Casino and Horseshoe Online Casino.
EveryMatrix, the industryâs fastest-growing iGaming technology provider, has secured commercial agreements with multiple tier-1 operators in the US, with delivery through SlotMatrix. This includes its first breakthrough aggregation agreement at the end of 2024.
SlotMatrix is the providerâs proprietary aggregation platform and the industryâs largest content library with more than 34,000 games from 350+ studios.
Using the full power of SlotMatrix, North American brands can offer their customers exclusive EveryMatrix games plus a host of best-performing, third-party live and slots content, further enhanced by EveryMatrixâs gamification and player engagement features including free spins, leaderboards and tournaments.
EveryMatrix has more than 300 global customers and holds North American licences in Ontario, New Jersey, Michigan, West Virginia, Connecticut and Pennsylvania.
Erik Nyman, President, EveryMatrix Americas, said: âWeâre very happy to be live on Caesarsâ digital platforms across multiple jurisdictions in the U.S. and Canada, including Fantasma Games content that has proven to be a huge hit with U.S. players.
âIt is an honour to partner with Caesars Entertainment, as their position and strong brand equity speak for itself. We have shaped a strong relationship with Caesars leading up to go-live that has carried over to the operational phase.â
âSlotMatrix is a casino aggregation platform not just with the largest portfolio of studios but also encompassing unique proprietary player engagement features that are a true game changer for brands, now available to Caesarsâ online casino players.â
Matt Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital, said: âCompleting this launch with our partners at EveryMatrix marks another milestone for our online casino players. We’re pleased to enhance our online casino platforms with an expanded catalogue featuring a variety of these new titles, which we believe will provide our players with an even more engaging and enjoyable gaming experience.”
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