Stake, the world’s leading online betting site, has announced a new partnership with Esporte Clube Juventude to become the Brazilian Serie A Club’s new Main Partner. The brand’s logo will be printed on the front of the match and training shirts of Verdão’s professional men’s and women’s squads.
With the announcement, Juventude joins other globally recognized sporting institutions, also sponsored by Stake, such as Everton Football Club, Stake F1 Team, and UFC.
In addition to the Alviverde shirt, Stake will also display its brand in advertising at the Alfredo Jaconi Stadium and at the Juventude CFAC (Athlete and Citizen Training Center), as well as interview backdrops, the official website, and graphic materials on social networks.
For Akhil Sarin, Chief Marketing Officer at Stake, the agreement with Juventude represents an important moment in the company’s history. “We are delighted to be joining forces with Juventude as their Main Partner. Brazil is a key territory for our brand and partnering with a Serie A football club is an important milestone in our strategic development. We’re excited for the season to kick off and will be right behind the team as they prepare for life back in the top tier.”
Juventude president Fábio Pizzamiglio also enthusiastically welcomed Stake’s arrival. “It is simply fantastic that we are able to witness the arrival of a sponsor as strong and globally recognized as Stake, a reference brand in the segment in which it operates and which certainly found, in Juventude, a great opportunity to arrive in Brazil with all the energy possible. We are very motivated so that, together, we can reap great results over the next few months.”
With the partnership signed, Stake branding can now be seen in all activities of Juventude’s professional squad, which is currently preparing to compete in the Campeonato Gaúcho.
Founded in 2017 by Edward Craven and Bijan Tehrani, Stake is the world’s leading brand in the betting and gaming category. Stake.com boasts an extensive global sponsorship portfolio including Canadian superstar Drake, Stake F1 Team, Everton Football Club, UFC and many more.
Stake is a product of a well-established global tech start-up company called Easygo. Easygo proudly stands as a prominent service provider to powerhouse brands within the gaming industry including Stake.com, Kick.com and Twist Gaming, amongst other growing brands. Easygo focuses on creating immersive online experiences with utmost transparency. The tech start-up is privately owned and has more than 600 employees spread across the globe, with its headquarters in Melbourne.
About Esporte Clube Juventude
Esporte Clube Juventude was founded on June 29, 1913, located in the mountainous region of Rio Grande do Sul. Juventude’s story began modestly, without a stadium and with financial difficulties. However, from the beginning, there was always passion and a will to make the club great.
It was in the 1950s that the Club began to establish itself as one of the main clubs in Rio Grande do Sul, joining the Honor Division of Rio Grande do Sul.
Since then, the achievements have been greater and greater. Juventude won Série B of the Brazilian Championship in 1994 and the Campeonato Gaúcho in 1998. However, it was in 1999 that the team was thrilled with its greatest achievement: the Copa do Brasil, the most important title in the club’s history.
SIS and Bet365 Launch Fixed-Odds Horse Racing in Colorado
Launch provides sports bettors with exciting new content and raises horse racing awareness
SIS Content Services, part of Sports Information Services (SIS) Group, the leading content supplier of 24/7 live betting services, has agreed a landmark deal with long-time operator partner Bet365 to deliver its global horse racing content to bettors in Colorado, bringing fixed-odds horse racing wagering to a licensed sports betting platform for the first time in the United States.
The approval of horse racing fixed-odds wagering on Colorado sportsbooks will aid the sport attracting a wider range of casual bettors, who will be offered the same type of betting as all other sports. It represents positive news for a range of Colorado stakeholders including Bally’s Arapahoe Park and the Colorado Horsemen’s Association as a portion of turnover is directed to Colorado horse racing.
Boasting round-the-clock betting opportunities, SIS Group provides a comprehensive horse racing portfolio of nearly 140 international and domestic racetracks. The upcoming highlights include the Saudi Cup Day on February 24 where top American horses will compete for US$33.5 million in purses and then travel to the Dubai World Cup meeting on March 30th to vie for US$30.5 million in purses. Along with coverage of the world’s richest horse races, year-round racing is available from 14 countries including Ireland, Australia, Chile, Argentina, Uruguay and the United States.
SIS Group delivers sportsbooks an end-to-end horse racing solution including live-streamed video with betting triggers, race day data and an extensive range of markets and odds prices to provide seamless betting experiences.
“The launch of fixed-odds horse racing betting on Colorado sportsbooks puts horse racing on equal footing with other sports and hopefully attracts a new fan base and revenue for our racetrack partners,” the Vice-President for SIS Content Services, Michele Fischer, said. “This is a great first step in expanding the horse racing audience and I commend the Colorado horse racing stakeholders, Colorado Division of Gaming and Bet365 for their vision and support. Horse racing provides sportsbooks with exciting year-round 24/7 content throughout the world. It will take time in the United States but I expect that more sports wagering operators and states will include horse racing on their sports catalogs.”
“We are thrilled to be able to put horse racing on Colorado sportsbooks for fixed-odds wagering,” the Operations and Racing Executive Director for Bally’s Arapahoe Park, Shannon Ruston, said. “Working with SIS Group, we crafted a commercial framework that benefits local racing while giving sportsbooks access to thousands of races. Our belief is that this development will secure a better future not only for Bally’s Arapahoe Park but also for the racing ecosystem as a whole in Colorado.”
“We are committed to ensuring that horse racing in Colorado is economically viable for the participating owners and trainers, who are the backbone of the sport,” the President of the Colorado Horsemen’s Association, Kim Oliver, said. “Fixed-odds betting will produce a new revenue stream and exposure for horse racing. This launch represents a pivotal moment for our group.”
“The introduction of fixed-odds horse racing betting is sure to have a positive impact in Colorado,” read a statement from Bet365. “We have seen the popularity of fixed-odds betting in horse racing in other markets and, as sports betting becomes more ingrained across the United States, it will certainly provide a boost to engagement.”
Gen.G and University of Kentucky Bring Back Award Winning Conference “Campus Takeover” Designed to Drive the Future of Collegiate Esports
Global esports and gaming organization Gen.G and the University of Kentucky (UK) are bringing back their award winning collegiate esports industry conference, Campus Takeover, on March 30 and April 6. This two-day event will bring together esports professionals with students and administrators from different universities. UK continues to pave the way as an esports ecosystem leader in the SEC and Midwest region.
Campus Takeover Day 1 is a student-focused event leading up to the professional conference, and will be live-streamed at twitch.tv/universityofky on March 30 starting at 4:30 PM EST. Campus Takeover Day 2, the flagship professional conference, will be hosted at the Don & Cathy Jacobs Science Building on the University of Kentucky campus on April 6, starting at 10:00 AM EST.
“Since we started this event, we had a responsibility to uphold what future students expect of the University of Kentucky when it comes to their budding esports careers. There’s a lot expected about the future of gaming and esports, and we want to make sure our students are well equipped to be that expected change for years to come,” Heath Price, Associate Chief Information Officer at University of Kentucky, said.
Additionally, many esports professionals hailing from different segments of esports business will participate in various panels during Campus Takeover. The panels and discussions will cover a bevy of topics, including how to maximize your time when looking for new jobs, a conversation around esports, influencers, business, and video games, a look at intersectionality in games, and much more. Other clubs and programs will also be welcome to have tables within the Atrium during Campus Takeover, so even newer students get to see everything UK has to offer.
“University of Kentucky has been our long term collegiate partner; their investment in this community allows us to have a small hand in making sure the future of gaming and esports is secure. We all want to see this industry thrive, and we hope Campus Takeover is a stepping stone for other schools to form their own ways to develop the collegiate esports ecosystem,” Martin Kim, Chief Revenue Officer at Gen.G, said.
Campus Takeover was recognized at the 2023 Esports & Gaming Business Summit Tempest Awards, where it won the award for the Collegiate Esports Program of the Year.
SCCG Spotlights Client Partner SlotZombie on the Verge of Hitting 10,000 Users, Showcasing SCCG’s Strategic Support and Expertise
SCCG Management, a leading advisory firm in the gaming industry, spotlighted its successful partnership with SlotZombie as the platform nears a significant milestone of 10,000 users. SlotZombie, known for its innovative crowdsourcing platform, is changing the game in how casino visitors engage with slot machines, offering a dynamic voting and loyalty program, a comprehensive casino marketplace, and precision geotargeted advertising.
Under this partnership, SCCG Management has been instrumental in accelerating SlotZombie’s growth, facilitating its expansion across the US and into global markets. By leveraging SCCG’s extensive network and deep industry expertise, SlotZombie has been seamlessly integrated into the gaming ecosystem, connecting with key strategic partners and reshaping the casino experience for players everywhere.
Stephen Crystal, Founder and CEO of SCCG Management, said: “Watching SlotZombie approach the 10,000-user mark is a testament to the innovative vision and hard work behind this platform. At SCCG, we are committed to championing disruptive technologies that elevate the gaming experience. SlotZombie’s success is a clear indication that the gaming community is ready for new ways to engage with casinos and each other. We’re proud to support SlotZombie’s journey and look forward to seeing its continued impact on the industry.”
SlotZombie’s mobile geolocation technology has revolutionized how players interact with casinos, allowing them to vote in real-time on-site at any casino to earn rewards. This unique approach not only enhances the player experience but also offers casinos a sophisticated tool to attract and retain visitors with targeted promotions and offers.
As SlotZombie continues to grow and evolve, SCCG Management remains dedicated to supporting its expansion and innovation, ensuring that both players and casinos benefit from the cutting-edge opportunities it presents. This partnership underscores SCCG’s role in fostering groundbreaking solutions within the gaming sector, further solidifying its position as a leader in the industry.
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