partnerships
Stake.com is the new Master Sponsor of Esporte Clube Juventude
Stake, the world’s leading online betting site, has announced a new partnership with Esporte Clube Juventude to become the Brazilian Serie A Club’s new Main Partner. The brand’s logo will be printed on the front of the match and training shirts of Verdão’s professional men’s and women’s squads.
With the announcement, Juventude joins other globally recognized sporting institutions, also sponsored by Stake, such as Everton Football Club, Stake F1 Team, and UFC.
In addition to the Alviverde shirt, Stake will also display its brand in advertising at the Alfredo Jaconi Stadium and at the Juventude CFAC (Athlete and Citizen Training Center), as well as interview backdrops, the official website, and graphic materials on social networks.
For Akhil Sarin, Chief Marketing Officer at Stake, the agreement with Juventude represents an important moment in the company’s history. “We are delighted to be joining forces with Juventude as their Main Partner. Brazil is a key territory for our brand and partnering with a Serie A football club is an important milestone in our strategic development. We’re excited for the season to kick off and will be right behind the team as they prepare for life back in the top tier.”
Juventude president Fábio Pizzamiglio also enthusiastically welcomed Stake’s arrival. “It is simply fantastic that we are able to witness the arrival of a sponsor as strong and globally recognized as Stake, a reference brand in the segment in which it operates and which certainly found, in Juventude, a great opportunity to arrive in Brazil with all the energy possible. We are very motivated so that, together, we can reap great results over the next few months.”
With the partnership signed, Stake branding can now be seen in all activities of Juventude’s professional squad, which is currently preparing to compete in the Campeonato Gaúcho.
About Stake
Founded in 2017 by Edward Craven and Bijan Tehrani, Stake is the world’s leading brand in the betting and gaming category. Stake.com boasts an extensive global sponsorship portfolio including Canadian superstar Drake, Stake F1 Team, Everton Football Club, UFC and many more.
Stake is a product of a well-established global tech start-up company called Easygo. Easygo proudly stands as a prominent service provider to powerhouse brands within the gaming industry including Stake.com, Kick.com and Twist Gaming, amongst other growing brands. Easygo focuses on creating immersive online experiences with utmost transparency. The tech start-up is privately owned and has more than 600 employees spread across the globe, with its headquarters in Melbourne.
About Esporte Clube Juventude
Esporte Clube Juventude was founded on June 29, 1913, located in the mountainous region of Rio Grande do Sul. Juventude’s story began modestly, without a stadium and with financial difficulties. However, from the beginning, there was always passion and a will to make the club great.
It was in the 1950s that the Club began to establish itself as one of the main clubs in Rio Grande do Sul, joining the Honor Division of Rio Grande do Sul.
Since then, the achievements have been greater and greater. Juventude won Série B of the Brazilian Championship in 1994 and the Campeonato Gaúcho in 1998. However, it was in 1999 that the team was thrilled with its greatest achievement: the Copa do Brasil, the most important title in the club’s history.
The International Gaming Standards Association (IGSA) has welcomed Sharp Vision as a new Silver member. Sharp Vision is a leading provider of regulatory turnkey solutions for gaming authorities.
“We are delighted to be a part of IGSA and we look forward to contributing to the advancement of best practices among regulators in the fast-growing gaming industry,” Damien Raymond, COO of Sharp Vision, said.
“IGSA is very excited to welcome Sharp Vision to our membership. We believe that IGSA Standards can enhance Sharp Vision’s products supporting regulatory authority oversight. We look forward to their participation in IGSA committees,” Mark Pace, President of IGSA, said.
BETBY strengthens its Latin American position with agreement to power leading Brazilian brand Pixbet
BETBY, the premium sports betting supplier, has signed a long-term sports betting agreement with Pixbet. The partnership will see Pixbet leverage Betby’s award-winning sports betting solution and services to upgrade its current sportsbook, offering Brazilians a best-in-class online betting experience.
Pixbet a leading Brazilian bookmaker present throughout the national territory, is well known for its bold marketing strategy, having earlier this year been announced as the new shirt sponsor for Brazilian soccer club Flamengo under a lucrative two-year deal.
Chris Nikolopoulos, Chief Commercial Officer at Betby, said: “It is a pleasure to have put pen to paper on this agreement with Pixbet, an operator whose management team boasts clear expertise and a passion for sports betting that mirrors our own.
“This agreement further bolsters Betby’s impressive range of partners throughout Brazil and Latin America, and we are excited to capitalise on the rich promise this partnership holds.”
Ernildo Junior, owner of Pixbet, said: “We are very pleased to have signed with Betby as we look to further deliver on our sports betting ambitions to become the leading betting brand in Brazil.
“Betby has a proven track record in Latin America and its suite of high-performance sportsbook technology will provide our players with a superior sports betting experience whilst providing us with cutting-edge risk management tools.”
iGaming in Alberta continues to soar to new heights on PlayAlberta.ca. Alberta’s only regulated gambling website has now added select titles from Aristocrat Interactive, Aristocrat Leisure Limited’s regulated online Real Money Gaming (RMG) and Gaming Systems division.
The integration of Aristocrat Interactive’s games will provide a familiarity for players, as Aristocrat Leisure Limited’s land-based gaming division, Aristocrat Gaming, is the number one supplier of slot terminals within Alberta land-based casinos.
“Adding another world-renowned games provider to PlayAlberta.ca only helps bolster entertainment offerings for our players. Aristocrat Gaming has an established presence globally and bringing their features to Alberta will continue to enhance the province’s only regulated gambling website while encouraging Albertans to use a safe-and-secure iGaming destination ” Steve Lautischer, Executive Vice President, Business Development.
“Expanding our reach across North America remains a key priority and this launch with Play Alberta represents another milestone in our commitment to delivering the very best content to players in the region. Play Alberta has resonated with players across the province and we are thrilled to establish what we are sure will be a very positive relationship,” Shivan Patel, VP of North America at Aristocrat Interactive.
Titles being added to Play Alberta include: Buffalo, Wicked Winnings II, 7 Hot 7 and Gold Stacks 88 Lunar Festival with more set to be available in the coming weeks.
Being Alberta’s only regulated gambling website and a leader in online gambling means offering players responsible gambling tools that engage all players. AGLC’s GameSense and Self-Exclusion programs are best-in-class resources that offer bet, deposit and loss limits, to make sure players are in control of their gambling.
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