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Stake.com is the new Master Sponsor of Esporte Clube Juventude

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Stake, the world’s leading online betting site, has announced a new partnership with Esporte Clube Juventude to become the Brazilian Serie A Club’s new Main Partner. The brand’s logo will be printed on the front of the match and training shirts of Verdão’s professional men’s and women’s squads.

With the announcement, Juventude joins other globally recognized sporting institutions, also sponsored by Stake, such as Everton Football Club, Stake F1 Team, and UFC.

In addition to the Alviverde shirt, Stake will also display its brand in advertising at the Alfredo Jaconi Stadium and at the Juventude CFAC (Athlete and Citizen Training Center), as well as interview backdrops, the official website, and graphic materials on social networks.

For Akhil Sarin, Chief Marketing Officer at Stake, the agreement with Juventude represents an important moment in the company’s history. “We are delighted to be joining forces with Juventude as their Main Partner. Brazil is a key territory for our brand and partnering with a Serie A football club is an important milestone in our strategic development. We’re excited for the season to kick off and will be right behind the team as they prepare for life back in the top tier.”

Juventude president Fábio Pizzamiglio also enthusiastically welcomed Stake’s arrival. “It is simply fantastic that we are able to witness the arrival of a sponsor as strong and globally recognized as Stake, a reference brand in the segment in which it operates and which certainly found, in Juventude, a great opportunity to arrive in Brazil with all the energy possible. We are very motivated so that, together, we can reap great results over the next few months.”

With the partnership signed, Stake branding can now be seen in all activities of Juventude’s professional squad, which is currently preparing to compete in the Campeonato Gaúcho.

About Stake

Founded in 2017 by Edward Craven and Bijan Tehrani, Stake is the world’s leading brand in the betting and gaming category. Stake.com boasts an extensive global sponsorship portfolio including Canadian superstar Drake, Stake F1 Team, Everton Football Club, UFC and many more.

Stake is a product of a well-established global tech start-up company called Easygo. Easygo proudly stands as a prominent service provider to powerhouse brands within the gaming industry including Stake.com, Kick.com and Twist Gaming, amongst other growing brands. Easygo focuses on creating immersive online experiences with utmost transparency. The tech start-up is privately owned and has more than 600 employees spread across the globe, with its headquarters in Melbourne.

About Esporte Clube Juventude

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Esporte Clube Juventude was founded on June 29, 1913, located in the mountainous region of Rio Grande do Sul. Juventude’s story began modestly, without a stadium and with financial difficulties. However, from the beginning, there was always passion and a will to make the club great.

It was in the 1950s that the Club began to establish itself as one of the main clubs in Rio Grande do Sul, joining the Honor Division of Rio Grande do Sul.

Since then, the achievements have been greater and greater. Juventude won Série B of the Brazilian Championship in 1994 and the Campeonato Gaúcho in 1998. However, it was in 1999 that the team was thrilled with its greatest achievement: the Copa do Brasil, the most important title in the club’s history.

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Hard Rock International and Shakira Announce Year-Long Women Empowerment Initiative This International Women’s Day

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In celebration of Hard Rock International’s annual “International Women’s Month” in March and International Women’s Day on Saturday, March 8, Hard Rock and global superstar & humanitarian, Shakira, announce a year-long partnership that aims to empower women around the world to tell their stories, be their authentic selves and unite through the power of music. The company is raising funds through its charitable arm, Hard Rock Heals Foundation, throughout International Women’s Month. A portion of proceeds will benefit Pies Descalzos Foundation—Shakira’s non-profit organization enhancing the education and social development of girls in Colombia’s most vulnerable communities—as well as local women’s organizations within the communities of Hard Rock locations.

“I’m excited to partner with Hard Rock, an organization with an incredible history of uplifting women through the power of music, to empower my sisters this International Women’s Day and beyond. Together we can use our voices to break barriers and make the world a more inclusive space where every woman feels confident being themselves,” Shakira said.

Hard Rock and Shakira collaborated on menu items including food, a delicious “Hips Don’t Lie” cocktail and unique clothing designed to celebrate women. Hard Rock will also host 1000 women-led performances in March—including the incomparable global star Diana Ross and standup comedian Iliza Shlesinger among many others—at its cafes, hotels, casinos, and live music venues across the globe.

“From concerts to her Las Mujeres Ya No Lloran album release party and being part of the Unity by Hard Rock loyalty program commercial, Hard Rock and Shakira’s shared values of honoring women through music has connected us over the course of her groundbreaking career. This year, we encourage women to raise their voices, share their stories and lift each other up,” Elena Alvarez, Senior Vice President of Marketing and Brand Partnerships at Seminole Gaming and Hard Rock International, said.

The Hard Rock Heals Foundation will donate $250,000 to Pies Descalzos Foundation in addition to guest contributions to the program.

“We are grateful to Hard Rock for its generous donation, which will support our mission of providing access to education for Colombia’s young girls, giving them a brighter future,” Patricia Sierra, Executive Director at Pies Descalzos Foundation, said.

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Big Bola Casinos Querétaro Adds Zitro’s Concept Cabinet Line and Legendary Sword

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The renowned Mexican group Big Bola has added Zitro’s new CONCEPT cabinets to its casino in Santiago de Querétaro. These cabinets, along with the successful Legendary Sword multigame, are achieving spectacular performance worldwide.

Legendary Sword, with its medieval theme, features a large 6×5 reel, offering players numerous chances to win. The excitement is amplified by several bonus features: “Honor” multiplies prizes, “Glory” awards extra spins, and the “Magic Sword” doubles all prizes in its column.

Rafael Blanco, Commercial Director of Big Bola, said: “Adding CONCEPT and Legendary Sword has been a huge hit in our casinos. Players love the game’s innovative mechanics, stunning graphics, and immersive sound effects.”

Johnny Viveiros Ortiz, Founder of Zitro, said: “We appreciate Big Bola Casinos’ ongoing support. Their partnership has been instrumental in the success of our products and has strengthened our business relationship.”

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IGT PlaySports Partners with Golden Nugget Casinos

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International Game Technology PLC announced that IGT PlaySports is growing its sports betting presence in Nevada via a three-property, sports betting technology and services agreement with GN NV Holdings LLC, owner and operator of the Golden Nugget Casinos. Per the agreement and through a phased rollout, IGT PlaySports will power retail and mobile sports betting at Golden Nugget Casino Lake Tahoe first, followed by Golden Nugget Casino Las Vegas, and Golden Nugget Casino Laughlin.

Golden Nugget Casino Lake Tahoe was the first of the three casinos to convert to an IGT PlaySports-powered sportsbook after launching its retail sportsbooks in January 2025. Golden Nugget Casino Laughlin and Golden Nugget Casino Las Vegas are expected to launch their new sports betting programs later this year, first with retail betting and then with a mobile betting option.

“Golden Nugget Casinos in Nevada are thrilled to partner with IGT PlaySports to elevate our retail and mobile sports betting experience statewide. Nevada sports bettors are savvy and experienced players. As we reintroduce Golden Nugget’s betting program, our priority is to deliver a seamless and enhanced experience with user-friendly technology that offers outstanding features, including advanced betting options and real-time updates to keep players engaged,” Gerry Del Prete, Chief Operating Officer-Gaming of Fertitta Entertainment, said.

“Given the scale and maturity of Nevada’s sports betting market, adding three Golden Nugget Casinos to IGT PlaySports’ customer roster is an achievement that speaks to the quality of our technology and team. We look forward to helping Golden Nugget Casinos elevate their sports betting program, execute their vision and engage sports fans in Nevada with localized offers, a diverse betting menu and superior technology,” said Joe Bertolone, IGT SVP Sports Betting.

In addition to deploying the award-winning IGT PlaySports platform, the three Golden Nugget Casinos will offer IGT PlaySports’ QuickBet self-service betting kiosks and leverage the expertise of the Company’s Trading Advisory Services team.

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