partnerships
FBM Brings Mythic Link Adventures to the United States
FBM takes another leap in the United States by installing the Mythic Link collection in Florida. The exciting treasures and hidden wonders of Eternal Kingdom, Ancient Tropics, Golden Voyage, Nature’s Paradise, Eternal Kingdom Origins and Golden Voyage Origins are now available for players to explore and collect at the Hialeah Park Casino in Miami.
Mythic Link provides an exciting six-game suite that takes players on an imaginative and amazing journey. This expedition to ancient ruins, uncharted lands and fantasy kingdoms leads players to memorable wins in an immersive gaming experience adorned by brilliant graphics and thrilling sounds.
“The installation of Mythic Link allows us to bring new gaming experiences to the players and reinforces our commitment to steady growth in the United States,” the Director at FBM, Renato Almeida, said. “We are very thankful to Steve Calabro and Javier Fernandez of Hialeah Park Casino for trusting us to deliver entertaining products ready to attract and engage their players and for being first in the nation to showcase Mythic Link.”
How Can Mythic Link Upgrade Any Casino’s Slot Offer?
The exciting bonus feature is the main attraction in the Mythic Link games. Players must gather six symbols to access this bonus mode and unlock its exciting potential. Inside the Mythic Link feature, players can win the mini, minor, major or grand jackpot prizes.
The journey to collect forgotten wonders playing Mythic Link can bring players six game features; Super Reels, Best Symbols, Sticky Wild, Wild Multiplier, Expanding Wild and Wild Boom. Players can also enjoy big wins with the Luck Has Arrived feature, which offers direct access to bonuses, free spins or bigger prizes.
After the remarkable display of products at G2E Las Vegas, FBM enters a new phase in its growth strategy for the United States. The Mythic Link introduction ignites the group’s energy for 2024; a year to launch innovative new games and expand the brand’s footprint in this key gaming market.
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Bragg Gaming Announces Content and Technology Partnership with Caesars Entertainment
Bragg Gaming Group has announced a technology platform and exclusive games development partnership with Caesars Entertainment for the US and Canada markets.
The new partnership elevates Bragg’s relationship with Caesars from a content supplier to a technology partner, showcasing the value of Bragg’s advanced iGaming technology and content development expertise.
This partnership is projected to help drive double-digit growth in both Bragg’s revenue and profitability in 2025, particularly in North America—a key strategic focus for Bragg’s expansion efforts in 2025. Additionally, the agreement will accelerate growth in Bragg’s exclusive content revenue, enhancing a balanced and margin-accretive product mix.
The enhanced partnership includes a strategic technology licensing framework for Caesars to lease Bragg’s Remote Gaming Server (RGS), as well as further options to license the Bragg HUB product delivery and casino game aggregation platform, and Bragg’s Fuze player engagement platform, offering experience-enhancing features such as bonuses, free rounds, jackpots and AI-powered game recommendation engines.
Bragg, in collaboration with Caesars’ newly formed in-house games studio team, will initially develop a number of online casino games for Caesars’ digital platforms. The partnership will also create a delivery platform for Caesars’ in-house games studio to build and deploy its own proprietary, custom game titles that incorporate its unique intellectual property, catering to player preferences across Caesars Palace Online Casino, Horseshoe Online Casino, and Caesars Sportsbook & Casino.
As a longstanding partner of Caesars, Bragg has previously developed two highly successful exclusive titles – Lady Luck Casino Egyptian Magic and Boardwalk Slots Bankers & Cash – for Caesars Palace Online Casino and regularly supplies new online slots and casino games to Caesars’ digital platforms in New Jersey, Michigan, and Pennsylvania in the US, as well as in Ontario in Canada.
Neill Whyte, Chief Commercial Officer at Bragg Gaming Group, said: “We’re thrilled to be kicking off this exciting new content and technology project with Caesars for its online casino platforms. We have decades of expertise and know-how, as well as the full technology suite to build, launch and operate the highest quality online casino games, and we look forward to expanding our strategic partnership with the Caesars team to enhance the player experience through innovative and exclusive gaming content creation. Bragg and Caesars already have a strong history together, and this expanded partnership is a testament to our commitment to continue building and further strengthening this successful relationship.”
Matt Sunderland, Senior Vice President & Chief iGaming Officer at Caesars Digital, said: “Bragg’s technological expertise has consistently exceeded our expectations throughout our partnership. This expansion marks an important step in our strategic growth plan to develop our own proprietary digital slots and table games content and to offer something truly exclusive for our players. We’re excited about the potential that this moment provides us, and we have our sights set on building exclusive online casino games through our newly formed in-house game studios team that will set us apart in the industry.”
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PENN Entertainment Announces Partnership with Monumental Sports & Entertainment for Market Access in Washington, D.C.
PENN Entertainment Inc. announced that its wholly-owned subsidiary PENN Sports Interactive LLC has entered into a long-term partnership with Monumental Sports & Entertainment (MSE). Under the multi-channel agreement, and subject to regulatory approvals, PENN secures online market access for ESPN BET in Washington D.C., and ESPN BET also becomes a sports betting partner of Monumental and its teams, including the Washington Capitals (NHL), Washington Wizards (NBA), and Washington Mystics (WNBA).
“We are thrilled to join forces with PENN Entertainment and align with ESPN BET, a leading brand across the sports and entertainment landscape. This partnership furthers our collective commitment to offering fans unique, cutting-edge experiences that reflect the future of sports entertainment, with ESPN BET’s innovative platform adding a new layer of engagement for our fans, both inside and outside the arena,” said Jim Van Stone, President of Business Operations and Chief Commercial Officer at MSE.
“We are proud to partner with Monumental Sports and its teams to unite the energy of D.C. sports with our world-class platform. This deal expands our footprint in the region, further connecting ESPN BET with one of America’s most passionate sports communities. Our presence alongside the Capitals, Wizards and Mystics positions ESPN BET at the center of the action where sports, technology, and fan experience converge,” said Aaron LaBerge, Chief Technology Officer at PENN Entertainment.
As part of the agreement, ESPN BET will work closely with MSE to enhance the fan experience through a multi-channel, integrated marketing partnership. The collaboration will include prominent in-arena and media components, including features in Capitals and Wizards game broadcasts on Monumental Sports Network (MNMT). In addition to custom broadcast integrations, the partnership provides:
• IP Rights for MSE, Capitals, Wizards, and Mystics for both ESPN BET and Hollywood Casino at Charles Town Races
• In-Arena and TV-Visible Signage
• Out-of-Home Advertising
• Commercial Schedule across Monumental Sports Network
• Unique Hospitality and Experiences
Both MSE and PENN support the American Gaming Association’s “Have A Game Plan. Bet Responsibly” campaign, designed to ensure fans remain educated and equipped with tools to enjoy gaming in a responsible manner. MSE has dedicated a variety of assets and resources to promoting responsible gaming including media coverage on MSE’s efforts, organic and amplified social media posts across all MSE social channels and in-arena digital displays, and commercials to consistently message fans outside the arena, on concourses, near concession areas, and in the center hung and ribbon boards while fans are in their seats.
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EveryMatrix content live in West Virginia with tier-1 brands
BetMGM and Rush Street Interactive (RSI) are live with EveryMatrix exclusive casino content in West Virginia further extending the technology and games supplier’s regulated US footprint.
EveryMatrix will provide both tier-1 US brands’ customers in the ‘Mountain State’ with games from its in-house studios. This includes Armadillo Studios and, later this year, content from newly acquired Fantasma Games via integration with SlotMatrix, its proprietary B2B aggregation platform, and the industry’s largest content library with 30,000+ games from 350+ studios.
This marks the third state both brands are live with EveryMatrix content following launches in New Jersey and Michigan.
The industry’s fastest growing iGaming technology provider has secured commercial agreements with multiple tier-1 operators in the US with delivery through SlotMatrix.
EveryMatrix has more than 300 global customers and holds North American licences in Ontario, New Jersey, Michigan, West Virginia, Connecticut and Pennsylvania.
Erik Nyman, President, EveryMatrix Americas, said: “Our North American footprint is rapidly growing, and we have ambitious plans to accelerate our roadmap across 2025 and beyond.
“SlotMatrix is at the core of our content integration strategy delivering tier-1 US and Canadian brands with new and existing high-performing content, strengthened later this year by Fantasma Games, that already has strong US market share and further bolstered by our vast aggregation portfolio.”
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