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New Year’s Eve at Harrah’s Cherokee Casino Resort and Harrah’s Cherokee Valley River Casino and Hotel
Meet Us At Midnight at Harrah’s Cherokee Casino Resort in Cherokee, North Carolina, and Harrah’s Cherokee Valley River Casino and Hotel in Murphy, North Carolina, to start the new year in style.
With various exciting ways to enter 2024, Harrah’s Cherokee Casinos offer the ideal holiday experience all within driving distance of Knoxville, Chattanooga, Atlanta and Asheville.
Harrah’s Cherokee Casino Resort
- Spin to Win: Chance to Win a Million – On December 31, 2023, drawings will be held hourly from noon to 4pm at Myst Bar for five lucky guests to win up to 12,600 in free play or $1,000,000 in cash.
- New Year’s Eve Party at Wicked Weed Brewpub – Wicked Weed will host a New Year’s party with live music from 6pm to 2am from Kayla McKinney and late-night DJ Burr, food and drink, midnight ball drop, dancing and more.
- Comedy Zone – Start the new year off laughing with comedian Kevin Lee at a 7pm or 10pm comedy show. The second show ends just before midnight, so stick around for a New Year’s Eve countdown and toast. Purchase tickets at CherokeeComedyZone .com.
- Myst Bar – Snag your New Year’s Eve VIP package at Myst Bar. Packages include a bottle of champagne, front row seats to live entertainment at Myst Bar and party favors. Reservation link coming soon.
- Party Like a VIP – At a special rate of $1,299, guests will receive a guaranteed hotel room on December 31 at the resort plus entrance to the VIP party complete with an open bar, live entertainment, buffet and giveaway items. Use group code NYE2023 online.
- New Year’s Eve Giveaways – To help ring in the New Year, stop by Myst Bar to receive a free festive necklace or hat.
- Live Entertainment at The Cherokee – Enjoy live entertainment from pianist at The Cherokee hotel lobby from 2pm to 6pm then head over to Guy Fieri’s Bar for ‘off da hook’ drinks and beats from the DJ until 12am.
Harrah’s Cherokee Valley River Casino and Hotel
- Roll Into a Million – January 1, 2024, drawings will be held hourly from 11am to 4pm at the promotions stage for six lucky guests to win up to 12,000 in free play or $1,000,000 in cash.
- New Year’s Eve Entertainment – New Year’s Eve, enjoy an indoor light show from 2 pm to 1am along with live entertainment at the promotions stage from DJ Do It (2pm to 10pm) and Whiskey Rose Band (10pm to 12am).
- New Year’s Eve Giveaways – Prepare for the party on New Year’s Eve with a free necklace and hats available at Caesars Rewards and Starbucks.
- Specialty Cocktail – ‘Midnight Fizz’ featuring vodka, razzmatazz, blue curacao and starry available at casino floor bars.
Start 2024 with some fun by kicking off the New Year at Harrah’s Cherokee Casino Resort and Harrah’s Cherokee Valley River Casino and Hotel.
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Betson Appoints Todd Cravens as SVP of Gaming Division
Betson Enterprises, a division of H. Betti Industries Inc., has appointed Todd Cravens as Senior Vice President of the Gaming Division, effective January 6, 2025. In this role, Todd will oversee the strategic growth and operations of Betson’s gaming division, focusing on expanding distributive gaming initiatives, strengthening customer and supplier relationships, and driving innovation within the industry. Todd will be based out of Betson’s Henderson, NV office and will join the company’s executive leadership team.
Todd brings a wealth of experience in gaming and amusements, including his previous tenure as CEO and President of Galaxy Gaming. With a proven track record in organizational leadership, business development, and strategic execution, Mr. Cravens is well-positioned to lead Betson’s gaming division in its next phase of growth. His focus on customers, product and team align with Betson’s commitment to delivering innovative solutions and superior service to its customers.
“We are thrilled to welcome Todd back to the Betson Gaming team working alongside Rick Kirby. His deep industry knowledge, leadership, and strategic mindset will be instrumental in driving the growth of our gaming division and expanding our footprint in the gaming industry, as well as the overall Betson business,” said Bob Geschine, President of H. Betti Industries.
Commenting on his new role, Todd said: “I can’t wait to get back to work and look forward to rejoining the Betson team. I look forward to working closely with the talented Betson crew to deliver on the company’s strategic objectives, focus on our customers, strengthen our partnerships, and explore new opportunities to innovate in the gaming market and beyond.”
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Scientific Games Scores Deal with NBA for Lottery Scratch Games in US
Scientific Games continues to light up the company’s licensed properties portfolio with another big win. National Basketball Association (NBA)-licensed instant scratch games are now available to U.S. lotteries through Scientific Games, bringing the fan-passionate brand of professional basketball to their players.
As part of the new, multi-year agreement, Scientific Games will work with U.S. lotteries to help create custom second-chance promotions and experiential prizes to amplify their NBA-themed scratch games. Lotteries can also work with local NBA teams in their states to create team-specific games through sponsorships.
The Massachusetts Lottery, perennially ranked No. 1 worldwide for instant scratch game sales, is the first to feature an NBA-branded scratcher under the Scientific Games agreement. The Lottery launched an NBA Champion Boston Celtics-themed game on November 19 with the 2024-25 NBA season in full swing. With total sales of $1.6 billion since the introduction of its first sports-themed ticket in 2006, the Mass Lottery is also ranked No. 1 in the U.S. for retail sales in this category.
“The Celtics are one of the most iconic franchises in all of sports and we are thrilled to commemorate their most recent championship with a ticket that offers their passionate fanbase the opportunity to win up to one million dollars and a variety of experiential and merchandise prizes,” said Mark William Bracken, Executive Director of the Massachusetts State Lottery.
The NBA has a rich tradition of game-changing plays, storied rivalries and team dynasties. It is the most innovative league in sports, helping drive the growth of the sport around the globe. The NBA comprises 30 teams in North America, 29 based in major U.S. cities and one in Canada.
Tina Hoover, VP Licensing for Scientific Games, said: “We are excited to welcome the NBA back into the lottery category. The NBA has a loyal and passionate fanbase, which makes the brand perfect for lottery games that appeal to players in communities across a state. Each game can be customized to a lottery’s home market. Best of all, sales from the games will benefit the lottery’s good cause programs in those same communities.”
In fiscal year 2024, licensed branded games created by Scientific Games for North American lotteries represented USD $2.6 billion in retail sales.
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Seminole Hard Rock Hotel & Casino Tampa Marks $2 Billion Milestone in Jackpots Given Away in 2024
A lucky guest – Richard B. – won a $100,000 Mercedes AMG GLE 53 SUV as part of a celebration of $2 billion in jackpots paid out so far in 2024 by Seminole Hard Rock Hotel & Casino Tampa.
Richard was playing a Dollar Storm – Caribbean Gold $0.25 progressive slot machine with a $18.75 bet. He won $1680 on the machine, which pushed the casino’s total slots payout for 2024 to over $2 billion. The win earned him the new Mercedes in recognition of surpassing the slot payout milestone.
“This is absolutely amazing. I stopped in to play for just a minute, hit a jackpot, and suddenly I was whisked away to find out I won a car. I’ve been playing at Hard Rocks forever, but this is the first time I’ve ever won a car,” said the winner.
In addition to Richard’s good fortune, 881 guests playing with their Unity Card each received $25 in Bonus Free Play. A total of $22,025 was awarded.
“It’s exciting that we have paid out more than $2 billion in jackpots. We are always dedicated to providing exceptional guest experiences, while ensuring that each visit to Seminole Hard Rock Tampa is truly unforgettable,” said Steve Bonner, President of Seminole Hard Rock Hotel & Casino Tampa.
2024 is the third year Seminole Hard Rock Tampa has paid out more than $2 billion in jackpots.
Seminole Hard Rock Tampa has paid out over 723,505 jackpots of $1200 or more so far this year. That’s almost two jackpots for every person who lives in the City of Tampa.
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