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Xtremepush Partners with Vibra Gaming to Accelerate Growth in Latin America

Xtremepush, the leading omnichannel customer engagement platform powered by a real-time customer data platform (CDP), has announced a partnership with Vibra Gaming, the Latin America-based casino platform and games developer.
As part of the agreement, Xtremepush will provide its suite of optimization and automation customer retention management (CRM) tools as well as its enterprise-grade CDP, enabling operators using the Vibra Gaming platform to deliver personalized, relevant messages across all marketing channels including mobile, web, email, SMS and social.
The solution will also enable operators to offer players personalized incentives at the right time, driving player engagement and retention.
Founded in 2020 by industry professionals with vast experience in the heavily regulated European market, Vibra Gaming provides localized content and technology to land-based operators launching online as well as global online operators targeting the Latin America region.
Xtremepush is already live with Vibra Gaming via leading Brazilian operator Betsul but its award-winning customer engagement solutions will now be available to any operator on Vibra Gamingâs platform. This marks Xtremepushâs latest partnership in Latin America following recent operator agreements with Playr.Bet, Betsul and Arena Esportiva.
âWe are already live with Vibra Gaming via Betsul in Brazil, which has been a great start to our partnership,â the Head of Partnerships for Xtremepush, Robbie Sexton, said. âThe results have been really positive and it is hugely exciting to now be able to extend our solutions to all operators on the Vibra Gaming platform. Latin America is a key strategic market for Xtremepush, so partnering with one of the regionâs leading platforms is the ideal next step.â
âWe are thrilled to be extending our partnership with Xtremepush and it embodies our commitment to deliver unrivalled gaming experiences for our partners and their players,â the Chief Executive Officer for Vibra Gaming, Ramiro Atucha, said. âXtremepushâs market-leading customer engagement solutions enable us to continue providing our partners with creative, reliable and innovative solutions, always going above and beyond their expectations.â
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BMM TESTLABS PROMOTES KARINA ADDARI TO VICE PRESIDENT OF GLOBAL DIGITAL SERVICE DELIVERY

BMM Testlabs (“BMM” or âthe Companyâ), the world’s original gaming test lab renowned for exceptional product compliance and certification services, today announced the promotion of Karina Addari to Vice President of Global Digital Service Delivery. In this new role, Addari will lead BMMâs global digital professional services delivery (PSD) operations, driving excellence in compliance, quality assurance, project management, and product certification across multiple regions.
Addari joined BMM in 2023, bringing over 25 years of cross-industry operations and project management experience. In her most recent role as BMMâs Director of Service Delivery for Europe and South America, she managed teams across multiple international branches, consistently exceeding revenue targets and optimizing operational efficiency.
Before joining BMM, Addari held numerous professional roles, including Adjunct Professor at the University of Kansasâ School of Professional Studies and School of Engineering; Senior Manager, Operations Strategy at Hostess Brands; and Program Manager for H&R Block.
BMM Chief Operations Officer Kara Matthew said, âKarina has made a tremendous impact at BMM. Her commitment to excellence, strategic mindset, and ability to empower diverse teams has driven impressive results. This promotion reflects her outstanding leadership and our confidence in her continued contributions as we continue to expand our global operations to meet customer needs.â
In her new role, Addari will continue to champion operational effectiveness, cultural collaboration, and customer-focused service delivery, reinforcing BMMâs position as a trusted partner to gaming suppliers and regulators worldwide.
Addari earned a PhD in Organization and Management with a specialization in Leadership, a Master of Arts in International Business, and a Bachelor of Arts in Business Administration. She is also a certified Project Management Professional (PMP) and Lean Six Sigma Black Belt.
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Zitro Installs its Concept Cabinets at Casino La Cima in Mérida

Zitro has installed its revolutionary CONCEPT cabinets at the Casino La Cima in Mérida, Yucatån.
The CONCEPT cabinets feature the Magic Lighting system, which syncs lights and sound with gameplay for a fully immersive experience, and the largest Screen Deck button panel on the market, offering unmatched comfort and ease of use for players and operators.
This launch is backed by some of Zitroâs most successful titles â Fortune Legacy, Legendary Sword, and King Fu Frog â all proven crowd favorites known for their engaging mechanics and strong performance.
A representative from Grupo Same said: âOur collaboration with Zitro and the introduction of the CONCEPT cabinets have far exceeded expectations. Players love the new experience, and the casino floor has never looked better. This addition strengthens our position as a top entertainment destination in MĂ©rida and helps us continue delivering standout gaming experiences.â
Zitro founder Johnny Ortiz Viveiros said: âWeâre thrilled to expand our presence in YucatĂĄn alongside Casino La Cima. The positive reception of CONCEPT and our latest titles clearly reflects the strength of our offering. Weâre grateful for the trust Grupo Same has placed in us and excited for whatâs ahead.â
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Rush Street Interactive Launches PropPacks for MLB

After the tremendous success of NBA PropPacks, Rush Street Interactive (RSI), which operates the BetRivers Sportsbook, is now bringing that same winning excitement to baseball fans with the launch of PropPacks for MLB, just in time for summertime action at the ballpark.
This innovative digital baseball card game brings the nostalgic thrill of opening a pack of sports cards and combines it with the high-energy excitement of prop betting. PropPacks for MLB offer BetRivers customers one of the most interactive and rewarding ways to engage with Major League Baseball actionâall with the chance to win up to $1000 in bonus credits or other exciting awards on every card.
Fans who place $10 or more on qualifying Same Game Parlays (SGPs) for MLB games will randomly receive up to three digital PropPacks player cards per game at no additional cost. Each card features a player from one or both teams in the game. If that player achieves the Hits or Strikeouts milestones featured on the card, bettors can win escalating prizes based on the difficulty of the achievement.
PropPacks come in three tiersâBronze, Silver, and Goldâwith Gold cards being the rarest and offering the highest reward potential. Unlocking a Gold card could lead to the grand prize of $1,000 in bonus credits.
âFollowing the enthusiastic reception to our NBA PropPacks, weâre thrilled to bring the same excitement to baseball. PropPacks give MLB fans another reason to get in on the action by adding surprise rewards to their Same Game Parlay bets, creating more ways to win with no added cost. Itâs all part of our mission to put players first by providing more value and innovation across every major sports season,â said Richard Schwartz, CEO at RSI.
PropPacks are exclusive to the BetRivers Sportsbook and available across all platforms. In addition to PropPacks for MLB, BetRivers will offer a full lineup of baseball promotions throughout the season. Players can visit the BetRivers app or website and click on âPromotionsâ to explore the full suite of daily MLB offers.
âPropPacks for MLB are another BetRivers exclusive that demonstrates our commitment to delivering creative, engaging, and value-packed experiences to our players. Weâre excited to keep building on the success of NBA PropPacks and expand this fun format across more leagues and seasons,â Schwartz added.
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