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The Global Sports Betting Market is Anticipated to Expand Notably and Exceed US$ 245,792.4 million in 2033 – Future Market Insights, Inc. Projection

The sports betting market is predicted to be worth US$ 91,940.9 million in 2023, rising at a CAGR of 10.3% to US$ 245,792.4 million by 2033. The expanding prevalence of connected devices, sports betting implementation, and developing digital infrastructure all add to the increasing demand for sports betting.
The increased desire for the digitalization of sports betting might have a positive effect on the online section of the sports betting industry, which is expected to enjoy substantial growth throughout the projected period. However, to provide consumers with new sports betting market options for employment and enriching experiences, several governments are establishing frameworks influencing forthcoming trends in the sports betting market.
One of the important developments in the sports betting market is the expanding impact of technologies including blockchain, virtual reality, and AI, notably machine learning tools. Moreover, the sports betting market is predicted to grow over the forecast period due to rising consumer demand for sports betting, which is being fueled by technological developments.
Key companies in the sports betting sector are progressively focusing a considerable amount of their efforts on machine learning tools and approaches that have shown promising outcomes in prediction. Further, machine learning aids in accelerating the creation of predictive algorithms and precise forecasting models, resulting in increased betting efficiency.
Sports bettors are likely to become familiar with new machine-learning algorithms that seek to forecast the outcomes of games and races. As a result, during the projected period, the expansion of machine learning is estimated to be a benefit to the global sports betting business.
Key Takeaways from the Sports Betting Market Report:
- In 2022, North America held a 28.1% market share.
- In 2022, the United States captured a 16.5% market share.
- India’s market is expected to develop at a CAGR of 13.4%.
- China’s market is expected to increase at an 8.2% CAGR.
- The football segment accounted for 20.2% of the worldwide sports betting market.
“The latest market research study highlights the dynamic landscape of the Sports Betting Market. The comprehensive analysis reveals the market’s robust growth fueled by technological advancements, increasing online accessibility, and evolving consumer preferences. With a focus on key players, emerging trends, and regulatory frameworks, the study provides valuable insights for stakeholders navigating this vibrant and rapidly expanding industry.” – says Sudip Saha, Managing Director and Co-Founder at Future Market Insights.
Competitive Landscape:
The top sports betting market operators focus on establishing engaging websites and giving exclusive deals to acquire a competitive edge in the sports betting business.
- Bet365’s e-sports betting service was available in Colorado beginning in September 2022. The sportsbook company was operating with its betting service on the market after obtaining one of Century Casinos’ master licenses from the state.
- William Hill, a sports betting and web-based casino administrator, created its main brand and stated plans to significantly increase its profits in Latvia in May 2022. In addition, William Hill intends to leverage existing media relationships with bespoke creatives based on the Brotherhood brand approach.
Key market players:
- 888 Holdings Plc.
- Bet365
- Betsson AB
- William Hill
Valuable Insights:
Future Market Insights, in its new offering, presents an unbiased analysis of the global sports betting market presenting a historical analysis from 2018 to 2022 and forecast statistics between 2023 and 2033.
The study reveals essential insights By Platform (Offline, Online), by Betting Type(Football, Basketball, Baseball, Horse Racing, Cricket, Hockey, Others), By Sports Type (Football, Basketball, Baseball, Horse Racing, Cricket, Hockey, Others) & Region.
Sports Betting Market Segmentation:
By Platform:
- Offline
- Online
By Betting Type:
- Fixed Odds Wagering
- Exchange Betting
- Live/In-Play Betting
- Pari-mutuel
- eSports Betting
- Others
By Sports Type:
- Football
- Basketball
- Baseball
- Horse Racing
- Cricket
- Hockey
- Others
By Region:
- North America
- Latin America
- Western Europe
- Eastern Europe
- South Asia & Pacific
- East Asia
- The Middle East & Africa (MEA)
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Prepare for the fortune’s take-off as FBM® installs Jí Hǎo Link™ Spirits in the United States

The spirits of fortune have been unleashed in the United States! FBM® kicked-off 2025 in dramatic fashion by installing the Jí Hǎo Link™ Spirits slot games at Hialeah Park Casino in Miami. Golden Lóng™ Spirits and Eternal Fènghuáng™ Spirits bring exciting game experiences to this market with the Spirits feature, offering players entertaining and long-lasting gaming sessions full of thrills.
New year is a synonym of new gaming offers available for FBM’s slot fans in the United States. The global gaming brand keeps diversifying its portfolio and taking solid steps toward the sustainable growth of its operation in the US.
The immortal phoenix and the mystical dragon are the protagonists on the Jí Hǎo Link™ Spirits gaming experience, where each flight can swiftly turn into a memorable round.
SPIRITS FLIGHTS BRING EXTRA THRILLS TO THE REELS
With the launch of Golden Lóng™ Spirits and Eternal Fènghuáng™ Spirits, FBM presents an evolution of the gaming experience offered by Jí Hǎo Link™, designed to entice players seeking thrilling gaming sessions.
The Spirits feature can happen anytime players get a special coin during a game round, whether in the main game or free spins. In the transition for the Spirits moment, the coin sticks its position, and the game awards the players three free Spirits “flights”.
Each flight can bring three possible rewards: yellow Extra Coins displaying numeric prizes, Spirits green coins drawing a big win, and Jackpot red coins allowing players to collect a Mini, Minor, Major or Grand jackpot.
Available to play on the Auria and Galaxy II cabinets, the Jí Hǎo Link™ Spirits slots also have Luck Has Arrived as a common feature anticipating direct access to free spins or a big win, and Triple Wild and Wild Multiplier as game features for Eternal Fènghuáng™ Spirits and Golden Lóng Spirits, respectively.
NEW GROWTH HORIZONS IN SIGHT FOR FBM
With the introduction of the Jí Hǎo Link™ Spirits game suite in the US market, FBM continues its growth journey. Following the successful expansion in Mexico, this product line is now available for American players to enjoy and will spread throughout Florida and Oklahoma.
In the sequence of this remarkable step, Mike Medlin (GM, Sales & Operations at FBM) expressed his immense gratitude to Javier Fernandez (Director of Slot Operations at Hialeah Park Casino) and Steve Calabro (Executive Vice-President and General Manager at Hialeah Park Casino) for their continued loyalty and support to FBM, once again proved with the Jí Hǎo Link™ Spirits debut in the United States with Hialeah Park Casino.
FBM reinforces its presence in the United States by expanding its game portfolio. This move reaffirms the global gaming brand’s dedication to strengthening its market footprint in the US with innovative and reliable games that deliver value to casino operators and exciting and entertaining experiences for players.
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Betano Renews Sponsorship with Formula One Legend Felipe Massa

Former Ferrari, Williams and Sauber driver remains Betano’s ambassador in Brazil, participating in responsible gaming campaigns and social initiatives, with the brand also displayed on his car and race suit
Betano, Kaizen Gaming’s sports betting and gaming brand, announces the renewal of its successful partnership with Felipe Massa, active since 2023. The Brazilian driver, recognized worldwide for his career in Formula 1 and recent victories in Stock Car, which made him runner-up in the sport, will continue his partnership with Betano under a multi-year contract, reinforcing the connection between the brand, driver and his fans.
“Felipe Massa is more than an ambassador for Betano; he is a symbol of trust that shares similar values with us and has a story that inspires. Renewing this partnership is part of our commitment to offering fans unique experiences and expanding our presence in Brazilian sports. Massa will also be our ambassador for responsible gaming and will engage in social initiatives driven by Betano,” says Guilherme Figueiredo, Betano’s Country Manager in Brazil.
To celebrate the renewal and officially sign the contract, Massa visited Betano’s brand-new office in São Paulo, Brazil. Employees had the chance to meet him in person, get autographs, and take photos while sharing their excitement for the renewed partnership.
“This is a very special relationship. I am proud to represent a brand that understands and values sports. Each event and activation we have done together was created with one goal in mind: to create unforgettable moments for sports fans. It is a pleasure to continue this collaboration and I’m looking forward to achieving more together in the coming years,” says Felipe Massa.
The Brazilian driver has a career full of achievements. Runner-up in F1 in 2008 and with victories in several international competitions, he is an idol to thousands of motorsports enthusiasts.
During his partnership with Betano, Felipe Massa participated in several activations with sports fans and the brand’s customers. Among the highlights, the Betano Racing event stands out, where influencers and guests had the opportunity to race side by side with the driver, creating moments of adrenaline and fun. In addition, Betano welcomed Massa to the Copa América Cup Tour in São Paulo and to activations in Belo Horizonte during the historic first stage of the Stock Car in the city.
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Major League Baseball and Sportradar Expand Partnership

Major League Baseball (MLB) and Sportradar announced a long-term extension and expansion of their decade-long partnership, set to begin with the 2025 season, aimed at unlocking the full potential of MLB’s data and audiovisual (AV) content while growing America’s pastime worldwide.
As part of the agreement, MLB has acquired an equity stake in Sportradar, further solidifying the partnership between the two organizations and supporting future growth opportunities.
Under the new terms, Sportradar, in partnership with MLB, will exclusively distribute MLB’s ultra-low latency official data, media content, including MLB Statcast Data, and AV content across its global client network, which spans 800 sportsbook clients and 900 media companies.
To ensure the integrity of the sport, Sportradar will continue to provide best-in-class integrity services, including Sportradar’s Universal Fraud Detection System (UFDS) to monitor global betting activity, as well as offer investigative and educational support to MLB.
Additionally, Sportradar and MLB will collaborate on the creation of AI-driven products powered by player tracking data to create immersive, hyper-personalized fan experiences.
Kenny Gersh, MLB Executive Vice President, Media & Business Development, said: “Sportradar has been a great partner to MLB, particularly helping us navigate the legalization and continued evolution of the global sports betting landscape. Over the course of our partnership, Sportradar has consistently developed great products utilizing MLB’s best-in-class data. MLB is delighted to continue innovating with Sportradar to create engaging products and services for MLB fans globally.”
Carsten Koerl, CEO of Sportradar, said: “We are thrilled to continue our long-standing partnership with MLB, and this agreement represents a new, exciting chapter in our journey together. Our collaboration is not only about leveraging cutting edge technology and content but also working together to create innovative products that enhance fan engagement and bring fans closer to the game. By combining our strengths, we can unlock new opportunities and reach more sports fans around the globe to shape the future of sports entertainment. This deal, which is immediately accretive to our business, will drive value for our shareholders as we continue to expand margins and generate strong cash flow.”
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