partnerships
Symphony Solutions Expands Partnership with Optimove: Redefining iGaming Personalization with Artificial Intelligence
Symphony Solutions, a leading software development company, announced it has expanded its partnership with Optimove. Optimove is the leading CRM marketing solution for the iGaming industry. Symphony Solutions brings to the table its unparalleled expertise in online gambling software development. This collaboration marks a significant development in iGaming, advancing personalized user experiences driven by artificial intelligence (AI).
The Optimove/Symphony Solutions partnership began with Graphyte in 2018, a company acquired by Optimove in 2022. Graphyte is now Opti-X.
The expanded partnership includes Optimove’s advanced CRM marketing capabilities. Symphony Solutions is poised to deliver an even richer and more personalized gaming journey with the combination of Optimove with Opti-X’s AI-driven personalization. The Optimove/Symphony Solutions collaboration empowers online gambling operators with the tools they need to excel in customer loyalty and retention.
Optimove is renowned for its data-driven multi-channel marketing approach, focusing on starting all marketing with the customer. By leveraging customer data to orchestrate emotionally intelligent communications, Optimove has excelled in creating meaningful online interactions. The synergy between Optimove’s CRM marketing prowess, Opti-X’s AI capabilities and Symphony Solutionsâ online gambling development proficiency promises to redefine how online gambling operators engage with their players. This partnership is expected to drive growth and ensure a roster of satisfied customers.
âWith Optimove, Symphony Solutions elevates online gambling experiences to new heights, ensuring that players keep coming back for more,â Valentina Synenka, VP Chief Marketing Officer for Symphony Solutions, said. âWith Optimove, we can ensure that operators deliver impeccable personalized experiences to their players.â
âSymphony Solutions has an incredible track record in delivering unmatched player satisfaction, building unwavering loyalty and achieving remarkable business growth in the online gambling sector,â the Vice-President of Channels for Optimove, Erk Holt, said. âWe believe this expanded partnership will be a boon to gaming operators.â
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SCCG Partners with Osage Nation Gaming Enterprise to Enhance Interactive Gaming Operations with Managed Services
SCCG Management, a leading global advisory firm in the gaming and sports betting industry, is proud to announce its engagement by the Osage Nation Gaming Enterprise (ONGE) to assist in developing innovative, robust, player-centric solutions for sportsbook operations, on-line/mobile social casino, and Class II mobile on-premise gaming, designed to enhance the patron experience with diverse content, and drive operational efficiency.
The ONGE, operators of seven gaming and hospitality facilities in Oklahoma, is known for providing an intimate, guest-focused gaming, service, and entertainment experience. This collaboration marks a significant step in integrating advanced technology and operational expertise to deliver innovative solutions for the evolving interactive gaming landscape.
SCCG Managed Services (SCCGMS) specializes in turnkey solutions for tribal operators to develop, optimize, and manage sports betting and interactive gaming offerings. For the ONGE, , SCCGMS will assist in sourcing and implementing customized products and services tailored to their operations, enabling patrons to enjoy casino-style games on their mobile devices while within designated areas of the casino properties. This service ensures compliance with regulatory standards while delivering a seamless and convenient gaming experience.
âOur mission is to ensure operators like the Osage Nation Gaming Enterprise can fully harness the potential of their gaming operations,â said Stephen Crystal, Founder and CEO of SCCG Management. âThis partnership is about bringing cutting-edge technology and operational expertise to elevate interactive gaming experiences. We are honored to collaborate with the ONGE, a leader in tribal gaming, to pave the way for enhanced content, responsible gaming, and innovation.â
âOn behalf of Osage Casinos, we are very pleased to announce our engagement of SCCG to assist us with developing these new products and services for our guests,â offered Kimberly Pearson, CEO of Osage Gaming.
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BetMGM Secures Exclusive Online Casino Content Rights to âFamily Feudâ and âThe Price is Rightâ with Fremantle Partnership
BetMGM, a leading iGaming and sports betting operator, announced a new and exclusive online casino rights partnership with Fremantle, a world leader in creating, producing and distributing entertainment content for over 100 years. The multi-year agreement secures the intellectual property rights for iconic game shows âThe Price is Rightâ and âFamily Feudâ for slots, table games, and non-traditional casino games. The partnership establishes the foundation for BetMGM to create customized online casino content around both game show brands.
âThis partnership unlocks various ways for BetMGM and Fremantle to collaborate and expand our brand. âFamily Feudâ and âThe Price is Rightâ are two of the most popular game shows in North America, and we look forward to bringing their fun and excitement to our online casino in various exciting ways,â said Adam Greenblatt, Chief Executive Officer of BetMGM.
During select weeks throughout the upcoming seasons, BetMGM will be featured as a sponsor with exclusive, never-before-seen partnership integrations for âFamily Feudâ and âThe Price is Rightâ. Throughout 2025 BetMGM and Fremantle will reveal additional details on these planned partnership activations.
Suzanne Lopez, COO of Fremantle North America, said: âOur exclusive deal with BetMGM and our premier game show IP represents a significant milestone for us both. This innovative collaboration paves the way for in-game branding across diverse online casino categories, while also providing opportunities for integrated TV sponsorships. Itâs all about enhancing how fans of âThe Price Is Rightâ and âFamily Feudâ connect with the shows in fresh, immersive ways.â
The companyâs award-winning online casino is home to over 3500 titles across North American markets and one of the largest state-by-state exclusive jackpot networks. BetMGMâs jackpot network currently consists of more than 20 game titles including popular games such as MGM Grand Millions, Bison Fury, and LootâEn Khamun and the Dead Sea Scrolls.
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SCCG Management Announces Strategic Partnership with Rival
SCCG Management, the premier global advisory firm in the gaming and sports betting industries, has announced a strategic partnership with Rival, a leader in iGaming software licensing since 2005. This collaboration aims to support Rivalâs efforts in content licensing business development and market expansion across gaming markets worldwide.
Rival has earned its reputation through two decades of innovation and adaptability, delivering exceptional gaming experiences tailored to meet the needs of operators and players alike. With a portfolio of nearly 200 games spanning slots, table games, video poker, and more, Rival combines cutting-edge technology with a player-first approach. Their robust platform, features multilingual support in 34 languages, flexible RTP options, and optimized mobile experiences, making Rival a trusted partner for over 100 respected gaming brands.
Through this partnership, SCCG Management will leverage its extensive expertise in gaming business development, regulatory navigation, and market entry strategies to accelerate Rivalâs growth and help the company expand its global footprint.
Stephen A. Crystal, Founder and CEO of SCCG Management, said: âRivalâs legacy of innovation and reliability is a testament to their leadership in the iGaming space. We are thrilled to partner with a company that aligns so well with SCCGâs mission to drive growth and innovation in the gaming industry. Together, we aim to create opportunities that will elevate the standards of game development and market reach for Rival Powered.â
This partnership underscores SCCG Managementâs ongoing commitment to aligning with industry leaders who share a vision for transformative growth. With a shared dedication to quality, compliance, and player engagement, SCCG and Rival Powered are set to redefine the possibilities for game studios in the iGaming sector.
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