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Latin America

PRAGMATIC PLAY EXPANDS IN LATAM FOLLOWING NEW CONTENT DEAL WITH GANAPLAY

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PRAGMATIC PLAY EXPANDS IN LATAM FOLLOWING NEW CONTENT DEAL WITH GANAPLAY

 

The provider signs a new partnership with GanaPlay in Latam

Pragmatic Play, a leading content supplier to the iGaming industry, has signed a partnership agreement with GanaPlay, further strengthening its position at the fore of Latin American markets.

The new deal will see the delivery of content from three of Pragmatic Play’s most popular product lines among players in the region, with Slots once more taking centre stage. Proven performers like the Big Bass Bonanza™ and John Hunter™ series will debut on GanaPlay’s platform, alongside more recent hits such as Twilight Princess™ and Candy Blitz™.

Live Casino has long been a mainstay of operators in Latin America and the success of contemporary experiences like Vegas Ball Bonanza™, balanced by a strong selection of classic table games, will continue that pattern for visitors to GanaPlay’s site.

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Fans of sports betting will also be catered for with an array of Virtual Sports offering a wide range of betting markets against the backdrop of on-demand sports action, recreated with the most cutting-edge animation across titles like Force 1, football, horse and greyhound racing.

With this latest agreement, Pragmatic Play continues to expand commercially across a region that is a hotbed of activity across its respective casino and sports betting markets.

Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “GanaPlay is a respected name and one of a number of partners that Pragmatic Play has allied itself with to further its growth strategy. It’s another shop window for the region’s favourite casino content and I have no doubt that it will continue to perform as successfully here as everywhere else.”

Andres Clavijo, CEO of GanaPlay, added: “Pragmatic Play games are in high demand from our players, so to be able to supply them now we’ve reached an agreement is a considerable coup for us. Once they roll out, our brand will be significantly stronger and as we maintain our place in a tightly packed and highly competitive market.”

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Latest News

Live88 debuts in Buenos Aires with BetWarrior

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Live88 debuts in Buenos Aires with BetWarrior

 

Live88 has introduced its product offering with BetWarrior in Buenos Aires, following earlier regulatory approval that established it as the sole live casino studio to be licensed in the region.

The content launch sees Live88 Group provide its luxury and authentic casino experiences to players in the Argentinian province, offering effortless and flawless live versions of casino table classics.

All content is streamed locally from Live88’s dedicated studio, which currently has more than 450 dealers and 20 tables, with plans to expand further.

Live88 was the first supplier to be issued a licence to offer live casino by the Provincial Institute of Lottery and Casinos (IPLyC) earlier this year, making it the only legal provider to currently supply the product in Buenos Aires.

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BetWarrior is a leading and established operator in Buenos Aires as well as the wider LatAm region, making it a great partner for Live88 as it sets out to strengthen its foothold in the continent.

Maximiliano Majo, Head of LatAm at Live88 Group, said: “Debuting our content in Buenos Aires is a fantastic achievement for the Group and as the only licensed live casino studio in the market we are extremely proud of our committed team for

accomplishing this milestone.

“BetWarrior is a prominent brand with a wide customer base and this partnership is a great opportunity for us to reach new audiences within Latin America and enhance our commercial growth trajectory. We will continue to further grow our presence in Buenos Aires and Latin America and will look to localise our portfolio to tailor to the specific preferences of players in the region.”

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Compliance Updates

SYNOT Games Enters Peruvian Market

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SYNOT has secured a B2B license from Mincetur – the Peruvian Ministry of Foreign Trade and Tourism – bolstering the supplier’s online casino position in Latin America.

“Peru presents a promising new market and we look forward to launching our popular titles, providing innovative gameplay and immersive entertainment. Our commitment to delivering high-quality gaming experiences will ensure that Peruvian players enjoy the best we have to offer,” Martina Krajci, CCO of SYNOT Games, said.

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Conferences

PRAGMATIC PLAY PREPARES FOR PGS 2024 APPEARANCE IN LIMA

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PRAGMATIC PLAY PREPARES FOR PGS 2024 APPEARANCE IN LIMA

 

Pragmatic Play, a leading content supplier to the iGaming industry, is set to make an appearance at PGS Peru 2024 next month, seeing the provider grow its presence further across Latin America.

Taking place across two days from June 12th-13th, the event sees iGaming professionals gather at the Centro de Exposiciones Jockey in the country’s capital, Lima, for the 22nd edition of the exhibition which will play host to two days of exciting panels, open forums and networking.

The Peru Gaming Show has become one of the most anticipated trade shows in Latin America in recent years, with the 2024 conference forced to expand due to the demand from exhibitors who are in search of growth in the region.

As a sponsor of the event, Pragmatic Play will be highlighting the importance of industry exhibitions and the vital role it plays in them, while showcasing its diverse portfolio on stand 59.

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PGS marks the fifth summit attended by Pragmatic Play in Latin America this year, with “Pragmatic Play Experience”, as the provider continues to make inroads across the continent and impress industry representatives.

Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Pragmatic Play is proud to be a sponsor of PGS 2024 and to play a part in shaping the future of the Latin American iGaming market.

“With the comprehensive multi-product offering already resonating well with players and operators in the region, Pragmatic Play is poised to capitalise on the wealth of opportunities PGS 2024 has to offer.”

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