Fastest Growing Online Casino in America* Is Now Available in Michigan, New Jersey, Pennsylvania and West Virginia Via Desktop and Standalone App

Today, Fanatics Betting and Gaming announced the launch of Fanatics Casino on iOS and Android in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Casino is also launching a web version today in West Virginia with Michigan, New Jersey and Pennsylvania coming soon.

To celebrate the launch of the fastest growing online casino in America, all Fanatics Casino customers can enter a sweepstakes for a chance to win a share of $2 million in FanCash**. Fanatics Casino customers can wager $10 on their favorite casino games for an entry into the sweepstakes. Every Thursday in May and June, Fanatics will draw winners and drop a share of $250,000 in FanCash into their accounts. Each week, one winner will take home the top prize of $25,000 in FanCash.

Players are invited to dive into a world of thrills as Fanatics Casino brings the casino floor directly to a customer’s fingertips, whether on-the-go or in front of a computer. Players can explore a wide array of classic and modern casino games, including slots, blackjack, roulette, progressive jackpots and video poker. Each game is crafted to deliver authentic casino action, ensuring endless entertainment.

Fanatics Casino offers a comprehensive and engaging gaming experience with the following features:

• Offer: We are giving first time players 500 free spins for Cash Eruption over 10 days when you wager $10.***
• Unlock the world of FanCash: When you play with Fanatics Casino, players can earn FanCash on every spin, hand or roll, win or lose. Flip your FanCash into Casino Credit, Bonus Bets, exclusive apparel and so much more.****
• Daily Free Spin: Play the exclusive Fanatics Casino Spin to Win game every day for a chance to win Casino Credit, Free Spins, merch and more.*****
• Live Dealer Action: Engage with professional dealers in real-time through our live casino feature. Experience the excitement of live blackjack, roulette and baccarat, all from the comfort of your home.
• 24/7 Support: A dedicated customer support team is available around the clock to assist with any inquiries or issues, ensuring a smooth and enjoyable gaming experience.

In an effort to deliver a world class gaming experience, Fanatics Casino has curated a portfolio of games from its in-house development team, as well as the most popular game developers in the world including:

• Fanatics Game Studios: Fanatics Casino will feature exclusive content developed in-house by Fanatics Game Studios including the popular Fanatics Fire Roulette, Fanatics Blackjack and Fanatics Multi-hand Blackjack games.
• Light & Wonder: Light & Wonder will supply Fanatics Casino with top-performing first-party titles including 88 FORTUNES™, JIN JI BAO™ ENDLESS TREASURES™, DANCING DRUMS EXPLOSION™ and ULTIMATE FIRE LINK™ CHINA STREET™. Additionally, through the Light & Wonder content marketplace, Fanatics Casino gains access to premium titles from a wide range of top studios, offering an unrivaled entertainment experience for players.
• IGT PlayDigital™: Fanatics Casino players can enjoy a range of highly engaging IGT PlayDigital games including many of the classic titles that iGaming players love including Cash Eruption™, Fortune Coin™, Mystery of the Lamp™, Double Top Dollar™ and Cleopatra™, as well as proprietary table games and video poker content.
• Evolved Live Casino Games: Fanatics Casino has partnered with Evolution to provide customers with world-leading live casino games including Blackjack, Roulette, Craps, Baccarat and Poker variants. In addition, Evolution will provide Fanatics Casino with an exciting lineup of online slots, the award-winning Lightning Roulette, and many more.
• White Hat Studios: Known for bringing branded entertainment to life, White Hat Studios will offer Fanatics Casino customers access to popular slots, including the hit titles Goonies Hey You Guys™ and Ted Cashlock™. Fanatics Casino will also house a curated selection of White Hat Studios’ dedicated table games and popular slots including Almighty Buffalo™ Megaways™.
• All the Way with Wazdan: Players in NJ, PA and MI only can enjoy Wazdan’s most iconic titles, 9 Coins™ Grand Gold Edition, Hot Slot™: 777 Crown, and Magic Spins™.

Fanatics Betting and Gaming is committed to responsible gaming. Fanatics Casino encourages customers to Play with A Plan using in-app tools that allow customers to set time, deposit and wager limits. Fanatics Betting and Gaming has also partnered with Birches Health to provide additional support services intended for customers with issues managing their play.

For exciting casino content please follow the Fanatics Casino social channels on X @FanaticsCasino and on Instagram @FanaticsCasino.

Digital Footprints, a leading full-service iGaming marketing agency, is proud to announce its shortlisting in three major categories at the upcoming EGR B2B Awards 2025. The agency has been recognised for excellence in the following categories:

• Marketing Services Supplier
  
• Corporate Services Supplier
  
• Best Customer Service

The EGR B2B Awards are widely regarded as the benchmark for performance and innovation within the online gaming industry, celebrating the very best service providers across all verticals.

“This recognition from EGR reflects the dedication, creativity, and expertise of our team,” said Sharon McFarlane, Managing Director at Digital Footprints. “Being shortlisted across three highly competitive categories not only validates the results we’ve achieved for our clients, but also showcases our commitment to exceptional service and forward-thinking strategy in the iGaming space.”

A Testament to Innovation and Service Excellence

Digital Footprints has consistently delivered high-impact marketing solutions to some of the industry’s most recognisable brands, combining data-driven strategies with creative execution to drive measurable results. The agency’s inclusion in the Marketing Services Supplier category underlines its reputation for cutting-edge campaign management, performance marketing, and brand development tailored specifically to iGaming audiences.

The Corporate Services Supplier nomination recognises Digital Footprints’ ability to deliver robust support solutions that help clients scale sustainably and compliantly in an increasingly regulated environment.

Meanwhile, the Best Customer Service shortlist position reflects the agency’s people-first approach and relentless focus on providing transparent, responsive, and personalised support to every partner.

Looking Ahead

Winners of the EGR B2B Awards 2025 will be announced at the official awards ceremony on 2nd July, where industry leaders will gather to celebrate innovation and service excellence across the iGaming ecosystem.

Digital Footprints is honoured to stand alongside the industry’s top performers and remains committed to pushing the boundaries of what’s possible in iGaming marketing.

Media Contact:
Sharon McFarlane
Managing Director
Digital Footprints
 sharon@digital-footprints.co.uk
+44 7885 910 472
 www.digital-footprints.co.uk

The Brazilian sports betting brand doubles down on its national presence with a humorous new campaign spotlighting customer benefits, responsible gaming, and celebrity appeal.

One of Brazil’s rising names in the online betting industry, LuckBet, has launched a new nationwide advertising campaign featuring acclaimed actor and motorsport enthusiast Caio Castro. The commercial, which blends humor with strategic brand messaging, is now airing on Globoplay and will debut on Sportv.

The witty commercial stars Caio Castro in a creative split-role talk show, where he plays both the host and the guest. While only one version of him gets to talk (the host, of course), the dialogue cleverly introduces LuckBet’s key strengths—focusing on entertainment, trust, and unique player benefits.

“Caio Castro communicates our message with natural charisma and humor, while staying aligned with our brand’s core values: entertainment, simplicity, and responsibility,” said Ivan Dutra, CEO of LuckBet. “This new commercial is fast-paced, engaging, and truly represents who we are as a company.”

LuckBet: A Responsible and Player-First Betting Platform

As the only betting operator from Mato Grosso officially listed by Brazil’s Ministry of Finance, LuckBet offers a wide range of player-centric features. These include:

• Unlimited withdrawals

• 24/7 humanized customer support

• Weekly cashback on losses

LuckBet’s informal, street-smart communication style—rich in slang and expressions familiar to younger audiences—helps it stand out in Brazil’s crowded iGaming market. This distinctive approach is designed to foster a more authentic connection with bettors across all touchpoints.

Celebrity-Driven Brand With Social Impact

Since its founding in 2021, LuckBet, headquartered in Cuiabá, Mato Grosso, has rapidly grown its reputation through high-profile partnerships and sponsorships, including support for Cuiabá EC football club. Alongside Caio Castro, the brand also works with rapper PKFreestyle and sports journalist Isa Pagliari to broaden its appeal.

Importantly, LuckBet is a strong advocate for Responsible Gaming, offering tools such as self-exclusion, reality checks, and integrations with international support organizations like Gambling Therapy and GambleAware. The company adheres strictly to Brazil’s 2025 gambling regulations, operating transparently under newly defined federal guidelines.

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