Collaboration expands offerings for customers by leveraging official NBA optical tracking data
BetMGM, a leading sports betting and iGaming operator, today announced the signing of a new deal with Sportradar for access to products and services to be powered by official NBA optical tracking data.
For the first time, Sportradar will provide BetMGM access to next-generation products and services that leverage NBA optical tracking data, which is provided exclusively by Sportradar through its partnership with the NBA. This will enable BetMGM to grow its prop markets and same-game parlay portfolio, as well as its in-play betting markets.
“Sportradar’s league data has enabled BetMGM to enhance our product offerings since we first partnered with them in 2018,” said BetMGM Chief Product Officer Jarrod Schwarz. “We expect the upcoming NBA season to be outstanding and look forward to leveraging this data for years to come.”
Eduard Blonk, Chief Commercial Officer at Sportradar, said, “We’re pleased our value-add products and services will unlock the potential of NBA optical tracking data for BetMGM, while supporting the return-on-investment of our partnership with the NBA.”
