partnerships
Resorts Digital Gaming Partners with Enteractive to Boost Player Conversion and Reactivation in US Markets
Enteractive, the industry leader in player reactivation and retention for the sports betting and iGaming sector, has formed a new alliance with leading United States (US) operator Resorts Digital Gaming, to run campaigns in licensed US jurisdictions such as New Jersey.
The partnership will see Enteractive implementing its award-winning campaigns for the Resorts and Mohegan Sun brands in New Jersey with a focus on the activation of registered non-funded player accounts (RNFs) to reduce registration churn as well as reactivation campaigns to bring back lapsed players.
Leveraging Enteractiveâs cutting-edge (Re)Activation Cloud platform, Resorts Digital Gaming will work with Enteractiveâs expert agents, who will engage with players via one-on-one conversations by phone. This tried and tested approach complements Resorts Digital Gaming’s existing CRM activities and is a proven way to convert more deposits from RNFs while also implementing responsible gambling best practices.
âOur team is extremely excited about collaborating with Enteractive and its innovative player engagement strategies,â the Chief Executive Officer for Resorts World Digital, Ed Andrewes, said. âThis partnership will set us apart from our competitors and show our players that we value the experience they have with Resorts Digital Gaming. Weâre excited to see the positive outcomes of this joint effort.â
âOur primary goal is to facilitate direct communication between iGaming companies and their players using genuine one-on-one interactions,â the Chief Business Development Officer for Enteractive, Andrew Foster, said. âWith the aid of our highly skilled team of local US call agents, we are certain that Resorts Digital Gaming can increase its results in player conversions and reactivations.â
Enteractive’s native-speaking call agents support iGaming brands across every time zone. In 2022, Enteractive engaged with over 6.5 million players, generating over âŹ51 million for global operators.
âBrands that wish to improve their players’ experience and boost financial gains at the same time will find Enteractive’s sustainable, personalized approach the secret sauce theyâve been looking for,â Foster said.
BetMGM, a leading sports betting and iGaming operator, announced an extension of its partnership with the Vegas Golden Knights through the 2026-27 season. As part of the agreement, BetMGM will continue as an Official Betting Partner of the Vegas Golden Knights with prominent signage on the Knight Tron and throughout T-Mobile Arena as well as co-branded content and exclusive promotions. The partnership also features multiple fan engagement opportunities including watch parties and Toshiba Plaza activations.
âBetMGM is proud to continue our partnership with the Vegas Golden Knights, giving us the opportunity to create memorable moments alongside one of the worldâs most passionate hockey fan bases. Las Vegas is BetMGMâs hometown and an integral part of our DNA, so the Golden Knights are a natural fit for our brand.â – Matt Prevost – BetMGM, Chief Revenue Officer.
Throughout the season, BetMGM will host watch parties featuring team mascots at various MGM Resorts destinations. The operator also will plan activations in Toshiba Plaza during select Golden Knights home games where fans can begin the BetMGM mobile app registration process for the chance to win prizes.
âBetMGM is a long-standing partner with the Golden Knights and a brand synonymous with this great city,â said Vegas Golden Knights President and CEO Kerry Bubolz. âWe look forward to continue working together on events and activations that we know entertain our fans.â
Lance Evans, SVP Sports and Sponsorships, MGM Resorts, said, âThe Vegas Golden Knights play a core role in the Las Vegas sports and entertainment experience and itâs a privilege to welcome both local and visiting fans to our properties before, during and after games. Together with BetMGM, we look forward to co-hosting events that will allow guests to engage with their favorite teams in new and exciting ways.â
BetMGM users can take advantage of the robust offering of prop markets for Golden Knights games this season, frequent in-app odds boosts and the interactive same game parlay betting feature. New BetMGM customers who download the BetMGM app and verify at one of BetMGMâs nine retail sportsbooks within walking distance of T-Mobile Arena will receive a first bet offer of up to $250 paid back in bonus bets if their first bet loses (offer only available in Nevada; bonus bets are non-withdrawable and expire in seven days.) Through the recently launched single account and wallet app upgrade, BetMGM users who sign up in Nevada and reside in other BetMGM U.S. mobile markets can continue to wager upon returning home.
Evolution, the industry-leading B2B solution provider for casino operators, announced a three-year extension of their US agreement with FanDuel Casino. The renewal strengthens the strategic partnership between the two companies, reaffirming Evolution as FanDuelâs sole provider of core live dealer casino games.
Under the terms of the extension, FanDuel players will continue to have access to Evolution and Ezugiâs full portfolio of industry-leading live casino games, along with top-performing slots from NetEnt, Red Tiger, Big Time Gaming, and Nolimit City. This marks the second extension of the original partnership, which began in 2020 when Evolutionâs live dealer games were integrated into FanDuelâs Casino platform.
Jacob Claesson, Chief Executive Officer of Evolution North America, said: âWe are thrilled to extend our successful partnership with FanDuel, providing players with the very best in online casino entertainment. FanDuelâs trust in Evolution highlights our shared commitment to growing the live casino market and creating a truly immersive experience for players across North America.â
âFanDuel Casino is the leading Casino operator in the U.S., offering the largest selection of exclusive live casino tables in the market. Expanding our partnership with Evolution for Live Casino and RNG games enables us to consistently provide a top-tier experience to our customers. We look forward to our continued growth in the Live Casino sector,â said Asaf Noifeld, Managing Director of FanDuel Casino.
partnerships
Tin Lizzie Gaming Resort Partners with Quick Custom Intelligence for Next-Level Gaming Experience
Tin Lizzie Gaming Resort and Quick Custom Intelligence (QCI) are thrilled to announce an exciting new partnership, bringing cutting-edge data technology to enhance the guest experience and streamline casino operations at South Dakotaâs premier gaming destination. As Tin Lizzie embraces this innovative platform, guests can look forward to more personalized experiences and improved service, making their visit even more memorable.
By partnering with QCIâs advanced analytics platform, Tin Lizzie will enhance its understanding of guest preferences and elevate the overall guest experience at the resort. This collaboration sets a new benchmark in gaming hospitality, highlighting Tin Lizzieâs commitment to innovation and providing exceptional service and personalized experiences for all our guests. Whether itâs remembering a guestâs favorite game, offering tailored dining recommendations, or providing exclusive event invitations, Tin Lizzie is dedicated to making every visit unique and memorable.
âPartnering with QCI allows us to harness the latest technology to serve our guests better,â said Brent Pritchett, General Manager of Tin Lizzie Gaming Resort. âThe QCI platform is a powerful tool for our team, particularly in host and slot operations, helping us create seamless, engaging experiences for our visitors. This partnership strengthens our commitment to innovation and sets us apart in Deadwoodâs gaming scene.â
Dr. Ralph Thomas, CEO of QCI, echoed this enthusiasm: âWeâre proud to work with Tin Lizzie, a team that shares our vision for innovation and guest-centered service. This collaboration will set new standards in gaming hospitality for South Dakota and beyond, redefining whatâs possible in the industry.â
With Tin Lizzie Gaming Resort and QCI at the forefront of this transformation, guests can expect a truly unique gaming experience with every visit.
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