partnerships
Resorts Digital Gaming Partners with Enteractive to Boost Player Conversion and Reactivation in US Markets

Enteractive, the industry leader in player reactivation and retention for the sports betting and iGaming sector, has formed a new alliance with leading United States (US) operator Resorts Digital Gaming, to run campaigns in licensed US jurisdictions such as New Jersey.
The partnership will see Enteractive implementing its award-winning campaigns for the Resorts and Mohegan Sun brands in New Jersey with a focus on the activation of registered non-funded player accounts (RNFs) to reduce registration churn as well as reactivation campaigns to bring back lapsed players.
Leveraging Enteractiveâs cutting-edge (Re)Activation Cloud platform, Resorts Digital Gaming will work with Enteractiveâs expert agents, who will engage with players via one-on-one conversations by phone. This tried and tested approach complements Resorts Digital Gaming’s existing CRM activities and is a proven way to convert more deposits from RNFs while also implementing responsible gambling best practices.
âOur team is extremely excited about collaborating with Enteractive and its innovative player engagement strategies,â the Chief Executive Officer for Resorts World Digital, Ed Andrewes, said. âThis partnership will set us apart from our competitors and show our players that we value the experience they have with Resorts Digital Gaming. Weâre excited to see the positive outcomes of this joint effort.â
âOur primary goal is to facilitate direct communication between iGaming companies and their players using genuine one-on-one interactions,â the Chief Business Development Officer for Enteractive, Andrew Foster, said. âWith the aid of our highly skilled team of local US call agents, we are certain that Resorts Digital Gaming can increase its results in player conversions and reactivations.â
Enteractive’s native-speaking call agents support iGaming brands across every time zone. In 2022, Enteractive engaged with over 6.5 million players, generating over âŹ51 million for global operators.
âBrands that wish to improve their players’ experience and boost financial gains at the same time will find Enteractive’s sustainable, personalized approach the secret sauce theyâve been looking for,â Foster said.
Canada
NetGaming Goes Live in Ontario with Rush Street Interactive via BetRivers Platform

NetGaming, a fast-growing online casino content supplier, is proud to announce its launch in Ontario with Rush Street Interactive, Inc., a leading online casino and sports betting company in the United States, Canada and Latin America. This strategic collaboration marks a significant milestone for NetGaming as it continues to expand its footprint across regulated North American markets.
As part of the launch, Ontario players on BetRivers can now enjoy a diverse portfolio of NetGaming titles, known for their high-quality graphics, immersive gameplay, and unique themes. Standout games such as Zeus’s Thunderbolt, Bison Gold, and Fireball Inferno are among the first to go live, with additional titles set to follow soon.
This partnership is just the beginning. NetGaming plans to extend its collaboration with Rush Street Interactive into Michigan, New Jersey, Pennsylvania, Delaware, and Mexico over the coming months.
Pallavi Deshmukh, CEO of NetGaming, commented: âWe are thrilled to go live with Rush Street Interactive, a powerhouse operator with a strong presence and loyal player base. This launch marks a significant milestone in our
North American expansion strategy and underscores our commitment to delivering exceptional gaming experiences tailored to local player preferences across the region.â
Richard Schwartz, CEO of Rush Street Interactive, commented: âWe are pleased to partner with NetGaming to bring innovative, premium games to our players in Ontario. This collaboration aligns with our strategy to offer world-class
entertainment through engaging, action-packed online casino games. We look forward to expanding this partnership into additional regulated markets in the months ahead.â
This strategic partnership highlights both companies’ dedication to providing high- quality, innovative, and responsible entertainment to players in regulated markets.
Latest News
SCCG Announces Strategic Partnership with Applift

SCCG Management has announced a strategic partnership with Applift, the worldâs top performance App Store Optimization (ASO) agency. This partnership will introduce Appliftâs proprietary ASO technology and advanced growth strategies to gaming companies worldwide, leveraging SCCGâs unmatched distribution capabilities and expansive gaming ecosystem of 120+ client partners.
Applift has earned a reputation as the gold standard in app growth by delivering data-driven ASO strategies powered by proprietary AI tools and the most comprehensive keyword intelligence system in the industry. Their work drives top keyword rankings, scalable user acquisition, and real business impact â increasing FTDs, improving retention, and maximizing LTV for some of the worldâs most successful gaming, finance, utility, and AI apps.
Through this partnership, SCCG will activate its global network â with offices in every major gaming market across North America, LATAM, Europe, Africa, and Asia â to bring Appliftâs breakthrough ASO technology to gambling companies seeking to scale user acquisition, boost visibility, and outperform the competition in app stores.
âAt SCCG, we identify and scale the technologies that shape the future of gambling,â said Stephen Crystal, Founder and CEO of SCCG Management.
âAppliftâs ASO platform is a game-changer. Our partnership gives gaming companies a proven solution to turn mobile visibility into performance at scale â and our global presence ensures the right operators and platforms benefit from this innovation.â
âAt Applift, weâve helped top gaming apps dominate the app stores, turning visibility into performance and installs into high-value users â all through our unmatched ASO technology and data-driven approach. Partnering with SCCG is a natural step forward. Their strategic footprint in the gaming world perfectly complements our ability to scale app growth at the highest level. Together, weâre not just optimizing â weâre redefining how gaming brands win in the app stores. I couldnât be more confident in what weâll achieve,â said Bar Nakash, CEO of Applift.
Latest News
SYNOT Games enters the Argentinian iGaming market with Betsson as a trusted partner

SYNOT Games, a leading developer of cutting-edge casino games and solutions, has officially entered the Argentinian iGaming market through a strategic partnership with Betsson, one of the most established and globally recognized operators in the industry.Â
This collaboration marks SYNOT Gamesâ debut in Argentina and signals a significant step in the companyâs ongoing expansion across Latin America. By joining forces with Betsson, SYNOT Games reinforces its commitment to working exclusively with trusted partners in regulated markets.
âEntering Argentina with a partner like Betsson is a proud moment for us,â said Martina KrajÄĂ, Chief Commercial Officer at SYNOT Games.
âLatin America is a rapidly growing region in the iGaming space, and Argentina stands out for its dynamism and regulatory maturity. Weâre excited to offer our premium portfolio to a new audience and deepen our footprint in LatAm.â
Sarah Micallef, Head of Global Gaming Operations at Betsson Group, also expressed enthusiasm: âWe are pleased to welcome SYNOT Games to our portfolio in Argentina. Our focus has always been to offer our players top-tier content in every market we operate. SYNOTâs games meet our high standards for quality and entertainment, and we are confident they will resonate well with our Argentinian audience.â
Argentinaâs online gambling sector has experienced significant growth in recent years, particularly following the 2021 regulatory shift that enabled provinces to license operators independently. Buenos Aires, both the city and the province, has become a focal point for major international brands, offering a regulated and competitive market environment that is ideal for industry expansion.
The deal strengthens SYNOT Gamesâ positioning in Latin America, aligning with the companyâs strategic roadmap of sustainable growth and responsible gaming in fully licensed jurisdictions. With an existing presence in Brazil and Colombia, this move into Argentina further consolidates SYNOT Gamesâ commitment to expanding across the most dynamic and regulated iGaming markets in the region.
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