partnerships
Resorts Digital Gaming Partners with Enteractive to Boost Player Conversion and Reactivation in US Markets
Enteractive, the industry leader in player reactivation and retention for the sports betting and iGaming sector, has formed a new alliance with leading United States (US) operator Resorts Digital Gaming, to run campaigns in licensed US jurisdictions such as New Jersey.
The partnership will see Enteractive implementing its award-winning campaigns for the Resorts and Mohegan Sun brands in New Jersey with a focus on the activation of registered non-funded player accounts (RNFs) to reduce registration churn as well as reactivation campaigns to bring back lapsed players.
Leveraging Enteractiveâs cutting-edge (Re)Activation Cloud platform, Resorts Digital Gaming will work with Enteractiveâs expert agents, who will engage with players via one-on-one conversations by phone. This tried and tested approach complements Resorts Digital Gaming’s existing CRM activities and is a proven way to convert more deposits from RNFs while also implementing responsible gambling best practices.
âOur team is extremely excited about collaborating with Enteractive and its innovative player engagement strategies,â the Chief Executive Officer for Resorts World Digital, Ed Andrewes, said. âThis partnership will set us apart from our competitors and show our players that we value the experience they have with Resorts Digital Gaming. Weâre excited to see the positive outcomes of this joint effort.â
âOur primary goal is to facilitate direct communication between iGaming companies and their players using genuine one-on-one interactions,â the Chief Business Development Officer for Enteractive, Andrew Foster, said. âWith the aid of our highly skilled team of local US call agents, we are certain that Resorts Digital Gaming can increase its results in player conversions and reactivations.â
Enteractive’s native-speaking call agents support iGaming brands across every time zone. In 2022, Enteractive engaged with over 6.5 million players, generating over âŹ51 million for global operators.
âBrands that wish to improve their players’ experience and boost financial gains at the same time will find Enteractive’s sustainable, personalized approach the secret sauce theyâve been looking for,â Foster said.
partnerships
NetGaming Signs iGaming Partnership with Caesars Entertainment
NetGaming, a rapidly growing online casino content provider, today announced an iGaming partnership with Caesars Entertainment that will bring NetGamingâs portfolio of unique game content to Caesarsâ online casino platforms, enhancing the entertainment experience for its players. Through this partnership, Caesars will integrate a wide range of NetGamingâs high-performing titles onto its iGaming platforms, including popular games such as Wicked Wins â Fortune Pick, Zeusâs Thunderbolt 5000, and American Wonder Reels.
The partnership underscores both companiesâ commitment to delivering premium, engaging content to players in North America.
âWe are thrilled to partner with Caesars, one of the most respected and prestigious brands in the gaming industry,â said Pallavi Deshmukh, CEO of NetGaming. âThis agreement represents a significant milestone for NetGaming, as it allows us to reach a broader audience and showcase our great games that stand out for their innovation, quality, and player engagement.â
âNetGaming offers an impressive variety of titles that we believe will resonate well with our players,â said Matt Sunderland, Senior Vice President, and Chief iGaming Officer at Caesars Digital. âWeâre committed to putting our players first and integrations like these add to our ambitions of offering them an elevated online casino experience they canât find anywhere else.â
Caesarsâ integration of NetGamingâs distinctive gaming titles, will provide its players with an even more diverse and immersive gaming experience across its iGaming platforms. The collaboration between NetGaming and Caesars is expected to go live in H2 2025, with additional game releases planned for the future.
Latest News
ODDSworks and RAW iGaming Sign North American Distribution Deal
ODDSworks has announced that an agreement has been finalized to bring RAW iGamingâs most popular casino-proven games to ODDSworksâ customers via the BETguard Remote Game Server in North America.
With four other games from RAW iGaming, ODDSworks will showcase Joker & The Thief, the North American debut of RAWâs patent-pending âSuperSliceâ technology. RAW is building a library around this exciting game mechanic along with other high-performing patent-pending mechanics such as SuperSymbols and SuperTracks.
Tom Wood, CEO of RAW iGaming, said: âOur collaboration with ODDSworks is an important milestone for RAW iGaming, as it creates a gateway to the North American market for our unique, innovative games. We are very excited to deliver our games to ODDSworksâ customers and their players.â
RAW develops innovative, easy-to-understand and boundary-pushing games. RAWâs games will soon be launched in New Jersey, Pennsylvania, Michigan, West Virginia, Connecticut, and Mexico.
ODDSworks CEO Shridar Joshi said: âThere is a tremendous amount of potential in the market waiting to be capitalized on, and we expect to partner with other amazing companies like RAW iGaming moving into the future. ODDSworks is well-positioned to be the go-to place for special, unique online games.â
The ODDSworks game library consists of a versatile range of proprietary and third-party titles, each featuring a unique and engaging theme enhanced with stellar graphics, sounds, and features.
Many of these games have already had successful runs in US land-based and European online markets.
Latest News
Fanatics Announces Multi-year Partnership with Chicago Blackhawks Star Connor Bedard
Fanatics announced an exclusive, multi-year partnership with Chicago Blackhawks star Connor Bedard, who becomes the newest addition to Fanaticsâ roster of athletes housed under the organizationâs memorabilia and collectibles division, Fanatics Authentic.
Under the new deal, Fanatics is now the sole distributor of Bedardâs highly sought-after officially licensed memorabilia and collectibles including authentic jerseys, pucks, sticks, helmets, gloves and photos, as well as a unique assortment of game-used equipment from games with the Blackhawks, All-Star Games and other competitions.
âIâm very excited to be working with Fanatics and join their amazing team of athletes across all sports. Getting to know their group and learn about all the work they put into creating really special memorabilia for fans has been awesome. As the season gets underway, Iâm looking forward to sharing what we are releasing together,â said Bedard.
Widely regarded as hockeyâs next canât-miss prospect, Bedard was selected first overall in the 2023 NHL Draft following an illustrious career in the Western Hockey League in which he recorded 143 points in just 57 games during his final season with the Regina Pats. During the 2023-24 NHL season, his first professionally with the Blackhawks, Bedard led all first-year players in goals (22) and points (61) on his way to winning the Calder Memorial Trophy awarded to the leagueâs top rookie.
âConnor Bedard is one of the NHLâs emerging superstars and Fanatics is thrilled to welcome him to our team. After a stellar rookie season, he has quickly become a fan favorite, and we look forward to providing hockey fans everywhere with unprecedented access to a premier assortment of his autographs, collectibles and game-worn products,â said Fanatics executive vice president Victor Shaffer.
Bedard joins a star-studded roster of athletes across all sports to have exclusive memorabilia partnerships with Fanatics Authentic including Tom Brady, Auston Matthews, Alex Ovechkin, Aaron Judge, Bryce Harper, Sabrina Ionescu, Harry Kane and Victor Wembanyama.
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