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partnerships

Resorts Digital Gaming Partners with Enteractive to Boost Player Conversion and Reactivation in US Markets

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Enteractive, the industry leader in player reactivation and retention for the sports betting and iGaming sector, has formed a new alliance with leading United States (US) operator Resorts Digital Gaming, to run campaigns in licensed US jurisdictions such as New Jersey.

The partnership will see Enteractive implementing its award-winning campaigns for the Resorts and Mohegan Sun brands in New Jersey with a focus on the activation of registered non-funded player accounts (RNFs) to reduce registration churn as well as reactivation campaigns to bring back lapsed players.

Leveraging Enteractive’s cutting-edge (Re)Activation Cloud platform, Resorts Digital Gaming will work with Enteractive’s expert agents, who will engage with players via one-on-one conversations by phone. This tried and tested approach complements Resorts Digital Gaming’s existing CRM activities and is a proven way to convert more deposits from RNFs while also implementing responsible gambling best practices.

“Our team is extremely excited about collaborating with Enteractive and its innovative player engagement strategies,” the Chief Executive Officer for Resorts World Digital, Ed Andrewes, said. “This partnership will set us apart from our competitors and show our players that we value the experience they have with Resorts Digital Gaming. We’re excited to see the positive outcomes of this joint effort.”

“Our primary goal is to facilitate direct communication between iGaming companies and their players using genuine one-on-one interactions,” the Chief Business Development Officer for Enteractive, Andrew Foster, said. “With the aid of our highly skilled team of local US call agents, we are certain that Resorts Digital Gaming can increase its results in player conversions and reactivations.”

Enteractive’s native-speaking call agents support iGaming brands across every time zone. In 2022, Enteractive engaged with over 6.5 million players, generating over €51 million for global operators.

“Brands that wish to improve their players’ experience and boost financial gains at the same time will find Enteractive’s sustainable, personalized approach the secret sauce they’ve been looking for,” Foster said.

eSports

Zenni Optical Announces Partnership with ESL FACEIT Group (EFG)

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Zenni Optical, the world’s leading online eyewear retailer, announced a partnership with ESL FACEIT Group (EFG), the leading esports and video game entertainment company. Designed to integrate eye health education with innovative eyewear solutions for the esports community, the partnership will officially launch at DreamHack festival in Dallas, taking place from May 31 to June 2.

This collaboration will showcase a co-branded collection of lifestyle and competitive eyewear and accessories, highlighting Zenni Optical’s commitment to promoting overall eye health, particularly in addressing issues like eye fatigue and strain. Additionally, the initiative will incorporate essential eye health education across various DreamHack Festivals, in alignment with EFG’s broader mission to foster inclusive gaming worlds and engaged, supported communities.

“DreamHack and ESL represent some of the most community-centric and prestigious competitive events in the world. In their own unique ways, they embody esports for everyone. By partnering with these incredible brands across the gaming and esports spaces, we aim to create engaging experiences that combine eye-health education with innovative eyewear solutions for players and fans at all levels,” said Robb Chiarini, Head of Gaming, Sports, & Events at Zenni Optical.

“We are thrilled to partner with Zenni Optical as the Official Eyewear Partner of DreamHack and ESL. The genuine passion that Zenni has for the esports industry is a refreshing sight to see, and a major driving factor for the decision behind our partnership. Zenni’s ongoing commitment to provide eyewear for everyone mirrors our own drive to create worlds beyond gameplay for gamers everywhere,” Craig Levine, Co-CEO at EFG, said.

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Latest News

Circa Sports Launches Mobile App in Kentucky

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Circa Sports has expanded its operations into Kentucky with the launch of its popular mobile betting app. Debuting via a licensing agreement with ECL Corbin LLC at its Cumberland Run harness track, the brand will take the highest betting limits in the industry along with offering tight money line splits, transparent odds, exceptional customer service, and more.

Marking the fifth state for Circa Sports, the app is now available for download through partnership with the Cumberland Run property in Corbin, Kentucky. The Circa Sports Kentucky app can be downloaded and funded remotely from anywhere. Bettors will have access to transparent and fair limits, made possible with a business model of providing betting lines and odds that are more favorable for the customer.

“We are thrilled to launch Circa Sports in the great state of Kentucky. We’ve always had our sights set here as we know it is a major hub for college sports, horse racing and more. We are looking forward to providing Kentucky bettors with some of the best odds and expertise out there,” Derek Stevens, CEO of Circa Sports, said.

The Circa Sports Kentucky app was designed by players, for players. Available to patrons ages 18 and over, highlights include high betting limits, tight money line splits, transparent odds, exceptional customer service, option to browse the complete menu and live odds from anywhere at any time, and aggressive, higher-than-most betting limits for everyone – even winners.

The Circa app also includes future bets in parlays, two-sided Yes/No future betting, remote registration that can be done from anywhere on a mobile device and deposits and withdrawals that can be done through the app from anywhere.

Marc Falcone, co-owner of the ECL Corbin LLC properties, said: “We’re delighted to welcome Circa Sports to the Commonwealth as a sports-betting partner. They allow us to offer another amenity to complement our existing gaming.”

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Canada

Play’n GO announces partnership with Canadian operator Loto-Québec

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Play’n GO announces partnership with Canadian operator Loto-Québec

 

Play’n GO, the world’s leading casino entertainment provider, has today announced a partnership with Canadian operator Loto-Québec, launching the Swedish gaming giant’s games into another Canadian province.

Already active in another Canadian province , this partnership sees Play’n GO’s content available in the province of Québec exclusively with Loto-Québec, a state-owned corporation, where online players now have access to titles such as Tome of Madness. 

Magnus Olsson, Chief Commercial Officer, Play’n GO said: “At Play’n GO, we have always been clear in our vision to be active in every regulated market in the world, and this partnership with Loto-Québec is the next step on that journey.

“Our past success in Canada gives us confidence that players in Québec will enjoy the best Play’n GO content, and we look forward to many years of success with Loto-Québec in the province.”

Stéphane Martel, Head of Product and Innovation at Loto-Québec added: “As the sole iGaming operator in Québec, we pride ourselves on offering titles that truly add value to our platform, lotoquebec.com. We are happy to bring Play’n GO games to our players.”

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