The National Football League and WePlay Studios are teaming up to launch NFL Offsides, a first-of-its-kind weekly game show where NFL players, Legends, and well-known gaming creators compete in high-energy, video game-inspired challenges. Packed with larger-than-life personalities in a first-of-a-kind format, this is where content meets the gridiron in the most unexpected ways. NFL Offsides will debut on April 15, 2025, at 7 p.m. ET / 4 p.m. PT and stream live on Tuesdays during the 2025 offseason on the NFL’s official YouTube channel, with co-streams on featured creators’ channels. 

The series will be hosted by Cameron Dicker, nicknamed “Dicker the Kicker,” the Los Angeles Chargers Placekicker and the first NFL player born in Hong Kong, and popular streamer, Ovilee May. She is known for her prominent hosting for esports teams, major game publishers, and professional sports league productions. The premiere will feature NFL player, Daiyan Henley of the Los Angeles Chargers and Todd Gurley, NFL Legend and 2017 NFL Offensive Player of the Year, teaming up with top gaming creators Xaryu and Pikaboo for an exciting episode inspired by classic “Brawl” games.

“NFL Offsides promises to deliver a dynamic mix of sports and gaming content that will strengthen our connection to Gen-Z fan communities,” said Ed Kiang, vice president of video gaming at the NFL. “We’re excited to partner with WePlay Studios to bring this game show to life with NFL players and Legends alongside top gaming creators.”

Each episode of NFL Offsides will be divided into three segments, with unique opportunities for viewers to engage with the talent throughout the show: 

• Physical Challenge: A real-life recreation of video game-inspired sets and challenges that will test participants’ physical and strategic skills.
• Mystery Segment: An unpredictable twist where participants could face puzzles, quizzes, or surprise challenges led by the production team or their community in chat.
• Gaming Showdown: The ultimate test of reflexes and teamwork as participants go head-to-head in a leading video game title, pushing their competitive skills to the limit.

The show will be produced by WePlay Studios, a content production team specializing in creating entertainment shows and gaming formats worldwide.  

“Sports and video games are united by passion. Inspired by iconic ‘90s game shows, we wanted to bring that nostalgic energy into a fresh format for today’s generation,” said Maksym Bilonogov, chief visionary officer and executive producer at WePlay Studios. “After a decade of refining audience engagement, we’re applying that expertise to NFL Offsides. Partnering with the biggest sports league in America, the NFL is an incredible opportunity.” 

Future episodes will feature NFL players, Legends, and top gaming creators, including Terrell Owens, Jeffery Simmons, the Botez sisters, MMG, Repullze, Esfand, and more. 

This new series is part of the broader NFL strategy aiming to attract the next generation of fans. 

NexTide Media, a creator-first media agency and ad tech solutions partner of WePlay Studios, is driving brand integrations for NFL Offsides – connecting advertisers with this one-of-a-kind gaming-meets-sports experience. 

BetVictor Canada has launched its new out-of-home advertising campaign across the streets of Toronto to promote NBA legend Tracy McGrady as its Safer Gambling Ambassador.

Two mobile digital trucks strategically targeting high-traffic areas near Scotiabank Arena, Rogers Centre, and major sporting events will provide prime audience exposure for the campaign, scheduled around Toronto Maple Leafs, Toronto Raptors, and Toronto Blue Jays home games.

To further enhance the campaign’s reach, BetVictor Canada has partnered with Clear Media Group to leverage digital taxi tops across Toronto, providing city-wide exposure with 100 taxis displaying key brand messaging. These digital taxi tops will run during peak evening hours (5:00pm – 9:00pm) on select dates until April 5th, 2025.

The campaign coincides with Problem Gambling Awareness Month, a nationwide grassroots campaign held each March that seeks to increase public awareness of problem gambling and promote prevention, treatment, and recovery services.

BetVictor Canada offers an array of tools and services to help its Canadian customers bet and play safely and responsibly, across a host of sports betting markets and online casino games.

Mark Harper, Head of Emerging Markets at BV Group, said: “BetVictor is delighted to be participating in the National Council of Problem Gambling campaign in March, to help increase public awareness of problem gambling and the need to promote prevention, treatment and recovery services.

“In using our Safer Gambling Ambassador, Tracy McGrady, to raise awareness about BetVictor’s safer gambling tools such as loss limits, time alerts and product restrictions we are dedicated to ensuring all players have a safe gambling experience. #PGAM2025.”

The U.S. Space Force has launched the Quantum Esports Series, a groundbreaking esports league designed to cultivate and showcase the next generation of aspiring professional gamers. Powered by the U.S. Space Force and operated in partnership with Vanta, this 11-week tournament series will feature intense competition in VALORANT and Rocket League, with $20,000 in prize money and thousands of dollars in swag up for grabs.

To ensure a platform for emerging stars, players who have reached the top 32 in the VALORANT Champions Tour (VCT) or Rocket League Championship Series (RLCS) within the last 12 months are ineligible to compete. Each split will feature 16 teams per game, and every participating team will receive free expert coaching from Vanta, providing invaluable development opportunities. The goal is to elevate teams on the cusp of professional play and give them a real chance to break into the pro scene.

“The U.S. Space Force recognizes the strong connection between the skills required for competitive gaming and the critical thinking abilities essential to our mission. Just as esports demands strategic thinking, problem-solving, and teamwork, so does defending our nation in the space domain. The Quantum Esports Series is a unique way to connect with talented individuals who possess these valuable skills, and we’re excited to support their growth,” said Mr. Barry Dickey, Director of Strategic Marketing, Air Force Accessions Center, Joint Base San Antonio-Randolph, Texas.

“Esports goes beyond competition; it serves as a proving ground for leadership, strategic thinking, communication, and resilience. Through the Quantum Esports Series, we are excited to help players hone these skills. We are proud to partner with the U.S. Space Force on this initiative, which represents an exciting opportunity to nurture and elevate the next generation of top-tier talent and advance the future of competitive gaming,” said Jimmy Roche, Chief Commercial Officer at Vanta.