partnerships
Odds On Compliance Announces Strategic Partnership with SharpRank
Odds On Compliance and SharpRank Announce Strategic Partnership to Create Efficiencies for Gaming Industry Stakeholders
Collaboration to aid in streamlining compliance content, performance metrics
Odds On Compliance (OOC), the industry-leading technology and consultancy firm specializing in sports betting, iGaming and gambling regulatory compliance, is pleased to announce an exclusive partnership with SharpRank, the best-in-class independent evaluator of sports betting content and advertising.
SharpRank and OOC will collaborate to offer clients streamlined, efficient access to relevant compliance, audit, monitoring and other needs. SharpRank’s audit reports and ongoing monitoring will be made available on OOC’s recently released PlaybookAI, which provides users with the ability to search gaming compliance questions and return responses quickly and efficiently. The audits of sports betting content and proprietary performance metrics and ratings provided by SharpRank enable real-time and ongoing oversight of regulatory initiatives.
“We are thrilled to be partnering with SharpRank,” the co-founder and Chief Executive Officer for OOC, Eric Frank, said. “This collaboration represents a powerful fusion of cutting-edge technology and advanced analytics, which will undoubtedly raise the bar in the sports betting industry. Together, we will deliver unparalleled insights, accuracy and value to our clients, enabling them to stay ahead in this rapidly evolving landscape.”
OOC’s all-encompassing online tool, PlaybookAI, plays a pivotal role in assisting industry stakeholders in navigating the intricate landscape of regulatory compliance. As part of this holistic approach, SharpRank’s audit process and technology serve as a crucial component, particularly concerning sports betting content and advertising. Through this collaboration, both companies are reinforcing their commitment to offering top-notch solutions that cater to the evolving regulatory framework.
“When we discover a group that shares such profound alignment in core values, the next step is to explore how we can optimize efficiencies for our clients and industry stakeholders,” the Chief Executive Officer for SharpRank, Chris Adams, said. “At SharpRank, ‘Consumer protection, first. Always’ is one of our guiding principles and we were thrilled to find that OOC shares this very ethos. Our partnership is firmly rooted in the mission to deliver exceptional value to our clients and contribute positively to the entire industry.”
Throughout discussions about this collaboration, SharpRank and OOC found themselves perfectly aligned in their unwavering commitment to a consumer-first approach, solidifying the foundation of their alliance.
As OOC and SharpRank embark on this transformative journey, the sports betting industry can anticipate a surge of cutting-edge innovations, unmatched client experiences and unwavering dedication to excellence. Both companies eagerly look forward to the positive impact this collaboration will have, redefining industry standards and driving progress for their valued clients.
Latest News
Fanatics Casino Expands Gaming Portfolio with White Hat Studios’ Award-winning Titles
Fanatics Betting and Gaming has integrated a range of White Hat Studios’ award-winning games into the new online Fanatics Casino for customers in Michigan and Pennsylvania.
Known for bringing branded entertainment to life, White Hat Studios will offer Fanatics Casino players access to popular slots, including the hit titles Goonies Hey You Guys and Ted Cashlock. Each title offers engaging gameplay and immersive visuals that connect players with their favorite brands.
“White Hat Studios’ diverse content portfolio brings a compelling mix of branded and original content that will resonate well with our players. The addition of these titles strengthens our casino offering, and we’re excited to introduce them to our growing community of players,” said Conor Grant, Vice President of Gaming at Fanatics Betting and Gaming.
Fanatics Casino will also house a curated selection of White Hat Studios’ dedicated table games and popular slots including Almighty Buffalo Megaways.
“We’re thrilled to integrate our diverse range of branded titles into Fanatics Casino, marking a fantastic opportunity for players in key states to experience the quality and entertainment value that White Hat Studios’ games are known for. We’re confident that players will love the fresh content and engaging gameplay we will add to the platform,” said Daniel Lechner, SVP Sales and Marketing at White Hat Studios.
Canada
Relax Gaming joins forces with PointsBet to strengthen footprint in Ontario
Relax Gaming, the iGaming aggregator and supplier of unique content, has significantly enhanced its presence in the Ontario market through an agreement with leading Canadian operator, PointsBet.
This partnership, which focuses on PointsBet integrating Relax Gaming’s extensive slots content, reinforces Relax Gaming’s aim to become a standout provider across North America, having already gained early success in Ontario in becoming one of the first suppliers to deliver content to the region’s players in April 2022, debuting with over 120 games across multiple operators.
PointsBet pride themselves as one of Canada’s leading operators offering unmatched speed, ease of use, and a comprehensive array of pre-game and in-play sports betting options. This is complemented by a top-tier online casino which will now be boosted with the integration of Relax’s portfolio of slots.
With its authentic Canadian approach, PointsBet prioritises technology that minimises external dependencies to maintain control over its platform and has a commitment to responsible gambling best practices, ensuring a safe and secure environment for all players.
Martin Stålros, CEO at Relax Gaming, said: “Since we launched in Ontario we have enjoyed tremendous success, with our content hitting the sweet spot for the broad range of players in the Canadian province. This partnership with PointsBet will strengthen our presence in the market as the region’s leading operator integrates our rich content portfolio which will engage its player base.”
Scott Vanderwel, Chief Executive Officer at PointsBet, added: “Relax Gaming has established itself as a strong player in Ontario with relevant and compelling content. We are excited to partner with them to increase engagement across our online casino platform via improved slots content.”
Established as one of the industry’s leading B2B suppliers, Relax Gaming was awarded GGA’s Product Launch of the Year in February 2023 for Dream Drop Jackpots. The 2023 CasinoBeats Game Developer Awards named Money Train 3 amongst its 6 Slot of the Year titles, while the brand also won the award for Skill Games Supplier at the 2023 EGR B2B Awards along with the Innovation in Mobile award at the 2023 SBC Awards.
Relax Gaming provides more than 4,000 online casino games, from its high-performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.
Latest News
Four Winds® Casinos Partners With OpenBet to Implement Neccton-Powered Player Protection Technology
Agreement increases OpenBet’s foothold in Michigan, Indiana and wider tribal casino community
OpenBet, a leading content, technology and services provider to the sports betting industry, has been selected by Four Winds Casinos to supply its player protection technology, powered by Neccton.
Four Winds Casinos, which is owned and operated by the Pokagon Band of Potawatomi Indians, will benefit from Neccton’s unrivalled responsible gaming and anti-money laundering (AML) software at its premier gaming resorts across the Midwestern United States.
Neccton is part of OpenBet’s growing regulatory tech vertical and demonstrates the provider’s ongoing commitment to building a secure and sustainable industry. With academic research at its foundation, the software is renowned for its evidence-based interventions, including personalized pop-up messaging, limit setting functionality and valuable behavioral insights.
Four Winds Casinos becomes the latest operator to join OpenBet’s ever-increasing global customer base, which grew by more than 40% during the first half of 2024. The deal also reaffirms OpenBet’s strategic efforts to support the U.S. tribal casino community. The company currently delivers its compelling modular product suite to 14 tribes, and earlier this year invested in Player Account Management (PAM) platform provider Strive Gaming to increase opportunities within newly operating tribal markets.
Dr Michael Auer, Managing Director at OpenBet’s Neccton said, “Four Winds Casinos is an institution in Michigan and Indiana’s gaming landscape, whose commitment to player protection aligns with our goals and objectives. OpenBet has continually invested in strengthening its Protect pillar and with our Neccton technology always evolving with the latest data insights, Four Winds Casinos can be sure they are at the forefront of player protection.”
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