partnerships
Odds On Compliance Announces Strategic Partnership with SharpRank

Odds On Compliance and SharpRank Announce Strategic Partnership to Create Efficiencies for Gaming Industry Stakeholders
Collaboration to aid in streamlining compliance content, performance metrics
Odds On Compliance (OOC), the industry-leading technology and consultancy firm specializing in sports betting, iGaming and gambling regulatory compliance, is pleased to announce an exclusive partnership with SharpRank, the best-in-class independent evaluator of sports betting content and advertising.
SharpRank and OOC will collaborate to offer clients streamlined, efficient access to relevant compliance, audit, monitoring and other needs. SharpRank’s audit reports and ongoing monitoring will be made available on OOC’s recently released PlaybookAI, which provides users with the ability to search gaming compliance questions and return responses quickly and efficiently. The audits of sports betting content and proprietary performance metrics and ratings provided by SharpRank enable real-time and ongoing oversight of regulatory initiatives.
“We are thrilled to be partnering with SharpRank,” the co-founder and Chief Executive Officer for OOC, Eric Frank, said. “This collaboration represents a powerful fusion of cutting-edge technology and advanced analytics, which will undoubtedly raise the bar in the sports betting industry. Together, we will deliver unparalleled insights, accuracy and value to our clients, enabling them to stay ahead in this rapidly evolving landscape.”
OOC’s all-encompassing online tool, PlaybookAI, plays a pivotal role in assisting industry stakeholders in navigating the intricate landscape of regulatory compliance. As part of this holistic approach, SharpRank’s audit process and technology serve as a crucial component, particularly concerning sports betting content and advertising. Through this collaboration, both companies are reinforcing their commitment to offering top-notch solutions that cater to the evolving regulatory framework.
“When we discover a group that shares such profound alignment in core values, the next step is to explore how we can optimize efficiencies for our clients and industry stakeholders,” the Chief Executive Officer for SharpRank, Chris Adams, said. “At SharpRank, ‘Consumer protection, first. Always’ is one of our guiding principles and we were thrilled to find that OOC shares this very ethos. Our partnership is firmly rooted in the mission to deliver exceptional value to our clients and contribute positively to the entire industry.”
Throughout discussions about this collaboration, SharpRank and OOC found themselves perfectly aligned in their unwavering commitment to a consumer-first approach, solidifying the foundation of their alliance.
As OOC and SharpRank embark on this transformative journey, the sports betting industry can anticipate a surge of cutting-edge innovations, unmatched client experiences and unwavering dedication to excellence. Both companies eagerly look forward to the positive impact this collaboration will have, redefining industry standards and driving progress for their valued clients.
Latest News
Fanatics Sportsbook Partners with New York Racing Team

New York Racing Team announced a partnership with Fanatics Sportsbook to become the primary sponsor of the team’s No. 44 Chevrolet, driven by star driver J.J. Yeley for two of the NASCAR Cup Series’ most prestigious races – the Cracker Barrel 400 at Nashville Superspeedway and the NASCAR Cup Series Championship Race at Phoenix Raceway.
The Fanatics Sportsbook No. 44 Chevrolet will take to the track – first in Music City on Sunday, June 1 and next in The Valley on Sunday, November 2 – decked in the company’s signature Lava Red and Black paint scheme and adorned with the Fanatics Sportsbook logo on the hood and sides of the car. It’s only fitting that Fanatics Sportsbook will grace the car for the first time in Tennessee, as the state was the first to experience the sportsbook upon its launch in 2023.
In celebration of this partnership, Fanatics Sportsbook will have exclusive new customer offers for the Nashville and Phoenix races, along with expanded NASCAR betting capabilities, such as race parlays, to finish on the podium, exacta and trifecta betting. Fanatics Sportsbook will also offer unique JJ Yeley specials and live betting markets on Raceday.
According to Fanatics Sportsbook, Yeley is +800 to have a Top 10 Finish at Nashville Superspeedway and customers will also be able to place wagers on J.J. Yeley’s Starting Grid Position, Chevrolet-specific placement, first lap results, and much more. NASCAR fans can download the Fanatics Sportsbook app on iOS and Android and begin their Fanatics betting experience.
“We are proud to partner with John Cohen and the New York Racing Team. The partnership with New York Racing Team is an incredible branding opportunity and an inflection point for us as we continue to build the fastest growing sportsbook in America. We are going to develop exclusive content for NASCAR fans and curate an elevated experience for our customers at each race that only a brand like Fanatics can offer. Our employees and customers can’t wait to cheer on the No. 44 Fanatics Sportsbook Chevrolet toward the checkered flag at Nashville Superspeedway and Phoenix Raceway,” said Selena Kalvaria, CMO of Fanatics Betting and Gaming.
Daily Fantasy Sports
PrizePicks Named Official Daily Fantasy Partner of The Houston Astros

PrizePicks, the largest daily fantasy sports operator in North America, announced that it has been named the Official Daily Fantasy Sports Partner of the Houston Astros. The multi-year partnership features digital and in-stadium activations at Daikin Park, building on the DFS leader’s growing presence around Major League Baseball.
As part of the partnership, PrizePicks branding will be showcased prominently throughout Daikin Park with featured static and rotational signage throughout the ballpark. PrizePicks will also be featured on the Astros Radio Network with sponsored “More or Less” segments prior to each game.
“This partnership is all about bringing more fun and bigger rewards to PrizePicks players in Houston,” said Mike Quigley, Chief Marketing Officer at PrizePicks. “We’re rolling out new promotions and experiences that make following the Astros even more exciting for fans — both at the ballpark and at home.”
PrizePicks will also collaborate with the Astros on a special City Connect Monday promotion supporting the team’s Monday home games. As the Astros wear their Nike City Connect uniforms, the team will provide fans a chance to win a $10,000 free PrizePicks lineup and tickets to a future Astros game to watch their picks live at Daikin Park.
“We are thrilled to add PrizePicks as an official Astros partner,” says Matt Richardson, Vice President Corporate Partnerships. “PrizePicks continues to invest in Major League Baseball and is committed to engaging fantasy sports fans in both a responsible and fun way.”
As PrizePicks continues to expand to new markets, investment into responsible gaming remains a key focus. In 2025, PrizePicks was awarded iCAP accreditation by the NCPG for its responsible gaming practices and efforts, becoming the first and only fantasy sports operator to earn the certification. For more information visit, www.prizepicks.com/responsible-gaming.
Latest News
Prairie Band Casino & Resort Transitions from Viz Explorer to QCI’s Enterprise Platform

Quick Custom Intelligence (QCI), a leader in advanced casino management solutions, has announced that Prairie Band Casino has chosen the QCI Enterprise Platform to enhance its data-driven operations. This significant move from Viz Explorer to QCI demonstrates Prairie Band Casino & Resort’s commitment to improving the guest experience by leveraging superior analytics and real-time operational insights.
As a prominent gaming destination, Prairie Band Casino & Resort is known for offering exceptional service to its patrons. With the adoption of the QCI Enterprise Platform, the casino will now utilize cutting-edge analytics, player development tools and streamlined processes to drive performance optimisation and guest satisfaction.
John Tuckwin, Marketing Director for Prairie Band Casino & Resort, said: “Our switch to the QCI Enterprise Platform reflects our ongoing mission to provide an exceptional gaming experience. The platform’s ability to deliver real-time data and comprehensive analytics will allow us to make informed decisions that will enhance both our operational efficiency and the overall satisfaction of our guests. This partnership signifies a step forward in Prairie Band Casino & Resort’s goal to stay at the forefront of gaming technology, further solidifying its position as a premier destination in the region.”
Andrew Cardno, CTO of QCI, said: “We are thrilled to welcome Prairie Band Casino & Resort to our growing network of gaming properties. Their decision to implement the QCI Enterprise Platform underscores their commitment to innovation, and we look forward to helping them streamline their operations and maximize revenue opportunities.”
Melissa Chiaurro, President of Viz Explorer, said: “We are thrilled to announce our extended partnership with Prairie Band Casino & Resort and their dedicated team. By integrating the QCI Enterprise Platform, they are poised to gain deeper insights into their operations, enabling more informed decision-making and enhanced customer experiences. This collaboration underscores our commitment to supporting Prairie Band Casino & Resort in achieving their business objectives and delivering exceptional service to their guests. We look forward to the continued success of this partnership.”
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