partnerships
Odds On Compliance Announces Strategic Partnership with SharpRank

Odds On Compliance and SharpRank Announce Strategic Partnership to Create Efficiencies for Gaming Industry Stakeholders
Collaboration to aid in streamlining compliance content, performance metrics
Odds On Compliance (OOC), the industry-leading technology and consultancy firm specializing in sports betting, iGaming and gambling regulatory compliance, is pleased to announce an exclusive partnership with SharpRank, the best-in-class independent evaluator of sports betting content and advertising.
SharpRank and OOC will collaborate to offer clients streamlined, efficient access to relevant compliance, audit, monitoring and other needs. SharpRank’s audit reports and ongoing monitoring will be made available on OOC’s recently released PlaybookAI, which provides users with the ability to search gaming compliance questions and return responses quickly and efficiently. The audits of sports betting content and proprietary performance metrics and ratings provided by SharpRank enable real-time and ongoing oversight of regulatory initiatives.
“We are thrilled to be partnering with SharpRank,” the co-founder and Chief Executive Officer for OOC, Eric Frank, said. “This collaboration represents a powerful fusion of cutting-edge technology and advanced analytics, which will undoubtedly raise the bar in the sports betting industry. Together, we will deliver unparalleled insights, accuracy and value to our clients, enabling them to stay ahead in this rapidly evolving landscape.”
OOC’s all-encompassing online tool, PlaybookAI, plays a pivotal role in assisting industry stakeholders in navigating the intricate landscape of regulatory compliance. As part of this holistic approach, SharpRank’s audit process and technology serve as a crucial component, particularly concerning sports betting content and advertising. Through this collaboration, both companies are reinforcing their commitment to offering top-notch solutions that cater to the evolving regulatory framework.
“When we discover a group that shares such profound alignment in core values, the next step is to explore how we can optimize efficiencies for our clients and industry stakeholders,” the Chief Executive Officer for SharpRank, Chris Adams, said. “At SharpRank, ‘Consumer protection, first. Always’ is one of our guiding principles and we were thrilled to find that OOC shares this very ethos. Our partnership is firmly rooted in the mission to deliver exceptional value to our clients and contribute positively to the entire industry.”
Throughout discussions about this collaboration, SharpRank and OOC found themselves perfectly aligned in their unwavering commitment to a consumer-first approach, solidifying the foundation of their alliance.
As OOC and SharpRank embark on this transformative journey, the sports betting industry can anticipate a surge of cutting-edge innovations, unmatched client experiences and unwavering dedication to excellence. Both companies eagerly look forward to the positive impact this collaboration will have, redefining industry standards and driving progress for their valued clients.
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Belatra partners with bplay to strengthen LatAm presence

Belatra Games, the specialist online slots developer, has partnered with LatAm-focused operator bplay to strengthen its presence in the region.bplay is renowned as a pioneer in Argentina’s iGaming industry thanks to an omnichannel strategy that delivers safe, engaging, and seamless entertainment.
Belatra’s games will be integrated into the operator’s casino lobby and will grant bplay’s players instant access to an extensive suite of content. Games within Belatra’s collection include Blast the Bass, Cyber Gypsies, Bears Tricks and recently released Voodoo Coins.
Lucila M. Barletta, Belatra Games’ Head of Accounts LatAm commented: “Partnering with bplay exemplifies our commitment to delivering exceptional player experiences in key Latin American markets. bplay is a force in the region, and we’re looking forward to a long and successful collaboration.”
Leopoldo Saravi, Gerente Producto, bplay: “Belatra is brilliant at producing engaging content that instantly connects with LatAm players. Bringing its extensive portfolio of games onto our platform ensures we continue to meet the evolving needs of our knowledgeable audience.”
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Octoplay partners with Rush Street Interactive to bring its popular casino games to BetRivers players in New Jersey

Octoplay continues its rapid expansion in North America by going live in New Jersey with Rush Street Interactive, Inc. (NYSE: RSI) (“RSI”), a leading online casino and sportsbook operator.
Already live with RSI in Ontario, Canada and Mexico, this strategic collaboration now brings Octoplay’s innovative game portfolio to RSI’s extensive player base in New Jersey, strengthening the company’s US position in the world’s largest iGaming market.
Through BetRivers, Rush Street Interactive’s licensed online gaming platform, players in New Jersey will gain access to eight of Octoplay’s most popular titles, including fan favorites 777 Hot Reels: Supercharged and Juicy Rolls: Feature Frenzy. This entry into New Jersey expands the company’s footprint, with Octoplay now holding 12 active licenses in the UK, Italy, Sweden, the Netherlands, Denmark, Romania, Belgium, Greece, Malta, Ontario, Slovakia, and provisional licenses in Michigan and New Jersey.
“Partnering with Rush Street Interactive represents a significant milestone in our North American growth trajectory,” says Ralitsa Georgieva, Director of Business Development at Octoplay.
“We’re excited to partner with Rush Street Interactive and to build a meaningful and long-term partnership together.”
Richard Schwartz, CEO of Rush Street Interactive, adds, “Octoplay has an innovative approach to content development that made this partnership a great fit for our BetRivers platform. Their strong performance and focus on quality complement our commitment to delivering the best gaming experiences to our players.”
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Inspired Launches V-Play Football Brazil with EstrelaBet via the Altenar Sportsbook

Inspired Entertainment, Inc., a leading B2B provider of gaming content, technology, hardware, and services, is pleased to announce the launch of V-Play Football Brazil with EstrelaBet, a leading Brazilian gamingtech company. The integration is powered by Altenar, a leading sportsbook platform provider for licensed operators around the world.
This launch marks an exciting new chapter in Inspired’s expansion across Brazil delivering its market-leading Virtual Sports content to a local, LATAM focused operator. V-Play Football Brazil, designed specifically to capture the flair, passion, and energy of Brazilian football, provides fast-paced betting action with high-frequency, ultra-realistic match simulations.
“We’re thrilled to bring V-Play Football Brazil to EstrelaBet’s customers,” said Brooks Pierce, President and Chief Executive Officer of Inspired. “Brazil has a deep-rooted passion for football, and our latest Virtual Football product is tailor-made for that audience. This launch with EstrelaBet, through Altenar’s dynamic platform, represents a powerful combination of cutting-edge technology, local insight, and premium virtual content. It’s a major milestone in our commitment to growth in Brazil.”
EstrelaBet, known for its strong brand presence in Brazil and innovative approach to player engagement, continues to invest in new ways to enhance its sportsbook offering. V-Play Football Brazil is now available at estrela.bet.br, optimized for desktop and mobile platforms, as well as the Android app.
“Inspired’s V-Play Football Brazil delivers the quality, authenticity, and excitement that our players expect,” said Fellipe Fraga, CBO (Chief Business Officer) at EstrelaBet. “The launch of this product aligns perfectly with our mission to offer customers a dynamic and differentiated sports betting experience. We’re excited to bring Brazilian fans a product that feels made just for them.”
The launch was made possible through Altenar, whose scalable and flexible sportsbook platform supports operators across more than 30 countries.
“We are proud to power this exciting launch between Inspired and EstrelaBet,” said Antonis Karakousis, Director of Operations at Altenar. “Inspired’s V-Play Football Brazil is a perfect match for the Brazilian market, and this rollout exemplifies Altenar’s ability to support rapid integration and localization of best-in-class content. We look forward to seeing strong engagement and performance from this partnership.”
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