partnerships
Gaming Innovation Group Powers Crab Sports Launch in Maryland
Gaming Innovation Group (GiG) has announced its award-winning platform and sportsbook are now live in the American state of Maryland following the launch of Crab Sports in ‘The Old Line State’.
Uniquely positioned as a local brand backed by Marylanders and tailored towards state specific sporting interests, Crab Sports will look to leverage its strong understanding of the regional market alongside GiG’s long-established presence in the United States regulated online and omni-channel scene and extensive experience at launching new brands in order to gain an early footing.
Having opened its doors to licensed operators in November of 2022, online sports betting in Maryland has generated over $328 million in gross gaming revenue in its first seven months up to May of 2023, with Crab Sports joining ten currently active online brands.
GiG has been an innovative and powerful presence in North American markets for over five years as its proprietary platform and sportsbook have a proven track record of meeting the high demands and complexity of state specific regulation.
Globally, GiG’s industry-leading technology, built on the latest scalable and agile architecture and with a fully integrated proprietary tier-one sportsbook since the acquisition of SportnCo in 2022, is licensed in 30 regulated markets with a further eight in the pipeline and currently powers more than 60 brands worldwide.
Combining leading technology with a commitment to strong and strategically aligned partnerships, GiG has pioneered the practice of allowing its partners direct communication with its in-house trading team, delivering tailored odds, personalized margins and bespoke strategies directly to operators.
“It’s great to be launching with a localized brand like Crab Sports, sharing its vision that Maryland, and indeed the wider United States market, can benefit from the opportunities of a strong partnership between operator and provider, building a unique and personalized customer experience that is tailored for local interests,” the Chief Commercial Officer for GiG, Marcel Elfersy, said. “This differentiation, we believe, can help our partners compete with the other leading online operators and capitalize on what is a burgeoning marketplace.”
“We are incredibly excited to be launching Crab Sports in Maryland alongside the GiG team,” Derek Baker from Crab Sports said. “Together, we have accomplished a tremendous amount to reach this milestone and we’re delighted that our partnership has delivered a product to help us compete with the best in the market. We are looking forward to demonstrating the power of our localized approach and our shared bright future ahead.”
Canada
BetMGM Partners with Push Gaming to Deliver iGaming Content in Ontario
BetMGM, a leading iGaming and sports betting operator, announced a new partnership with Push Gaming, a B2B online gaming industry supplier. The first phase of the partnership brings some of Push Gaming’s top slot titles to BetMGM Casino in Ontario. In 2025, pending regulatory approval, BetMGM will be the exclusive partner for Push Gaming in the US.
Some of Push Gaming’s most popular slots, including Retro Tapes, Big Bamboo, Razor Returns, and Wild Swarm 2 are now available at BetMGM Casino and Wheel of Fortune Casino in Ontario, with more top titles arriving soon. Retro Tapes won Gambling News’ Most Watched and Most Streamed Slot Award in 2023. Retro Tapes immerses players in a late 20th-century-themed atmosphere with state-of-the-art graphics and sound design.
“Push Gaming’s exciting slots resonate with players and elevate the iGaming experience. We are proud to partner with Push Gaming and add their popular slots to our online casinos in Ontario which offers players a vast variety of over 3,000 titles,” Oliver Bartlett, VP of Gaming Product & Content at BetMGM, said.
This deal is a landmark occasion for both brands, signalling Push Gaming’s first-ever market entry with BetMGM, one of the leaders in the online casino industry in the province. The combination of BetMGM’s industry leadership with Push Gaming’s innovative, mobile-first approach positions both companies for continued success and growth. Ontario experienced an increase in total wagers to $18 billion (CAD) during the second quarter of the 2024-25 fiscal year according to iGaming Ontario (iGo), with online casinos accounting for an 86% share of the province’s total wagers.
“This is a proud moment for the team at Push Gaming as this partnership is the culmination of an incredible amount of hard work. Having some of our biggest games available to BetMGM players, one of the industry’s largest names, is a milestone in our evolution as a developer and we’re incredibly excited at the potential of our partnership. As well as being committed to creating the best slots the industry has to offer, it is also our priority to ensure that content is available to as many players as possible, in tandem with the very best operators, globally. Working with BetMGM fits those goals perfectly and the ensuing long-term closer cooperation across North America that this will bring gives us an amazing foothold in key regions,” Fiona Hickey, Chief Business Development Officer at Push Gaming, said.
Latest News
Aristocrat Interactive Teams Up with Big Bola to Power Full Suite of iGaming Solutions Across Mexico
Aristocrat Interactive™, Aristocrat’s online Real Money Gaming (RMG) division, has partnered with Big Bola to deliver a comprehensive suite of iGaming solutions, integrating advanced technology and personalized services tailored for the Mexican market.
Under this agreement Aristocrat Interactive will provide Big Bola with a robust Player Account Management (PAM), Sportsbook Solution, and bespoke managed services system, strengthening Aristocrat Interactive’s presence in Mexico. Additionally, Aristocrat Interactive will supply Self-Service Betting Terminals (SSBTs) for retail sports betting and Over the Counter (OTC) solutions, ensuring an enhanced and seamless betting experience for Big Bola’s players.
“We’re thrilled to take our existing land-based strong relationship with Big Bola, one of Mexico’s top operators, to the next level and enhance their online business,” said Tsachi Maimon, Chief Strategy Officer, Aristocrat Interactive. “This deal reinforces our commitment to delivering a fully connected and innovative experience across both digital and land-based verticals in this key market.”
Leveraging Aristocrat Interactive’s in-house aggregation platforms, Big Bola will gain access to a wide range of content from leading casino providers. The fully customizable PAM platform offers seamless API integration, real-time player engagement tools, advanced data analytics, secure payment methods, and stringent compliance features. Big Bola’s players will also benefit from a customizable, scalable sportsbook platform featuring horse racing, esports, boosted odds, and jackpot offerings.
“With nearly two decades of experience in the gaming industry, we re-entered the digital space seven years ago by launching our Big Bola Online platform,” said Emilio Quirós, COO & Business Development at Big Bola. “Now, we are excited to take the next step in our evolution by partnering with a global leader like Aristocrat Interactive to provide a richer, immersive gaming experience to players in Mexico.”
Aristocrat Interactive will also develop a mobile application that will play a crucial role in delivering a fully integrated player experience, vital for Big Bola’s mobile-focused audience in Mexico.
Latest News
Scientific Games Named Ohio Lottery’s New Lottery Gaming System Partner
Scientific Games announces that the company has been selected as the Ohio Lottery’s new lottery gaming system technology partner following a competitive procurement process by the State of Ohio. The global lottery company won the award and looks forward to responsibly driving the Ohio Lottery’s future growth and sustainability. One hundred percent of Ohio Lottery profits help support the state’s K-12, vocational and special education programs. Scientific Games is the lottery industry’s fastest-growing lottery systems provider.
Pat McHugh, Scientific Games CEO, said, “On behalf of all the Scientific Games teams who have been hard at work developing a responsible, sustainable growth plan for the Ohio Lottery with our newest, performance-driven technology, we are celebrating this award. We look forward to working with the Ohio Lottery to bring new products and technology which will ultimately help support education funding in Ohio.”
Scientific Games will provide the Ohio Lottery with the company’s Momentum ecosystem, featuring the advanced AEGIS central gaming system and Infuse business intelligence tool. The company’s innovative WAVE point-of-sales terminals and Lottery InMotion digital content system will support the Ohio Lottery’s extensive retailer network. Scientific Games’ PlayCentral suite of self-service machines will enable the lottery to engage Ohio players with expanded game content while also supporting new retailer and restaurant locations.
The Ohio Lottery will be supported by a Scientific Games team of game, product and technology experts and facilities management services. The company provides the Lottery’s Scratch-Off games and manages the games through the performance-driven Scientific Games Enhanced Partnership program at its facility in metro Cleveland.
The SGEP program, which has been in place with the Ohio Lottery since 2019, provides inside sales, and advanced logistics and analytics. The Lottery is ranked in the top 20 worldwide for instant game per capita performance (La Fleur’s 2024 World Lottery Almanac). The company has provided Ohio Lottery Scratch-Off games for more than 23 consecutive years.
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