partnerships
Epoxy.ai debuts SmartPicks with betPARX

Launch sees industry’s first one-to-one personalized betting offering deployed
Epoxy.ai, the leading AI and ML personalization software provider, has launched SmartPicks, the industry’s first one-to-one plug and play personalized betting offering with US operator betPARX.
Designed to boost incremental revenue, user engagement and increased wallet share through the power of AI – SmartPicks gives betPARX the ability to quickly enable one-to-one personalization for customers, giving unique bet suggestions based on a wide variety of variables.
SmartPicks leverages Epoxy.ai’s recommendations platform and creates individualized betting offers from a series of dynamically generated micro segments based on a variety of behavioural and situation factors.
Using data such as popularity, user preference, and trend analysis, SmartPicks presents betPARX users with a federated rows of bets much like a recommendations row available with leading streaming and music services.
The rollout follows the initial success of Epoxy.ai’s Sparks widget with betPARX, launched in September 2022.
Commenting on the launch, Chris Reynolds, Co-founder and CEO at Epoxy.ai, said: “We’re thrilled to extend our relationship with betPARX and take our SmartPicks offering live for the first time.
“We know that bettors desire more simplified and personalized experiences that they have become accustomed to in other technologies. AI and ML provides the ability to deliver that transformative experience around betting engagement.
“Taking our solutions live with betPARX will give the operator a proven advantage across the US, and we look forward to helping them reap the rewards with player retention.”
Matthew Cullen, Senior Vice President iGaming & Sports at betPARX, added: “Epoxy.ai has a proven background in utilizing ML and AI to offer standout engagement experiences and we’ve had positive results so far with the use of Sparks in our mobile sportsbook.
“We’re delighted to now be able to use SmartPicks to give each individual user access to the bets that they are most interested in.
“As a forward-looking operator, we are harnessing the power of AI and ML, and SmartPicks is a key step towards becoming one of the industry’s pioneers in AI-based betting.”
Focused on making every experience unique to the end user, Epoxy.ai’s market-leading products put player engagement at its heart, boosting acquisition and retention on a global scale.
Epoxy.ai. is expected to roll out SmartPicks to all customers across the US, Europe and Canada in the coming months.
Gambling in the USA
Fanatics Betting and Gaming, Boyd Gaming Announce Missouri Partnership

Fanatics Sportsbook Plans To Launch Online Statewide, Open Retail Sportsbooks Serving Kansas City and St. Louis Markets –
Today, Fanatics Betting and Gaming announced that it is partnering with Boyd Gaming Corporation in the state of Missouri.
Under the terms of their multi-year agreement, Fanatics Sportsbook will operate mobile sports betting under Boyd’s sports betting license in Missouri. The companies will open Fanatics-branded retail sportsbooks at Boyd’s Ameristar Casino Hotel Kansas City and Ameristar Casino Resort and Spa St. Charles, located near St. Louis. Fanatics plans to launch its online and retail betting products with the debut of regulated sports wagering in Missouri this December, contingent upon receipt of all required regulatory approvals.
Upon launching this December, sports fans across Missouri will be able to download the Fanatics Sportsbook on iOS and Android and begin their Fanatics experience. Winning Hits Different in Missouri on Fanatics Sportsbook with up to 10% FanCash back on every bet, win or lose; Fair Play™ injury protection; and events and experiences that only Fanatics can pull off.
The Fanatics Sportsbook retail locations at the two Ameristar casinos in Missouri will cater to guests looking to enjoy the ultimate sportsbook experience, offering legal betting markets for all major sports including professional and college football, basketball, hockey, baseball, tennis, soccer, golf, MMA, boxing and more. All development and trading of sports betting markets will be done in-house by Fanatics.
For more news and information on the pending launch of legal sports betting in the state of Missouri, follow the Fanatics Sportsbook social channels on X @FanaticsBook and on Instagram @FanaticsSportsbook.
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Latest News
Belatra partners with bplay to strengthen LatAm presence

Belatra Games, the specialist online slots developer, has partnered with LatAm-focused operator bplay to strengthen its presence in the region.bplay is renowned as a pioneer in Argentina’s iGaming industry thanks to an omnichannel strategy that delivers safe, engaging, and seamless entertainment.
Belatra’s games will be integrated into the operator’s casino lobby and will grant bplay’s players instant access to an extensive suite of content. Games within Belatra’s collection include Blast the Bass, Cyber Gypsies, Bears Tricks and recently released Voodoo Coins.
Lucila M. Barletta, Belatra Games’ Head of Accounts LatAm commented: “Partnering with bplay exemplifies our commitment to delivering exceptional player experiences in key Latin American markets. bplay is a force in the region, and we’re looking forward to a long and successful collaboration.”
Leopoldo Saravi, Gerente Producto, bplay: “Belatra is brilliant at producing engaging content that instantly connects with LatAm players. Bringing its extensive portfolio of games onto our platform ensures we continue to meet the evolving needs of our knowledgeable audience.”
Latest News
Octoplay partners with Rush Street Interactive to bring its popular casino games to BetRivers players in New Jersey

Octoplay continues its rapid expansion in North America by going live in New Jersey with Rush Street Interactive, Inc. (NYSE: RSI) (“RSI”), a leading online casino and sportsbook operator.
Already live with RSI in Ontario, Canada and Mexico, this strategic collaboration now brings Octoplay’s innovative game portfolio to RSI’s extensive player base in New Jersey, strengthening the company’s US position in the world’s largest iGaming market.
Through BetRivers, Rush Street Interactive’s licensed online gaming platform, players in New Jersey will gain access to eight of Octoplay’s most popular titles, including fan favorites 777 Hot Reels: Supercharged and Juicy Rolls: Feature Frenzy. This entry into New Jersey expands the company’s footprint, with Octoplay now holding 12 active licenses in the UK, Italy, Sweden, the Netherlands, Denmark, Romania, Belgium, Greece, Malta, Ontario, Slovakia, and provisional licenses in Michigan and New Jersey.
“Partnering with Rush Street Interactive represents a significant milestone in our North American growth trajectory,” says Ralitsa Georgieva, Director of Business Development at Octoplay.
“We’re excited to partner with Rush Street Interactive and to build a meaningful and long-term partnership together.”
Richard Schwartz, CEO of Rush Street Interactive, adds, “Octoplay has an innovative approach to content development that made this partnership a great fit for our BetRivers platform. Their strong performance and focus on quality complement our commitment to delivering the best gaming experiences to our players.”
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