partnerships
Epoxy.ai debuts SmartPicks with betPARX
Launch sees industry’s first one-to-one personalized betting offering deployed
Epoxy.ai, the leading AI and ML personalization software provider, has launched SmartPicks, the industry’s first one-to-one plug and play personalized betting offering with US operator betPARX.
Designed to boost incremental revenue, user engagement and increased wallet share through the power of AI – SmartPicks gives betPARX the ability to quickly enable one-to-one personalization for customers, giving unique bet suggestions based on a wide variety of variables.
SmartPicks leverages Epoxy.ai’s recommendations platform and creates individualized betting offers from a series of dynamically generated micro segments based on a variety of behavioural and situation factors.
Using data such as popularity, user preference, and trend analysis, SmartPicks presents betPARX users with a federated rows of bets much like a recommendations row available with leading streaming and music services.
The rollout follows the initial success of Epoxy.ai’s Sparks widget with betPARX, launched in September 2022.
Commenting on the launch, Chris Reynolds, Co-founder and CEO at Epoxy.ai, said: “We’re thrilled to extend our relationship with betPARX and take our SmartPicks offering live for the first time.
“We know that bettors desire more simplified and personalized experiences that they have become accustomed to in other technologies. AI and ML provides the ability to deliver that transformative experience around betting engagement.
“Taking our solutions live with betPARX will give the operator a proven advantage across the US, and we look forward to helping them reap the rewards with player retention.”
Matthew Cullen, Senior Vice President iGaming & Sports at betPARX, added: “Epoxy.ai has a proven background in utilizing ML and AI to offer standout engagement experiences and we’ve had positive results so far with the use of Sparks in our mobile sportsbook.
“We’re delighted to now be able to use SmartPicks to give each individual user access to the bets that they are most interested in.
“As a forward-looking operator, we are harnessing the power of AI and ML, and SmartPicks is a key step towards becoming one of the industry’s pioneers in AI-based betting.”
Focused on making every experience unique to the end user, Epoxy.ai’s market-leading products put player engagement at its heart, boosting acquisition and retention on a global scale.
Epoxy.ai. is expected to roll out SmartPicks to all customers across the US, Europe and Canada in the coming months.
Gambling in the USA
Kambi Group plc extends Mohegan partnership with on-property sports betting agreement in Pennsylvania
Kambi Group plc (“Kambi”), the world’s trusted sports betting partner, has agreed a long-term on-property sportsbook partnership with Mohegan to provide its award-winning sportsbook at two retail locations in the state of Pennsylvania.
The partnership will see Mohegan utilise Kambi’s cutting-edge retail sportsbook offering across more than 20 kiosks in sportsbook locations at Mohegan Pennsylvania and Mohegan Pennsylvania at Lehigh Valley Race and Sportsbook.
The deal further strengthens Kambi’s relationship with Mohegan, which already utilises Kambi’s suite of sports betting products at ilani in Washington, as well as online and on-property in the Canadian province of Ontario at Fallsview Casino Resort and Casino Niagara.
Kristian Nylén, Kambi CEO and Co-founder, said: “With several successful partnerships with Mohegan already in place, we are pleased to agree this new partnership as we continue to build on our strong relationship.
“This latest deal further reinforces Kambi’s position as the sportsbook provider of choice for tribes across North America, and we look forward to our ongoing collaboration with Mohegan.”
Tony Carlucci, President & GM of Mohegan Pennsylvania, said: “Mohegan Pennsylvania is excited to continue utilising the same Kambi technology platform that existed under our Kindred partnership, which will help to create a seamless process as the Sportsbook at Mohegan Pennsylvania fully rebrands later this Spring.”
Gambling in the USA
Playstar Casino partners with Fast Track to accelerate growth in US market
Fast Track, the leading provider of player engagement solutions to the online gaming industry, is proud to announce its latest partnership with Playstar Casino, a leading online casino licensed and operating exclusively in the Garden State of New Jersey.
Playstar Casino is renowned for its relentless focus and passion for providing the best player experiences in the market. Understanding this need as core to future success, Playstar sought a partner capable of delivering unparalleled solutions to enhance player engagement through AI-powered customer journeys and build 1:1 experiences at scale for each player and found Fast Track.
Using advanced AI, machine learning and real-time data insights, Fast Track provides the ideal solution to streamline operations and amplify player engagement, enabling Playstar to execute its strategy at scale and increase productivity.
Jon Bowden, Chief Marketing Officer of Playstar Casino, expressed his confidence in their choice, stating, “At Playstar, the player experience is paramount. Fast Track was the obvious choice for us due to their commitment to supporting our growth goals. We’re keen to automate the bulk of our strategy and work with the most advanced technology for personalization and modeling.
Jean-Luc Ferrière, Managing Director Americas at Fast Track, echoed this sentiment, remarking, “It’s always exciting for us to partner with an operator so dedicated to offering an unparalleled player experience. The team is very keen to start collaborating with Playstar to help them achieve and exceed their business objectives.”
The partnership between Fast Track and Playstar Casino marks an exciting chapter for both organizations as they work together to elevate player experiences and drive sustainable growth in the US online gaming market.
Gambling in the USA
Boldplay™ to make U.S. debut after signing exclusive partnership deal with BetMGM
Boldplay™, the casino software supplier, has announced its much-anticipated U.S. debut after teaming up with BetMGM, a leading iGaming and sports betting operator, and providing its first set of games Cyborg City, Toro Bravo™, and Gold Metal Ox™.
The new partnership will see Boldplay’s extensive collection of innovative video slots, table games, virtual scratch and keno titles become available to customers in the U.S. market for the very first time, enabling countless players to experience the brand’s signature range of bonus features and jackpots.
Notable highlights to come out of the studio include Boldplay Spins™ – a unique twist on Free Spins that sees the reels spin both vertically and horizontally to create more winning pay lines – and the brand’s flagship jackpot, the Boldplay Superpot™, which gives players of all bankroll levels a chance to win big.
The exclusive nature of the deal will also see BetMGM gain a significant market advantage in the U.S., where it will initially be the only platform able to offer Boldplay™ games. Given these titles have already garnered plenty of critical acclaim from players and operators across Europe, their presence at BetMGM will be a huge draw and will help the platform further enhance its standing in the industry.
This latest collaboration represents another significant step in Boldplay’s evolution from up-and-coming studio to one of the industry’s most sought-after software providers and will allow the brand to extend its reach into new regulated markets – a move CEO, Valli Fragoso, is clearly optimistic about.
“Boldplay™ is thrilled to announce that we’re teaming up with BetMGM in an exclusive partnership that will see our games be made available in the U.S. for the very first time,” she said. “By joining forces with such a prestigious operator, we’ll be able to raise the profile of our brand in the country as we continue to expand and we’re looking forward to what should be a hugely successful collaboration.”
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