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NeoGames’ Aspire Global to Provide Complete iGaming Solution to PlayLive! Casino and migrate iGaming operations in Pennsylvania

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NeoGames’ Aspire Global to Provide Complete iGaming Solution to PlayLive! Casino and migrate iGaming operations in Pennsylvania

 

NeoGames S.A., a technology-driven provider of end-to-end iLottery and iGaming solutions, announced today that its subsidiary Aspire Global Limited, the iGaming unit of the Company, have agreed to deliver its full iGaming suite of products to The Cordish Companies’ PlayLive! Online Casino.

PlayLive! is an online casino in the Commonwealth of Pennsylvania developed and run by Cordish Gaming Group, the global gaming arm of the real estate and entertainment business The Cordish Companies. PlayLive! offers players more than 100 different gaming options, including classic slots, interactive table games, Jackpot games and more. The online casino launched in 2020, followed by the openings of the world-class properties Live! Casino Pittsburgh and Live! Casino & Hotel Philadelphia. PlayLive! introduced Pennsylvania players to the integrated Live! Casino experience, from online to the casino floor. This new agreement will shift iGaming operations in the Commonwealth of Pennsylvania to NeoGames’ PAM, CRM, Aggregation, and Data Analytics product suite in 2024.

The online operator is set to benefit from one of the industry-leading PAM, which is already live in over 20 U.S. states and delivers a customer-centric approach across operations, channels, and game genres.

Quincy Raven, EVP iGaming & Sports at NeoGames, said:Through Aspire Global’s industry-leading PAM and iGaming offerings, PlayLive gains access to our customer-centric products and services. Increasing player engagement and driving higher lifetime value are central to everything the NeoGames group offers. This strategic partnership reinforces PlayLive’s commitment to the best possible customer experience and provides them with the tools and services necessary to further elevate the PlayLive! experience across all digital channels.“

Antoine Bonello, Managing Director at Aspire Global, said: “Aspire Global brings a full-service proposition to the US market, combining front-end technology, best-of-breed products, and Managed Services to maximize player value. This solution fits like a glove for PlayLive, offering them the perfect opportunity to swiftly capture market share in Pennsylvania’s highly competitive iGaming landscape. This collaboration will empower PlayLive and the Cordish Group to excel in the US market, establishing themselves as industry trail blazers and the ideal partner for Aspire Global.”

Rob Norton, President at Cordish Gaming Group, said: “At Cordish Gaming Group, we pride ourselves on supplying players with a quality gaming experience, both online and offline. Through our PlayLive! brand, we’re able to provide players with real-life entertainment of a casino, on a digital scale. We are excited to take our iGaming offering to new heights in Pennsylvania, and NeoGames’ impressive portfolio matched our requirements to do so.”

Steven Nathan, SVP Interactive Gaming at Cordish Gaming Group, said: “This deal showcases our goal of providing the very best user journey for PlayLive! players in Pennsylvania. With NeoGames’ Aspire Global and its market-leading content and technology, we have found the perfect solutions to drive our iGaming operations forward in Pennsylvania.”

The agreement also includes Aspire Global’s powerful CRM system, AspireEngage, which we believe will deliver an improved player journey and greater customer satisfaction with its data-driven approach to superior bonus management, personalized messaging, and user segmentation.

PlayLive! will be further boosted by integrating with Pariplay’s Fusion™ aggregation platform that features thousands of titles from the industry’s leading games developers, as well as a suite of back-office conversion and retention tools that enhance player value.

Compliance Updates

Jackpot Digital Receives License to Install Three Jackpot Blitz(R) ETGs at Jackson Rancheria Casino Resort in California

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Jackpot Digital has announced that it has received licensing approval from the Jackson Rancheria Tribal Gaming Agency, the regulator for Jackson Rancheria Casino Resort located in Jackson, California. The vendor’s license was the final step required for the Company to install Jackpot Blitz ETGs at Jackson Rancheria. The Company is now scheduling installation for three of its next-generation, dealerless Jackpot Blitz ETGs at the property.

Each new table installed will represent additional monthly recurring revenue to the Company.

In addition to Jackpot’s cruise ship customers, which include Carnival Cruises, Virgin Voyages, Princess Cruises, Holland America, AIDA, and Costa Cruises, Jackpot has announced land-based installations or orders in 12 states and territories in the US and growing, including California, Kansas, Louisiana, Michigan, Minnesota, Mississippi, Montana, Nevada, Oregon, South Dakota, US Virgin Islands, Washington, as well as several international jurisdictions.

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iGaming Ontario to Request Proposals for a Centralized Self-Exclusion Solution in Early 2024

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iGaming Ontario (iGO)’s vision is to lead the world’s best gaming market, which includes building a safer and more enjoyable experience for all igaming players in Ontario. To support players who decide to stop or take a break from gambling, iGO is going to issue a request for proposals (RFP) in early 2024 for a centralized self-exclusion solution that will enable a player to self-exclude from all Ontario regulated igaming operators in a single registration process.

Given the coordinated nature of the program across all regulated igaming operators, including Ontario Lottery and Gaming Corporation (OLG)’s igaming site, the successful bidder will be expected to develop and implement a centralized self-exclusion system that integrates with all operator systems and supports players’ self-exclusion registration, renewal, and reinstatement.

The following are iGO’s principles for centralized self-exclusion:

PLAYER FOCUSED – to provide options to players to support their commitment to take a break, to ensure processes are easy to use with minimal barriers and challenges, and to offer a seamless connection to relevant support services.

SUPPORTIVE – to deliver and execute the program in a non-stigmatized, non-judgmental manner; to be supportive and encouraging so that players feel good about registering in self-exclusion.

TRANSPARENT – to ensure expectations and consequences for players and Operators are clear and information is comprehensive and well-promoted.

SECURE – to ensure player information is securely protected and shared only with relevant employees for the purposes of administering the program.

ROBUST – to implement strong processes and procedures bolstered by secure, responsive, and highly available technology to enable an effective program that supports a player’s goals.

VIABLE – to develop systems and procedures that are manageable and practical for Operators to implement.

With these principles in mind, iGO is seeking interest from responsive and nimble companies that are able to build modern, innovative, secure cloud-based SaaS solutions that are high-profile, public-facing and critically important to building and maintaining the trust and confidence of a wide range of stakeholders. The successful bidder will partner with iGO on a multi-year program to develop best-in-class user experiences by leveraging modern, innovative technology.

Some features for an effective centralized self-exclusion solution include:

  • Allowing players to create and manage their self-exclusion profile and including Know Your Client (KYC) identity verification
  • Providing players with easy access to self-exclusion at any time including while they are gambling on any regulated igaming website
  • Having registration, renewal, and reinstatement processes that are intuitive, simple and offer supporting information.
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A $1 Million Amenity is Coming to the Former Buffet Space at Golden Nugget Casino Biloxi

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Golden Nugget Casino Biloxi was one of several Coast casinos where the buffet didn’t return after the pandemic, and now that space is about to be repurposed.

Golden Nugget and DraftKings announced Tuesday the addition of a high-tech retail sportsbook area that will open in January.

“We are in the process of building that now,” said general manager Chett Harrison. The plan is to invest about $1 million and have the new area ready by early January for the playoff games and the Super Bowl.

“It’s going to be a grand place to watch a game,” he said.

A portion of the former buffet area will become the expansive DraftKings Sportsbook, with video walls and state-of-the-art LED screens that he said will be “the largest seamless screen on the Mississippi Gulf Coast”.

The viewing area will get about 40 of the big, comfortable lounge chairs, he said, and food and drinks will be available during the big games. Placing a bet will be streamlined by 17 live betting kiosks and five betting windows.

The sportsbook at Golden Nugget Casino Biloxi now is powered by DraftKings’ products and technology after the company bought out the former supplier of the services at the Biloxi casino.

Customers will have access to many of the same features available on the DraftKings Sportsbook app, allowing them to place same game parlays, prop bets and a variety of in-play betting options.

“Together with the leadership team at DraftKings, we are creating an amenity that patrons can enjoy, while offering sports fans an unparalleled sports betting experience at one of the top entertainment destinations in Mississippi,” Harrison said.

The current sportsbook and kiosks remain open while the new area is under construction. The new sportsbook will fill half of the former buffet at Golden Nugget Biloxi.

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