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Coolbet partners with Enteractive to boost player activation and retention in Latam markets

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Coolbet partners with Enteractive to boost player activation and retention in Latam markets

 

Enteractive, the industry leader in player reactivation and retention for the sports betting and iGaming sector, has formed a new alliance with Coolbet to execute player activation campaigns across target markets, in various Latam markets.

The partnership will see Enteractive implementing activation projects for the Coolbet brand, with a focus on the activation of registered non-funded player accounts to reduce registration churn and reactivation campaigns to bring back lapsed players.

Leveraging Enteractive’s cutting-edge (Re)Activation Cloud platform, Coolbet will share selected player segments with Enteractive’s expert agents, who will engage with players via one-on-one conversations by phone. This personalised approach complements Coolbet’s existing CRM activities and is a proven way to convert more deposits from RNFs while also implementing responsible gambling best practices.

Coolbet’s motto “Stay Cool, Bet Responsibly” expresses how the company makes sure each customer can personally afford entertainment such as gambling, both financially and psychologically. It also provides transparency by giving players an opportunity to see all their activity whenever they want – both wins and losses.

Julija Moisenko, Head of Marketing Operations at Coolbet, commented “We are thrilled to be working with Enteractive and their unique approach to player engagement. This partnership enables us to stand out from the competition and demonstrate to our players that we care about their experience. We are excited to see the results of this collaboration.”

Andrew Foster, Enteractive’s Head of Business Development, added, “Our mission is to connect iGaming brands with their players through real one-to-one conversations. We are confident that our expert team of call agents will help Coolbet achieve new levels of success in player conversions and reactivations.”

Enteractive’s native-speaking call agents support iGaming brands across every time zone. In 2022, Enteractive engaged with over 6.5 million players, generating over €51 million for global operators.

Foster concluded, “Enteractive’s personalized, sustainable approach, seamless integration, and solid returns are invaluable to brands seeking to enhance their players’ experience while also improving their bottom line. With each and every call adding value to the player’s brand experience, conversion or reactivation campaigns should not be overlooked.”

Industry News

Gaming and Leisure Properties Inc. Names Carlo Santarelli Senior Vice President, Corporate Strategy and Investor Relations

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Gaming and Leisure Properties Inc. announced that Carlo Santarelli has been appointed Senior Vice President, Corporate Strategy and Investor Relations, a new position at the Company. Mr. Santarelli will begin his new position on August 18, 2025 and will report to GLPI President and Chief Operating Officer, Brandon Moore.

Mr. Santarelli brings over 25 years of Wall Street experience in Equity Research and Investment Banking to his new role and joins the Company from Deutsche Bank where he was Managing Director of Gaming & Lodging Equity Research. Prior to Deutsche Bank, Mr. Santarelli held similar positions at Bear Stearns, JP Morgan and Wells Fargo. He consistently ranked highly in Institutional Investor and other sell-side analyst research polls as a thought leader in the space, providing unique perspectives on industry events and trends with his data-driven approach and stock picking talent. Carlo Santarelli graduated from the University of Pennsylvania with a B.A. in Economics in 2000.

Peter Carlino, Chairman and Chief Executive Officer of GLPI, said: “We’ve known and respected Carlo’s research work on the gaming, lodging and gaming REIT sectors for many years. Carlo brings to GLPI an in-depth knowledge of the industry and its participants, having experienced GLPI’s original formation of the gaming triple-net-REIT structure from a research analyst and capital markets perspective. We value his deep network of contacts among institutional investors, sell-side analysts and a wide range of gaming industry operators and we look forward to the value of his contributions.”

In his new role, Mr. Santarelli will work with Mr. Carlino and GLPI’s senior management to develop and evaluate growth opportunities and strategic relationships, and will oversee investor relations interactions.

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Industry News

VIP Play Announces Departure of Chief Financial Officer

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VIP Play, a technology-driven leader in interactive consumer engagement, announced that Jim Mackey, the Company’s Chief Financial Officer, will step down from his role, effective August 8, 2025.

The Company has initiated a transition process and is in the process of identifying a successor. Mackey will assist in an orderly transition over the coming weeks.

“We thank Jim for his contributions to the Company, particularly during a transformative period for our business. We remain focused on executing our strategic priorities, including financial visibility, operating efficiency, and delivering value to our stakeholders,” said Les Ottolenghi, CEO of VIP Play.

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BETBY LAUNCHES COMPREHENSIVE REPORT ON PERU’S REGULATED GAMBLING MARKET

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BETBY LAUNCHES COMPREHENSIVE REPORT ON PERU’S REGULATED GAMBLING MARKET

 

BETBY, the premium supplier of cutting-edge sportsbook solutions, has published a detailed report titled “The Peruvian Breakthrough: A Market Ready for Takeoff”, offering a thorough analysis of the country’s newly regulated iGaming industry.

Following the implementation of Peru’s online gambling framework in 2024, this report explores the legislative transformation, market growth trends, and consumer behavior shaping one of Latin America’s most promising emerging markets.

The report covers several key aspects, including:

Evolution of Peru’s gambling legislation and its impact on market structure and operator licensing;
Market performance analysis, including land-based vs. online growth and mobile channel adoption;
Economic indicators, such as GDP contribution, per capita GGR, and projected market size through 2030;
Player profiles and betting behavior, with insights into frequency, motivations, and engagement across age and gender groups;
Digital readiness, including mobile usage, internet speeds, and device preferences;
Competitive landscape, with a breakdown of leading operators and changes in market share.

🔗 DOWNLOAD the report to discover strategic insights and unlock growth opportunities in Peru’s regulated gambling ecosystem.

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