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Coolbet partners with Enteractive to boost player activation and retention in Latam markets
Enteractive, the industry leader in player reactivation and retention for the sports betting and iGaming sector, has formed a new alliance with Coolbet to execute player activation campaigns across target markets, in various Latam markets.
The partnership will see Enteractive implementing activation projects for the Coolbet brand, with a focus on the activation of registered non-funded player accounts to reduce registration churn and reactivation campaigns to bring back lapsed players.
Leveraging Enteractiveâs cutting-edge (Re)Activation Cloud platform, Coolbet will share selected player segments with Enteractiveâs expert agents, who will engage with players via one-on-one conversations by phone. This personalised approach complements Coolbet’s existing CRM activities and is a proven way to convert more deposits from RNFs while also implementing responsible gambling best practices.
Coolbetâs motto âStay Cool, Bet Responsiblyâ expresses how the company makes sure each customer can personally afford entertainment such as gambling, both financially and psychologically. It also provides transparency by giving players an opportunity to see all their activity whenever they want – both wins and losses.
Julija Moisenko, Head of Marketing Operations at Coolbet, commented “We are thrilled to be working with Enteractive and their unique approach to player engagement. This partnership enables us to stand out from the competition and demonstrate to our players that we care about their experience. We are excited to see the results of this collaboration.”
Andrew Foster, Enteractive’s Head of Business Development, added, “Our mission is to connect iGaming brands with their players through real one-to-one conversations. We are confident that our expert team of call agents will help Coolbet achieve new levels of success in player conversions and reactivations.”
Enteractive’s native-speaking call agents support iGaming brands across every time zone. In 2022, Enteractive engaged with over 6.5 million players, generating over âŹ51 million for global operators.
Foster concluded, “Enteractive’s personalized, sustainable approach, seamless integration, and solid returns are invaluable to brands seeking to enhance their players’ experience while also improving their bottom line. With each and every call adding value to the player’s brand experience, conversion or reactivation campaigns should not be overlooked.”
EveryMatrix has agreed its largest ever global casino aggregation deal supplying bet365 with both its own exclusive content and titles from more than 40 premium games providers.
SlotMatrix, part of the EveryMatrix Group, is the largest aggregation platform in the world with more than 37,000 games from 350+ global suppliers including the Groupâs own, Armadillo and Fantasma Studios.
It will offer bet365 more than 40 vendors across multiple regulated markets including the UK, Germany, the Netherlands and Mexico with further territories slated for future release.
The business unit was further bolstered in 2024 by the acquisition of Fantasma Games and, earlier this year, by a new management team focused on accelerating aggregation and content services expansion across both existing and new regulated markets.
This includes Mark Hothersall, Head of Business Development and Carl Gatt Baldacchino, Head of Account Management, both previously from Evolution Gaming.
They are responsible for driving forward the commercial success of SlotMatrix by accelerating the unitâs in-house games development, continually strengthening its third-party content offering and ensuring SlotMatrix provides exceptional customer service.
Ebbe Groes, Group CEO & Co-Founder EveryMatrix, said: âToday is very significant for the Group highlighting both just how much of a âmust-haveâ product SlotMatrix is for tier-1 brands across multiple markets and how far ahead it is compared to its rivals.
âWeâre thrilled such a world-renowned brand such as bet365 has put their faith in us to drive their content strategy. SlotMatrix has truly come of age and, with an increased focus on ramping up our own games development and attracting even more premium vendors to the platform there really is no ceiling as to how far it can go.â
A bet365 spokesperson, added: âWe are thrilled to partner with EveryMatrix. This collaboration represents a significant step forward in our commitment to providing exceptional products to our customers.â
Slot Games has unveiled its latest promotion, the Daily Wheel, a feature that gives players one daily free spin every 24 hours. Each spin provides the chance to win free spins on well-known slot titles, adding an extra layer of entertainment to the daily player experience.
The Daily Wheel is available to all registered users and resets every 24 hours. To participate, players simply log in, head to the promotions section, and take their single spin for the day. Outcomes from the wheel may award free spins on leading titles.
The management team at Slot Games explained:
âThis launch demonstrates our ongoing commitment to building features that enhance everyday gameplay. A single free spin each day might sound simple, but it creates anticipation and gives players something consistent to enjoy. The Daily Wheel is a retention tool as well as a reward system, and we believe it will quickly become a favourite.â
All free spins awarded are credited as bonus funds. Wagering requirements of 65x apply, and winnings are capped at a conversion equal to a playerâs lifetime deposits up to a maximum of ÂŁ250. Full details are outlined within the terms and conditions.
Daily rewards like the Daily Wheel represent an important trend in digital gaming. Features that encourage regular logins are proven to improve engagement, creating a steady connection between players and platforms. Slot Games has recognised this and designed the Daily Wheel as a clear, easy-to-use feature that requires no deposit.
The platform itself remains focused on balancing player enjoyment with regulatory compliance. Operating under the UK Gambling Commission, Slot Games ensures that all bonuses, promotions, and mechanics align with industry standards. By combining compliance with innovation, the team aims to set Slot Games apart in a competitive market.
Alongside the Daily Wheel, Slot Games continues to expand its offering of slot titles and casino classics, partnering with top developers to deliver fresh content. The launch of this feature adds to the promotional mix, strengthening Slot Gamesâ appeal among both new sign-ups and long-time users.
The management team added:
âWe see features like the Daily Wheel as part of a bigger picture. They contribute to retention, give players something enjoyable to return for, and showcase some of the slot titles weâre proud to offer. Weâre excited to see how players respond.â
The Daily Wheel is now live at SlotGames.co.uk, with one free spin available per player each day.
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